Small World Yoga

What Small World Yoga does

Small World Yoga is a 501(c)(3) nonprofit donation-based yoga studio located at 1119 12th Ave S, Nashville, TN 37203, and self-identifies as Nashville's first and only nonprofit yoga studio. The organization operates two physical practice rooms — a heated Studio A (approximately 95°F) and an unheated Studio B — and offers community classes (free or $5 suggested donation) and studio classes at $10 per session. Its product surface extends beyond drop-in attendance to include teacher training, class packs (5/10/20/30/50 visits), memberships ($99/month auto-debit, $110 one month, $999/year), gift cards, and a recurring International Day of Yoga event.

The underlying technology stack is built on commodity SaaS rather than proprietary infrastructure: MindBody and ClassPower handle class booking, Stripe and PayPal process payments, Kindful processes donations, and the public site runs on Squarespace with Google Analytics instrumentation. The studio is CCPA-compliant, but no AI/ML, data flywheel, or custom platform architecture is disclosed.

The business model is donation-based with low-friction pricing designed to maximize access rather than maximize per-customer revenue. Revenue mechanics come from four streams: suggested-donation community classes, paid studio classes, recurring memberships, and teacher training tuition, supplemented by donor contributions routed through Kindful. The go-to-market is anchored by an outreach partnership network exceeding 50 organizations across K-12 schools (including KIPP Nashville), 13 Nashville Public Library branches, Vanderbilt University Medical Center, the Davidson County Sheriff's Office and Drug Court, Room in the Inn, The Phoenix recovery center, Frist Art Museum, Nashville Symphony, Cheekwood, Boston Consulting Group, and Franke Corporation — extending the studio's reach into correctional, healthcare, recovery, education, and corporate wellness segments that typical for-profit yoga studios do not serve.

Name

Small World Yoga

Legal name

SMALL WORLD YOGA

Website

https://smallworldyoga.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Small World Yoga is a 501(c)(3) nonprofit donation-based yoga studio in Nashville offering community and studio classes, memberships, and teacher training, serving local individuals plus outreach populations across an extensive Middle Tennessee partner network.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Voluntary Health Organizations (813212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Kids & Family Yoga (HSADACAK), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Nonprofit yoga studio
• Trauma-informed yoga
• Community yoga classes
• Yoga teacher training
• Outreach yoga programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio Classes: High-quality heated and unheated yoga classes at the Community Studio for $10 per class. Revenue supports the nonprofit mission and free community programs.
2. Community Classes: Public classes around Nashville that are either free or have a $5 suggested donation, supporting accessibility mission.
3. Class Packs and Memberships: 5, 10, 20, 30, and 50-class packs; monthly unlimited membership at $99/month auto-debit; one month unlimited for $110; one year unlimited for $999.
4. Gift Cards: Gift cards available in any dollar amount, redeemable for yoga at the studio.
5. Donations: Donation-based model where every class helps fund free community programs and outreach initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Small World Yoga is a nonprofit donation-based yoga studio that delivers trauma-informed yoga classes through a dedicated Nashville studio ($10/class), free community classes at public venues, yoga teacher training, and outreach programs serving schools, correctional facilities, recovery centers, homeless shelters, and social service organizations across Middle Tennessee. Revenue from paid classes and memberships funds free community programming, with class bookings managed through MindBody and ClassPass.

Product overview

Small World Yoga is Nashville's first and only nonprofit donation-based yoga studio, offering a portfolio of yoga services centered around accessibility and community impact. The organization operates two main class delivery channels: Community Classes (free or $5 donation-based, offered at various locations including libraries, parks, and partner venues) and Studio Classes ($10 per class at a dedicated boutique studio with heated and unheated rooms). These are supported by Teacher Training, Outreach Programs that bring yoga to underserved populations, and International Day of Yoga events. Additional revenue streams include Class Packs (5-50 class options), Unlimited Memberships (monthly, single-month, and annual tiers), and Gift Cards. All offerings are coordinated through third-party booking platforms (MindBody and ClassPass) with payments processed via Kindful, Stripe, and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Classes High-quality heated and unheated yoga classes at the nonprofit Community Studio in Nashville, priced at $10 per class. Studio A is heated to approximately 95°F with humidifiers, Studio B offers unheated restorative classes. Includes shower facilities, changing areas, all-gender bathrooms, and mat rentals. Designed for general public yoga practitioners of all abilities.
• Community Classes Public yoga classes offered around Nashville at multiple community venues including libraries, parks, breweries, and partner locations. Free or $5 suggested donation. Available in various styles including power yoga, gentle yoga, restorative yoga, family/kids yoga, and chair yoga. Designed to be accessible for all experience levels and physical abilities.
• Teacher Training Yoga instructor certification and training program for individuals wanting to become yoga teachers. Part of the organization's mission to expand access to qualified yoga instruction across Middle Tennessee.
• Outreach Programs Yoga instruction delivered directly to partner organizations across Middle Tennessee including schools, recovery centers, prisons, homeless shelters, and social service organizations. These closed-group classes are not open to the public and serve as a cornerstone of the nonprofit's mission to provide equitable access to yoga benefits.
• International Day of Yoga Annual celebration event for International Day of Yoga, supporting the organization's mission to make yoga accessible to all.
• Class Packs Prepaid class packages available in 5, 10, 20, 30, and 50-class increments for studio classes. Purchasable online through MindBody or in person.
• Unlimited Membership Recurring membership providing unlimited studio classes. Monthly auto-debit option at $99/month with special perks; one month unlimited for $110; one year unlimited for $999.
• Gift Cards Digital gift cards redeemable for yoga at the studio, available in any dollar amount. Purchasable through MindBody or in person.

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Lipscomb UniversitycoreStrategic or Co-development PartnerUniversity partnership providing yoga programming to college students and campus community.
• Frist Art MuseumcoreStrategic or Co-development PartnerArts partnership bringing yoga and mindfulness programming to museum visitors and staff.
• Nashville SymphonyminorStrategic or Co-development PartnerArts partnership with local symphony organization.
• Davidson County Sheriff's OfficecoreStrategic or Co-development PartnerCorrectional facility partnership providing yoga to incarcerated individuals as part of rehabilitation and wellness programming.
• Boston Consulting GroupminorStrategic or Co-development PartnerCorporate wellness partnership providing yoga programming for BCG employees.
• Boys & Girls Club of Middle TNcoreStrategic or Co-development PartnerYouth programming partnership bringing yoga to children and teens through the Boys & Girls Club.
• KIPP Nashville Public SchoolscoreStrategic or Co-development PartnerCharter school network partnership providing regular yoga instruction to students.
• Nashville Public Library SystemcoreStrategic or Co-development PartnerPartnership with multiple library branches including Main Nashville Public Library, Bellevue, Bordeaux, Edmondson Pike, Goodlettsville, Hermitage, Linebaugh, Looby, Madison, Old Hickory, Richland Park, Southeast, and Thompson Lane locations.
• Community Foundation of Middle TennesseecoreStrategic or Co-development PartnerFoundation partnership supporting nonprofit yoga mission and community programs.
• Room in the InncoreStrategic or Co-development PartnerHomeless shelter partnership providing yoga and mindfulness to homeless individuals.
• The PhoenixcoreStrategic or Co-development PartnerRecovery and wellness organization partnership supporting addiction recovery through yoga.
• Vanderbilt University Medical Center Firefly CliniccoreStrategic or Co-development PartnerHealthcare partnership providing yoga as part of mental health and patient support services.
• Centennial Park ConservancyminorStrategic or Co-development PartnerParks partnership providing outdoor yoga programming at Centennial Park.
• Cheekwood Estate and GardensminorStrategic or Co-development PartnerArts and conservatory partnership providing yoga programming at the estate.
• The New Beginnings CentercoreStrategic or Co-development PartnerFitness program partnership for wellness and recovery programming.
• The Healing TrustcoreStrategic or Co-development PartnerSocial support organization partnership supporting wellness initiatives.
• Martha O'Bryan CentercoreStrategic or Co-development PartnerCommunity center partnership providing yoga to underserved populations.
• Oasis CentercoreStrategic or Co-development PartnerYouth social support organization partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YogaWorks: Multi-city yoga studio operator with memberships, drop-ins, and teacher training. Comparable studio-product breadth and class pack/membership pricing model, though without the nonprofit donation-based positioning.
• Bikram Yoga: Established hot yoga franchise operating across multiple cities with a standardized heated-class format. Comparable to Small World Yoga's heated Studio A (95°) offering, though structured as a for-profit franchise.
• CorePower Yoga: Largest U.S. boutique yoga chain offering heated and unheated classes plus teacher training. Overlaps with Small World Yoga's heated Studio A format and teacher training product but operates as a for-profit incumbent.

Direct peers

• The Giving Tree Yoga Center: Community-oriented yoga studio with a donation-based model and outreach programming. Closely comparable in mission (accessibility) and pricing structure to Small World Yoga.
• The Yoga Service Project: Nonprofit that delivers yoga and mindfulness to underserved populations (correctional, recovery, schools). Highly comparable to Small World Yoga's outreach mission across schools, recovery centers, and shelters.
• Modo Yoga: International hot yoga chain built around community, sustainability, and accessible pricing — including teacher training and donation-based community classes. Directly comparable in mission alignment, studio format, and teacher-training product.
• Prison Yoga Project: Nonprofit that brings trauma-informed yoga into correctional facilities. Direct overlap with Small World Yoga's outreach programming at Davidson County Sheriff's Office and Davidson County Drug Court.
• Yoga to the People: Donation-based yoga studio model that historically operated on a 'pay-what-you-can' basis in multiple U.S. cities. Closely comparable to Small World Yoga's donation-driven, accessibility-focused studio model.

Others

• ClassPass: Third-party fitness marketplace that distributes Small World Yoga studio classes to consumers. Adjacent/ecosystem relationship — not a competitor but a distribution partner.

Emerging players

• Black Yoga Teachers Alliance (BYTA): Nonprofit organization working to expand equitable access to yoga through DEI-focused teacher training and community programming. Comparable in mission orientation and nonprofit structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/small-world-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small World Yoga