Read's Uniforms
Read's Uniforms is a privately held US multi-channel uniform retailer operating 19 stores and e-commerce, serving healthcare, public safety, hospitality, school, and corporate buyers with scrubs, footwear, accessories, and B2B group sales including payroll deduction and on-site shows.
- Company typePrivate
- Founded-
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Read's Uniforms does
Read's Uniforms is a privately held, USA-based multi-channel uniform retailer that sells medical scrubs, footwear, accessories, lab coats, and adjacent apparel to healthcare workers, public safety personnel, hospitality staff, schools, and corporate clients. Its core assortment spans women's and men's scrubs (tops, pants, jackets, lab coats, maternity, prints) plus footwear from Brooks, Clove, Dansko, New Balance, and Skechers, with secondary offerings in compression socks, bags, and Brumate lifestyle drinkware. The product portfolio is organized around sub-brand collections sourced from partner manufacturers including Cherokee (Achieve, Infinity Pursuit, Revolution), Grey's Anatomy, Healing Hands (HH Works, Quest), Maevn (Momentum, Embrace, Ready Go), IRG (Epic), Med Couture (MC Insight), Barco, Landau, White Cross, and Sockwell. No proprietary technology, AI, or data assets are disclosed.
The business operates through five distribution channels: 19 physical retail store locations providing personalized fitting, a direct-to-consumer e-commerce storefront, B2B Private Web Store portals for group purchasing, On-Site Shows that bring inventory to employer worksites, and payroll deduction partnerships with hospitals that allow employees to pay over time. Individual unit pricing is publicly listed in the $25.99-$57.99 range with free shipping on orders over $99, a 45-day return policy, and payment options including credit cards, Shop Pay, Afterpay, and employer payroll deduction. Custom Ink Services extend the offering into branded apparel customization for organizational accounts.
The revenue model is straightforward retail and group sales — one-time unit transactions across consumer and B2B buyers — with no subscription, licensing, or platform fees. Marketing runs through email newsletter acquisition, organic Facebook and Instagram presence, and a company blog. No headcount, ownership, investor, founding date, or financial disclosures are available in the source material, leaving scale and ownership structure opaque despite an operationally active footprint.
Read's Uniforms firmographics
Firmographics- Name
- Read's Uniforms
- Legal name
- Read's Uniforms
- Website
- https://shopreadsuniforms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Read's Uniforms is a privately held US multi-channel uniform retailer operating 19 stores and e-commerce, serving healthcare, public safety, hospitality, school, and corporate buyers with scrubs, footwear, accessories, and B2B group sales including payroll deduction and on-site shows.
- Ownership category
- akta.pro rank
Read's Uniforms industry classification
Industry- Product category
- Uniform and Workwear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
- akta.pro secondary industries
- Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
Keywords
Where Read's Uniforms is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Read's Uniforms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Uniform and Apparel Retail: Read's Uniforms generates revenue through retail sales of uniforms and apparel including scrubs, footwear, accessories, public safety uniforms, hospitality attire, school uniforms, and corporate apparel. Sales occur through physical stores, e-commerce, group sales, and on-site workplace events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products with publicly listed prices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Read's Uniforms product offering
Product offeringCore offering
Read's Uniforms is a multi-channel uniform retailer selling medical scrubs, lab coats, footwear, accessories, public safety uniforms, hospitality attire, school uniforms, and corporate apparel. Distribution occurs through 19 physical retail stores, a direct-to-consumer e-commerce storefront, B2B group/private web store portals, on-site workplace shows, and employer-based payroll deduction partnerships. The assortment spans 15+ partner brands including Cherokee, Barco, Grey's Anatomy, Maevn, Healing Hands, Med Couture, Dansko, Clove, Brooks, Skechers, and New Balance.
Product overview
Read’s Uniforms is a multi-channel uniform retailer operating both physical stores (19 locations) and e-commerce platforms, serving healthcare professionals, public safety, hospitality, school, and corporate sectors. The product portfolio centers on medical scrubs (women’s and men’s) and footwear as the core offerings, supplemented by accessories (socks, bags, Brumate drinkware), and lab coats. The portfolio is organized around sub-brand collections from partner manufacturers — Cherokee (Achieve by Cherokee, Infinity by Cherokee, Cherokee Revolution), Grey’s Anatomy, Healing Hands (HH Works, Quest), Maevn (Momentum, Embrace, Ready Go bags), IRG (Epic), Med Couture (MC Insight), and Barco (Skechers by Barco) — alongside footwear brands including Brooks, Clove, Dansko, and New Balance. B2B services include a Private Web Store portal for group purchasing, On-Site Shows (mobile retail at worksites), Group Sales with payroll deduction partnerships, and Custom Ink Services for branded apparel. The company also retails Brumate lifestyle drinkware as a complementary category.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Scrubs Retail product line for female healthcare workers including scrub tops, pants, jackets, lab coats, print scrubs, and maternity scrubs across multiple brands.
- Men's Scrubs Retail product line for male healthcare workers including scrub tops, pants, jackets, and lab coats across multiple brands.
- Footwear Retail line of shoes and footwear for healthcare and uniform wear, including brands such as Brooks, Clove, Dansko, New Balance, and Skechers.
- Accessories Retail line of accessories including socks, bags, and stethoscope cases from complementary uniform brands.
- Women's Lab Coats Retail product line of women's lab coats from Grey's Anatomy and other brands.
- Socks Retail line of compression and uniform socks from brands such as Clove and Sockwell.
- Brumate Drinkware Lifestyle drinkware retail collection including Brumate leakproof water bottles and tumblers.
- Print Scrubs Collection Print scrub tops in seasonal and themed patterns from Maevn, including Tropical Bloom, Americana Bows, and Wildflower Pop.
- Dansko Footwear Collection Retail collection of Dansko clogs and footwear including the Kane Black Molded, Professional Petrol Patent, and Professional Honey Distressed styles.
- Infinity Pursuit Scrub Collection Scrub collection from Infinity by Cherokee featuring warm-up jackets, sport bomber jackets, and tuck-in dolman v-neck tops.
- Achieve by Cherokee Scrub Collection Scrub collection from Achieve by Cherokee made with Comfort Pro knit fabric, featuring shawl collar jackets, tuck-in crew neck tops, and 5-pocket straight leg pants.
- Private Web Store B2B portal allowing partner organizations to provide their employees with access to a customized private store for group uniform purchases and payroll deduction.
- On-Site Shows Mobile retail service that brings the store to employer worksites, allowing employees to shop scrubs, shoes, and more in person.
- Group Sales Program Bulk and group uniform sales program for hospitals and organizations, including payroll deduction partnerships for employee uniform purchasing.
- Custom Ink Services Printed apparel customization service allowing organizations to add custom branding or logos to uniforms.
Quantifiable outcome
- 45-day return window ensures customer satisfaction
- +1 more outcomes
Companies that use Read's Uniforms
Customer profileSegments5 records
Ideal customer profiles2 records
Read's Uniforms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Read's Uniforms partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Read's Uniforms competitors and assessment
Company assessmentEmerging players
- Figs: Figs is a premium DTC scrubs brand with proprietary products and strong brand identity targeting the same healthcare worker demographic. Emerging player that competes for premium segment share rather than multi-brand assortment.
- Jaanuu: Jaanuu is a DTC medical apparel brand offering fashion-forward scrubs with proprietary designs. Competes with Read's for the same healthcare customer base, particularly younger nurses, through branded apparel rather than multi-brand retail.
Broad incumbents
- Carhartt: Carhartt is a major workwear manufacturer and retailer with growing presence in healthcare and service uniforms. Broad incumbent competing in adjacent uniform categories where Read's also operates.
- Medline: Medline is a large medical supply distributor and manufacturer that includes apparel in its broader healthcare product portfolio. Broad incumbent competing for large healthcare system uniform contracts that Read's group sales program targets.
- Dickies: Dickies is an established workwear brand and manufacturer serving industrial, medical, and service workers. Broad incumbent in the workwear category with overlap in public safety, hospitality, and corporate segments served by Read's.
Direct peers
- Scrubs & Beyond: Scrubs & Beyond is a specialty scrubs and medical apparel retailer with both e-commerce and physical locations, focused on healthcare workers. Direct competitor with similar multi-brand assortment strategy and target customer as Read's Uniforms.
- Allheart: Allheart is an online retailer specializing in medical scrubs, nursing uniforms, and accessories from top brands. Competes directly with Read's e-commerce channel for healthcare professional uniform purchases.
- Uniform Advantage: Uniform Advantage is a multi-channel retailer of medical scrubs, lab coats, and nursing footwear operating its own e-commerce platform and physical stores. Directly competes with Read's Uniforms across the same healthcare customer base with comparable brand assortment (Cherokee, Grey's Anatomy, Dansko).
Others
- Cherokee Uniforms (Strategic Partners): Cherokee is a major scrubs manufacturer whose brands (Cherokee, Infinity, Achieve) are core to Read's assortment. Functions as a key supplier and adjacent ecosystem player; vertical integration or DTC push by Cherokee would directly affect Read's economics.
- Clove: Clove is a healthcare-focused footwear brand that Read's carries as a retail partner. Functions as a supplier and emerging brand in the healthcare footwear category where Read's provides distribution and brand exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Read's Uniforms social profiles
Digital presenceRead's Uniforms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Read's Uniforms leadership team
Management profileNumber of profiles
Read's Uniforms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Read's Uniforms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Read's Uniforms
What does Read's Uniforms do?
Read's Uniforms is a multi-channel uniform retailer selling medical scrubs, lab coats, footwear, accessories, public safety uniforms, hospitality attire, school uniforms, and corporate apparel. Distribution occurs through 19 physical retail stores, a direct-to-consumer e-commerce storefront, B2B group/private web store portals, on-site workplace shows, and employer-based payroll deduction partnerships. The assortment spans 15+ partner brands including Cherokee, Barco, Grey's Anatomy, Maevn, Healing Hands, Med Couture, Dansko, Clove, Brooks, Skechers, and New Balance.
Is Read's Uniforms a public or private company?
Read's Uniforms is a private company. It is classified as unknown and is currently operating.
When was Read's Uniforms founded?
Read's Uniforms was founded in -1. It employs 1 to 10 people.
Where is Read's Uniforms based?
Read's Uniforms is headquartered in Asheville, United States, in the North America region.
How does Read's Uniforms make money?
One revenue line is on record: uniform and Apparel Retail.
Who are Read's Uniforms's main competitors?
Emerging players on record are Figs and Jaanuu. Broad incumbents are Carhartt, Medline and Dickies. Direct peers are Scrubs & Beyond, Allheart and Uniform Advantage. Others are Cherokee Uniforms (Strategic Partners) and Clove.
Does Read's Uniforms have an API?
No public API is recorded for Read's Uniforms.
What industry is Read's Uniforms in?
Read's Uniforms's product category is Uniform and Workwear Retail. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats), with a secondary code of CRAAALAB, Corporate Uniforms (Office, Hospitality, Retail Staff). Its NAICS code is 458110 and its SIC code is 5600.