What Selfless Love Foundation does

Selfless Love Foundation (SLF) is a 501(c)(3) nonprofit organization founded in 2015 by Ashley and Ed Brown and headquartered in Jupiter, Florida. The organization serves foster-care-impacted children and youth across three core service areas: Adoption (guiding families through adoption journeys and supporting partner agencies), Independent Living (providing supportive housing, life skills training, and leadership development for youth aging out of foster care), and Advocacy (training youth to influence child-welfare policy). Programs include One Voice Impact (OVI) for youth leadership, Selfless Love Academy, Dale Carnegie Leadership Training, the Dream Tank Competition, and the National Think Tank policy research initiative delivered in partnership with Chapin Hall.

Revenue is generated primarily through individual donations, annual gala fundraising events ($3M-$3.6M raised per event), merchandise sales via the SLF Swag Shop, birthday-card donation tiers, and corporate sponsorships (notably Patrón Tequila and Southern Glazer's Wine & Spirits). The technology stack is modest: a website-based donation platform on Blackbaud, a WooCommerce-style storefront for merchandise, and a Constant Contact newsletter system. Core operational technology for adoption matching is outsourced to Adoption-Share's Family-Match platform, which has facilitated 600+ forever-family placements. Distribution is primarily direct-to-consumer through digital donation, e-commerce, and Florida-based in-person programs, with national reach limited to awareness campaigns (Foster Youth Voice Month, National Adoption Month), the National Think Tank, and earned-media coverage.

Key reputational and regulatory assets include the 2024 Florida law eliminating public access to photos of foster children available for adoption (effective July 1, 2024), Candid Platinum Transparency 2025, Charity Navigator top rating, the 2024 George H.W. Bush Points of Light Award to founder Ashley Brown, and the Angels in Adoption recognition from the Congressional Coalition on Adoption Institute. The organization operates with a small team (1-10 employees) under a board chaired by co-founder Ed Brown, with Executive Director Dr. Elizabeth Wynter leading statewide operations.

Name

Selfless Love Foundation

Legal name

Selfless Love Foundation Inc.

Website

https://selflesslovefoundation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Selfless Love Foundation is a Florida-based 501(c)(3) nonprofit founded in 2015 that supports foster-care-impacted children and youth through adoption services, independent living programs, and policy advocacy, primarily in Florida with expanding national reach.

Ownership category

akta.pro rank

Product category

Child Welfare Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Foster care services
• Adoption services
• Independent living programs
• Child welfare advocacy
• Youth support programs

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting foster children programs, facilitated through online donation portal and direct mail
2. Merchandise Sales (Swag): Sale of branded merchandise including apparel, accessories, and specialty items. Products range from $14.99 to $300 including sun shirts, water bottles, phone chains, and limited edition collaborations
3. Birthday Card Donations: Donation-based birthday cards where supporters can make donations ($25-$100) in honor of someone's birthday, with personalized messaging and SLF sending the card
4. Event Fundraising: Annual gala events, charity auctions, and third-party fundraising events generating significant revenue. Gala events have raised $3-3.6 million per year; Barrett-Jackson auction raised $700,000

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Selfless Love Foundation operates three core service areas: Adoption Services that match foster children with adoptive families through Family-Match technology and Adoption-Share partnership (600+ forever families created); Independent Living Programs that provide supportive housing (Brown's Harbor), life skills training, and leadership development for transition-age foster youth; and Advocacy that empowers youth voices and drives systemic policy reform via the National Think Tank. The organization also generates revenue through branded merchandise sales and donation-based birthday cards.

Product overview

Selfless Love Foundation is a nonprofit organization offering a portfolio of programs and services focused on three core areas: Adoption (guiding families through adoption journeys and reducing barriers), Independent Living (providing supportive housing, life skills, and leadership training for youth transitioning to adulthood), and Advocacy (teaching youth to advocate for policy changes). The organization's key programs include One Voice Impact (OVI) for youth leadership development, Selfless Love Academy and Dale Carnegie Leadership Training for education, Dream Tank Competition for entrepreneurship, and the National Think Tank for policy research. The organization also operates a Swag Shop for merchandise sales and Birthday Cards donation program. The foundation leads annual awareness campaigns including Foster Youth Voice Month and National Adoption Month, and hosts an Annual Gala for fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• One Voice Impact (OVI): Youth voice initiative that provides current and former foster youth opportunities to develop skills for leadership and life, advocate for changes to policy, and join a network of youth leaders across Florida.
• Selfless Love Academy
• Selfless Love Families Portal
• Dream Tank

Products and services

• Adoption Services Guides families along their adoption journey, matches children in foster care with adoptive families using Family-Match technology through Adoption-Share partnership (600+ forever families created), and supports partner agencies to reduce barriers to adoption.
• Independent Living Programs Provides youth aging out of foster care with supportive housing (Brown's Harbor), life skills training, leadership development, and resources to help them successfully transition to adulthood (ages 16-23).
• Advocacy Teaches foster youth how to use their experiences to advocate for themselves, elevate their voices to identify issues, create solutions, and impact child welfare policy and legislation.
• One Voice Impact (OVI) Youth voice initiative providing current and former foster youth opportunities to develop leadership and life skills, advocate for changes to policy, and join a network of youth leaders across the state of Florida.
• Selfless Love Academy Educational and training program for youth in foster care providing resources and opportunities for development and skill-building.
• Dale Carnegie Leadership Training Leadership training program delivered in partnership with Dale Carnegie for foster youth to develop professional and personal skills.
• Dream Tank Competition Annual competition where former foster youth present their business ideas and dreams to a panel of judges for funding and mentorship opportunities (sponsored by The Pulte Family Charitable Foundation).
• Selfless Love Swag Shop Online e-commerce storefront selling branded apparel and accessories (sun shirts, water bottles, hats, bracelets, umbrellas, phone accessories) ranging from $14.99 to $300, including collaborations like SLF x Miami Chains & Co. and Kai Lassen X SLF, with proceeds supporting foster children programs.
• Selfless Love Birthday Cards Donation-based birthday cards where supporters can make donations ($25, $50, $75, or $100) in honor of someone's birthday, with personalized messaging and SLF sending the card on their behalf.
• National Think Tank Policy research initiative bringing together youth with lived experience in foster care, child welfare professionals, and researchers to recommend changes to Federal Adoption policy. Findings translated into actionable strategies by Chapin Hall in the 'Driving Change in Adoption' report.
• Selfless Love Families Portal Online portal providing resources and information for families going through the adoption journey, including guidance on starting the adoption process.

Quantifiable outcome

• 600+ families matched with children through Family-Match technology
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SLAM! FoundationcoreStrategic or Co-development Partner · 1 February 2022Partnership with SLAM! Foundation (founded by Pitbull/Armando Christian Pérez) at Barrett-Jackson Scottsdale Auction. Joint fundraising effort raised $700,000 for both organizations supporting underserved youth. SLAM! operates tuition-free charter schools in Florida, Nevada, and Georgia.
• Adoption-SharecoreTechnology or IntegrationTechnology partnership using Family-Match technology to match children in foster care with adoptive families. Partnership has resulted in 600+ forever families created through the matching platform.
• Chapin HallcoreStrategic or Co-development PartnerResearch partnership where Chapin Hall translated National Think Tank findings into actionable strategies for agencies, adoption organizations, and advocates in the 'Driving Change in Adoption' report.
• Dale CarnegieminorStrategic or Co-development PartnerPartnership for leadership training programs for foster youth, including Dream Tank competition support and youth development programming.
• Pitbull (Armando Christian Pérez)minorGTM or Marketing PartnerGRAMMY-winning artist and SLAM! Foundation founder who generated auction excitement at Barrett-Jackson event. Personal connection as former foster youth. Donated custom Karma GS-6 EV 'Mr.305 Edition' for auction.
• Southern Glazer's Wine & SpiritsminorGTM or Marketing PartnerTitle sponsor of Fourth Annual Gala, provided Patrón Tequila tasting and premium cocktails. Major corporate supporter for fundraising events.
• Patrón TequilaminorGTM or Marketing PartnerPresenting sponsor for annual gala events. John Paul DeJoria (co-founder) has personal connection as former foster youth.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kidsave: Nonprofit focused on matching older foster children and youth with adoptive families through photo-listing and Family Finding Weekend programs. Overlaps heavily with SLF's adoption services and Family-Match matching outcome model.
• Voice for Adoption: Adoption advocacy coalition advancing federal and state policy on foster-to-adopt issues. Operates in the same legislative advocacy lane as SLF's Florida and federal policy work.
• AdoptUsKids: Federally supported national photolisting and matching program for foster children awaiting adoption, operated by the Children's Bureau. Directly comparable to SLF's adoption matching and post-listing advocacy work, including the recent Florida photo-privacy law context.
• National Council for Adoption: Adoption-focused nonprofit advocating for federal adoption policy reform and supporting families through the adoption process. Directly comparable to SLF's National Think Tank and 'Driving Change in Adoption' federal policy advocacy work.
• Together We Rise: Nonprofit providing direct support (welcome boxes, housing, scholarships) to current and former foster youth. Closely aligned with SLF's Independent Living program and aging-out focus, with similar corporate-sponsored fundraising events.
• FosterClub: National network led by current and former foster youth, focused on peer support, advocacy training, and amplifying youth voice in the child welfare system. Closely aligned with SLF's One Voice Impact (OVI) youth voice and advocacy programs.
• Dave Thomas Foundation for Adoption: National nonprofit focused exclusively on finding permanent adoptive families for children in foster care, with the signature Wendy’s Wonderful Kids program. Directly comparable in mission (foster-to-adoption), donor base (HNW and corporate), and outcome metrics.

Broad incumbents

• Boys Town: Long-standing nonprofit providing direct residential, educational, and family support services to at-risk youth, including former foster youth. Overlaps with SLF's Independent Living, Selfless Love Academy, and youth housing programs at a larger residential-care scale.
• Casey Family Programs: One of the largest U.S. foundations focused on reducing the need for foster care, with a national footprint and multi-decade endowment. Comparable in macro goals (permanency and aging-out outcomes) but materially larger scale and broader operational scope.
• Children's Defense Fund: National child advocacy organization working on federal child welfare policy, including adoption and foster-care reform. Comparable to SLF's federal advocacy posture but with a much broader children’s policy portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selflesslovefdn
• YouTubeyoutube.com/channel/UC44snWl-Hu0VJr4cGBfaBaQ
• Facebookfacebook.com/SelflessLoveFoundation
• LinkedInlinkedin.com/company/selfless-love-foundation
• Instagraminstagram.com/selflesslovefoundation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfless Love Foundation