Sgs Essen Gmbh & Co. Kgaa

What Sgs Essen Gmbh & Co. Kgaa does

SGS Essen GmbH & Co. KGaA is a women's professional football club based in Essen-Schönebeck (Nordrhein-Westfalen, Germany) operating under a dual legal structure: the KGaA runs the professional first team while SG Essen-Schönebeck 19/68 e.V. operates the registered women's and girls' department. The first team was relegated from the Google Pixel Frauen-Bundesliga in 2026 after 22 consecutive years and now plays in the 2. Frauen-Bundesliga at Stadion an der Hafenstraße. The club's core product is the professional women's football team, anchored by the Förderturm youth academy covering six age groups from U11 to U23, a DFB-certified Nachwuchsleistungszentrum, a Sport- und Tanzinternat housing ~50 young athletes, and partner schools designated as Eliteschule des Fußballs. Supporting products include a Shopify-powered online fanshop (jerseys, apparel, accessories at €16.95–€49.99), club memberships (€3–€15/month), match tickets (€7–€70 single match) and season tickets (€56–€770 annual), plus VIP hospitality. Revenue is generated across five streams - matchday ticketing, recurring memberships, direct-to-consumer merchandise, regional and national corporate sponsorship, and player transfer activity - with corporate sponsorship (main partner Westenergie AG / E.ON, plus Sparkasse Essen, IFM, DIE WOHNKOMPANIE, PATRICK, and tier-3 partners) being the largest single pillar. Distribution is direct-to-consumer via the club's own Shopify fanshop, integrated LMS Sport ticketing platform, in-stadium box office, and active social channels on Facebook, Instagram, TikTok and YouTube (SGSEssenTV). Technology stack is limited to standard sports-tech tooling (TRACKTICS performance trackers, video analysis) and operational partnerships with Shopify/Stripe for payments and DHL for fan-fulfilment. Customer segments split between local women's-football fans in the Ruhrgebiet, youth players and their families (regional and international - Austria, Switzerland, Hungary, USA), and corporate sponsors seeking NRW regional marketing reach. The club has been a consistent national youth-talent producer, with 40+ players promoted from its academy to the Bundesliga team and multiple U17/U20 international champions.

Name

Sgs Essen Gmbh & Co. Kgaa

Legal name

SGS Essen GmbH & Co. KGaA

Website

https://sgs-essen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SGS Essen GmbH & Co. KGaA is a German women's football club in Essen that competes in the 2. Frauen-Bundesliga and operates a DFB-certified youth academy (Förderturm), with revenue from ticketing, memberships, merchandise, and regional corporate sponsorship led by Westenergie AG.

Ownership category

akta.pro rank

Product category

Women's Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Women's professional football
• Youth football academy
• Matchday ticketing
• Football club merchandise
• Club membership

Headquarters

HQ city

Bad Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Matchday ticketing: Single-match ticket sales and season ticket (Dauerkarte) revenue from the 2. Frauen-Bundesliga home games at Stadion an der Hafenstraße. Season tickets cover 13 home games with priority booking for cup matches.
2. Season tickets (Dauerkarten): Annual season tickets for 13 2. Bundesliga home matches, with discounted rates for students, reduced categories, and families. Includes 10% fanshop discount and priority booking for DFB-Pokal home games.
3. Merchandise and fanshop: Online fanshop selling official kits, apparel, and accessories via own e-commerce platform (Shopify). Trikots, hoodies, shirts, caps, and accessories sold at price points from €16.95 to €49.99.
4. Club memberships: Monthly membership fees for women (€15/month), girls (€15 first child, €8 second, €4 third within a family), and passive members (€3–6/month), plus €15 joining fee.
5. Sponsorship and partnership: Main sponsor (Westenergie AG), top partners (Sparkasse Essen, IFM, DIE WOHNKOMPANIE, PATRICK), business partners, and youth partners provide sponsorship revenue. DIE WOHNKOMPANIE is exclusive cup sponsor with logo on DFB-Pokal jerseys.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SGS Essen operates a professional women's football club competing in the 2. Frauen-Bundesliga at Stadion an der Hafenstraße in Essen, Germany. The club runs a comprehensive youth development academy (Förderturm) spanning U11 through U23 teams, and sells match tickets, season tickets, club memberships, and official merchandise (kits, apparel, accessories) through its own fanshop. Revenue is generated from ticketing, e-commerce merchandise sales, club memberships, and corporate sponsorship deals.

Product overview

SGS Essen is a women's football club based in Essen, Germany, operating through a dual structure: SGS Essen GmbH & Co. KGaA for the professional Bundesliga team, and SG Essen-Schönebeck 19/68 e.V. for the youth and women's amateur department. The core product is the professional women's football team competing in the 2. Frauen-Bundesliga, supported by the Förderturm (Youth Academy) which develops talents from U11 through U23 and feeds into the first team. The club offers related products including an official fanshop with merchandise, ticketing services, club memberships, and specialized youth programs such as the DFB-certified Leistungszentrum, Sportinternat boarding school, and trial training programs. Additional services include the Nachhaltigkeitskonzept sustainability initiative and Kinderschutzkonzept child protection program. The youth academy operates with licensed coaching staff and modern digital tools including TRACKTICS performance tracking and video analysis. The club has produced numerous international players and maintains partnerships with regional clubs for talent scouting.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Women's Football Team The first team of SGS Essen competing in the 2. Frauen-Bundesliga at Stadion an der Hafenstraße in Essen-Schönebeck, providing live professional women's football entertainment to fans.
• Single Match Tickets Individual match tickets for 2. Frauen-Bundesliga home games at Stadion an der Hafenstraße, available via the LMS Sport online ticketing platform and on-site box office. Categories include full price (€14), reduced (€12), student (€7), family (€22), VIP (€70), and group rate (€7/person for 10+).
• Season Tickets (Dauerkarten) Annual season tickets covering 13 home games in the 2. Frauen-Bundesliga with priority booking for DFB-Pokal home games and 10% fanshop discount. Categories: Tribünensitzplatz Vollzahler (€140), Ermäßigt (€105), Schüler (€56), Familienkarte (€252 for 4 persons), and VIP (€770 with parking).
• SGS Fanshop Merchandise Official online fanshop selling team merchandise including home/away/cup jerseys (from €30), hoodies (€49.99), shirts (€24.99), caps (€24.95), gym sacs (€16.95), and children's apparel. Operated via Shopify with DHL shipping and multiple payment options.
• Club Membership (Mitgliedschaft) Monthly club memberships for women (€15/month), girls with family-tiered pricing (€15 first, €8 second, €4 third child), and passive members (€3-6/month), plus a €15 joining fee. Includes voting rights and club benefits.
• Förderturm Youth Academy Comprehensive DFB-certified youth development program covering U11 through U23 teams (six age groups), developing young female footballers with licensed coaching, modern training methods, school partnerships, and talent identification pathways to the professional team.
• Probetraining (Trial Training) Trial training program for girls aged U11 to U23, allowing prospective players to demonstrate talent under professional conditions. Applications accepted via 10secondgoal app or online registration form.

Quantifiable outcome

• Over 40 players promoted from youth academy to Bundesliga team
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• PATRICKflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2026Official equipment supplier (Ausrüster) since 2026, providing all lila-weiß kits and training apparel for the women's and girls' department. Founded in 1892, headquartered in Oudenaarde, Belgium — one of the world's most traditional sportswear manufacturers.
• DIE WOHNKOMPANIEflagshipGTM or Marketing Partner · 1 January 2015Exclusive cup sponsor since 2015. In the 10th anniversary year, the company renewed as exclusive Pokalsponsor with its logo appearing on SGS Essen DFB-Pokal jerseys.
• Westenergie AGflagshipGTM or Marketing PartnerMain sponsor (Hauptsponsor) of SGS Essen. Germany's largest regional energy provider, subsidiary of E.ON, with ~11,000 employees serving millions of households in NRW, Rhineland-Palatinate, and Lower Saxony. Westenergie drives the path to a climate-neutral West through 1,400 municipal partnerships and supports local social, sporting, and cultural projects.
• Sparkasse EssencoreGTM or Marketing PartnerLong-standing supporter of both the Bundesliga team and the SGS Förderturm youth academy. The savings bank actively supports Essen sport and regional youth development.
• IFM (ifm-Unternehmensgruppe)coreTechnology or IntegrationTop partner and innovation specialist in automation technology. IFM supports SGS in achieving top performances and shaping the future of women's football with passion and expertise.
• Helmholtz Gymnasium and Elsa-Brandström-RealschulecoreStrategic or Co-development PartnerPartner schools of the SGS Förderturm officially designated by the DFB as 'Eliteschule des Fußballs' (Elite School of Football) in November 2025. Both schools previously held 'Eliteschule des Sports' status and support young talents with additional technique and athletics training while balancing school and football.
• DJK TUSA 06 DüsseldorfminorStrategic or Co-development PartnerCooperation partner in girls' and women's football. SGS supports this partner club with DFB-certified knowledge (DFB-Leistungszentrum) while expanding the scouting and talent development network.
• SV Walbeck 1913minorStrategic or Co-development PartnerCooperation partner in girls' and women's football since 2024. SGS supports this partner club with DFB-certified knowledge and expands the scouting network in the region.
• Sport- und Tanzinternat EssencoreStrategic or Co-development PartnerAffiliated boarding school in Essen-Rüttenscheid accommodating ~50 young athletes aged 14–21 in full-time boarding. Provides school-sport coordination for SGS youth players with daily homework support, tutoring, nutritional counseling via the Olympiastützpunkt, and a family-like atmosphere across ~1,500 m².
• LMS SportcoreTechnology or IntegrationOfficial ticketing partner for season ticket and match ticket sales. Operates the online ticket shop (tickets.sgs-essen.de) and manages Dauerkarten sales with a two-phase pre-sale system.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the SGS online fanshop (sgs-essen.de). Processes payments via Shopify Payments (Stripe), PayPal, Klarna, and major credit cards.
• DHL (Deutsche Post AG)minorImplementation/ SI/ Consulting PartnerShipping partner for the SGS fanshop. DHL GoGreen climate-neutral shipping within Germany. Standard shipping €4.95 flat rate, 5–7 business days, fully insured with tracking. Delivers to Packstations.
• Boender & Beutel GmbH (Shirtee.cloud)minorImplementation/ SI/ Consulting PartnerPrint-on-demand partner for some merchandise items via the shirtee.cloud portal. Handles fulfillment and shipping for specific fan articles.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SC Sand: German women's football club currently competing in the 2. Frauen-Bundesliga alongside SGS Essen. Directly comparable as a same-division competitor with a similar regional, youth-academy-driven operating model.
• SV Meppen (Frauen): Women's football club with a strong regional identity, competing in the 2. Frauen-Bundesliga. Comparable as a same-division peer with a similar community-led and youth-development-oriented operating model.
• SG Andernach 99: Smaller women's football club competing in the 2. Frauen-Bundesliga. Comparable as a same-tier rival, useful for benchmarking sponsorship and ticketing economics at SGS's competitive scale.
• Eintracht Frankfurt Frauen: Top-flight German women's football club operating under a major Bundesliga brand. SGS opens the 2026/27 2. Bundesliga season against Eintracht Frankfurt II and shares overlapping corporate sponsor logic.
• Borussia Mönchengladbach (Frauen): Women's team of an established Bundesliga men's club currently in the 2. Frauen-Bundesliga. Directly comparable as a same-division rival with overlapping NRW regional sponsorship base.
• VfL Wolfsburg Frauen: Women's Bundesliga multiple champion and one of the resource-richest women's football clubs in Germany. Directly comparable as a competing women's football club with a strong academy and commercial sponsorship model; SGS recently signed Lia Henkelmann from Wolfsburg.
• 1. FC Köln (Frauen): Cologne-based women's football club competing in the 2. Frauen-Bundesliga. Directly comparable as a same-tier, regionally proximate NRW rival with a professionalized academy.
• 1. FFC Turbine Potsdam: Historic German women's football powerhouse, now competing in the 2. Frauen-Bundesliga alongside SGS. Directly comparable as a same-tier rival with a strong historical brand and youth-development heritage.

Broad incumbents

• Bayer 04 Leverkusen Frauen: Bundesliga women's team operated under a major men's-club umbrella with comparable youth-development infrastructure. Comparable as a competitor in the women's Bundesliga talent market.
• FC Bayern Munich Frauen: Part of a globally established multi-sport club whose women's team competes in the Bundesliga. Directly comparable in women's football operations and is a top-flight rival SGS has historically competed with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SGSEssenTV
• Facebookfacebook.com/SGS.Frauenfussball
• Instagraminstagram.com/sgs_essen
• TikToktiktok.com/@sgs_essen
• LinkedInlinkedin.com/company/sgs-essen-frauen-bundesliga

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sgs Essen Gmbh & Co. Kgaa