SUNNY DAYS SUNSHINE CENTER INC

What SUNNY DAYS SUNSHINE CENTER INC does

Sunny Days Sunshine Center, Inc. is a privately-held, New Jersey-incorporated pediatric therapy and child development center headquartered at 100 Craig Road, Suite 102, Manalapan, NJ. The center serves children ages three to 18 with autism spectrum disorder, developmental delays, sensory processing challenges, speech and language disorders, feeding difficulties, motor deficits, and social skills deficits. It operates as the ages-3-to-18 arm of the broader Sunny Days organization (founded in 1994 by Joyce Salzberg, LCSW and Donna Maher, RN), while Sunny Days' early intervention arm covers children from birth to age three, providing a continuum of developmental services across the pediatric age range.

The company delivers an integrated suite of services in dedicated facilities and via home- and community-based delivery: Applied Behavior Analysis (ABA) and autism therapy, pediatric occupational therapy, physical therapy, speech and language therapy (including feeding therapy), counseling, Little Rays Preschool & Kindergarten Prep, social skills classes, sensory play groups, community outing social skills groups (ages 12–17), a vocational program (ages 12–17), and the Orton-Gillingham reading approach. Clinical staff include Board Certified Behavior Analysts at the doctoral and master's level, licensed occupational and physical therapists, speech-language pathologists, and licensed professional counselors. The center holds BHCOE Accreditation (2023) for ABA service quality, transparency, and accountability, and uses the CentralReach platform for intake, practice management, and scheduling.

Revenue is generated primarily through insurance billing: most private medical insurance plans are accepted, with insurance authorization required before services commence, and co-pays, co-insurance, and deductibles collected at the time of service. The company accepts individual family clients distributed across multiple payors and runs a sales-led go-to-market with educational blog content, a website intake funnel, and a dedicated phone line (1-866-987-8669). The center operates physical locations across Middlesex, Monmouth, Ocean, and Mercer Counties in New Jersey and a single Oklahoma location serving the Lawton/Fort Sill area, with no disclosed funding rounds, no acquisition activity, and no public-company status.

Name

SUNNY DAYS SUNSHINE CENTER INC

Legal name

Sunny Days Sunshine Center, Inc

Website

https://sunnydayssunshinecenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Sunny Days Sunshine Center is a private New Jersey pediatric therapy center serving children ages 3–18 with autism and developmental delays through co-located ABA, OT, PT, speech, and counseling services, billed via private insurance.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Child and Youth Services (62411)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM), Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

Keywords

• Pediatric therapy services
• Applied behavior analysis
• Occupational therapy
• Speech language pathology
• Early childhood intervention

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Therapeutic Services Revenue: ABA therapy, occupational therapy, physical therapy, speech therapy, and counseling services billed through private medical insurance
2. Insurance-Based Billing: Most forms of private medical insurance accepted; co-payments due at time of service; families financially responsible for services not covered or deemed medically necessary by insurance carrier

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sunny Days Sunshine Center provides multidisciplinary pediatric therapy services for children with developmental, behavioral, and communication needs, including Applied Behavior Analysis (ABA), Occupational Therapy, Physical Therapy, Speech-Language Therapy, and Counseling. The company also runs the Little Rays Preschool & Kindergarten Prep program and adjunct offerings such as social skills groups, feeding therapy, sensory play groups, a vocational program, and the Orton-Gillingham reading approach. Services are delivered through multiple physical centers across New Jersey and Oklahoma, supported by in-network contracts with major insurance plans and state education/department of human services funding programs.

Product overview

Sunny Days Sunshine Center is a pediatric therapy and child development center offering a comprehensive suite of therapeutic services for children ages 3-18. The center provides ABA therapy and autism services, along with rehabilitation therapies (occupational, physical, speech/language, and feeding therapy), mental health counseling, and educational programs (Little Rays Preschool & Kindergarten Prep, Social Skills Classes, Vocational Program). Services integrate evidence-based practices including the Orton-Gillingham reading approach, with additional programs for sensory processing, community outings, and parent training. The organization operates multiple New Jersey locations (Middlesex, Monmouth, Ocean, and Mercer Counties) and one Oklahoma location (Lawton/Fort Sill).

Differentiator

Problem solved

Functional benefit

Brands

• Little Rays Preschool and Kindergarten Prep: Full-day therapeutic preschool prep program providing ABA, OT, and Speech Therapy.

Products and services

• Applied Behavior Analysis (ABA) Therapy & Autism Services
• Pediatric Occupational Therapy
• Pediatric Physical Therapy

Quantifiable outcome

• Individualized therapy programs tailored to each child's unique needs with step-by-step progress monitoring
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Behavioral Health Center of Excellence (BHCOE)coreStrategic or Co-development PartnerBHCOE provides accreditation for behavioral service providers, recognizing the Sunshine Center for meeting highest standards of verified clinical quality, transparency, and accountability in ABA therapy services. The accreditation demonstrates commitment to continuous improvement in applied behavior analysis.
• Sunny Days (Parent Company)coreStrategic or Co-development PartnerSunny Days serves as the early intervention provider for children from birth to age three, while the Sunshine Center serves children ages 3-18. This partnership provides a continuum of developmental services across the age spectrum. Sunny Days is one of the nation's leading early intervention and autism services providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Behavior Frontiers: Behavior Frontiers is a national provider of center-based and home-based ABA services for children with autism and developmental disabilities, with a clinical model and insurance-reimbursement approach directly comparable to the Sunshine Center.
• Centria Healthcare: Centria Healthcare is a PE-backed national provider of ABA and pediatric behavioral health services for children with autism, operating in many of the same regional markets and competing for payor contracts and clinical talent.
• Autism Learning Partners: Autism Learning Partners provides center-based and home-based ABA therapy for children with autism, with strong payor relationships and multi-state operations that closely parallel the Sunshine Center's clinical and reimbursement model.
• Therapy and Beyond: Therapy and Beyond provides center-based ABA, occupational, and speech therapy for children with autism in multi-state locations, making it a directly comparable integrated pediatric therapy provider.
• InBloom Autism Services: InBloom operates center-based ABA programs for children with autism across multiple U.S. states, providing clinical quality programs that compete with regional pediatric therapy centers like the Sunshine Center.
• Proud Moments ABA: Proud Moments ABA is a multi-state ABA provider offering center-based, home-based, and school-based services to children with autism, directly comparable in service mix and insurance-funded revenue model.
• Cortica Healthcare: Cortica runs an integrated medical and behavioral health model combining ABA, OT, PT, speech, and developmental pediatricians under one roof for children with autism, directly mirroring the Sunshine Center's one-of-a-kind integrated approach.
• Lighthouse Autism Center: Lighthouse Autism Center is a multi-site ABA provider focused on center-based services for children with autism, comparable in operating model and clinical intensity to the Sunshine Center's ABA programs.
• Hopebridge Autism Therapy Centers: Hopebridge operates multi-site pediatric ABA and autism therapy centers with integrated OT, speech, and diagnostic services across more than a dozen U.S. states, making it a directly comparable multi-disciplinary pediatric therapy platform.

Others

• Sunny Days Early Intervention (parent organization): Sunny Days is the parent organization providing birth-to-3 early intervention services; it is the primary feeder of customers into the Sunshine Center and shares operational infrastructure, making it the most adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunny-days-sunshine-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNNY DAYS SUNSHINE CENTER INC