Smart Organisering

What Smart Organisering does

Smart Organisering is a Norwegian private professional organizing services company founded in 2017 by Janne Nesset-Kristiansen, a US-trained pedagogue, life coach, and professional organizer. The firm delivers on-site organizing services to residential households and businesses, sending its trained organizers directly to customers' homes or workplaces to sort, categorize, and install functional storage systems. Headquartered in Oslo with regional teams operating in Sørlandet and Stavanger, the company is structured as a Norwegian private limited company (Org.nr 932.343.444) with no external investors, parent entities, or subsidiaries.

The service portfolio is organized under branded concepts: Smart Home covers room-by-room residential organizing (kitchens, wardrobes, children's rooms, laundry rooms, garages, attics, and storage spaces); Smart Move addresses moving, relocation, downsizing, and senior transitions through tiered offerings (Smart Start planning, Smart Move Light from ~30,000 NOK, Smart Move Komplett from ~60,000 NOK); and Smart Bedrift extends the methodology to B2B clients for workspace, warehouse, and workflow organizing. There is no software product, API, or proprietary technology stack; the underlying "technology" is the firm's organizing methodology combined with the team's domain expertise, including interior design capability (3D wardrobe and room solutions).

The business model is project-based professional services billed per engagement. Pricing is tiered by project scope from approximately 15,000 NOK for a single-room assignment to 60,000 NOK+ for whole-home or full moving projects, with a free initial assessment consultation (by phone or on-site visit) as the entry point. Go-to-market is sales-led with content marketing support via a Kajabi-hosted blog, email newsletter, and the Organiseringspodden Spotify podcast; paid advertising is not used. Target segments include families with children (primary), seniors downsizing, individuals navigating divorce or bereavement, and businesses seeking workspace efficiency — primarily within Norway.

Name

Smart Organisering

Legal name

Smart Organisering

Website

https://smartorganisering.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Organisering is a Norwegian on-site professional organizing services company founded in 2017 that delivers home, moving, downsizing, and business organizing projects to households and SMEs across Oslo, Sørlandet, and Stavanger.

Ownership category

akta.pro rank

Product category

Professional Home Organizing Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industries

Room-by-Room Decluttering & Sorting (HSAFAKAB), Children’s Spaces & Toy Organizing (HSAFAKAI), Kitchen & Pantry Organizing (HSAFAKAD)

Keywords

• Professional organizing services
• Home organization services
• Moving coordination services
• Decluttering assistance
• Workplace organizing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Organizing Services - Residential: Professional organizing services delivered at customers' homes, including organizing kitchens, wardrobes, children's rooms, storage areas (garage, basement, attic, shed), and entire homes. Services include sorting, categorization, and establishment of functional storage systems.
2. Moving and Downsizing Services: Smart Move services including planning before moving, sorting and packing, unpacking and organizing after moving, and complete moving organization services. Pricing tiers from Smart Move Light (from ca. 30,000 kr) to Smart Move Komplett (from ca. 60,000 kr).
3. Business Organizing Services: Organizing services for businesses including warehouses, offices, kitchens and common areas, systems and structure, archives and storage rooms, and workflow efficiency improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smart Organisering delivers on-site professional organizing services to Norwegian households and businesses. Its work centers on systematic sorting, categorization, and the establishment of functional storage systems that reduce stress, improve flow, and create lasting calm in living and working spaces. The company organizes kitchens, wardrobes, children's rooms, storage areas (garage, attic, basement, shed), and entire homes; supports families through moving, downsizing, and major life transitions; and provides workplace organizing for businesses.

Product overview

Smart Organisering is a professional organizing service company offering a portfolio of service products centered around two core concepts: Smart Home (home organizing) and Smart Move (moving and relocation services). Smart Home provides room-by-room organizing across kitchens, wardrobes, children's rooms, laundry rooms, and storage areas. Smart Move encompasses moving organization, downsizing, and senior relocation services, with tiered offerings including Smart Start (pre-moving planning), Smart Move Light (partial moving help), and Smart Move Komplett (full-service moving). The company also offers Smart Bedrift for business organizing and operates teams in Oslo, Sørlandet (Kristiansand, Arendal, Grimstad, Mandal, Lindesnes), and Stavanger. Services are priced as projects starting from approximately 15,000-60,000 NOK depending on scope.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Move: Moving and relocation services with structure from the start - includes sorting, planning, and organizing for moving, downsizing, and major life transitions. Offers Smart Start (pre-construction planning), Smart Move Light (from approx. 30,000 NOK), Smart Move Komplett (from approx. 60,000 NOK), and larger moving projects.
• Smart Home
• Smart Bedrift

Products and services

• Smart Home Core professional home organizing service that creates functional systems for kitchens, wardrobes, children's rooms, storage areas, and other living spaces to provide peace, flow, and overview in daily life. Targeted at Norwegian families and individuals in Oslo, Sørlandet, and Stavanger/Sandnes.
• Smart Move Moving and relocation service that provides structure and support through moving, downsizing, and major life transitions, including sorting, planning, and organizing before and after moving. Offered with tiered sub-services (Smart Start, Smart Move Light from ca. 30,000 NOK, Smart Move Komplett from ca. 60,000 NOK). Targeted at families, seniors, and individuals in life transitions.
• Smart Bedrift Business organizing service for workspaces, warehouses, storage rooms, offices, kitchens, common areas, archives, and workflow systems, providing more structure and better flow for Norwegian companies.
• Downsizing Dedicated service helping clients reduce belongings and transition to smaller homes, providing decision support and planning for the next life phase before moving.
• Seniorflytting (Senior Moving) Safe, structured assistance for seniors through the entire moving process, including sorting, planning, and organizing before and after relocation to smaller, senior-appropriate housing.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Home Edit: Celebrity-founded US professional organizing brand delivering home organizing services and methodology-driven solutions. Comparable in offering whole-home and room-by-room organizing with strong branded content and lifestyle framing.
• NEAT Method: US-based professional organizing company offering direct home organizing services across multiple cities. Closest direct competitor in business model (on-site, project-based organizing for homeowners) and similar premium positioning.

Others

• TaskRabbit: Online marketplace for on-demand home services including organizing, moving help, and cleaning. Comparable as an alternative channel for consumers seeking professional organizing and moving assistance, though it operates as a platform rather than a brand-led service.
• Handy: Marketplace for home services including cleaning, organizing, and moving help. Comparable as an indirect competitor and potential alternative for customers seeking dispatched organizing help rather than a bespoke boutique service.
• IKEA: Global home furnishing retailer with extensive storage, wardrobe, and home organization product lines. Comparable as a DIY alternative and ecosystem participant, especially relevant for price-sensitive Norwegian consumers who might self-organize instead.
• The Container Store: US specialty retailer of storage and organization products. Comparable as an ecosystem participant whose products are commonly used in professional organizing projects, and as a potential retail/commercial partner for organizing service branding.
• California Closets: North American custom storage solutions provider for closets, garages, and home offices. Comparable as an enabling/solutions provider whose installations often accompany organizing projects, and a potential partnership channel for Smart Organisering.
• Elfa (The Container Store / ClosetMaid): Nordic-origin storage and shelving brand for closets, pantries, and garages. Comparable as an enabling solutions provider commonly specified in professional organizing and moving projects in Scandinavia.

Regional players

• Hemfrid: Sweden-based home services company offering home cleaning, organizing, and relocation support across the Nordics. Comparable as a regional Nordic home services peer with organizing-adjacent offerings, though primarily cleaning-focused.

Emerging players

• KonMari Media: Marie Kondo's certified consultant network and content brand focused on tidying and organizing methodology. Comparable in creating functional home systems and inspiring professional organizing service demand, though distribution is via certified consultants rather than employed staff.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-organisering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Organisering