Rock in the River, LLC

What Rock in the River, LLC does

Rock in the River, LLC is a privately held life strategy coaching and consulting firm founded in 2022 and based in Miami, Florida. The company is operated as a sole-member LLC by founder Barbara Schumann Lamb, with an employee count of 1-10, and offers one-on-one life strategy coaching, keynote presentations, specialized workshops, and a portfolio of digital programs (the "Small Steps for BIG Change" signature program plus add-on modules such as Neuro-Dynamic Alignment Sessions, the VIP Strategy Booster, and the (re)Aligned with Purpose Strategy Assessment). The core service is delivered personally by the founder, with messaging positioned around "heart-led" living, introspection, and personalized strategic planning for professional women experiencing burnout, dissatisfaction, or disconnection from purpose.

The business is primarily service-based and runs on third-party infrastructure rather than proprietary technology. Client scheduling is handled through Calendly, and digital products, including the Pebbles of Wisdom newsletter and paid programs, are distributed through a Kajabi-based private portal (smallsteps-forbigchange.mykajabi.com). Go-to-market is community-led and direct-to-consumer: marketing is driven by blog content, podcast guest appearances (e.g., FemCity Podcast, Floating on a Cloud), a YouTube "Gear Shift" playlist, email newsletters, and SEO-optimized website pages, with free 30-minute introduction calls as the bottom-of-funnel conversion mechanism. A separate enterprise-facing motion exists for paid keynote and workshop engagements at corporate events, conferences, and retreats.

The company has no disclosed funding, no institutional investors, no parent company, no patents or trademarks, and no named enterprise customers. Revenue is not publicly disclosed, and pricing is not itemized; coaching, keynotes, and digital products appear to be quote-based. Ownership and operations rest entirely with the founder, which is both the company's primary brand asset and its core key-person risk.

Name

Rock in the River, LLC

Legal name

Rock in the River, LLC

Website

https://rockintheriverllc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock in the River, LLC is a Miami-based, founder-led life strategy coaching firm that provides one-on-one coaching, keynote presentations, workshops, and digital programs to professional women seeking personal transformation and heart-led living.

Ownership category

akta.pro rank

Product category

Life Strategy Coaching

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Life strategy coaching
• Personal development consulting
• Keynote speaking services
• Corporate empowerment workshops
• Executive life coaching

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Life Strategy Coaching Sessions: One-on-one private coaching sessions for professional women seeking life transformation. Includes initial alignment calls, customized life strategy plans, and ongoing accountability/monitoring.
2. Keynote Presentations & Workshops: Paid keynote speaking engagements and specialized workshop facilitation for corporate events, conferences, and retreats focused on personal development and empowerment topics.
3. Digital Programs (Small Steps for BIG Change): Online programs including the (re)Aligned with Purpose Strategy Assessment, VIP Strategy Booster, and Neuro-Dynamic Alignment sessions sold through Kajabi platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rock in the River, LLC delivers one-on-one life strategy coaching, keynote presentations, and specialized workshops to help professional women transform from overwhelmed and discontented to heart-led, purposeful living. The firm pairs deep introspection and root-cause analysis with strategic personalized planning and monthly accountability maintenance, while also offering digital programs (Neuro-Dynamic Alignment Sessions, VIP Strategy Booster, and the (re)Aligned with Purpose Strategy Assessment) through a Kajabi-hosted private portal. Founder Barbara Schumann Lamb personally conducts all coaching, workshops, and speaking engagements.

Product overview

Rock in the River, LLC is a life coaching and consulting practice offering a unified suite of personal transformation services centered on heart-led living. The core offering includes one-on-one Life Strategy Sessions, Keynote Presentations, and Specialized Workshops, all delivered personally by founder Barbara Schumann Lamb. The flagship program, Small Steps for BIG Change, serves as the umbrella signature program, supported by add-on modules including Neuro-Dynamic Alignment Sessions, VIP Strategy Booster, the (re)Aligned with Purpose Strategy Assessment, and the Pebbles of Wisdom newsletter series. These products range from individual consultations to group programs, creating an integrated pathway from initial assessment through ongoing accountability and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Strategy Sessions One-on-one personalized coaching sessions with founder Barbara Schumann Lamb that help clients rediscover their dreams, find inner truth, and navigate life changes through introspection, strategic planning, and consistent follow-up. Designed for professional women seeking transformation from overwhelmed to in control.
• Keynote Presentations Motivational speaking engagements covering alignment, clarity, and living a heart-led life, designed to empower audiences to discover their purpose and make positive life changes. Targeted at corporate events, conferences, and retreats.
• Specialized Workshops Interactive group sessions focused on identifying gifts and purpose, empowerment, and taking small steps toward meaningful life transformation. Delivered for corporate events, retreats, and conferences.
• Small Steps for BIG Change Signature Program Flagship umbrella program that combines life strategy coaching, accountability, and maintenance plans to help clients achieve lasting personal transformation and heart-led living. Delivered personally by founder Barbara Schumann Lamb.
• Neuro-Dynamic Alignment Sessions Specialized coaching sessions focused on neurological and dynamic alignment to support personal transformation and life strategy goals. Sold through the Kajabi digital platform.
• Small Steps: VIP Strategy Booster Premium intensive strategy session designed to accelerate progress toward life goals with enhanced support and personalized attention. Sold as a standalone offering through the Kajabi digital platform.
• (re)Aligned with Purpose Strategy Assessment

Quantifiable outcome

• Client testimonials report life-changing experiences and transformative results

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CoachHub: Digital coaching platform offering 1:1 coaching programs to enterprises globally. Comparable in life and leadership coaching service model but serves corporate buyers at scale rather than individual consumers.
• Tony Robbins: Global life and business coaching brand offering live events, keynote speaking, coaching programs, and digital products. Comparable in service mix (1:1 coaching, keynote, programs) and personal transformation value proposition, but at vastly larger scale.
• BetterUp: Enterprise coaching and mental fitness platform offering 1:1 coaching across career, life, and leadership topics. Comparable to Rock in the River in coaching methodology and target outcomes, but operates at much larger scale with a broad portfolio approach serving enterprise HR buyers.
• Mindvalley: Personal growth education platform offering courses, coaching, and masterminds across transformation topics. Comparable in methodology and outcomes for the personal development segment, but operates as a multi-author platform rather than a single-coach brand.

Direct peers

• Chalene Johnson: Life and business coaching brand offering digital programs, keynote speaking, and workshops targeting women seeking work-life balance and personal growth. Comparable in offering mix and target persona.
• Rachel Hollis: Personal development brand offering books, courses, podcasts, and live events targeting women seeking purpose and motivation. Direct comparable in target audience, content-led GTM, and personal transformation positioning.
• Marie Forleo: Life and business coaching brand targeting women entrepreneurs through online programs, courses, and keynote content. Highly comparable to Rock in the River's female-focused, purpose-driven coaching methodology and digital product distribution model.
• Jenna Kutcher: Life and business coach targeting women entrepreneurs through podcast, courses, and 1:1 coaching. Comparable in female-focused niche, content-driven acquisition, and digital program monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLulVopGESLgIiF6xeiRspz2rwtmg5_Nuf
• LinkedInlinkedin.com/company/rock-in-the-river-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock in the River, LLC