Rank the Vote

What Rank the Vote does

Rank the Vote is a 501(c)(3) nonprofit advocacy organization founded in 2019 by Adam Friedman, the founder of Voter Choice Massachusetts, to build a national movement for ranked choice voting and related electoral reforms. The organization promotes four complementary reforms: Ranked Choice Voting (RCV), Proportional Representation, Fair Maps (independent redistricting), and Open Primaries. It functions as a national hub for a distributed network of 31 statewide partner groups, 25,019 grassroots volunteers, and 432,972 supporters across more than half of all US states. It also maintains a separate 501(c)(4) affiliate, Rank the Vote Action, that supports political campaign activity using non-deductible contributions.

Rank the Vote does not develop or sell technology products. Its core "products" are educational content (blog articles, explainers, social media content across Facebook, Instagram, TikTok, Twitter/X, and YouTube), organizing toolkits, training programs, coaching and consultation for state groups, and pathways to foundation funding. Distribution occurs through the website, email and SMS updates, national and state events, and a merchandise shop via Spreadshop.

Revenue is generated from tax-deductible individual donations (processed via Every.org) and foundation grants, with named major funders including Unite America, UpMobility Foundation, Kaphan Foundation, and Community Foundation Santa Cruz County. The organization employs 1-10 staff working remotely across the United States and is led by Executive Director Eileen Reavey, National Organizing Director Anna Kellar, Communications Director Michelle Whittaker, and a broader team with prior leadership experience at National Popular Vote, Democracy Maine, FairVote, and Voter Choice Massachusetts.

Name

Rank the Vote

Legal name

Rank the Vote

Website

https://rankthevote.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rank the Vote is a 501(c)(3) nonprofit that organizes a national grassroots movement across 31 US states to promote ranked choice voting, proportional representation, fair maps, and open primaries, supporting state-level reform campaigns with toolkits, training, and funding.

Ownership category

akta.pro rank

Product category

Civic Advocacy and Electoral Reform

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO), Electoral Support & Election Observation (BPADAGAA)

Keywords

• Electoral reform advocacy
• Ranked choice voting
• Proportional representation
• Nonpartisan civic engagement
• Voter education

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individual supporters across the political spectrum. The organization also has a separate 501(c)(4) affiliate (Rank the Vote Action) for non-deductible donations that go toward political campaigns.
2. Foundation Grants: Funding from foundations including Unite America, UpMobility Foundation, Kaphan Foundation, and Community Foundation Santa Cruz County.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rank the Vote is a 501(c)(3) nonprofit that educates voters and supports grassroots organizing around four electoral reforms: Ranked Choice Voting, Proportional Representation, Fair Maps, and Open Primaries. The organization operates a network of statewide groups in more than half of U.S. states, providing toolkits, coaching, consultation, and pathways to funding. It does not sell any commercial products or technology; its deliverables are educational programs, advocacy resources, and organizing services funded through donations and grants.

Product overview

Rank the Vote is a 501(c)(3) nonprofit organization that functions as an electoral reform advocacy and grassroots organizing entity rather than a technology product company. The organization offers educational programs focused on four core electoral reforms: Ranked Choice Voting (RCV), Proportional Representation, Fair Maps, and Open Primaries. These programs are supported by a State Partner Network working in over half of US states, a National Partner Program collaborating with democracy reform organizations, and a toolkit providing strategies, coaching, and consultation services. The organization does not offer software products, applications, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranked Choice Voting Education Educational program explaining how Ranked Choice Voting works, including instant runoff tabulation and benefits such as more voter expression, less divisiveness, more positive campaigns, and stronger mandates. Intended for U.S. voters, advocates, and state-level campaigns seeking to understand and promote RCV.
• Proportional Representation Education

Quantifiable outcome

• Voter Choice Massachusetts grew from a handful of advocates to thousands of volunteers and tens of thousands of supporters in three years, earning hundreds of bipartisan endorsements
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• FairVotecoreStrategic or Co-development PartnerNational nonpartisan structural reform organization working on electoral reform. Rank the Vote's national partner providing research, advocacy, and coalition support for RCV and other reforms.
• RCV ResourcescoreStrategic or Co-development PartnerResource center providing education and tools for ranked choice voting implementation and advocacy.
• RepresentUsmajorStrategic or Co-development PartnerNonpartisan organization working to fight corruption and fix American politics through structural reforms.
• RepresentWomenmajorStrategic or Co-development PartnerOrganization focused on advancing women's representation through structural electoral reforms.
• Veterans for Political InnovationmajorStrategic or Co-development PartnerOrganization of veterans working to advance electoral reform through bipartisan cooperation.
• Partners in DemocracymajorStrategic or Co-development PartnerPartnership focused on advancing democracy reforms at the state and local level.
• Business for DemocracysupportingStrategic or Co-development PartnerCoalition of business leaders advocating for democratic reforms that create fairer elections.
• Mormon Women for Ethical GovernmentsupportingStrategic or Co-development PartnerOrganization of Mormon women advocating for ethical and representative government through structural reforms.
• Mobile VotingsupportingStrategic or Co-development PartnerOrganization working to improve voting accessibility through mobile and remote voting technology.
• The Open System InstitutesupportingStrategic or Co-development PartnerOrganization focused on building open systems and democratic governance structures.
• Respect VoterssupportingStrategic or Co-development PartnerOrganization advocating for voter rights and electoral reform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unite America: Cross-partisan organization dedicated to fixing the political system by electing bridge-building leaders and supporting structural reforms. It is both a direct peer in the RCV/reform space and one of Rank the Vote's largest funders.
• RepresentUs: Nonpartisan organization fighting corruption and fixing American politics through structural reforms, including RCV and anti-gerrymandering. Both organizations bundle multiple reforms and target similar state-level ballot and legislative campaigns.
• FairVote: National nonpartisan organization focused on ranked choice voting and electoral reform. Both Rank the Vote and FairVote advocate for RCV adoption at state and local levels; FairVote is also a listed core national partner of Rank the Vote.
• RepresentWomen: Organization advancing women's representation through structural electoral reforms, including RCV and fair maps. It is a listed major partner of Rank the Vote and shares the multi-reform structural approach.
• National Popular Vote: Organization advancing the National Popular Vote Interstate Compact to elect the President by popular vote. Rank the Vote's Executive Director previously served as National Grassroots Director there, and the two organizations share cross-partisan state-level organizing playbooks.
• RCV Resources: Resource center providing education and tools for ranked choice voting implementation and advocacy. RCV Resources is a core national partner of Rank the Vote, and both focus exclusively on RCV education and adoption.
• OpenPrimaries: Advocacy organization promoting open, nonpartisan primaries. OpenPrimaries works on one of the four reforms (Open Primaries) that is core to Rank the Vote's platform, making it a focused single-issue peer in an overlapping reform agenda.

Broad incumbents

• Brennan Center for Justice: Nonpartisan law and policy institute at NYU working on voting rights, redistricting, and election reform. Brennan Center is a major incumbent in the democracy reform space with overlapping research and advocacy on the issues Rank the Vote organizes around.
• Common Cause: Larger established nonpartisan government accountability organization working on redistricting reform, voting rights, and campaign finance. Common Cause is a broader incumbent with overlapping state-level reform work but a much wider portfolio.
• League of Women Voters: Long-established civic engagement organization with state and local affiliates focused on voter education and election reform. Rank the Vote's Training and Events Director also serves as Director of the League of Women Voters of Massachusetts, evidencing direct programmatic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RanktheVote
• YouTubeyoutube.com/channel/UCQ3M7ujQ9jA7Y5Zfd_l7T0w
• Facebookfacebook.com/RanktheVote
• Instagraminstagram.com/rankthevote
• TikToktiktok.com/@rankthevote
• LinkedInlinkedin.com/company/rankthevote

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rank the Vote