Shebuilds Llc

What Shebuilds Llc does

SheBuilds LLC (DBA: SheBuilds Kitchens) is a woman-owned, licensed general contractor (Oregon CCB# 224228) headquartered in Wilsonville, Oregon, founded in 2016 by Laurel Winkel. The company provides design-build kitchen and bathroom remodeling services to residential homeowners in the Portland metropolitan area, and over nearly a decade of operation has completed an estimated 150-200 projects. The team is small — approximately seven to eight people, including a licensed founder, a lead designer, an operations manager, an assistant designer, a marketing director, a cabinet installer, and production staff — and claims more than 100 years of combined design and carpentry experience.

The core service is end-to-end residential remodeling, supported by a modest, operationally focused technology stack: JobTread for project management, Podia for digital product delivery, Stripe for payments, and WordPress for the company's public-facing website. There is no proprietary platform or custom technology; the stack is composed of standard, off-the-shelf tools. The company has accumulated a 5-star Google review profile (15 reviews) and runs seasonal open-house events to generate leads.

SheBuilds operates three distinct monetization channels. First, full-service design-build remodeling contracts, priced by project scope and typically ranging from tens of thousands to several hundred thousand dollars per engagement. Second, standalone design packages — a Kitchen Design Package at $1,995 (positioned at a roughly 60% discount to typical market pricing of $5,000) and a Bathroom Design Package on a waitlist priced as a percentage of project cost. Third, low-priced digital self-serve products ($47 each) including the Kitchen Coach, Bathroom Coach, and Project Management Spreadsheet, plus free lead-magnet content such as the Contractor Vetting Guide and a DIY Contractor Quiz. The firm is bootstrapped, privately held, and exhibits no external funding history.

Name

Shebuilds Llc

Legal name

SheBuilds LLC

Website

https://shebuildskitchens.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SheBuilds LLC is a woman-owned, licensed general contractor in Wilsonville, Oregon, providing kitchen and bathroom design-build remodeling services to Portland metro homeowners, supplemented by digital DIY guides and design packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design-Build Remodeling Services: Full-service kitchen and bathroom remodeling including design, construction, and project management. Revenue generated through professional contracting services for completed projects.
2. Digital Products (DIY Guides): Sale of downloadable PDF guides for DIY kitchen and bathroom remodeling. Products include Kitchen Coach DIY Guide ($47), Bathroom Coach DIY Guide ($47), and Project Management Spreadsheet ($47).
3. Design Services Packages: Professional design packages offering consultation, design time, plans, and 3D renderings. Kitchen Design Package priced at $1,995 (compared to $5,000 market rate). Bathroom Design Package priced as percentage of total renovation estimate.
4. Free Resources and Lead Generation: Free resources including Contractor Vetting Guide, Holiday Hosting Checklist, and DIY Contractor Quiz to attract and qualify potential customers for paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

SheBuilds LLC is a woman-owned kitchen and bathroom design-build contracting firm serving the Portland, Oregon metro area. The company delivers end-to-end remodeling through a structured three-step process (Consultation, Design, Build) and supplements its local services with a portfolio of downloadable digital products—including $47 DIY guides, a $47 project management spreadsheet, and a $1,995 Kitchen Design Package—sold through its courses.shebuildskitchens.com platform. The founder is a licensed Oregon general contractor (CCB #224228) with 15+ years of experience, and the company has completed over 150 kitchen and bathroom remodels.

Product overview

SheBuilds LLC operates as a woman-owned kitchen and bathroom design-build contractor offering both professional remodeling services and a portfolio of digital DIY products. The core offering is their licensed General Contractor services for kitchen and bathroom remodels in the Portland metro area. Supporting this are digital products sold through their Podia-hosted courses platform: the Kitchen Coach DIY Guide ($47) and Bathroom Coach DIY Guide ($47) for step-by-step remodel guidance; the Project Management Spreadsheet ($47) for budget, timeline, and selections tracking; Design Packages for Kitchen ($1,995) and Bathroom (waitlist) providing professional design services with 3D renderings; and free resources including a Contractor Vetting Guide, DIY Contractor Quiz, and Holiday Hosting Checklist. Courses under development include Build a Kitchen School and Build a Bathroom School. The company has completed over 150 projects with combined design and carpentry experience exceeding 100 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen & Bathroom Design-Build Remodeling Services

Quantifiable outcome

• 165+ successful kitchen and bathroom remodels completed
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• JobTreadcoreTechnology or IntegrationJobTread is used as the project management platform for SheBuilds. Customers receive login credentials to view weekly construction schedules. Described as 'Experience Driven By JobTread' indicating a partnership for construction management software.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Block (Block Renovation): Tech-enabled residential renovation platform aiming to streamline the remodel process. Comparable to SheBuilds' tech-supported process but operates as a software/marketplace layer rather than a contractor.
• Sweeten: Homeowner-to-general-contractor matching marketplace for residential renovations. Adjacent technology-enabled entrant competing for the same Portland-area homeowners with a different model.

Direct peers

• Bath Fitter: National acrylic bath and shower liner/remodel company. Comparable in offering standardized bathroom renovation products with a streamlined customer experience.
• Kitchen Tune-Up: National kitchen remodeling franchise focused on cabinet refacing, redooring, and full remodels. Comparable product offering to SheBuilds' kitchen specialization, with broader geographic reach.
• Sawhorse, Inc. Portland-area design-build remodeling contractor offering a similar boutique, design-led kitchen and bath service to SheBuilds.
• Lamont Bros. Design & Construction: Portland-area design-build contractor specializing in kitchens, baths, and additions. Comparable mid-size regional operator with a similar design-then-build client experience.
• CaseDesign/Remodeling: National design-build remodeling franchise with kitchen, bath, and addition services. Comparable design-led, consultative process to SheBuilds, at larger scale.
• Mosaik Design & Remodeling: Portland-based design-build firm focused on kitchens, baths, and whole-home remodels. Comparable size, design process, and service area to SheBuilds.
• Neil Kelly: Long-established Portland-area design-build firm offering kitchen, bath, and whole-home remodeling with a similar consultative, design-led process. Direct geographic and service overlap with SheBuilds in the Portland metro.
• Re-Bath: National bathroom remodeling franchise with a productized design-build process. Direct overlap with SheBuilds' bathroom specialization and structured 3-step sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SheBuildsKitchens
• Facebookfacebook.com/LaurelSheBuilds
• LinkedInlinkedin.com/company/shebuilds-kitchen-design-remodel
• Instagraminstagram.com/shebuilds_kitchens
• Pinterestpinterest.com/SheBuildsKitchens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shebuilds Llc