Rabbitears

What Rabbitears does

RabbitEARS is a California-based, all-volunteer nonprofit organization operating a no-kill small-animal rescue at a single location in Oakland's Temescal neighborhood (6124 Telegraph Ave). The organization's name is an acronym for Education, Awareness, Rescue, and Services, and its core function is to act as an "11th hour rescue," accepting rabbits and guinea pigs transferred from traditional Bay Area shelters that would otherwise be subject to euthanasia; it does not accept direct owner surrenders. Beyond rescue and adoption placement, it runs a coordinated stack of community-facing services: paid grooming (nail trimming, brushing, heavy shedding, anal gland cleaning), overnight boarding for rabbits, guinea pigs, and chinchillas, and a physical retail storefront stocking hay, pellets, fortified foods, supplements, treats, bedding, and accessories from brands such as Oxbow and Selective.

The business is operated by 1-10 staff or volunteer coordinators with no proprietary technology platform; all customer interactions and appointment scheduling flow through standard consumer tools such as Google Calendar, PayPal, Petfinder listings, and Instagram/Facebook accounts under @RabbitEARSRescue. Fundraising and revenue generation are diversified across five streams: one-time and recurring donations (in person, by mail, PayPal, and Amazon Wishlist), retail product sales, adoption fees, boarding fees, and grooming fees, with all proceeds feeding back into the rescue operation.

Customers are exclusively individual pet owners, adopters, and donors in the Bay Area; there are no institutional or enterprise buyers. The organization benefits from a network of referral and supply partnerships, including Bay Area exotic-animal veterinary hospitals (e.g., Ohana Animal Hospital, Oasis Veterinary Hospital, Pets Referral Center, VCA Bay Area), education and product referral partners (House Rabbit Society, BinkyBunny), and product suppliers (Oxbow Animal Health, Selective). Because RabbitEARS is a private nonprofit with no external shareholders, no funding rounds, no M&A activity, and no disclosed financial statements, the available evidence supports a description of mission scale rather than commercial scale.

Name

Rabbitears

Legal name

RabbitEARS

Website

https://rabbitears.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RabbitEARS is an all-volunteer nonprofit in Oakland, CA that rescues rabbits and guinea pigs from Bay Area shelters facing euthanasia and supports adopters through grooming, boarding, and a small-pet retail store.

Ownership category

akta.pro rank

Product category

Animal Rescue and Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Small animal rescue
• Pet adoption services
• Animal grooming services
• Pet supply retail
• Pet boarding services

Headquarters

HQ city

Oakland Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Donations: One-time or recurring donations from supporters. Can be made in person via cash, check, or card, by mail, or online through PayPal. Amazon Wishlist for supply donations. Donations in honor or memory of individuals accepted.
2. Product Sales: Retail storefront selling quality hay (Timothy, Orchard grass, Alfalfa), Oxbow and Selective brand fortified foods, supplements, treats, toys, and accessories. All proceeds fund rescue operations.
3. Adoption Fees: Fees collected from adopters when rabbits and guinea pigs are placed in homes.
4. Boarding Services: Boarding services for rabbits, guinea pigs, and chinchillas. Revenue supports operation costs.
5. Grooming Services: Nail trimming and grooming services for rabbits and guinea pigs, including brushing and anal gland cleaning.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RabbitEARS is an all-volunteer nonprofit rescue organization that takes in abandoned, surrendered, and at-risk rabbits and guinea pigs, providing them with veterinary care, foster placement, and adoption services. The organization supplements its rescue mission by operating a retail storefront offering small pet supplies, grooming (including nail trimming), and boarding services for pet owners in the Bay Area.

Product overview

RabbitEARS is an all-volunteer nonprofit rescue organization offering a suite of interconnected services centered on rabbit and guinea pig welfare. The core offerings include rescue and adoption placement services, professional nail trimming and grooming performed by in-house groomers, and a retail supplies store selling quality hay, fortified foods, supplements, treats, toys, and accessories from brands like Oxbow and Selective. The organization also provides boarding services for rabbits, guinea pigs, and chinchillas, along with volunteer and donation programs. All retail proceeds and service fees directly support the rescue operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabbit and Guinea Pig Rescue Services All-volunteer rescue program that intakes abandoned, surrendered, and at-risk rabbits and guinea pigs, provides them with veterinary care, foster placement, and rehoming through the adoption program; serves Bay Area residents seeking to adopt rescued small animals.
• Small Animal Adoption Services Adoption placement service matching rescued rabbits and guinea pigs with approved adopters; intended for individual pet owners in the Bay Area seeking to adopt rather than purchase from breeders or pet stores.
• Small Animal Grooming (Nail Trimming) Grooming service for rabbits and guinea pigs, centered on nail trimming; targeted at small-animal owners who lack experienced groomers in their area.
• Small Animal Boarding Short-term boarding service for rabbits and guinea pigs when owners travel; serves Bay Area small-animal owners needing specialty boarding.
• Small Pet Supplies Retail Retail storefront selling hay, pellets, bedding, toys, and other supplies for rabbits and guinea pigs; serves Bay Area small-animal owners seeking specialty food and care products.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Traditional Animal Shelters (Bay Area)coreStrategic or Co-development PartnerRabbitEARS functions as an 11th hour rescue cooperating with traditional animal shelters throughout the Bay Area. All shelter space is reserved for animals who might otherwise become subject to euthanasia protocols at other shelters.
• House Rabbit SocietyminorOthersReferenced as a trusted rabbit care resource recommended by RabbitEARS for education on rabbit care, handling, nutrition, and behavior.
• BinkyBunnyminorOthersReferenced as a trusted rabbit care resource and recommended for hidey houses and toys.
• Ohana Animal Hospital (Livermore)minorOthersListed as a Bay Area exotic vet referral for guinea pig owners.
• Oasis Veterinary Hospital (Martinez)minorOthersListed as a Bay Area exotic vet referral for guinea pig owners.
• Pets Referral Center (Berkeley)minorOthersListed as a Bay Area exotic vet referral offering emergency and advanced care.
• VCA Bay Area (Oakland)minorOthersListed as a Bay Area exotic vet location on Shattuck and Broadway.
• Exotic Pet Clinic (Santa Cruz)minorOthersListed as a Bay Area exotic vet referral.
• Marina Village Veterinary (Alameda)minorOthersListed as a Bay Area exotic vet referral.
• Oxbow Animal HealthminorOthersPrimary supplier brand for hay, pellets, fortified foods, and treats sold at RabbitEARS store.
• Selective (Pet Food Brand)minorOthersBrand of fortified pet foods stocked at RabbitEARS store.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Bunny World Foundation: Los Angeles-based rabbit rescue focused on rescue, adoption, and education. Similar volunteer-driven, no-kill philosophy operating on a different coast, serving as a comparable specialty rabbit rescue peer.
• BUNS (Bunnies Urgently Needing Shelter): Santa Barbara-based rabbit rescue providing shelter, adoption, and education under a similar no-kill, volunteer-driven model. Comparable niche rabbit-rescue operation, but geographically separate from the Bay Area.

Direct peers

• SaveABunny: Bay Area rabbit rescue based in Mill Valley, CA, operating a no-kill shelter offering adoption, fostering, and education. Directly comparable to RabbitEARS on species focus, rescue-plus-services operating model, and Bay Area geography.
• Muttville Senior Dog Rescue: Bay Area rescue combining adoption with pet support services under a community-driven model. Comparable rescue-plus-retail-services operating structure in the Bay Area, though focused on senior dogs rather than rabbits and guinea pigs.

Broad incumbents

• Pets In Need: Peninsula-based nonprofit animal rescue serving the greater Bay Area with adoption and rescue services. Comparable geographic footprint and rescue operating model with multi-species scope.
• House Rabbit Society: National rabbit welfare organization headquartered in Richmond, CA (Bay Area), offering rescue, adoption, and extensive education resources. Comparable species focus and rescue mission with much wider geographic footprint and more established brand.
• Berkeley Humane: Established Berkeley-based animal welfare nonprofit offering adoption, humane education, and pet-support services across the East Bay. Comparable Bay Area rescue-plus-services footprint, though broader species scope (primarily dogs and cats).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RabbitEARSRescue
• Instagraminstagram.com/rabbitearsrescue
• LinkedInlinkedin.com/company/rabbitears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbitears