smart-aware
smartAware is a German digital learning platform for the nursing and care sector, offering a cloud-based LMS, mobile apps, and a 2,500+ course library, operated by MEDIFOX DAN GmbH and serving 5,000+ care facilities and 100,000+ nursing professionals.
- Company typePrivate
- Founded2019
- HeadquartersHamburg-wandsbek, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What smart-aware does
smartAware® is a Hamburg- and Hildesheim-based digital learning platform, operated by MEDIFOX DAN GmbH, that delivers continuing education and compliance training to the German nursing and care sector. The platform combines a cloud-based Learning Management System (LMS) with native iOS and Android mobile applications that support offline learning and automatic progress synchronization, a course library of more than 2,500 learning units and 250+ complete courses across 12 nursing specialty categories, and a content delivery layer that renders all material in German with subtitles in 26 additional languages. Course content is co-developed with five German professional nursing associations (IPV, ICW, BHK, Beatmungspflegeportal, Wundmitte) and certified under the RbP continuing education points system recognized in MDK quality audits.
The product is sold primarily through annual SaaS subscriptions tiered by employee count: a Professional plan starting at approximately €4.83 per employee per month and a Premium plan at approximately €6.33 per employee per month, with a separate MD Learning by smartAware® integration tier (starting from €1.98/employee/month) that adds a bidirectional data interface with MEDIFOX DAN care management software — used by 5,000+ care facilities — for automatic employee master data import, certificate integration, and time-tracking transfer. Distribution combines self-service website sign-up, a free trial, a dedicated inside sales team for enterprise contracts (150+ employees), and a warm channel through MEDIFOX DAN's existing customer base.
The company serves a concentrated vertical: German nursing homes, ambulatory care services, intensive/ventilation care, pediatric nursing, and integration assistance providers, with Diakonie, Caritas, AWO, and DRK-affiliated organizations among the named customers. The platform reports 100,000+ active nursing professionals learning across 5,000+ care facilities, with claimed outcomes of up to 80% cost reduction and up to 70% administrative overhead reduction versus classical in-person training models. Revenue figures are not publicly disclosed.
smart-aware firmographics
Firmographics- Name
- smart-aware
- Legal name
- MEDIFOX DAN GmbH
- Website
- https://smart-aware.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- smartAware is a German digital learning platform for the nursing and care sector, offering a cloud-based LMS, mobile apps, and a 2,500+ course library, operated by MEDIFOX DAN GmbH and serving 5,000+ care facilities and 100,000+ nursing professionals.
- Ownership category
- akta.pro rank
smart-aware industry classification
Industry- Product category
- Nursing Education Software
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)
- akta.pro secondary industries
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where smart-aware is headquartered
LocationHeadquarters
- HQ city
- Hamburg-wandsbek
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
smart-aware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription – Professional Plan: Annual or monthly subscription to the Professional tier, tiered by number of employees. Includes LMS access, 5 GB storage for custom content, and access to the core course library. Priced per employee per month (e.g., 10 employees annual: €580/year = €4.83/employee/month). Monthly cancellation available.
- SaaS Subscription – Premium Plan: Annual or monthly subscription to the Premium tier, tiered by number of employees. Includes everything in Professional plus specialist courses (4 premium categories), and 10 GB storage for custom content. Higher per-employee pricing than Professional (e.g., 10 employees annual: €760/year = €6.33/employee/month).
- MD Learning by smartAware® (MEDIFOX DAN Integration): Enhanced subscription tiers (Basic, Professional, Premium) exclusively for MEDIFOX DAN customers, with the bidirectional MEDIFOX DAN interface, automatic data import, certificate integration, and time-tracking sync included. Basic starts from €1.98/employee/month.
- Enterprise / Custom Pricing: Organizations with more than 150 employees are quoted on request. Individual offers are prepared by the sales team for large organizations requiring custom contract terms or volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional – core LMS and course library for nursing organizations |
| Subscription | Annual | Premium – Professional + specialist/fachfremde courses |
| Subscription | Monthly | MD Learning Basic – MEDIFOX DAN integration starter tier |
| Subscription | Annual | MD Learning Professional – MEDIFOX DAN integration with full library |
| Subscription | Annual | MD Learning Premium – MEDIFOX DAN integration with specialist library |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
smart-aware product offering
Product offeringCore offering
smartAware provides a cloud-based Learning Management System (LMS), a multilingual course library with over 2,500 learning units across nursing specialty categories, and an offline-capable mobile application for iOS and Android. The platform is sold to care organizations as a SaaS subscription (Professional and Premium tiers) to deliver mandatory and specialist training, manage certificates, and document training compliance for nursing staff.
Product overview
smartAware® is a comprehensive digital continuing education platform for the German healthcare and nursing sector. The platform consists of three integrated components: a Learning Management System (LMS) for centralized training management and documentation, a mobile learning application (smartAware® App) for flexible offline-capable learning, and an extensive course library with over 2,500 learning units across 11 specialist areas. Product tiers include Professional (core LMS and course access) and Premium (adds specialized categories), with MD Learning by smartAware® serving as a specialized integration module for MEDIFOX DAN customers featuring bidirectional data synchronization. The platform is powered by a proprietary 'Edutainment' learning methodology combining micro-learning, storytelling, and interactive elements.
Differentiator
Problem solved
Functional benefit
Brands
- MD Learning by smartAware: An integrated learning solution for MEDIFOX DAN customers that combines the full smartAware training offer with exclusive MEDIFOX DAN software integration features including automated employee data import, certificate integration, and time tracking.
Products and services
- smartAware® Professional Entry-level SaaS subscription providing access to the smartAware LMS, the full course library of 2,500+ learning units, and the mobile app. Includes 5 GB storage for custom content and RbP-certified courses with digital certificates. Priced per employee per month, tiered by organization size.
- smartAware® Premium Extended SaaS subscription tier containing all Professional features plus additional specialized courses across four premium categories including Eingliederungshilfe (inclusion services), pediatric care, palliative care, and household/domestic services. Includes 10 GB custom content storage.
- MD Learning by smartAware® Specialized learning solution exclusively for MEDIFOX DAN care management software customers, featuring bidirectional data synchronization, automated employee master data import, automatic certificate integration back into MEDIFOX DAN records, and direct time-tracking transfer for payroll. Available in Basic, Professional, and Premium tiers.
- Lernmanagementsystem (LMS) Central cloud-based learning management system for course planning, assignment, progress tracking, and certificate management. Includes calendar view, custom content upload, examination-secure documentation, and reporting dashboard.
- smartAware® Mobile App
Quantifiable outcome
- Cost reduction of up to 80% vs. classical in-person training
- +4 more outcomes
Companies that use smart-aware
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles3 records
smart-aware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
smart-aware partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MEDIFOX DAN GmbHcoreMEDIFOX DAN GmbH (Hildesheim, Germany) is the parent company and brand operator of smartAware®. It owns the smartAware® brand and is the contracting entity for all smartAware® services. MEDIFOX DAN also develops the MEDIFOX DAN care management software used by 5,000+ German care facilities. The bidirectional MD Learning by smartAware® integration is co-developed between the two entities.
- Intensivpflegeverband Deutschland (IPV)coreIPV contributes expert knowledge in intensive care nursing, ventilation care, and ICU protocols to the smartAware® course library. Their expertise shapes course content for the Intensiv- und Beatmungspflege (intensive and ventilation care) category, ensuring clinical accuracy and relevance.
- Wundmitte® / Initiative Chronische Wunden (ICW)coreWundmitte® and ICW (Initiative Chronische Wunden) contribute wound care expertise to smartAware® courses. Their clinical knowledge underpins the Wundmanagement (wound management) course category, including evidence-based wound care and dressing protocols.
- Bundesverband Häusliche Kinderkrankenpflege (BHK)coreBVK is the professional association for home-based children's nursing in Germany. It co-developed the Kinderkrankenpflege (pediatric nursing) course category with smartAware®, including adaptations of all relevant Expertenstandards for pediatric settings.
- BeatmungspflegeportalminorThe Beatmungspflegeportal (ventilation care portal) provides specialized expertise for the Beatmungspflege (ventilation nursing) course content, ensuring respiratory care training reflects current clinical guidelines.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
smart-aware competitors and assessment
Company assessmentDirect peers
- HealthcareSource: US talent management and learning suite built specifically for healthcare, including competency-based training for nursing staff. Closely comparable as a verticalized healthcare LMS targeting workforce compliance and continuing education, though broader in scope.
- Relias: US-based healthcare-focused learning platform serving hospitals, health systems, and senior care providers with mandatory training, certifications, and continuing education. Closest direct analog to smartAware's verticalized nursing/care LMS model, though larger and operating primarily in North America.
- Lecturio: Germany-founded medical and healthcare eLearning platform offering video courses, exam prep, and continuing education for nurses and physicians. Directly competes with smartAware in the German healthcare professional education space with similar subscription-based recurring model.
- AMBOSS: German medical knowledge platform used by physicians and healthcare professionals for clinical decision support and continuing education. Comparable to smartAware as a high-quality, German-market, clinician-targeted digital learning product with strong content depth and recurring engagement.
- IMC AG: German enterprise LMS provider serving corporate compliance, healthcare, and regulated training use cases with eLearning content authoring and delivery. Closely comparable to smartAware in the German-speaking LMS market, though broader across verticals.
Emerging players
- Haufe Akademie: German corporate training and professional development provider offering blended learning and compliance courses to enterprises. Comparable as a German continuing-education competitor, though more generalist than smartAware's nursing-specific focus.
Regional players
- Cegedim Healthcare Software: European healthcare IT group offering practice management, EHR, and digital services to healthcare providers. Comparable as a healthcare-software incumbent in continental Europe, though primarily active in France rather than DACH.
Broad incumbents
- Cornerstone OnDemand: Large global learning and talent management suite used across industries including healthcare. Comparable as a broader LMS incumbent with healthcare vertical content, but operates as a horizontal platform rather than a nursing-specialized solution like smartAware.
- Docebo: Global AI-powered learning platform with strong enterprise footprint and configurable LMS capabilities. Comparable as a broader SaaS LMS incumbent that could compete for the same healthcare L&D budgets, though not nursing-verticalized.
Others
- Springer Pflege / Springer Medizin Verlag: Leading German healthcare publisher providing nursing continuing education content, journals, and certifications. Adjacent comparable as a credible German nursing-knowledge provider that could partner with or compete against smartAware's content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
smart-aware social profiles
Digital presencesmart-aware compliance and trust
Trust signalCompliance3 records
smart-aware financial estimates
Financial estimateRevenue estimate
Valuation estimate
smart-aware leadership team
Management profileNumber of profiles
Profiles5 records
smart-aware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smart-aware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smart-aware
What does smart-aware do?
smartAware provides a cloud-based Learning Management System (LMS), a multilingual course library with over 2,500 learning units across nursing specialty categories, and an offline-capable mobile application for iOS and Android. The platform is sold to care organizations as a SaaS subscription (Professional and Premium tiers) to deliver mandatory and specialist training, manage certificates, and document training compliance for nursing staff.
Is smart-aware a public or private company?
smart-aware is a private company. It is classified as corporate owned and is currently operating.
When was smart-aware founded?
smart-aware was founded in 2019. It employs 11 to 50 people.
Where is smart-aware based?
smart-aware is headquartered in Hamburg-wandsbek, Germany, in the Europe region.
How does smart-aware make money?
Four revenue lines are on record. SaaS Subscription – Professional Plan is the primary driver. The others are saaS Subscription – Premium Plan, MD Learning by smartAware® (MEDIFOX DAN Integration) and enterprise / Custom Pricing.
Who are smart-aware's main competitors?
Direct peers on record are HealthcareSource, Relias, Lecturio, AMBOSS and IMC AG. Haufe Akademie is listed as an emerging player. Cegedim Healthcare Software is listed as a regional player. Broad incumbents are Cornerstone OnDemand and Docebo. Springer Pflege / Springer Medizin Verlag is listed as an others.
Does smart-aware have an API?
No public API is recorded for smart-aware.
What industry is smart-aware in?
smart-aware's product category is Nursing Education Software. Its primary akta.pro industry code is EDAFAAAM, Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government), with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 61143 and its SIC code is 7372.