Project:Camp
Project:Camp is a Los Angeles-based 501(c)(3) nonprofit that deploys free trauma-informed pop-up day camps within 48 hours of natural disasters for children ages 6-16, operating through a 36+ partner Rapid Response Camp Network and funded by donations, foundation grants, and corporate sponsorships.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project:Camp does
Project:Camp is a Los Angeles-based 501(c)(3) nonprofit, founded in 2017-2018 by Mikey Latner (former camp director, two decades of camp experience) and Ozzie Baron (tech startup strategy and operations), that provides free trauma-informed pop-up day camps for children ages 6-16 impacted by natural disasters in the United States. The core operational offering is a pop-up camp model that activates within 48 hours of a disaster, structured around five trauma-informed guiding principles (safety and belonging, choice, collaboration, trust, empowerment) drawn from the Harris and Fallot framework. Camp activities run 9am-3pm with meals, structured programming (arts and crafts, STEM, sports, cabin groups), and 1:1 staff support, deployed at host sites operated by partner organizations including YMCAs, Boys & Girls Clubs, schools, and community centers. The Rapid Response Camp Network (RRCN), a coalition of 36+ partner camps and on-call directors, provides the staffing, facilities, and volunteer infrastructure that enable simultaneous multi-site scaling — demonstrated by 10 concurrent camps during the January 2025 LA wildfires.
Complementary offerings include the Preparing Communities Program (a three-step pre-disaster stakeholder engagement process funded by a $350,000 CalOES Listos grant across six California counties), a structured Volunteer Program for local counselors (age 18+, background-checked and trauma-informed trained), and an Ambassador Toolkit for supporter-led fundraising. The business model is donation-funded: revenue streams comprise individual donations (monthly recurring encouraged), foundation grants (California Fire Foundation, California Community Foundation, Ford Family Foundation, Annenberg Foundation, Morgan Stanley Alliance, Center for Disaster Philanthropy, CalOES), corporate sponsorships (full camp sponsorships at $50,000+; partners include Walmart, Airbnb, United, Disney, Mattel, Monday.com, Cooley), and in-kind donations (logistics via Airlink and United Airlines, supplies via Good360). Services are always free for families; go-to-market is event-driven deployment through emergency management offices, shelters, schools, and community organizations rather than traditional marketing, with earned media (Today Show, NBC News, LA Times, NPR) and conference presence (CESA, ACA, IAEM) as awareness channels. Operational scale has grown from 7,000+ hours in 2022 to 17,271 hours across 8 camps in 5 states in 2024, with the 2025 LA Wildfires response serving nearly 1,000 children across 9-10 sites with 10,000+ hours of care.
Project:Camp firmographics
Firmographics- Name
- Project:Camp
- Legal name
- Project:Camp
- Website
- https://projectcamp.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project:Camp is a Los Angeles-based 501(c)(3) nonprofit that deploys free trauma-informed pop-up day camps within 48 hours of natural disasters for children ages 6-16, operating through a 36+ partner Rapid Response Camp Network and funded by donations, foundation grants, and corporate sponsorships.
- Ownership category
- akta.pro rank
Project:Camp industry classification
Industry- Product category
- Disaster Relief and Emergency Childcare Services
- NAICS
- Emergency and Other Relief Services (624230), Child Care Services (6244)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
- akta.pro secondary industries
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)
Keywords
Where Project:Camp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project:Camp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting the mission. Monthly recurring donations are encouraged for sustainable planning.
- Corporate Sponsorships: Full camp sponsorships at $50,000+ covering rapid deployment costs for hundreds of kids. Includes corporate partners providing funding and in-kind support.
- Foundation Grants: Grants from foundations including California Fire Foundation, California Community Foundation, Ford Family Foundation, Annenberg Foundation, and others supporting community organizing and disaster response.
- Fundraising Campaigns: Ambassador toolkit enables supporters to create fundraising campaigns. Specific campaigns for disaster responses (e.g., LA Wildfires).
- In-Kind Donations: Corporate partners and donors provide goods, supplies, and services including toys, care kits, shoes, and logistics support (flights via Airlink).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free camp for families - no cost to attend |
| Other | Multi-year contract | Full Camp Sponsorship - $50,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Project:Camp product offering
Product offeringCore offering
Project:Camp deploys free, trauma-informed pop-up day camps within 48 hours of natural disasters to provide childcare for children ages 6-16 whose schools and childcare networks have been disrupted. Services are funded entirely through donations, grants, and corporate sponsorships and delivered at zero cost to affected families. Complementary programs include the Rapid Response Camp Network (RRCN) of partner camps and the Preparing Communities program for pre-disaster planning.
Product overview
Project:Camp is a 501(c)(3) nonprofit organization that operates a single integrated service model centered on providing free, trauma-informed pop-up day camps for children (ages 6-16) impacted by natural disasters. The core offering consists of Pop-Up Camps that deploy within 48 hours of disasters, supported by the Rapid Response Camp Network (RRCN) of partner camps and professionals. Complementary services include the Preparing Communities Program for pre-disaster planning and the Volunteer Program for recruiting and training local counselors. An Ambassador Toolkit supports fundraising efforts. All services are free to families and funded through donations and grants.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop-Up Camps Free, trauma-informed day camps deployed within 48 hours of natural disasters to provide childcare and emotional support for children ages 6-16 whose schools and childcare networks have been disrupted. Programming runs 9am-3pm with meals, snacks, structured activities, and 1:1 staff support.
- Rapid Response Camp Network (RRCN) A coalition of 36+ camps and camp professionals ready to support their communities after natural disasters, providing local coordination, community outreach, volunteer recruitment, resource sharing, and facility support. Enables Project:Camp to mobilize across multiple locations during major disasters.
- Preparing Communities Program A three-step community preparation process for local governments and emergency management: gathering stakeholders, creating emergency plans, and training volunteers, designed to ensure children are included in local disaster response plans before emergencies occur.
- Volunteer Program Recruits and trains local adult volunteers (age 18+) to serve as counselors at pop-up camps, providing background-checked, trauma-informed trained support for disaster-impacted children.
- Ambassador Toolkit A fundraising toolkit providing campaign images, social media posts, and instructions for supporters to create their own peer-to-peer fundraisers to benefit Project:Camp's mission.
Quantifiable outcome
- 10,000+ hours of care provided to nearly 1,000 children during LA Wildfires 2025
- +3 more outcomes
Companies that use Project:Camp
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Project:Camp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Project:Camp partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- United AirlinescoreProvided flights for Project:Camp team to get boots on ground in Kentucky community needing help. Enabling logistics partner for rapid deployment.
- Good360coreLeveraged network to provide care kits and shoes for children at Kentucky camp. In-kind donor providing essential supplies for campers.
- MattelminorSent toys and games for kids at Kentucky camp. Corporate in-kind donor supporting camp programming.
- Camp Group (Camp Kippewa Point, Lake of the Woods and Greenwoods Camps)coreThrough partnership with Camp Group, two superstar camp directors (Jackie and Ben) flew in to support Beggs, Oklahoma response. Part of Rapid Response Camp Network providing staffing support.
- Tumbleweed Day CampcoreRRCN partner camp that provided staff, local venues, and volunteers during LA Wildfires response. Key partner in 10-camp deployment.
- Tom Sawyer CampscoreRRCN partner providing resources and support during LA Wildfires. Part of network enabling rapid multi-site deployment.
- Catalina Island CampscoreRRCN partner contributing to LA Wildfires response through the Rapid Response Camp Network.
- Camp Bob WaldorfcoreRRCN partner providing venue and staffing support during LA Wildfires response.
- Save the ChildrencoreProvided intel on camp locations, volunteers, and financial backing during Hurricane Ian response. Integral partner in Florida deployment.
- AirlinkcoreHumanitarian logistics organization helping arrange flights for Project:Camp staff to deployment locations. Ongoing logistics partner.
- Maui Family YMCAcoreHosted pop-up camp during Maui wildfire response in Kahului. Primary local partner and host site.
- Kama'aina KidscoreLocal Maui partner working with Project:Camp during wildfire response to support children and families.
- American Red CrosscoreNonprofit partner providing emergency management connections and shelter coordination during responses.
- World Central KitchencoreNonprofit partner for disaster response providing meal support during deployments.
- Good360coreNonprofit partner providing donated goods, care kits, and supplies for disaster-affected families.
- YCMA (Various Locations)coreMultiple YMCA locations across LA and Maui served as host sites during disaster responses.
- Boys & Girls ClubscoreBoys & Girls Club locations served as host sites for camps including Brevard, NC during Hurricane Helene response.
- Texas Division of Emergency ManagementminorVALs (Voluntary Agency Liaisons) Courtney Goss and Denise Treadwell provided crucial support during Hurricane Ian response.
- Seminole County Office of Emergency ManagementcorePartnership to prepare Central Florida community to meet needs of children during disasters through emergency operations planning.
- TC StrongcoreLocal youth mental health collaborative partnering to run camp in Brevard, NC during Hurricane Helene response.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Project:Camp competitors and assessment
Company assessmentDirect peers
- All Hands and Hearts: All Hands and Hearts is a volunteer-powered disaster response nonprofit that mobilizes quickly into communities after natural disasters. It is comparable in scale, volunteer-driven model, and rapid-deployment ethos, though focused on housing and community rebuilding rather than child services.
- Good360: Good360 is a core partner providing donated goods, care kits, and supplies for disaster-affected families. Both organizations operate in the disaster relief supply and services chain, and Good360's product distribution complements Project:Camp's on-the-ground child programming.
- Save the Children: Save the Children is one of Project:Camp's core deployment partners (provided staff, intel, and funding for Hurricane Ian and LA Wildfires responses). Both organizations serve children impacted by disasters in the U.S. and globally, though Save the Children is far larger and broader in scope.
- Team Rubicon: Team Rubicon is a veteran-led nonprofit that mobilizes volunteers for rapid disaster response across the U.S. It shares Project:Camp's volunteer-driven, rapid-deployment model and similar event-driven demand profile, but operates in debris removal and recovery rather than childcare.
- World Central Kitchen: World Central Kitchen is a core Project:Camp partner providing meal support during deployments. Both are mission-driven, founder-led nonprofits that rapidly mobilize into disaster zones to provide a specific essential service (WCK = meals; Project:Camp = childcare).
- Airlink: Airlink is Project:Camp's ongoing humanitarian logistics partner, arranging flights for staff to deployment sites. Both organizations serve as force multipliers for the disaster response ecosystem — Airlink via airlift logistics, Project:Camp via trauma-informed camp operations.
Broad incumbents
- International Medical Corps: International Medical Corps is a global humanitarian organization providing emergency relief, mental health, and child-focused services in disaster zones. It is comparable in mission overlap (children's mental health in disasters) but operates at much larger scale, globally, and with a clinical health backbone.
- American Red Cross: The American Red Cross is a core Project:Camp partner providing emergency management connections and shelter coordination. It is the dominant U.S. disaster response incumbent, operating broadly across shelter, food, and family services — Project:Camp's niche trauma-informed childcare complements rather than competes with its portfolio.
Emerging players
- Boys & Girls Clubs of America: Boys & Girls Clubs are Project:Camp host-site partners (e.g., Brevard, NC during Hurricane Helene). The national organization provides year-round youth programming at physical club locations, while Project:Camp provides pop-up, trauma-informed programming inside those same facilities during disasters — making them complementary rather than competitive.
- YMCA of the USA: Multiple YMCA locations (Maui Family YMCA, LA-area YMCAs) serve as Project:Camp host sites during deployments. YMCAs are established community youth and family service providers with permanent facilities, while Project:Camp brings temporary, trauma-specialized programming into those spaces during disasters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Project:Camp social profiles
Digital presenceProject:Camp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project:Camp leadership team
Management profileNumber of profiles
Profiles12 records
Project:Camp funding detail
Funding detailFunding overview
Funding rounds
Investors
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Project:Camp M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Project:Camp
What does Project:Camp do?
Project:Camp deploys free, trauma-informed pop-up day camps within 48 hours of natural disasters to provide childcare for children ages 6-16 whose schools and childcare networks have been disrupted. Services are funded entirely through donations, grants, and corporate sponsorships and delivered at zero cost to affected families. Complementary programs include the Rapid Response Camp Network (RRCN) of partner camps and the Preparing Communities program for pre-disaster planning.
Is Project:Camp a public or private company?
Project:Camp is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project:Camp founded?
Project:Camp was founded in 2017. It employs 1 to 10 people.
Where is Project:Camp based?
Project:Camp is headquartered in Los Angeles, United States, in the North America region.
How does Project:Camp make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, foundation Grants, fundraising Campaigns and in-Kind Donations.
Who are Project:Camp's main competitors?
Direct peers on record are All Hands and Hearts, Good360, Save the Children, Team Rubicon, World Central Kitchen and Airlink. Broad incumbents are International Medical Corps and American Red Cross. Emerging players are Boys & Girls Clubs of America and YMCA of the USA.
Does Project:Camp have an API?
No public API is recorded for Project:Camp.
What industry is Project:Camp in?
Project:Camp's product category is Disaster Relief and Emergency Childcare Services. Its primary akta.pro industry code is BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 624230 and its SIC code is 8300.