Name

Smoove Exchange

Legal name

SMEX Pte. Ltd.

Website

https://smoove.world

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Trading Marketplace

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Agricultural Commodities Exchanges (Grains, Oilseeds, Livestock) (FSAFAMAA)

Keywords

• Agricultural marketplace
• Commodity trading platform
• Rice trading platform
• Agri-tech platform
• Supply chain coordination

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction Fees: Smoove Exchange acts as a neutral platform facilitator and does not take trading positions or act as a broker. During the pilot phase, trading is free. Upon full platform launch with integrated payments, escrow protection, and automated trade settlement, the platform will charge fees to both buyers and sellers calculated on the net value of each completed trade.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smoove Exchange operates an app and web-based digital trading platform that functions as a neutral marketplace connecting agricultural producers (farmers, cooperatives, millers) directly with buyers (retailers, distributors). The platform provides real-time pricing, integrated payment processing, escrow protection, and logistics coordination, and is currently piloting in the Philippines with a focus on rice trading.

Product overview

Smoove Exchange is a unified app and web-based agricultural trading platform designed for emerging economies. The core offering consists of two primary access points: the Smoove Exchange App (mobile application for iOS and Android) and the Smoove Exchange Web Platform (accessible at exchange.smoove.world). The platform connects these with integrated features including the Escrow Deposit Feature for secure transaction protection and Integrated Payment Solutions for real-time payment processing. Users can also access logistics coordination through third-party logistics provider partnerships. The platform operates as a neutral marketplace, not taking trading positions or acting as a counterparty, with prices emerging naturally from real supply and demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoove Exchange App A mobile application for iOS and Android providing a digital marketplace that connects farmers, cooperatives, millers, and buyers directly for agricultural trade. Available nationwide in the Philippines during the pilot phase, with a current focus on rice trading.
• Smoove Exchange Web Platform A web-based trading platform accessible at exchange.smoove.world that enables users to explore agricultural products, view real-time pricing, and conduct trades. Operates as a neutral marketplace where prices emerge from real supply and demand.

Quantifiable outcome

• Reducing the role of intermediaries and narrowing the price spread between farm gate and consumers
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Third-party Logistics ProviderscoreTechnology or IntegrationSmoove Exchange partners with third-party logistics providers to handle delivery of goods. The platform integrates with these providers' tracking systems, allowing users to monitor shipment progress in real time from dispatch to delivery.
• Government AgenciescoreStrategic or Co-development PartnerSmoove Exchange aligns efforts with national agricultural policies and initiatives, supporting governments in enhancing food security, reducing poverty, and promoting sustainable farming practices. The company works closely with local and national governments to modernize agriculture and empower smallholder farmers.
• Non-governmental Organizations (NGOs)coreStrategic or Co-development PartnerSmoove Exchange partners with NGOs dedicated to improving livelihoods of farmers, promoting sustainable practices, and ensuring agricultural development benefits rural communities. These partnerships help amplify impact and reach more communities in need.
• Private Sector CompaniessupportingStrategic or Co-development PartnerSmoove Exchange collaborates with companies and industry leaders through public-private partnerships to leverage resources, share knowledge, and implement innovative solutions that drive agricultural productivity and stability.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• CropIn: India-based agri-intelligence platform offering farm-to-fork traceability, predictive analytics and digital workflows for agribusiness. Comparable as an enabling technology provider that intersects with Smoove's data-driven insights and transparency stack.

Direct peers

• DeHaat: India-based full-stack agri-platform offering farmers market linkages, inputs, advisory and financial services. Comparable to Smoove in its farmer-centric marketplace model targeting smallholder producers in emerging economies.
• AgroStar: India-based digital agri-platform serving smallholder farmers with inputs, advisory and market linkages via mobile app. Comparable in targeting smallholder farmers with a mobile-first marketplace and trust-building features.
• Ninjacart: India-based B2B agricultural marketplace connecting farmers directly with retailers and businesses. Highly comparable as a digital-first, two-sided marketplace designed to disintermediate produce supply chains in an emerging market.
• Twiga Foods: Kenya-based B2B food and agricultural distribution platform connecting farmers to vendors via a digital marketplace and logistics network. Closely comparable in mission to digitize fragmented produce markets in emerging economies.
• AgriDigital: Australian digital agricultural commodities platform providing provenance, settlement and trading infrastructure for grain and other agri-commodities. Comparable as a technology-driven agri-commodity exchange/marketplace using exchange-grade infrastructure.

Emerging players

• BigHaat: India-based agri-input e-commerce and advisory marketplace serving farmers digitally. Overlaps with Smoove in digital onboarding of farmers and a marketplace-centric go-to-market in an emerging agricultural economy.
• Bountiful: Data and analytics platform for agricultural commodities using yield, weather and price data. Overlaps with Smoove's data-driven insights pillar and its focus on agricultural commodity transparency.
• SourceTrace: Agri supply-chain traceability and digital marketplace platform for smallholder farmers in emerging markets. Comparable for its farmer-network and supply-chain transparency narrative in geographies overlapping Smoove's expansion plans.
• Tingo Group: Nigeria-focused agri-fintech and marketplace platform serving farmers with payments, inputs and produce offtake. Comparable in combining fintech-grade payments with agricultural marketplace functions for emerging-market smallholders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smoove-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoove Exchange