Rural Enterprises
Rural Enterprises is a family-owned Australian agricultural recruitment company operating from Western Australia with a NSW presence. It runs a dual-model platform providing full-service permanent recruitment and self-service seasonal job advertising for farms and job seekers across broadacre, livestock, horticulture and mixed farming.
- Company typePrivate
- Founded2013
- HeadquartersVasse, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rural Enterprises does
Rural Enterprises Australia Pty Ltd is a privately held, family-owned agricultural recruitment company headquartered in Vasse, Western Australia, with an additional team presence in New South Wales. Founded over 60 years ago and acquired by Emma and Stuart Willis in February 2013, the company operates a dual-model platform serving both permanent and seasonal agricultural labour markets. The permanent recruitment offering is a full-service, end-to-end model covering advertising, screening, shortlisting, referencing and interview support, with fees invoiced after successful placement and a replacement policy included. The seasonal offering is a self-service advertising platform where employers register, pay A$695+GST upfront per listing, and access a curated pool of pre-screened candidates; listings remain live for up to 14 days and can be extended.
The underlying technology consists of a web-based recruitment portal integrated with the Australian Government's VEVO work rights verification system, enabling employers to confirm visa entitlements online. A Featured Candidates database provides reference-checked job seekers with verified work experience and availability for both permanent and seasonal roles. Supporting features include employer and job seeker registration portals, a job board segmented by job category and Australian state, and a Referral Scheme rewarding successful candidate introductions. The platform does not expose a public API or developer SDK.
Rural Enterprises generates revenue through two primary streams: transaction-based permanent placement fees (invoiced post-placement, with reduced conversion fees for seasonal-to-permanent transitions) and one-time seasonal advertising fees (A$695+GST per listing). The company serves Australian agricultural employers across broadacre cropping, mixed farming, livestock, horticulture, viticulture, dairy and stations, and connects them with both Australian resident workers and international candidates on Working Holiday Visas. Candidate sourcing extends to New Zealand, the United Kingdom and Ireland via farming publications. The company additionally holds a flagship Australian Government contract for the Local Jobs Program Employment Facilitator and Support Services in the Perth North region, extended to 30 June 2027.
Rural Enterprises firmographics
Firmographics- Name
- Rural Enterprises
- Legal name
- Rural Enterprises Australia Pty Ltd
- Website
- https://ruralenterprises.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rural Enterprises is a family-owned Australian agricultural recruitment company operating from Western Australia with a NSW presence. It runs a dual-model platform providing full-service permanent recruitment and self-service seasonal job advertising for farms and job seekers across broadacre, livestock, horticulture and mixed farming.
- Ownership category
- akta.pro rank
Rural Enterprises industry classification
Industry- Product category
- Agricultural Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (56132)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Seasonal & Migrant Farm Labor Staffing (AFACAHAA)
- akta.pro secondary industry
- Labor, Workforce & Safety Management Advisory (HSE, Training, HR) (AFACAJAI)
Keywords
Where Rural Enterprises is headquartered
LocationHeadquarters
- HQ city
- Vasse
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Rural Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Permanent Recruitment Services: Full-service end-to-end recruitment for long-term agricultural roles. No upfront payment required - fees are invoiced after successful placement. Service includes advertising, screening, shortlisting, referencing, and support through interview and offer process. Replacement policy included at no additional cost.
- Seasonal Job Advertising: Self-service advertising package for short-term seasonal roles including seeding, harvest and casual on-farm work. Full payment required upfront ($695 plus GST) before job advert is published. Listing live for up to 14 days, extendable. No replacement policy for seasonal hires.
- Permanent Conversion Fee: Reduced fee structure when a seasonal worker transitions to a permanent role. Contact required prior to confirming ongoing offer to outline applicable structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Seasonal Job Advertisement Package - $695 + GST per listing |
| Transaction based/ take rate | Multi-year contract | Permanent Recruitment - No upfront payment required |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Rural Enterprises product offering
Product offeringCore offering
Rural Enterprises provides recruitment and job advertising services for the Australian agricultural sector. It operates a full-service permanent placement model (advertising, screening, shortlisting, referencing, interview and offer support, fees invoiced after placement) and a self-service seasonal job advertising platform (paid upfront at A$695+GST per listing) covering seeding, harvest and casual on-farm roles. Supporting capabilities include a curated Featured Candidates database, an employer/jobs portal, and integration with the Department of Immigration's VEVO system to verify workers' visa entitlements.
Product overview
Rural Enterprises operates as a dual-platform agricultural recruitment service consisting of a permanent full-service recruitment offering and a seasonal self-service advertising platform. The permanent service provides end-to-end recruitment including advertising, screening, shortlisting, referencing, and interview support with fees invoiced after successful placement. The seasonal platform allows employers to self-manage job listings with upfront payment, providing access to pre-screened candidates with vetted references. Supporting features include a Featured Candidates database, job seeker and employer registration portals, VEVO work rights verification, and a referral incentive scheme.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Recruitment Services Full-service, end-to-end recruitment for long-term permanent roles in agriculture, agribusiness, livestock, and rural operations. Service includes advertising, screening, shortlisting, referencing, and interview and offer support with no upfront payment required - fees are invoiced after successful placement and a replacement policy is included at no additional cost for permanent hires.
- Seasonal Recruitment Services Self-service advertising package for short-term seasonal roles covering seeding, harvest and casual on-farm work. Full payment is required upfront ($695 plus GST) before the job advert is published, listings remain live for up to 14 days extendable, and Rural Enterprises manages application vetting before employer visibility.
- VEVO Work Rights Verification Immigration status verification service enabling employers to confirm work, study and licence entitlements of visa holders online. Rural Enterprises is registered with the Australian immigration department to conduct VEVO checks, ensuring recruited workers have appropriate work rights for Australia.
Quantifiable outcome
- Replacement policy included at no additional cost for permanent placements
- +2 more outcomes
Companies that use Rural Enterprises
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Rural Enterprises technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rural Enterprises partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Australian Government - Local Jobs ProgramflagshipRural Enterprises Australia awarded the contract for Employment Facilitator and Support Services for the Local Jobs Program for the Perth North region. The program supports recovery of local economies through place-based strategies connecting job seekers to local jobs. Extended additional two years to 30 June 2027. Funded by Australian Government Department of Education, Skills and Employment.
- AgristartcoreIn conjunction with Agristart, Rural Enterprises created the Future Works program as part of the Local Jobs Program (LJP) to address labour shortages in the primary industries sector in South West WA. The program was designed to increase local employment opportunities and equip individuals with knowledge, skills and confidence for sustained employment in agriculture through field trips, job readiness workshops, and career videos.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rural Enterprises competitors and assessment
Company assessmentDirect peers
- WorkPac: One of Australia's largest labour hire and recruitment firms with notable exposure to rural, agribusiness and industrial workforces. Competes on permanent and temporary staffing across regional Australia.
- Agri Labour Australia: Direct competitor offering labour hire and recruitment services across Australian agriculture, horticulture and rural operations. Highly comparable service mix spanning seasonal and permanent placements for farms.
- Chandler Macleod: National Australian staffing and recruitment provider with regional, trades, and agribusiness exposure. Comparable on permanent placement model and seasonal/temp deployment.
- Frontier Agribusiness Recruitment: Specialist agribusiness and rural executive/permanent recruitment firm operating in Australia. Comparable niche specialisation in agricultural workforce placement.
- MADEC Australia: Australian not-for-profit workforce and education provider operating the Harvest Trail and rural recruitment services, directly competing for seasonal and permanent agricultural placements.
- Rimfire Resources: Australian agribusiness recruitment specialist focused on permanent and executive placements across agriculture, horticulture and rural supply chain. Direct overlap in permanent recruitment value proposition.
Others
- JobAdder: Australian SaaS recruitment ATS/platform powering Rural Enterprises' permanent vacancy registration workflows. Adjacent enabling technology provider rather than direct competitor.
Broad incumbents
- Seek Limited: Australia's dominant online employment marketplace. Competes indirectly with REA's self-service seasonal job advertising product and increasingly serves agricultural employers.
- PeopleIN: ASX-listed Australian staffing group with broad rural, blue-collar and health verticals. Larger incumbent that overlaps with REA's seasonal/permanent placement model at greater scale.
- Skilled Group (Programmed): Large Australian staffing and workforce solutions provider with regional and agribusiness exposure. Offers similar permanent and contract recruitment to employers across rural Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rural Enterprises social profiles
Digital presenceRural Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Enterprises leadership team
Management profileNumber of profiles
Profiles2 records
Rural Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Enterprises
What does Rural Enterprises do?
Rural Enterprises provides recruitment and job advertising services for the Australian agricultural sector. It operates a full-service permanent placement model (advertising, screening, shortlisting, referencing, interview and offer support, fees invoiced after placement) and a self-service seasonal job advertising platform (paid upfront at A$695+GST per listing) covering seeding, harvest and casual on-farm roles. Supporting capabilities include a curated Featured Candidates database, an employer/jobs portal, and integration with the Department of Immigration's VEVO system to verify workers' visa entitlements.
Is Rural Enterprises a public or private company?
Rural Enterprises is a private company. It is classified as family owned and is currently operating.
When was Rural Enterprises founded?
Rural Enterprises was founded in 2013. It employs 11 to 50 people.
Where is Rural Enterprises based?
Rural Enterprises is headquartered in Vasse, Australia, in the Oceania region.
How does Rural Enterprises make money?
Three revenue lines are on record. Permanent Recruitment Services are the primary driver. The others are seasonal Job Advertising and permanent Conversion Fee.
Who are Rural Enterprises's main competitors?
Direct peers on record are WorkPac, Agri Labour Australia, Chandler Macleod, Frontier Agribusiness Recruitment, MADEC Australia and Rimfire Resources. JobAdder is listed as an others. Broad incumbents are Seek Limited, PeopleIN and Skilled Group (Programmed).
Does Rural Enterprises have an API?
No public API is recorded for Rural Enterprises.
What industry is Rural Enterprises in?
Rural Enterprises's product category is Agricultural Recruitment Services. Its primary akta.pro industry code is AFACAHAA, Seasonal & Migrant Farm Labor Staffing, with a secondary code of AFACAJAI, Labor, Workforce & Safety Management Advisory (HSE, Training, HR). Its NAICS code is 561311 and its SIC code is 7361.