Project Golf

What Project Golf does

Project Golf is a UK-based indoor golf facility founded in 2022 and headquartered in the City of London. According to available information, the company operates a single-site offering built around three integrated service lines: indoor golf simulator practice, data-driven coaching delivered by Advanced PGA professionals, and custom golf club fitting. The target customer is the London-based amateur golfer, with the City of London location suggesting a focus on time-constrained professionals and high-income consumers willing to pay for premium, weather-independent practice and instruction.

The underlying technology stack centers on indoor golf simulator hardware (used for both practice and likely shot-data capture to support instruction) combined with professional coaching expertise and club-fitting services. The company has not disclosed whether it operates proprietary simulator technology, licensed third-party platforms, or its own data/analytics layer; the term "data-driven coaching" is the only signal of any analytics component and is not substantiated by disclosed AI, ML, or model capabilities in the available data.

The business model is service-based and consumer-facing, monetizing through pay-per-use simulator time, lesson fees with PGA-qualified coaches, and club-fitting revenue. Go-to-market appears to be local and physical, anchored to a single City of London site, with the project.golf domain as the primary digital touchpoint. The company is privately held, employs between 1 and 10 people, and has not disclosed any external funding, partnership, or revenue figures in the available inputs.

Name

Project Golf

Website

https://project.golf

Company type

Private

Founded year

2022

Headcount range

1–10 employees

Short description

Project Golf is a City of London-based indoor golf facility, founded in 2022, offering simulator practice, coaching with Advanced PGA professionals, and custom club fitting to amateur golfers in a premium, weather-independent setting.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Indoor golf simulators
• Golf coaching services
• Custom club fitting
• Golf performance analysis
• PGA professional instruction

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Core offering

Project Golf provides indoor golf simulator practice sessions, data-driven golf coaching delivered by Advanced PGA professionals, and custom golf club fitting services. The offering combines simulator-based practice, professional instruction, and personalized equipment fitting into an integrated golf improvement service targeted at individual golfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor golf simulator practice

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• X-Golf: Indoor golf simulator venue franchise with lessons and leagues; directly comparable operating model and customer experience to Project Golf.
• Golftec: Global chain of indoor golf instruction centres using swing analytics and launch monitors; closely comparable data-driven coaching model.
• Five Iron Golf: Urban indoor golf venue chain combining simulator bays, lessons, and food/beverage; directly comparable to Project Golf's indoor simulator + coaching model in a city setting.
• AboutGolf: Provider of indoor golf simulator venues and coaching solutions, including data-driven instruction; comparable technology-forward simulator/coaching proposition.

Broad incumbents

• Topgolf: Largest indoor/outdoor golf entertainment operator offering simulator play and lessons; competes for the same leisure golfer wallet in the UK and globally.
• PGA National Golf Academy: PGA-affiliated coaching and academy programmes offering data-led instruction; relevant comparable for the PGA-coaching side of Project Golf's offering.
• American Golf (UK): UK's largest golf retailer with custom fitting and lesson services across multiple locations; comparable custom fitting and instruction offering.
• Swing Suite (by Topgolf Callaway Brands): Simulator-based golf experience rolled out across hotels, clubs, and venues; competes for the indoor simulator booking and coaching customer.

Regional players

• Clubhouse Golf: UK-based online golf retailer with strong custom-fitting service; comparable on the fitting and equipment side, though distribution-led rather than venue-led.

Emerging players

• Trackman Golf (indoor studios / Range): Operator of Trackman-powered indoor golf studios combining launch-monitor simulators with coaching; highly comparable data-driven coaching approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/project-golf-ldn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Golf