Red Hotel Srl

What Red Hotel Srl does

Red Hotel Srl is a privately held Romanian hospitality operator founded in 2008 and headquartered in Cluj-Napoca. The company provides short-term rental apartments operated under a hotel-like service regime, serving both leisure travelers and corporate guests. Its offering consists of furnished apartment units in the Cluj-Napoca market, positioned as an alternative to traditional hotel accommodation for visitors requiring short-stay lodging.

The business is operated with a small team of 1-10 employees, suggesting an owner-managed or leanly-staffed operation rather than a scaled hospitality chain. No product portfolio details, pricing structure, distribution channels, or technology stack are disclosed in the available data. The company's website (redhotel.ro) returned only a loading/verification page at the time of data collection, yielding no further operational details.

No revenue figures, funding history, ownership structure, management team, partnerships, awards, or regulatory actions are documented. There is no evidence of geographic expansion beyond Cluj-Napoca, no M&A activity, no leadership changes, and no disclosed customer base. The business model appears to be straightforward accommodation revenue (rental nights x average daily rate), but specific pricing, channel mix (direct vs. OTA platforms such as Booking.com or Airbnb), and occupancy metrics are not available in the input.

Name

Red Hotel Srl

Website

https://redhotel.ro

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Red Hotel Srl operates short-term rental apartments in Cluj-Napoca, Romania, under a hotel-like service regime for leisure and corporate guests. The privately held company was founded in 2008 and runs with a small team.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Short-Term Apartment Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget serviced apartments (value) (THAMACAF)

akta.pro secondary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

Keywords

• Short-term rentals
• Serviced apartments
• Apartment hotel
• Corporate housing
• Leisure accommodation

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel

Core offering

Red Hotel Srl provides short-term rental apartments in Cluj-Napoca, Romania, operated in a hotel-like regime (serviced apartment model) for both leisure and corporate guests. The offering combines residential apartment accommodation with hotel-style services for transient stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Serviced Apartment Rentals Furnished apartments in Cluj-Napoca rented on a short-term basis and operated in a hotel-like regime (with hotel-style services such as cleaning, reception, and guest support). Designed for leisure tourists and corporate travelers seeking apartment-style accommodation for transient stays.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Staycity Aparthotels: Staycity operates aparthotels across major European cities, blending the space of an apartment with hotel-style services. Highly comparable business model targeting both corporate and leisure demand, and a relevant benchmark for unit economics and brand-led expansion.
• The Ascott Limited: Ascott is a global serviced-residence operator with extensive European presence (including Citadines brand). Directly comparable offering to Red Hotel — serviced apartments for short and extended stays — and a potential partner or acquirer if it moves deeper into Romania.
• Frasers Hospitality: Frasers operates serviced apartments and aparthotels (Fraser Suites, Fraser Place, Modena by Fraser) across Europe, serving corporate and leisure travellers. Same serviced-apartment business model and dual-segment customer focus as Red Hotel.
• Adagio (Accor / Pierre & Vacances): Adagio is one of Europe's largest aparthotel operators, offering apartment-style accommodation with hotel services for both leisure and corporate guests. Directly comparable to Red Hotel's "apartment in hotel-like regime" model, and a credible competitor if it expands into secondary Romanian cities.
• Cheval Collection: Cheval operates luxury serviced apartments in key European cities. While higher-end, it directly competes for the same corporate-traveller and short-stay leisure customer seeking apartment-style accommodation with hotel services.
• Room Mate Hotels: Room Mate is a boutique hotel chain operating in several European cities, appealing to both leisure and business travellers. Comparable dual-segment positioning and similar size/scale to a regional aparthotel operator, though centred on boutique hotels rather than apartments.

Broad incumbents

• Airbnb: Airbnb is the global platform for short-term apartment rentals and the most direct substitute for Red Hotel's offering. It supplies competing inventory in Cluj-Napoca and pressures pricing and differentiation for small independent apartment operators.
• Booking.com: Booking.com is the dominant OTA for short-term accommodation in Europe and a critical distribution channel for any aparthotel-style operator. While not a direct accommodation provider, it shapes the competitive landscape and commission economics that Red Hotel operates under.

Regional players

• Lambert Hotels: Lambert is a Romanian independent hotel operator with multiple properties across Transylvania, including Cluj-Napoca. Comparable as a local/regional hospitality operator with corporate and leisure focus, competing for the same guest pool in the same geography.
• Zenit Hotels: Zenit is a Spanish hotel chain with central/Eastern European presence focused on urban and corporate travellers. Comparable mid-scale urban hotel positioning and dual leisure/corporate customer base, relevant competitive reference for a small Romanian aparthotel.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/red-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Hotel Srl