SOUND EQUINE OPTIONS
Sound Equine Options is an Oregon-based 501(c)(3) nonprofit, founded in 2009, that rescues, rehabilitates, trains, fosters, and rehomes neglected, abused, and at-risk horses across multiple Oregon counties in partnership with law enforcement and peer rescue organizations.
- Company typePrivate
- Founded2009
- HeadquartersSandy Hook, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SOUND EQUINE OPTIONS does
Sound Equine Options (SEO) is an Oregon-based 501(c)(3) nonprofit founded in 2009 that provides rescue, rehabilitation, training, fostering, and adoption services for neglected, abused, and at-risk horses. Its primary service area covers multiple Oregon counties — including Lane, Linn, Baker, Clackamas, Wasco, and Wheeler — through partnerships with county Sheriff's Offices, Animal Control agencies, and the Oregon Department of Agriculture Livestock Division. SEO also works reciprocally with peer organizations such as Oregon Humane Society, Emerald Valley Horse Rescue, Harmony New Beginnings Animal Rescue, and Silent Wave Horse Rescue, particularly during large-scale seizures (notably a 61-horse seizure in Lane County in October 2019 that cost over $80,000, and a 34-horse seizure in Linn County in April 2019). On an ongoing basis the organization cares for approximately 60 horses, with the average cost to rehabilitate and rehome one horse exceeding $2,500.
The organization operates a small core team (1–10 employees) from a facility in Sandy, Oregon, with a mailing address in Gresham. Its technology stack is limited to third-party, off-the-shelf tools — primarily ShelterLuv for animal management and adoption matching, and LGL Forms for online donation processing — with no proprietary platforms. Core service lines include the Horse Rescue and Rehabilitation program, a Foster Program (described as the operational foundation), the Adoption Program with the proprietary #SafetyForever contract and right-of-return guarantee, and a Volunteer Program. Revenue is generated entirely through private donations, small foundation grants, fundraising events (annual Trail Ride poker ride at Milo McIver State Park and The Mane Event gala auction), tack resale, vehicle donations via Donate For Charity, retail affiliate programs (Amazon Smile, Fred Meyer Community Rewards), and planned/estate giving. Historical program-expense efficiency was 94.8% of funds directed to programs in 2012.
SOUND EQUINE OPTIONS firmographics
Firmographics- Name
- SOUND EQUINE OPTIONS
- Legal name
- Sound Equine Options
- Website
- https://soundequineoptions.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound Equine Options is an Oregon-based 501(c)(3) nonprofit, founded in 2009, that rescues, rehabilitates, trains, fosters, and rehomes neglected, abused, and at-risk horses across multiple Oregon counties in partnership with law enforcement and peer rescue organizations.
- Ownership category
- akta.pro rank
SOUND EQUINE OPTIONS industry classification
Industry- Product category
- Animal Rescue and Equine Welfare Services
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
- akta.pro secondary industries
- Animal Shelters & Adoption Services (BPAGAIAA), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
Keywords
Where SOUND EQUINE OPTIONS is headquartered
LocationHeadquarters
- HQ city
- Sandy Hook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SOUND EQUINE OPTIONS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Private Donations: Primary funding source. The nonprofit operates solely on private donations from individuals and supporters.
- Small Grants: Secondary funding source from foundations and grant-making organizations. Received grants such as The Gus Hawthorn Foundation.
- Fundraising Events: Annual events including Trail Ride fundraiser and The Mane Event gala auction generate revenue.
- Tack Donations and Resale: Accepts gently used tack and related items, resells them to raise funds for rescue operations.
- Vehicle Donations: Car donation program through Donate For Charity, which sells vehicles through national auction network.
- Retail Programs: Amazon Smile, Fred Meyer Community Rewards, and Adopt A Shelter programs generate percentage-based donations from purchases.
- Estate Giving: Planned giving through wills, trusts, and estate planning for legacy donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Trail Ride Event Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SOUND EQUINE OPTIONS product offering
Product offeringCore offering
Sound Equine Options rescues neglected, abused, and at-risk horses in Oregon and provides veterinary care, rehabilitation, and training to prepare them for adoption. The organization runs a foster home program for horses awaiting adoption, a horse adoption program with right-of-return contracts under its #SafetyForever program, and supports law enforcement in animal neglect and abuse cases. It is funded entirely through private donations, grants, and fundraising events.
Product overview
Sound Equine Options is a nonprofit horse rescue organization offering a portfolio of programs centered on equine welfare. Core offerings include horse rescue and rehabilitation services, a foster home program for horses awaiting adoption, a horse adoption program with comprehensive matching and follow-up, volunteer opportunities, and various donation mechanisms including online giving, estate planning, vehicle donations, and retail partner programs. The organization also hosts fundraising events including an annual Trail Ride poker event and The Mane Event gala auction. Impact reports are published annually to document organizational performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Rescue and Rehabilitation Services Core service of rescuing neglected, abused, and at-risk horses, providing veterinary care, rehabilitation, and training to prepare horses for adoption. Targets neglected, abused, and at-risk equines in Oregon and the rescue/law enforcement partners who refer them.
- Foster Program Foster home program where volunteers provide temporary care for horses not yet ready for training and adoption, including horses awaiting court proceedings, recovering health, pregnant mares, foals, and pasture pets. For individual households with suitable property interested in short-term equine care.
- Horse Adoption Program Adoption program matching rescued horses with suitable permanent homes through a 4-step process: application, meet-and-greet, facility visit, and adoption agreement with right-of-return rights under the #SafetyForever program. For individual equestrians and horse owners seeking a rescue horse.
- Trail Ride 2026 Fundraiser Annual poker ride fundraiser event held at Milo McIver State Park featuring trail riding, poker hand competition, prizes, and lunch. $25 registration includes 1 poker hand; pre-registration by July 6 includes a free bonus poker hand. For individual supporters and equestrian community members.
- The Mane Event Gala Auction Annual gala auction event benefiting Sound Equine Options, featuring online and live auctions, food, music, and door prizes. For individual donors, sponsors, and community supporters.
Quantifiable outcome
- 94.8% of funds go directly to programs
- +2 more outcomes
Companies that use SOUND EQUINE OPTIONS
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles4 records
SOUND EQUINE OPTIONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOUND EQUINE OPTIONS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Harmony New Beginnings Animal RescueminorPartner helping place Baker County horses and providing quarantine facilities for horses from Creswell seizure.
- Lane County Sheriff's OfficecorePrimary law enforcement partner for horse neglect seizure operations. SEO provides horse-handling expertise, loading, hauling, and veterinary assistance during seizure operations.
- Lane County Animal ServicescoreCollaborated in planning and coordinating the October 2019 seizure of 61 horses in Creswell, Oregon.
- Emerald Valley Horse RescueminorPartnered with SEO during Lane County seizure operation for horse handling and rescue coordination.
- Linn County Sheriff's OfficecorePartnership for April 2019 seizure of 34 horses from neglected property. Coordinated rescue effort with volunteers and horse trailers.
- Silent Wave Horse RescueminorProvided hay and helped corral and load Twickenham Valley ranch horses during March 2019 rescue operation.
- Oregon Department of Agriculture Livestock DivisionminorWorking in collaboration with concerned property owners and this state agency on managing the Twickenham Valley feral horse situation.
- Oregon Humane SocietycoreLong-standing partnership for assisting with law enforcement cases. Oregon Humane Society's Investigations team assists with processing evidence during horse seizure operations.
- AJ's Stafford Feed & PetminorTack donation drop-off location in Tualatin, OR.
- Burns Feed StoreminorTack donation drop-off location in Gresham, OR.
- Columbia Equine HospitalminorTack donation drop-off location in Gresham, OR.
- Eagle Fern Equine HospitalminorTack donation drop-off location in Estacada, OR.
- Elaine's Feed & TackminorTack donation drop-off location in Scappoose, OR.
- Gallops SaddleryminorTack donation drop-off location in Tigard, OR.
- Geren's Farm SupplyminorTack donation drop-off location in Boring, OR.
- Tack Box Saddlery & ApparelminorTack donation drop-off location in Corvallis, OR.
- Union Mills Feed StoreminorTack donation drop-off location in Mulino, OR.
- Donate For CharityminorVehicle donation program that sells donated cars through national auction network and distributes proceeds to SEO.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
SOUND EQUINE OPTIONS competitors and assessment
Company assessmentBroad incumbents
- ASPCA: The American Society for the Prevention of Cruelty to Animals is a large national animal welfare organization with equine rescue and anti-cruelty programs. Comparable as a rescue/anti-cruelty organization but operates at vastly greater scale across many species.
- Best Friends Animal Society: A national animal welfare organization running the country's largest sanctuary and partner network, including equine programs. Operates a much broader portfolio than SEO but comparable mission around rescue and adoption.
- Oregon Humane Society: A larger, established Oregon-based animal welfare organization that partners with SEO on law enforcement seizure cases. Operates a broader animal-welfare portfolio but overlaps on equine intake, evidence handling, and rescue coordination.
- Humane Society of the United States: The largest U.S. animal protection organization with equine-specific anti-cruelty and rescue advocacy programs. Overlaps with SEO in mission and equine welfare policy work, though HSUS operates nationally without direct shelter intake.
Direct peers
- Equine Advocates: A New York-based equine welfare organization focused on rescue, sanctuary, and advocacy for abused and neglected horses. Directly comparable mission and rehabilitation/adoption pipeline.
- Days End Farm Horse Rescue: A licensed equine rescue in Maryland that rehabilitates and rehomes neglected, abused, and abandoned horses. Highly comparable to SEO in mission, intake sources (including law enforcement referrals), and operating model.
- Gentle Barn: A nonprofit animal sanctuary that rescues abused and neglected farm animals, including horses. Comparable as a nonprofit rescue that combines rehabilitation, adoption, and education programming.
- ReRun Inc. A Thoroughbred rescue and rehoming organization that rehabilitates and adopts out off-track horses. Comparable in equine-specific rescue operations and adoption-driven funding model.
- New Vocations Racehorse Adoption Program: A national nonprofit focused on rehoming retired racehorses through a network of satellite facilities. Directly comparable adoption-driven model with similar volunteer/foster infrastructure to SEO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SOUND EQUINE OPTIONS social profiles
Digital presenceSOUND EQUINE OPTIONS compliance and trust
Trust signalCompliance1 record
SOUND EQUINE OPTIONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOUND EQUINE OPTIONS leadership team
Management profileNumber of profiles
SOUND EQUINE OPTIONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOUND EQUINE OPTIONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOUND EQUINE OPTIONS
What does SOUND EQUINE OPTIONS do?
Sound Equine Options rescues neglected, abused, and at-risk horses in Oregon and provides veterinary care, rehabilitation, and training to prepare them for adoption. The organization runs a foster home program for horses awaiting adoption, a horse adoption program with right-of-return contracts under its #SafetyForever program, and supports law enforcement in animal neglect and abuse cases. It is funded entirely through private donations, grants, and fundraising events.
Is SOUND EQUINE OPTIONS a public or private company?
SOUND EQUINE OPTIONS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SOUND EQUINE OPTIONS founded?
SOUND EQUINE OPTIONS was founded in 2009. It employs 1 to 10 people.
Where is SOUND EQUINE OPTIONS based?
SOUND EQUINE OPTIONS is headquartered in Sandy Hook, United States, in the North America region.
How does SOUND EQUINE OPTIONS make money?
Seven revenue lines are on record. Private Donations are the primary driver. The others are small Grants, fundraising Events, tack Donations and Resale, vehicle Donations, retail Programs and estate Giving.
Who are SOUND EQUINE OPTIONS's main competitors?
Broad incumbents on record are ASPCA, Best Friends Animal Society, Oregon Humane Society and Humane Society of the United States. Direct peers are Equine Advocates, Days End Farm Horse Rescue, Gentle Barn, ReRun Inc. and New Vocations Racehorse Adoption Program.
Does SOUND EQUINE OPTIONS have an API?
No public API is recorded for SOUND EQUINE OPTIONS.
What industry is SOUND EQUINE OPTIONS in?
SOUND EQUINE OPTIONS's product category is Animal Rescue and Equine Welfare Services. Its primary akta.pro industry code is AFAEALAB, Animal Shelters & Rescue Operations, with a secondary code of BPAGAIAA, Animal Shelters & Adoption Services. Its NAICS code is 1152 and its SIC code is 700.