Yoga to the Tenth

What Yoga to the Tenth does

Yoga to the People is a privately held yoga instruction company founded in 2006, operating donation-based power vinyasa classes through three physical studios in New York (headquarters), San Francisco, and Berkeley, and through owned digital channels. The company explicitly rejects traditional studio barriers in its founding mantra—declaring "no correct clothes," "no proper payment," "no ego," and no religious affiliation—positioning yoga as accessible to all body types, ages, and experience levels under the slogan "All Bodies Rise."

The company's core technology is a straightforward online content platform comprising two product lines: a Class Video Channel (yogatothepeople.com/channel/) hosting 14 pages of recorded 60-minute Power Vinyasa Flow livestream classes led by 12+ instructors (Q, Jami, Marika, Phil, Kris, Haven, Ozzy, Julie, Garrett, Bam, Richard, Dina), and a Podcast product distributed via Apple Podcasts (podcast ID yoga-to-the-people/id1461503143) featuring both extended yoga flows and shorter formats such as the 10-Minute Heart Meditation led by Jami. The video infrastructure runs on a WordPress-based CMS served via a dedicated CDN (yttpprod-1151f.kxcdn.com), with classes embedded through YouTube embed tooling; there is no native mobile app, no AI/ML capabilities, no disclosed API, and no third-party integrations.

The business model is donation-based ("There will be no proper payment"), with revenue mechanics left largely to the customer. Distribution is digital-first and owned—website, video channel, and Apple Podcasts—with no paid advertising, no formal sales force, and no institutional funding disclosed. The company is bootstrapped, privately held, operates with a headcount in the 1–10 range, and pursues a community-led, horizontal B2C go-to-market targeting "everyone."

Name

Yoga to the Tenth

Legal name

Yoga to the People

Website

https://yogatothepeople.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga to the People operates donation-based yoga studios in New York, San Francisco, and Berkeley, offering online 60-minute Power Vinyasa Flow classes and guided meditations via a website video channel and Apple Podcasts to a broad B2C audience.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga instruction services
• Donation-based yoga
• Online yoga classes
• Power vinyasa flow
• Guided meditation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Class Instruction (Implied Donation-Based): Based on the company mantra 'There will be no proper payment,' the company appears to operate on a donation-based or pay-what-you-can model rather than traditional subscription pricing. Revenue model details are not explicitly disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Yoga to the Tenth operates donation-based yoga instruction through physical studios in New York, San Francisco, and Berkeley. The company complements its in-person classes with an online Class Video Channel featuring 14+ pages of 60-minute Power Vinyasa Flow classes and guided meditations, plus podcasts distributed via Apple Podcasts. No fixed payment is required, making yoga accessible to all participants.

Product overview

Yoga to the People is an online yoga content platform offering two primary product lines: a Class Video Channel with on-demand recorded livestream yoga classes, and Podcasts featuring audio-guided meditations and yoga flows. The platform emphasizes accessibility with a philosophy of no correct clothes, no proper payment requirements, and no ego—positioning yoga as available to all people regardless of body type or ability.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes Donation-based yoga classes delivered at physical studios in New York, San Francisco, and Berkeley, open to individual practitioners with no fixed payment required.
• Class Video Channel

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Insight Timer: Largest free meditation and yoga app globally with a paid tier for premium courses. Comparable to YTTP on meditation and yoga content distribution via mobile/app channels, with overlapping free/paid hybrid model, though Insight Timer's scale and instructor breadth are far larger.

Broad incumbents

• Equinox: Premium fitness club chain with in-club yoga and pilates studios plus the Equinox+ digital content app. Comparable to YTTP as a provider of yoga instruction in physical club settings plus online content, though Equinox operates at luxury price points and a much larger footprint.
• YogaWorks: Multi-location yoga studio chain historically offering vinyasa, restorative, and teacher training programs with a national footprint. Comparable to YTTP on studio-based vinyasa instruction and teacher training, though at much larger scale (and a more traditional premium pricing model).
• Peloton: Connected fitness platform offering cycling, treadmill, strength, and yoga/meditation classes via its app and hardware. Comparable to YTTP as an on-demand yoga and meditation video destination, though Peloton's yoga is a small part of a much broader fitness ecosystem and is gated behind a paid subscription.
• Gaia: Subscription streaming platform for yoga, meditation, and conscious living content with thousands of titles. Comparable to YTTP as a destination for yoga and meditation video content, though Gaia operates at a much larger library scale and with a paid subscription model.

Direct peers

• Glo: Subscription-based online yoga platform offering on-demand Power Vinyasa, Hatha, meditation, and Pilates classes from a roster of well-known instructors. Direct comparable to YTTP's Class Video Channel in format, content type, and Power Vinyasa focus, though Glo operates on a paid subscription model versus YTTP's donation approach.
• Alo Moves: Alo's digital wellness platform offering yoga, fitness, and mindfulness classes with celebrity-led programming. Comparable to YTTP as a premium online yoga and meditation content destination with a strong brand wrapper, though Alo Moves pairs digital with a broader apparel and studio ecosystem.
• CorePower Yoga: National Power Vinyasa studio chain with heated classes and structured teacher training programs. Directly comparable to YTTP on Power Vinyasa focus, physical studio model, and teacher training offering — CorePower is the scaled, paid version of YTTP's format.
• Y7 Studio: Boutique heated, candlelit vinyasa yoga studio brand with multiple US locations. Comparable to YTTP as a stylized, mission-driven boutique yoga studio operator targeting younger urban audiences, though Y7 uses a paid drop-in/class-pack model rather than donations.
• Down Dog: Yoga and fitness app generating randomized, customizable on-demand classes across multiple styles including Power Vinyasa. Comparable to YTTP's online yoga content offering with a more algorithm-driven, lower-cost production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/144969038868369
• LinkedInlinkedin.com/company/yoga-to-the-people

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga to the Tenth