STRONGPOINT THEINERT RANCH INC

What STRONGPOINT THEINERT RANCH INC does

Strongpoint Theinert Ranch Inc (STR) is a 501(c)(3) nonprofit organization founded in 2016 and headquartered on a 1,100+ acre former cattle ranch in Magdalena, New Mexico, abutting the Cibola National Forest. The organization provides no-cost, peer-led 5-day therapeutic retreats to U.S. military veterans, active duty service members, their families, and Gold Star families. Programs are kept intentionally small and customized to cohort needs, and the ranch is deliberately operated without internet and with limited cell reception to enforce a digital-detox environment. Core programming consists of shared "pillar events" — the Flag Ceremony, Fiddler's Green memorial, Legacy Hike, Walking Labyrinth, and Service Projects — supplemented by backcountry hiking, mindfulness exercises, and an on-site licensed clinical social worker (LCSW) who leads group discussions and one-on-one supportive work.

The physical infrastructure includes The Barracks, a 3,040 sq ft bunkhouse completed in February 2022 at a cost of $375,000, which provides capacity for up to 22 guests per retreat across 4 bedrooms, 4 bathrooms, a full kitchen, and a great room. Additional amenities include a 1,364 sq ft wellness deck built by 30 volunteers, a 2,800 sq ft outdoor stone labyrinth, hiking trails, and an outdoor gym. Program variations are segmented by audience — Male Veteran Strongpoint, Female Veteran Strongpoint, Unit Specific Strongpoint (for active duty/Guard/Reserve units that served together), Backcountry Strongpoint (in the Cibola National Forest), and Strongpoint Reunions for ongoing alumni engagement. The organization has completed 36 retreats and served 300+ participants since inception, with 8 programs delivered across two locations and nearly 75 participants in 2025.

STR is entirely volunteer-run with no paid salaries and is funded exclusively through tax-deductible donations and grants. The organization underwrites all participant costs (approximately $750 per person) including travel, meals, and equipment. Leadership is anchored by the founding Kestler-Theinert family — a Gold Star family established following the death of 1LT Joseph J. Theinert in Afghanistan in 2010. The go-to-market motion is community-led, relying on veteran networks, word-of-mouth referrals, alumni engagement, and a Google Forms application process, with donations collected through the Givelively platform. There is no technology platform or AI/ML capability; the value proposition is grounded in physical location, family-driven mission authenticity, and the therapeutic value of in-person peer-led programming.

Name

STRONGPOINT THEINERT RANCH INC

Legal name

The Strongpoint Theinert Ranch Inc

Website

https://strongpointtheinert.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Strongpoint Theinert Ranch Inc is a volunteer-run 501(c)(3) nonprofit that provides free, peer-led 5-day therapeutic retreats on a 1,100-acre New Mexico ranch for U.S. veterans, active duty service members, their families, and Gold Star families, funded entirely by donations and grants.

Ownership category

akta.pro rank

Product category

Veterans Therapeutic Retreat Services

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

Keywords

• Veteran therapeutic retreats
• Military family support
• Nature-based therapy programs
• Gold Star family services
• Peer-led counseling retreats

Headquarters

HQ city

Shelter Island Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Donations: Strongpoint Theinert Ranch is a 501(c)(3) nonprofit organization entirely funded by donations. All contributions are tax-deductible to the extent allowed by law. Tax ID: 46-3141658.
2. Grant Funding: STR retreats are made possible through donations and grant funding. The organization underwrites all guest travel and retreat expenses, averaging $750 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Strongpoint Theinert Ranch Inc (STR) operates a 1,100+ acre ranch in Magdalena, New Mexico, delivering free, multi-day therapeutic retreat programs for U.S. veterans, active duty service members, and Gold Star families. Programs combine peer-led group activities, on-site Licensed Clinical Social Worker support, and nature-based experiences (backcountry hiking, labyrinth walking, service projects, mindfulness) at a remote facility with no internet and limited cell reception to enable a digital detox.

Product overview

Strongpoint Theinert Ranch (STR) is a nonprofit veterans retreat organization offering a single integrated therapeutic program with multiple variations. The core Strongpoint program combines peer-led group activities, licensed clinical social worker support, and nature-based experiences including hiking, service projects, and mindfulness activities. Program variations include Male Veteran Strongpoint, Female Veteran Strongpoint, Unit Specific Strongpoint, Backcountry Strongpoint, and Strongpoint Reunions—all utilizing shared pillar events such as the Flag Ceremony, Fiddler's Green memorial, Legacy Hike, Labyrinth walking, and Service Projects. The 350+ acre ranch in New Mexico provides the physical setting for these healing experiences at no cost to veterans and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Male Veteran Strongpoint A therapeutic retreat program specifically designed for male veterans, offering peer-led connection, mindfulness activities, outdoor experiences, and guided group discussions at the STR ranch in New Mexico. Provided at no cost to participants.
• Female Veteran Strongpoint A specialized retreat providing female veterans a peaceful space to heal, connect with peers, and engage in mindfulness, outdoor experiences, and group discussions tailored to their unique needs. Provided at no cost.
• Unit Specific Strongpoint A program offering active duty service members, National Guard, Reserve personnel, and veterans who served together the opportunity to reconnect, process shared traumatic experiences, and strengthen unit bonds at the ranch.
• Veterans Strongpoint Retreat The main veteran retreat program featuring therapeutic activities including hiking, shared meals, outdoor experiences, the Legacy Hike, labyrinth walking, service projects, and mindfulness exercises led by peer facilitators and a licensed clinical social worker.
• Backcountry Strongpoint A fully immersive natural experience taking place primarily in the Cibola U.S. National Forest, providing backcountry hiking opportunities for veterans to reconnect and process challenges in wilderness settings.
• Strongpoint Reunions Ongoing support program for veterans who have completed a retreat, continuing the healing process after they return home to their families.

Quantifiable outcome

• 300+ veterans and military family members served since inception
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dawg Patch BanditsminorStrategic or Co-development PartnerPartnership with Dawg Patch Bandits to build an outdoor gym/fitness station at the ranch. The station was built to support physical activities and exercise components of the therapeutic programming.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cohen Veterans Network: Cohen Veterans Network operates a national outpatient mental health clinic system for veterans and families. Broader incumbent player serving overlapping populations via clinical delivery rather than retreat-based programming.

Direct peers

• Team Rubicon: Team Rubicon unites veterans with first responders through disaster response and community service, often using outdoor activities. Comparable in leveraging veteran identity, peer support, and outdoor experiences for healing.
• Semper Fi Fund: Semper Fi Fund provides immediate financial support and long-term programs for critically wounded, ill, and injured veterans and their families. Comparable nonprofit with retreat-style programs (e.g., Odyssey) serving similar veteran populations.
• Headstrong Project: Headstrong Project provides free, confidential mental health treatment to veterans and their families through a clinician network. Comparable as a no-cost veteran mental health nonprofit serving an overlapping population.
• Military Warriors Support Foundation: Military Warriors Support Foundation provides programs for combat-wounded veterans and Gold Star families, including housing, transportation, and skills programs. Comparable in mission scope and dedicated Gold Star family services.
• The Independence Fund: The Independence Fund provides programs and mobility devices for catastrophically wounded veterans and family support. Comparable as a peer nonprofit serving severely wounded/post-9/11 veteran families.
• Boulder Crest Retreat: Boulder Crest Retreat is a nonprofit providing long-duration therapeutic retreats for combat veterans and first responders on a rural Virginia property. Highly comparable to STR in mission, rural ranch setting, peer-led model, and no-cost veteran retreat structure.
• Outward Bound Veterans: Outward Bound Veterans provides wilderness-based expeditions at no cost for injured veterans. Highly comparable in combining outdoor/adventure experiences with therapeutic outcomes for the veteran population.
• Hope For The Warriors: Hope For The Warriors supports post-9/11 veterans and families through retreats, clinical care, and transition programs. Directly comparable in mission, veteran focus, and retreat-based service delivery.

Emerging players

• Warrior Canine Connection: Warrior Canine Connection enlists veterans in training service dogs for fellow veterans as a therapeutic intervention. Comparable as a mission-driven nonprofit offering purposeful, non-clinical healing experiences for veterans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strongpoint-theinert-ranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRONGPOINT THEINERT RANCH INC