IMC AG
IMC AG (Scheer IMC) is a German enterprise learning management system vendor serving roughly 1,300 large corporate customers globally. It provides a configurable AI-augmented LMS, generative-AI authoring tools, and custom learning content for workforce training, compliance, onboarding, and partner enablement.
- Company typePrivate
- Founded1996
- HeadquartersSaarbrücken, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What IMC AG does
IMC AG (operating as Scheer IMC) is a Saarbrücken-headquartered German Aktiengesellschaft and subsidiary of the Scheer Group, founded in 1996, that provides enterprise learning management system (LMS) software and e-learning services to approximately 1,300 large corporate customers worldwide. Its platform serves more than 10 million learners and is positioned as a configurable, scalable LMS for global enterprises with complex compliance, onboarding, product, partner, and member training requirements across verticals including automotive, manufacturing, financial services, telecommunications, and chemicals. The company reports a 98% customer retention rate and operates from 12 global locations, with marquee deployments at Audi (90,000+ employees), BSH (50 countries, €10M in training savings), Schaeffler, BMW, Bosch, Lufthansa, UBS, and Vodafone.
The core product portfolio consists of three divisions: imc Learning Suite (the core enterprise LMS), imc Express (an AI-powered authoring tool that generates professional eLearning content), and imc Studios (custom content development and L&D strategy consulting). The platform is built on AWS infrastructure with Cloudflare CDN, integrates with HubSpot (CRM), Microsoft Teams, Zoom, and the G2 marketplace, and ships regular platform updates through numbered Innovation Packs. AI capabilities include generative content authoring (imc Express), AI-based communication training (Dialogue GPT), AI-powered search, and bespoke AI workflow automation (imc Agent Builder, launched 2026). The company also offers specialized solutions for cybersecurity awareness training, employee onboarding, partner training, and member training for associations.
IMC AG monetizes through annual enterprise LMS subscription contracts on a quote-based pricing model, supplemented by professional services revenue from imc Studios custom content development and bundled authoring tool licensing. Distribution is conducted via a direct enterprise field-sales motion targeting large global accounts, supported by content marketing, industry event presence (Hannover Messe 2026), and analyst relationships including Fosway Group and Brandon Hall Group, where the company is an Eminence Partner and 2026 Strategic Challenger. Leadership comprises Co-CEOs Christian Wachter and Sven R. Becker, with Prof. Dr. August-Wilhelm Scheer serving as Chairman of the Supervisory Board. The company is privately held with no public listing, no venture capital investors disclosed, and is SOC 2 Type 1 certified and GDPR-compliant.
IMC AG firmographics
Firmographics- Name
- IMC AG
- Legal name
- imc information multimedia communication AG
- Website
- https://scheer-imc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- IMC AG (Scheer IMC) is a German enterprise learning management system vendor serving roughly 1,300 large corporate customers globally. It provides a configurable AI-augmented LMS, generative-AI authoring tools, and custom learning content for workforce training, compliance, onboarding, and partner enablement.
- Ownership category
- akta.pro rank
IMC AG industry classification
Industry- Product category
- Enterprise Learning Management Systems
- NAICS
- Software Publishers (513210), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
- akta.pro secondary industries
- Learning, Training & Corporate Education Consulting (BPAHAGAE), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where IMC AG is headquartered
LocationHeadquarters
- HQ city
- Saarbrücken
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
IMC AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise LMS Licensing and Subscription: The company generates revenue primarily through licensing its learning management system (imc Learning Suite) to enterprise customers. This typically involves annual or multi-year subscription contracts with enterprise clients, often including implementation, customization, and ongoing support services.
- Custom Content Development: Revenue from bespoke learning content creation services through imc Studios division, developing tailored training programs for enterprise clients
- eLearning Authoring Tools: Revenue from imc Express authoring tool, potentially as standalone or bundled offering with the LMS platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise LMS Platform - Custom Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
IMC AG product offering
Product offeringCore offering
IMC AG (Scheer IMC) sells an enterprise learning management system (imc Learning Suite), an AI-powered eLearning authoring tool (imc Express), and bespoke custom learning content and strategy services (imc Studios). The company delivers these to large global organizations to manage workforce training, compliance, onboarding, and partner enablement at scale across multiple countries and languages.
Product overview
Scheer IMC offers a modular enterprise learning platform architecture consisting of three core divisions: imc Learning Suite (core LMS), imc Express (AI-powered authoring tool), and imc Studios (custom content and strategy consulting). The platform is designed for enterprise L&D transformation with products addressing the full learning lifecycle from automated content creation to delivery and measurement. The portfolio includes specialized solutions for cybersecurity training, employee onboarding, partner training, and member training, supported by AI capabilities including generative AI (imc Express, Dialogue GPT), knowledge retrieval (AI-powered search), and autonomous agents (imc Agent Builder). Innovation Packs deliver regular version updates with new features and enhancements.
Differentiator
Problem solved
Functional benefit
Brands
- imc Learning Suite: Enterprise Learning Management System (LMS) for workforce training and development, featuring configurable and scalable learning solutions.
- imc Express
- imc Studios
- imc Agent Builder
- Dialogue GPT
Products and services
- imc Learning Suite Enterprise Learning Management System (LMS) described as the most configurable and scalable LMS for enterprise, enabling organizations to reach workforce potential through comprehensive learning management, automated eLearning creation, and effective learning experiences.
- imc Express AI-powered eLearning authoring tool that enables automated eLearning creation, allowing users to generate professional training content in a matter of clicks using smart AI technology.
- imc Studios Custom learning experiences division offering award-winning content and strategy consulting for superior corporate training outcomes, including both custom learning experiences and off-the-shelf content.
- imc Agent Builder Platform for creating bespoke AI workflows for enterprise learning, enabling custom AI-powered automation within the LMS.
- Dialogue GPT AI-based communication training solution, notably used with Festo for 100% AI-based communication training programs.
- Cybersecurity Training Cybersecurity awareness training solution for enterprise employees.
- Employee Onboarding Onboarding solution for new employees with modular eLearning, interactive elements, videos, and trailers.
- Partner Training Training solution for channel partners and external stakeholders.
- Member Training Training solution for member organizations and associations.
Quantifiable outcome
- €10 million in savings achieved through blended learning approach (BSH case study)
- +7 more outcomes
Companies that use IMC AG
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
IMC AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
IMC AG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HubSpotcoreHubSpot is used as the primary CRM, customer service, chatbot, and email marketing platform. HubSpot's customer relations management software manages customer inquiries from various channels, with data centers located in EU (AWS Region Frankfurt).
- Microsoft TeamscoreMicrosoft Teams is used for video conferences, online meetings, webinars, and screen-sharing as part of the learning and collaboration ecosystem.
- ZoomcoreZoom Video Communications is used for video conferencing, web conferences, and webinars, providing additional virtual meeting capabilities for enterprise clients.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure and IT services for hosting the learning platform, ensuring scalable and reliable service delivery.
- CloudflarecoreCloudflare's Content Delivery Network (CDN) ensures fast and secure delivery of learning content globally.
- Google (Analytics, Tag Manager, Ads, Maps, Fonts)coreGoogle's suite of tools including Analytics for web analytics, Tag Manager for tag management, Ads for online marketing, and Google Maps for location services.
- G2minorG2 is a software marketplace where imc maintains a product profile, with the G2 Track Your Prospects tag providing insights into buyer behavior from visitors to imc's G2 product pages.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
IMC AG competitors and assessment
Company assessmentDirect peers
- Docebo: AI-powered enterprise LMS competing in the same corporate training segment with similar mid-to-large enterprise customer base, AI-authoring positioning, and subscription pricing model.
- Skillsoft: Enterprise learning company combining LMS technology with content libraries for corporate training; comparable in targeting large enterprises for compliance and leadership development.
- Litmos: Cloud-based LMS targeting enterprise customers with similar compliance, onboarding, and product-training use cases; comparable mid-to-large enterprise focus and pricing model.
- Absorb Software: Cloud LMS provider serving mid-market and enterprise with configurable learning management; comparable in product scope (LMS + authoring + reporting) and target customer profile.
- Cornerstone OnDemand: Enterprise learning and talent management SaaS platform with comparable focus on large global enterprise LMS deployments, compliance training, and configurable learning experiences.
Emerging players
- Sana: AI-native enterprise learning platform built around generative AI for content creation and personalized learning; emerging threat representing the AI-native architecture IMC must compete against.
- Degreed: Enterprise learning experience platform focused on skill development and learning aggregation; emerging competitor with AI-forward positioning targeting similar large enterprise buyers.
Broad incumbents
- Workday Learning: Learning module within Workday's HCM cloud suite, increasingly bundled with workforce management; competes head-to-head for enterprise learning renewals at Workday-HCM customers.
- SAP SuccessFactors Learning: Bundled LMS within SAP's broader HCM suite, offering overlapping enterprise learning functionality as part of a wider talent management portfolio; major competitive threat at HCM-suite customers.
Regional players
- TalentLMS: Cloud LMS serving SMB and mid-market primarily in Europe and North America; adjacent comparable on LMS technology stack and configurability, though addressing a smaller customer segment than IMC's enterprise focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IMC AG social profiles
Digital presenceIMC AG compliance and trust
Trust signalCompliance2 records
IMC AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMC AG leadership team
Management profileNumber of profiles
Profiles5 records
IMC AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMC AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMC AG
What does IMC AG do?
IMC AG (Scheer IMC) sells an enterprise learning management system (imc Learning Suite), an AI-powered eLearning authoring tool (imc Express), and bespoke custom learning content and strategy services (imc Studios). The company delivers these to large global organizations to manage workforce training, compliance, onboarding, and partner enablement at scale across multiple countries and languages.
Is IMC AG a public or private company?
IMC AG is a private company. It is classified as corporate owned and is currently operating.
When was IMC AG founded?
IMC AG was founded in 1996. It employs 251 to 500 people.
Where is IMC AG based?
IMC AG is headquartered in Saarbrücken, Germany, in the Europe region.
How does IMC AG make money?
Three revenue lines are on record. Enterprise LMS Licensing and Subscription is the primary driver. The others are custom Content Development and eLearning Authoring Tools.
Who are IMC AG's main competitors?
Direct peers on record are Docebo, Skillsoft, Litmos, Absorb Software and Cornerstone OnDemand. Emerging players are Sana and Degreed. Broad incumbents are Workday Learning and SAP SuccessFactors Learning. TalentLMS is listed as a regional player.
Does IMC AG have an API?
No public API is recorded for IMC AG.
What industry is IMC AG in?
IMC AG's product category is Enterprise Learning Management Systems. Its primary akta.pro industry code is EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday), with a secondary code of BPAHAGAE, Learning, Training & Corporate Education Consulting. Its NAICS code is 513210 and its SIC code is 7372.