SaaS Badge
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
SaaS Badge firmographics
Firmographics- Name
- SaaS Badge
- Legal name
- SaaS Badge
- Website
- https://saasbadge.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
SaaS Badge industry classification
Industry- Product category
- SaaS Discovery Directory
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
SaaS Badge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Product Submission Fees: SaaS companies submit their products for editorial review. While browsing the directory is free, the submission process likely generates revenue through listing or featured placement fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Directory Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SaaS Badge product offering
Product offeringCore offering
SaaS Badge operates a curated, quality-reviewed directory of SaaS tools, web applications, AI products, developer platforms, marketing software, design tools, business management systems, and productivity apps organized across dozens of categories. SaaS companies submit their products for editorial review, and only those that pass are published. The directory is free to browse and is used to discover, compare, and evaluate software.
Product overview
SaaS Badge is a single product offering — a curated SaaS directory that undergoes editorial review before listing products. The platform enables users to discover, browse, and compare vetted software tools across categories including marketing automation, project management, customer support, analytics, AI and machine learning, design tools, development platforms, financial software, and team collaboration. The directory is free to use for browsing and product comparison, with product submitters paying for submissions that pass editorial review.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Trusted filter for software evaluation
Companies that use SaaS Badge
Customer profileSegments3 records
Ideal customer profiles3 records
SaaS Badge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SaaS Badge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SubmitMaticminorSubmitMatic is an advertising partner that promotes SaaS submission services on the SaaS Badge platform. The service submits SaaS products to 140+ directories, providing a complementary distribution channel for product submitters.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
SaaS Badge competitors and assessment
Company assessmentDirect peers
- SaaSHub: Open SaaS directory that aggregates software listings. Most directly comparable to SaaS Badge as a SaaS-only curated directory targeting similar buyer personas.
- BetaList: Launch platform for early-stage SaaS products targeting early adopters. Comparable as a curated discovery channel for new SaaS tools, with a more beta-launch orientation.
- GoodAI Tools: AI tools directory that shares supply-side overlaps with SaaS Badge (many of the logos visible on SaaS Badge's site reference goodaitools.com image hosting). Closely comparable as a niche software discovery directory.
- Product Hunt: Community-driven product launch and discovery platform. Closely comparable as a curated SaaS/web-app discovery destination; differs in its daily-launch format and community voting vs. SaaS Badge's editorial review.
Emerging players
- There's An AI For That: AI-focused product directory that has scaled rapidly by covering the AI tool category deeply. Comparable to SaaS Badge in model and target audience but specialized in AI tooling.
- AppSumo: Marketplace for SaaS deals and lifetime offers. Adjacent competitor for vendor attention and buyer discovery, with a stronger deals/commerce angle than SaaS Badge's editorial review.
Broad incumbents
- G2: The largest SaaS marketplace and review platform. Directly comparable to SaaS Badge in that both are software-discovery destinations, but G2 operates at vastly greater scale with verified reviews, paid placements, and enterprise vendor relationships.
- Capterra: Long-standing software directory owned by Gartner. Competes with SaaS Badge for both buyer traffic and vendor listings, with deeper category coverage and a mature pay-per-lead monetization model.
- Software Advice: Gartner-owned software advisory and directory site targeting SMB buyers. Comparable as a software-discovery destination with a buyer-conversation-led model.
- GetApp: Business software marketplace part of the Gartner network alongside Capterra. Competes with SaaS Badge for SMB software discovery traffic and vendor listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
SaaS Badge social profiles
Digital presenceSaaS Badge financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaaS Badge leadership team
Management profileNumber of profiles
SaaS Badge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaaS Badge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaaS Badge
What does SaaS Badge do?
SaaS Badge operates a curated, quality-reviewed directory of SaaS tools, web applications, AI products, developer platforms, marketing software, design tools, business management systems, and productivity apps organized across dozens of categories. SaaS companies submit their products for editorial review, and only those that pass are published. The directory is free to browse and is used to discover, compare, and evaluate software.
Is SaaS Badge a public or private company?
SaaS Badge is a private company. It is classified as unknown and is currently operating.
When was SaaS Badge founded?
SaaS Badge was founded in -1.
How does SaaS Badge make money?
One revenue line is on record: product Submission Fees.
Who are SaaS Badge's main competitors?
Direct peers on record are SaaSHub, BetaList, GoodAI Tools and Product Hunt. Emerging players are There's An AI For That and AppSumo. Broad incumbents are G2, Capterra, Software Advice and GetApp.
Does SaaS Badge have an API?
No public API is recorded for SaaS Badge.
What industry is SaaS Badge in?
SaaS Badge's product category is SaaS Discovery Directory. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.