River Cities Speedway Grand Forks, Inc.

What River Cities Speedway Grand Forks, Inc. does

River Cities Speedway Grand Forks, Inc. operates a private three-tenths-mile high-banked clay oval dirt track located at 2300 Gateway Dr in Grand Forks, North Dakota, with a mailing address in East Grand Forks, Minnesota. Founded in 1999, the venue hosts weekly Friday night racing from approximately May through September across four divisions: NOSA Outlaw Sprint Cars, WISSOTA Late Models, WISSOTA Midwest Modifieds, and WISSOTA Street Stocks. It is the only track in North Dakota and Minnesota featuring both Outlaw Sprints and Late Models on a weekly basis. The facility also hosts the World of Outlaws NOS Energy Drink Sprint Car Series (30+ consecutive years) and the World of Outlaws CASE Construction Late Models Series (15+ consecutive years), with major events including the John Seitz Memorial.

The company's product surface centers on ticketed live racing events, with ancillary offerings including WatchFYE.tv live streaming, Race Monitor live-timing integration across iOS, Android, and Windows, reserved-seating options (20-inch premium seats for WoO events), and daily event photography. Revenue streams include ticket sales, concessions and hospitality, sponsorships (Pepsi, Coors Light, Miller Lite, Arctic Cat, Rydell Cars, Buffalo Wild Wings, Hugo's), and streaming rights. Distribution is hybrid: physical box office, a network of advance ticket outlets across ND/MN, and the SLS Promotions channel for World of Outlaws ticketing.

The operation is lean (1-10 employees) and serves local and regional racing fans across the Upper Midwest, touring professional drivers, national sanctioning bodies (NOSA, WISSOTA, NLRA, World of Outlaws), and a diversified base of corporate sponsors. Notable recurring competitors include Donny Schatz, Brad Seng, Mark Dobmeier, and Bobby Pierce, the last of whom won a fourth consecutive WoO Late Model feature at the venue in June 2026 for a $15,000 prize.

Name

River Cities Speedway Grand Forks, Inc.

Legal name

River Cities Speedway Grand Forks, Inc.

Website

https://rivercitiesspeedway.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

River Cities Speedway is a private dirt-track racing venue in Grand Forks, ND, hosting weekly Friday night NOSA Sprint and WISSOTA stock car events plus World of Outlaws touring series dates for Upper Midwest fans and drivers.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Dirt track racing
• Sprint car racing
• Stock car racing
• Motorsports entertainment
• Racing venue operations

Headquarters

HQ city

Grand Forks Afb

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from admission tickets to weekly racing events and special World of Outlaws events. Reserved seats enlarged to 20 inches for premium comfort.
2. Concessions and Hospitality: Food, beverage, and merchandise sales during events
3. Sponsorships and Advertising: Partnership agreements with sponsors including Pepsi, Coors Light, Miller Lite, Arctic Cat, Rydell Cars, Buffalo Wild Wings, and local businesses for event branding, naming rights, and advertising placements
4. Live Streaming Rights: Revenue from streaming partnerships for broadcasting events online

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

River Cities Speedway operates a high-banked three-tenths-mile clay oval dirt track in Grand Forks, ND, hosting weekly Friday night racing events featuring four divisions (NOSA Outlaw Sprint Cars, WISSOTA Late Models, WISSOTA Midwest Modifieds, and WISSOTA Street Stocks). The facility also hosts major national touring series events including the World of Outlaws NOS Energy Drink Sprint Car Series and World of Outlaws CASE Construction Late Models Series, with reserved seating and live streaming available.

Product overview

River Cities Speedway is a dirt track racing venue and event management operation featuring multiple racing classes (NOSA Outlaw Sprint Cars, WISSOTA Late Models, WISSOTA Midwest Modifieds, WISSOTA Street Stocks) and hosting World of Outlaws touring events. The speedway operates as a live event venue offering ticketed racing events, live streaming via WatchFYE.tv, live timing via Race Monitor integration, and photo/video content. The company does not offer a traditional software product but rather live sporting events and associated spectator services.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Racing Events Weekly Friday night dirt track racing events from May through September featuring NOSA Outlaw Sprint Cars, WISSOTA Late Models, WISSOTA Midwest Modifieds, and WISSOTA Street Stocks, plus special World of Outlaws Sprint Car and Late Model touring series events. Open to local racing fans, families, and motorsports enthusiasts.
• World of Outlaws Special Events Major annual racing events featuring the World of Outlaws NOS Energy Drink Sprint Car Series and World of Outlaws CASE Construction Late Models Series, with reserved seating and premium pricing. Targeted at national motorsports fans and elite touring series drivers.
• WatchFYE.tv Live Streaming

Quantifiable outcome

• 92 race teams participated in single event (August 2016)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and gold level.

• World of Outlaws NOS Energy Drink Sprint Car SeriescoreStrategic or Co-development PartnerLong-term partnership hosting the premier national dirt track touring series twice annually for over 30 consecutive years. Events are major attractions drawing regional fans and elite drivers.
• World of Outlaws CASE Construction Late Models SeriescoreStrategic or Co-development PartnerAnnual hosting of the national Late Model touring series for 15+ consecutive years. Features $10,000-to-win purse and 50-lap features.
• Northern Outlaw Sprint Association (NOSA)coreStrategic or Co-development PartnerRegional sanctioning body for weekly Outlaw Sprint Car racing at RCS. NOSA sprints compete every Friday night during season.
• WISSOTA (Wisconsin International Stock Car Auto Racing)coreStrategic or Co-development PartnerSanctioning body for weekly Late Models, Midwest Modifieds, and Street Stocks. Multiple divisions compete weekly at RCS.
• Northern Late Model Racing Association (NLRA)coreStrategic or Co-development PartnerRegional Late Model series that co-headlines with World of Outlaws events at RCS.
• PepsimajorGTM or Marketing PartnerBeverage sponsor for racing events
• Coors LightmajorGTM or Marketing PartnerBeverage sponsor for racing events
• Miller LitemajorGTM or Marketing PartnerBeverage sponsor for racing events
• Rydell CarsmajorGTM or Marketing PartnerPrimary sponsor with RydellCars.com Victory Lane naming rights and extensive event sponsorship. Presenting sponsor for many race recaps.
• Buffalo Wild WingsmajorGTM or Marketing PartnerNOSA Sprint Car naming rights sponsor
• Arctic Catgold levelGTM or Marketing PartnerGold level sponsor with event branding presence
• Hugo's (GoHugo's)gold levelGTM or Marketing PartnerGold level sponsor - Your Family Marketplace
• SLS PromotionscoreChannel Partner/ Reseller/ DistributorAuthorized ticket sales partner for World of Outlaws events, managing reserved seating and advance ticket sales since 2018
• WatchFYE.tvmajorChannel Partner/ Reseller/ DistributorLive streaming platform for broadcasting events to remote audiences
• Speedway Shots / Mike SpiekercoreGTM or Marketing PartnerOfficial photography partner capturing event photos for website, social media, and promotional materials
• Rick Rea (RickRea.com)coreTechnology or IntegrationWebsite development and design partner responsible for rivercitiesspeedway.com

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knoxville Raceway: Sprint car-focused dirt oval in Knoxville, IA hosting the Knoxville Nationals; shares the same winged sprint car format, weekly WISSOTA-affiliated divisions, and World of Outlaws scheduling relationship as RCS.
• Davenport Speedway: Dirt track in Davenport, IA running weekly 410 sprint cars and late models with touring series visits — direct match on dirt track racing, Upper Midwest geography, and weekly division programming.
• Limaland Motorsports Park: Small-banked dirt oval in Lima, OH running weekly sprint, late model, and modified programs with regional touring series — comparable in scale, format, and weekly event production approach to RCS.
• Wilmot Raceway: Dirt oval in Wilmot, WI running weekly WISSOTA divisions (Late Models, Midwest Modifieds, Street Stocks) — direct overlap on the same four-division weekly format RCS runs.
• I-55 Raceway: Midwest dirt oval in Pevely, MO running weekly WISSOTA divisions plus World of Outlaws Sprint and Late Model dates — comparable facility profile, sanctioning relationships, and weekly sprint car/late model programming.
• Huset's Speedway: High-banked dirt oval in Brandon, SD running weekly sprint car and late model programs with regular World of Outlaws events — same Upper Midwest dirt track category, same national touring relationships, same weekly event-driven model.
• Kokomo Speedway: Indiana dirt oval hosting sprint cars and late models including national touring events — comparable Midwest dirt track operations with WISSOTA-style weekly programs.

Broad incumbents

• Eldora Speedway: Iconic high-banked dirt track in Rossburg, OH hosting major national events (Dream, World 100) and weekly programs; overlaps RCS on World of Outlaws scheduling and dirt track operations, but at significantly larger scale and event depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bestdirttrack
• YouTubeyoutube.com/rivercitiesspeedway
• Facebookfacebook.com/home.php#!/pages/River-Cities-Speedway/105978980109
• LinkedInlinkedin.com/company/river-cities-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River Cities Speedway Grand Forks, Inc.