SoFi Hong Kong

What SoFi Hong Kong does

SoFi Hong Kong (legal entity: SoFi Securities (Hong Kong) Limited, CE no. AXL143) is a Hong Kong-based, SFC-licensed (Type 1 and Type 4) online brokerage operating as a wholly-owned subsidiary of US-based Social Finance Inc. (NASDAQ: SOFI). The entity was created in April 2020 when SoFi acquired local mobile investment fintech 8 Securities and rebranded it. It targets Hong Kong retail investors through a single mobile-first iOS/Android app that unifies trading of US stocks, Hong Kong stocks, ETFs, fractional shares, cryptocurrencies, and IPOs, alongside an AI-powered robo-advisor (Auto Invest), margin trading, securities lending, and a social/community feature (SoFi Social). Onboarding is fully self-serve with e-signature and an HK$10,000 minimum deposit, with Electronic Direct Debit Authorization (eDDA) enabling instant free fund deposits.

The platform's core technology is a mobile investment application with AI-driven portfolio construction and rebalancing, 15,000+ tradeable US and HK stocks, 40 fractional share symbols, and integration with BlackRock for Auto Invest portfolio research and analytics. Operational partnerships span HSBC and Bank of China for direct debit auto-investing, and OSL (announced February 2026) for licensed digital asset infrastructure. The platform sits behind parent brand equity derived from SoFi's NASDAQ listing and claims of over 10.9 million global members.

The business model is multi-stream and predominantly transaction-led: zero-commission HK stock trading drives volume, supplemented by small fees on US stock trades, margin interest income at HK Prime + 0.5%, securities lending revenue share (Lend and Earn 2.0), IPO application and financing fees, and emerging fee streams from Auto Invest and Crypto. Customer acquisition is product-led via self-serve mobile onboarding, content marketing (Investment Academy), social media presence, referrals through the SoFi Points loyalty program, and promotional campaigns (e.g., SoFi Grand Prix offering a Tesla Model 3 and HK$1,000,000 prize pool). Customer segmentation is horizontal and retail-only, with no disclosed enterprise or institutional tier.

Name

SoFi Hong Kong

Legal name

SoFi Securities (Hong Kong) Limited

Website

https://sofi.hk

Company type

Public

Founded year

2020

Operating status

Operating

Short description

SoFi Hong Kong (SoFi Securities (Hong Kong) Limited) is an SFC-licensed mobile investment platform offering Hong Kong retail investors an all-in-one app for US and HK stock trading, crypto, fractional shares, IPOs, and an AI-powered robo-advisor. It is a wholly-owned subsidiary of NASDAQ-listed SoFi Technologies (SOFI).

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industries

Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA), Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

Keywords

• Retail brokerage services
• Online investment platform
• Robo-advisory services
• Fractional share trading
• Crypto trading app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Trading Commissions: Zero commission for HK stock trades; small fee structure for US stock trades. The platform incentivizes trading volume through SoFi Points rewards program.
2. Platform/Monthly Fees: Monthly platform fees may apply based on trading activity and account type. Advisory fees may apply for Auto Invest portfolios.
3. Margin Interest: Interest income from margin lending at HK Prime + 0.5% rate, providing amplified buying power for margin trading account holders.
4. Securities Lending (Lend and Earn 2.0): Program allowing users to lend out their securities to earn income. Revenue share from lending fees collected from borrowers.
5. IPO Application Fees: Fees associated with IPO subscription services, including potential financing interest charges for margin-financed applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SoFi Hong Kong operates a mobile-first all-in-one investment super app for Hong Kong retail investors, offering US and Hong Kong stock and ETF trading, an AI-powered robo-advisor (Auto Invest) that builds diversified ETF portfolios using BlackRock research, fractional share investing from US$10, cryptocurrency trading, IPO subscription, margin trading, and securities lending. The platform is licensed by the Hong Kong Securities and Futures Commission (Type 1 & 4) and operates as a wholly-owned subsidiary of Nasdaq-listed SoFi Technologies (NASDAQ: SOFI).

Product overview

SoFi Hong Kong is an all-in-one super app for investing, offering stock trading (US and Hong Kong markets), cryptocurrency trading, a robo-advisor (Auto Invest), fractional shares, and social features. The core platform is the SoFi trading app, which unifies all investment services — Auto Invest (AI-powered portfolio management built with BlackRock research), SoFi Points (loyalty rewards), SoFi Social (community features), and supplementary services including Margin trading, IPO access, US Extended Hours Trading, Crypto ETF, Lend and Earn 2.0 (securities lending), and eDDA instant deposits — into a single mobile experience. The platform is publicly listed on Nasdaq (NASDAQ: SOFI) and licensed by the Hong Kong SFC (Type 1 & 4).

Differentiator

Problem solved

Functional benefit

Brands

• SoFi Points: Loyalty program where members earn points by completing tasks in the SoFi Hong Kong app and can redeem rewards such as free stocks.
• Auto Invest
• SoFi Social
• Lend and Earn 2.0
• eDDA

Products and services

• Auto Invest AI-powered robo-advisor that automatically invests user funds into globally diversified portfolios of US-listed ETFs, managing and optimizing allocations based on user-selected risk profiles. Built with research, recommendations, and analytics from BlackRock.
• US Stocks and ETFs Trading of US-listed stocks and ETFs with access to major US exchanges. Users can invest in companies like Amazon, Tesla, and Apple, with fractional share support starting at US$10.
• HK Stocks and ETFs Trading of Hong Kong-listed stocks and ETFs with $0 commission and access to IPOs. Users can trade leading Hong Kong stocks through the SoFi app.
• Crypto Trading Cryptocurrency trading service for Hong Kong retail investors, available within the SoFi app alongside traditional securities and managed through partnership with licensed digital asset platform OSL.
• Fractional Shares Allows users to buy portions of expensive US stocks (e.g., Amazon, Tesla, Apple) starting from as little as US$10, enabling portfolio diversification with limited capital.
• Margin Trading Margin trading account offering loans to increase buying power on US and Hong Kong stocks, with a competitive HK Prime + 0.5% margin interest rate and $0 commission for HK trades.
• IPO Subscription Hong Kong IPO subscription service enabling members to apply for IPOs through the SoFi app, with margin financing for IPO applications and eIPO process support.
• Lend and Earn 2.0 (Securities Lending) Securities lending program allowing members to lend out their shares to earn income. Participants retain voting rights on loaned securities and can sell lent shares at any time.
• Crypto ETF (Virtual Asset ETF) Virtual Asset Exchange-Traded Funds (VA ETFs) trading available to eligible members who complete the Virtual Asset Knowledge Assessment.

Quantifiable outcome

• Trade 15,000+ US and HK stocks with $0 commission for HK trades
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OSLcoreStrategic or Co-development Partner · 11 February 2026SoFi Hong Kong partnered with OSL to create a one-stop investment platform. OSL is a licensed digital asset platform providing cryptocurrency trading infrastructure.
• BlackRockcoreTechnology or IntegrationBlackRock provides research, recommendations, and analytics for SoFi Hong Kong's Auto Invest robo-advisor portfolios. SoFi Hong Kong portfolios are built using BlackRock's research and analytics. Note: BlackRock is not affiliated with SoFi Hong Kong and makes no representations regarding advisability of investing in SoFi products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• StashAway: StashAway is an Asia-focused robo-advisor offering automated, globally diversified ETF portfolios with regulatory licensing in Hong Kong. It is comparable to SoFi Hong Kong's Auto Invest (robo-advisor) offering on AI-driven, BlackRock-researched portfolio construction for mass-affluent retail investors.
• Public.com: Public.com is a US-focused mobile-first retail brokerage emphasizing fractional shares, community, and thematic investing. It is comparable to SoFi Hong Kong on the low-minimum, community-driven, mobile-first retail investing model, though Public.com does not currently serve Hong Kong.

Direct peers

• Tiger Brokers (UP Fintech Holding): Tiger Brokers is a leading Hong Kong-licensed mobile-first multi-market brokerage offering US, HK, and China A-share trading with a super-app model. It competes head-to-head with SoFi Hong Kong for Hong Kong retail investors on trading fees, product breadth, and community features.
• Interactive Brokers: Interactive Brokers serves Hong Kong retail and professional traders with multi-market, multi-asset access via a sophisticated platform. It is comparable to SoFi Hong Kong on cross-border US/HK stock trading and professional tooling, though its UX skews more advanced than SoFi's mobile-first retail focus.
• eToro: eToro is a multi-asset, social-trading platform with retail brokerage and copy-trading/community features. SoFi Hong Kong's SoFi Social + multi-asset (US/HK stocks, ETFs, crypto) offering makes eToro a comparable peer on the social-investing super-app dimension.
• Futu Holdings: Futu (Moomoo's parent) operates one of Hong Kong's largest mobile-first investment super-apps spanning US, HK, and China stocks, with embedded social/community features. It is the most direct local competitor to SoFi Hong Kong's all-in-one trading + community positioning.
• Webull: Webull is a mobile-first, zero-commission brokerage active in Hong Kong offering US and HK stock trading, extended-hours trading, and community features. It competes directly with SoFi Hong Kong for younger Hong Kong retail investors seeking a low-friction multi-market app.

Regional players

• ZA Invest (ZA Bank): ZA Invest is the investment arm of Hong Kong's leading digital bank ZA Bank, offering retail investors access to US/HK stocks and funds via a mobile app. It is comparable to SoFi Hong Kong as a Hong Kong-licensed, mobile-first, super-app-styled investment product targeting local retail customers.
• Saxo Markets (Saxo Bank): Saxo Markets is a Hong Kong-licensed multi-asset broker offering global equities, ETFs, FX, and advisory services to retail and professional investors. It is comparable to SoFi Hong Kong on the regulated, multi-market investment platform axis, though it skews toward higher-balance customers.

Broad incumbents

• Robinhood: Robinhood pioneered the US mobile-first, zero-commission, community-driven retail trading super-app that SoFi Hong Kong's product ethos closely mirrors. While Robinhood does not serve Hong Kong, its product playbook, loyalty/rewards mechanics, and super-app trajectory make it a broad-incumbent comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sofihk
• YouTubeyoutube.com/channel/UCgqFv19QwmK2ife_LNvd8rQ
• Facebookfacebook.com/SoFiHongKong
• LinkedInlinkedin.com/company/sofihongkong
• Instagraminstagram.com/sofi.hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFi Hong Kong