Facing Fentanyl

What Facing Fentanyl does

Facing Fentanyl Inc. is a U.S. nonprofit advocacy organization founded in 2022 and headquartered in Grand Junction, Colorado, operating as a subsidiary of the Voices for Awareness Foundation. The organization coordinates thousands of impacted families across all 50 states to promote awareness, education, and prevention of illicit fentanyl poisoning. Its core offerings are not commercial products but a portfolio of awareness initiatives anchored by the annual National Fentanyl Prevention and Awareness Day on August 21 — recognized via U.S. Senate Resolution 323 and publicly endorsed by the DEA. Supporting assets include documentary films (Dead on Arrival, Come Back Home, Devastated), downloadable fact sheets and naloxone training guides, classroom prevention resources for grades 7-12, the Family Integrity & Trust Initiative (FITI), and a set of memorial platforms (Memorial Gallery, Black Poster Project, Drug Epidemic Memorial Wall).

The organization is family-led — founded by parents who lost children to fentanyl — under Founder & President Andrea Thomas, with a small paid core team (Operations & Media Director, Media and Product Designs) and an advisory council of seven members that includes former senior federal drug policy and law enforcement officials (former ONDCP Director James Carroll, former DEA Chief of Operations Ray Donovan, former Senior DEA Special Agent Michael Brown, former HSI Deputy Assistant Director Mathew Brodman). The technology footprint consists of a content website (facingfentanylnow.org), a Shopify merchandise storefront, and standard social media channels; the organization does not develop proprietary software or algorithms.

Revenue mechanics are those of a grassroots nonprofit: donations via PayPal, merchandise sales through Shopify, and unspecified grants from a partner network of over 100 organizations spanning federal agencies (DEA, CDC), law enforcement bodies (FOP, HIDTA, NASCSA, state drug task forces), industry partners (Trucking Cares Foundation, Kloxxado, SwabTek, Dream Outdoor, Lamar), and adjacent advocacy nonprofits (Families Against Fentanyl, VOID, Alexander Neville Foundation, National Council for Mental Wellbeing). Distribution is both digital self-serve (free resource downloads) and physical/earned media (Lamar billboards, Times Square TSX display, trucking trailer wraps via Hope Hits the Highway). In April 2024, the organization testified before the House Select Committee on the Chinese Communist Party on the role of China-sourced precursors in the fentanyl supply chain, marking its emergence as a national policy advocacy voice rather than solely an awareness campaign.

Name

Facing Fentanyl

Legal name

Facing Fentanyl Inc.

Website

https://facingfentanylnow.org

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Facing Fentanyl is a U.S. nonprofit advocacy organization that coordinates thousands of impacted families to promote awareness, education, and prevention of illicit fentanyl poisoning, anchored by its founding of National Fentanyl Prevention and Awareness Day on August 21.

Ownership category

akta.pro rank

Product category

Public Health Advocacy

akta.pro primary industry

Substance Use, Addiction & Harm Reduction Health Departments (HLAJAAAM)

akta.pro secondary industry

Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL)

Keywords

• Fentanyl awareness education
• Drug poisoning prevention
• Nonprofit advocacy campaigns
• Substance use prevention
• Fentanyl public health

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: As a nonprofit organization, Facing Fentanyl primarily generates revenue through donations (paypal donation portal referenced), merchandise sales through their Shopify storefront, and potentially grant funding from partner organizations and government grants. Revenue supports awareness campaigns, educational materials, events, and operational costs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Facing Fentanyl coordinates impacted families and partner organizations to promote awareness, education, and prevention of illicit fentanyl poisoning. Its core offerings include the federally recognized National Fentanyl Prevention and Awareness Day (August 21), downloadable educational resources and classroom prevention materials, documentary films, memorial platforms, and the Hope Hits the Highway awareness campaign. The organization sells awareness merchandise through a Shopify storefront and funds operations primarily through donations and grants.

Product overview

Facing Fentanyl operates as a nonprofit advocacy organization offering a portfolio of awareness, education, and memorial initiatives rather than a unified software product. The core offering is the annual National Fentanyl Prevention and Awareness Day observed on August 21st, which serves as a national call to action. Supporting this are educational resources including downloadable fact sheets, naloxone training guides, and classroom prevention materials for grades 7-12. The organization also provides memorial services through the Memorial Gallery, Black Poster Project, and Drug Epidemic Memorial Wall. Awareness campaigns include the 'Hope Hits the Highway' trucking partnership. Documentary films such as 'Dead on Arrival' and 'Come Back Home' provide narrative education. The Family Integrity & Trust Initiative (FITI) offers a values-based framework for family-led advocacy. The organization maintains an e-commerce shop for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Family Integrity & Trust Initiative (FITI): A voluntary, values-based commitment created by impacted families to protect integrity, trust, and care in fentanyl prevention and advocacy.

Products and services

• National Fentanyl Prevention and Awareness Day An annual nationwide observance held on August 21 to remember lives lost to illicit fentanyl poisoning, promote awareness, prevention, and recovery resources, and unify families, first responders, educators, and policymakers across all 50 U.S. states. Includes memorials, educational forums, social media campaigns, policy discussions, and a flagship event in New York City.
• Fentanyl Facts & Education Resources

Quantifiable outcome

• National Fentanyl Prevention and Awareness Day established in 2022, observed annually on August 21st, with events nationwide.
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Drug Enforcement Administration (DEA)coreStrategic or Co-development Partner · 21 August 2022
• National Fraternal Order of Police (NFOP)coreGTM or Marketing Partner
• Voices for Awareness FoundationcoreStrategic or Co-development Partner
• VOID (Victims of Illicit Drugs)coreStrategic or Co-development Partner
• Lamar (Outdoor Advertising)coreGTM or Marketing Partner
• Dream OutdoorminorGTM or Marketing Partner
• Colorado Drug Investigators Association (CDIA)coreGTM or Marketing Partner
• Trucking Cares Foundation / American Trucking AssociationscoreGTM or Marketing Partner
• Keller LogisticsminorGTM or Marketing Partner
• U.S. Centers for Disease Control and Prevention (CDC)coreGTM or Marketing Partner
• House Select Committee on the Chinese Communist Party (China Select Committee)coreStrategic or Co-development Partner
• Families Against FentanylminorGTM or Marketing Partner
• National Council For Mental WellbeingminorStrategic or Co-development Partner
• Ohio Narcotics Intelligence CenterminorGTM or Marketing Partner
• National Crime Prevention CouncilminorGTM or Marketing Partner
• 1 Voice UnitedminorStrategic or Co-development Partner
• Achieve GreatnessminorStrategic or Co-development Partner
• Alexander Neville FoundationminorGTM or Marketing Partner
• The Black Poster ProjectminorGTM or Marketing Partner
• Drug Epidemic Memorial WallminorGTM or Marketing Partner
• Laurens WishminorGTM or Marketing Partner
• Morgan's MessageminorGTM or Marketing Partner
• Sober Testing ServicesminorGTM or Marketing Partner
• Tech Transparency ProjectminorGTM or Marketing Partner
• SwabTekminorGTM or Marketing Partner
• NASCSA (National Association of State Controlled Substances Authorities)minorGTM or Marketing Partner
• Northern Colorado Drug Task ForceminorGTM or Marketing Partner
• HIDTA (High Intensity Drug Trafficking Areas)minorGTM or Marketing Partner
• Metro Drug CoalitionminorGTM or Marketing Partner
• COLORADO FOP (Fraternal Order of Police)minorGTM or Marketing Partner
• Kloxxado (Naloxone Manufacturer)minorGTM or Marketing Partner

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alexander Neville Foundation: Family-founded nonprofit raising awareness about fentanyl after the loss of Alexander Neville. Same family-led, lived-experience advocacy model; explicitly listed as a partner of Facing Fentanyl.
• Lauren's Wish: Family-founded nonprofit dedicated to fentanyl awareness and prevention. Comparable in its family-led model and focus on youth fentanyl education; listed as a partner of Facing Fentanyl.
• Drug Free America Foundation: Nonprofit focused on prevention of illicit drug use and supporting international drug control policy. Comparable in its advocacy-driven approach, federal policy engagement, and educational mission around illicit drug prevention.
• Families Against Fentanyl: Family-led advocacy organization focused on raising awareness of fentanyl dangers and influencing policy. Directly comparable to Facing Fentanyl in mission, family-led model, and federal advocacy focus; cited as a partner organization in Facing Fentanyl's data.
• Voices for Awareness Foundation: Parent nonprofit of Facing Fentanyl Inc., co-founded by Andrea Thomas and D'Ann Hopkins. Operates the same family-led advocacy mission from which Facing Fentanyl was spun out; structurally and operationally intertwined.

Others

• Office of National Drug Control Policy (ONDCP): White House office coordinating U.S. drug policy and the National Drug Control Strategy. Comparable as the federal policy counterpart that Facing Fentanyl engages with; former ONDCP director James Carroll sits on Facing Fentanyl's advisory council.
• Drug Enforcement Administration (DEA): Federal agency combating illicit drug trafficking and supporting prevention. Comparable as a partner endorsing Facing Fentanyl's awareness day; not a direct peer but a key government counterpart in the fentanyl response ecosystem.

Broad incumbents

• National Council for Mental Wellbeing: Large national advocacy organization addressing mental health and substance use. Comparable as an established partner that operates educational programs touching substance use, mental health, and harm reduction at greater scale.
• Shatterproof: National nonprofit focused on addiction treatment access and substance use disorder prevention. Comparable as a much larger, established advocacy/awareness nonprofit operating in the same substance use space, though broader in scope.
• Partnership to End Addiction: Long-established national nonprofit addressing substance use and addiction across families and communities. Comparable as a larger, broader substance use advocacy organization with overlapping educational resources and family-support programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facing Fentanyl