What Dream Outdoor does

Dream Outdoor is a digital out-of-home (DOOH) advertising company that operates and represents a portfolio of 14+ premium digital display platforms concentrated in the two most valuable US OOH markets — Times Square in New York and Downtown Los Angeles, with additional footprint extending into Koreatown, Hollywood, West Hollywood, and Beverly Grove. Its flagship venues include TSX Times Square (a wraparound LED facade with a hidden live-performance stage), Circa LA (a 20,000 sq ft, 270-degree LED spectacular rebuilt in January 2026), Broadway Beacon, Kurve LA, Wilshire Landing, and the Original Farmer's Market kiosk network. The company sells advertising time on these displays to Fortune 500 brands and advertising agencies, with pricing quoted per spot per month based on share of voice, location, and campaign duration.

The underlying technology is LED digital signage ranging from 8mm to 10mm pixel pitch, paired with the proprietary SVRunner content management system (provided through a partnership with StandardVision). Select venues include interactive touchscreen kiosks (7 double-sided 65-inch, 4K, 3500-nit units at the Original Farmer's Market) and immersive experiential components such as the TSX Times Square performance stage. The company also operates an experiential marketing service line that combines digital displays with branded activations, pop-ups, and site-specific public art curation, supported by an in-house team of filmmakers and photographers for documentation.

Dream Outdoor is a sales-led organization with a direct enterprise sales model targeting brand advertisers and advertising agencies. It generates revenue through display time sales across its portfolio, with a regionally distributed leadership team covering East Coast (NYC), West Coast (LA HQ), and National accounts (Denver). The company was founded in September 2023 by Steele Weniger after his departure from Outfront Media, and the legal entity appears to be StandardVision, LLC per the website's Terms of Use. No external funding rounds or revenue figures are publicly disclosed. Named advertisers include Nike, Apple, Coca-Cola, Disney, Gucci, Louis Vuitton, Google, Netflix, Microsoft, Warner Bros., Paramount, L'Oreal, Burberry, Ray-Ban, HBO, Sony, T-Mobile, and American Express, among others.

Name

Dream Outdoor

Legal name

StandardVision, LLC

Website

https://dreamoutdoor.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Dream Outdoor is a digital out-of-home advertising company that operates a portfolio of premium digital billboard and experiential display platforms in Times Square, Downtown Los Angeles, and other major US markets, selling advertising time to Fortune 500 brands and advertising agencies.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Digital out-of-home advertising
• DOOH media platforms
• LED billboard advertising
• Experiential marketing services
• Premium outdoor media

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital OOH Advertising Sales: Dream Outdoor generates revenue by selling advertising space on its portfolio of digital out-of-home displays across premium locations in New York (Times Square, Broadway Beacon, TSX) and Los Angeles (Circa LA, Kurve LA, Wilshire properties, Sunset Spectacular, etc.). Revenue is earned through display time sales at various share of voice (SOV) rates, typically quoted per spot per month.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dream Outdoor sells advertising space on its portfolio of premium digital out-of-home (DOOH) display platforms across iconic U.S. locations in Times Square and Downtown Los Angeles, generating revenue through display time sales at share-of-voice (SOV) rates quoted per spot per month. The company complements its digital display inventory with experiential marketing services including branded activations, pop-up experiences, and live artist performances (most notably at TSX Times Square), targeting Fortune 500 brands and advertising agencies.

Product overview

Dream Outdoor operates as a Digital Out-of-Home (DOOH) advertising company offering a portfolio of iconic landmark digital display platforms. The portfolio spans 14 distinct products: TSX Times Square (premier Times Square venue with performance stage), Broadway Beacon (curved digital spectacular in Times Square), Circa LA (massive DTLA LED spectacular), Wilshire Duo (dual Miracle Mile displays), Kurve LA (multi-display Koreatown installation), Wilshire Landing (iconic Wilshire facade), Vermont Spectacular (Koreatown display), 3rd Street Crossing (Central LA curved display), The Blade (Hollywood digital sign), Sunset Spectacular (Sunset Strip display), Melrose Crossing (West Hollywood experiential space), Marriott LA Live (LA Live media facade), and Original Farmer's Market Kiosks (seven interactive kiosks). Additionally, the company provides experiential marketing services for branded activations. All products deliver programmatic-style impressions to national brands and agencies seeking premium out-of-home placements in major US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Circa LA Iconic 20,000 sq ft 270-degree LED digital spectacular in Downtown Los Angeles with 10mm pixel pitch, generating 12.5 million monthly impressions at 10% SOV near Crypto.com Arena.
• TSX Times Square Colossal wraparound LED facade in Times Square with a hidden LED performance stage elevated 30 feet for immersive artist performances, generating 24.5 million monthly impressions at 10% SOV.
• Broadway Beacon Digital OOH platform at the Times Square entrance featuring a 31' x 109' curved full-motion digital spectacular plus static displays (3,588 sq ft total), delivering 13 million digital impressions monthly.
• Wilshire Duo Dual digital displays at 6363 and 6420 Wilshire Blvd in Miracle Mile totaling 1,023 sq ft, reaching 1.5 million monthly impressions with 12.5mm and 6.7mm pixel pitches.
• Kurve LA Multi-display digital advertising installation at Wilshire and Vermont in Koreatown with 2,166 sq ft of signage generating 14.5 million monthly impressions.
• Wilshire Landing 800 sq ft full-motion digital facade near the historic Wiltern theatre and Wilshire/Western Metro station, targeting 2.1 million monthly impressions.
• Vermont Spectacular 488 sq ft digital display in Koreatown with 10mm pixel pitch, delivering 1.5 million monthly impressions at 888 S Vermont Blvd.
• 3rd Street Crossing 760 sq ft curved exterior digital display at 3rd Street and Mariposa Avenue intersection in Central LA with 8mm pixel pitch, reaching 1.1 million monthly impressions.
• The Blade 350 sq ft 8mm digital sign in Hollywood near Sunset and Vine, targeting nearly 1 million monthly impressions at 6240 Sunset Blvd.
• Sunset Spectacular 664 sq ft curved digital display at the entrance of the Sunset Strip with 8mm pitch, delivering 1.1 million monthly impressions at 10% SOV.
• Melrose Crossing Digitally-driven experiential retail space in West Hollywood with 444 sq ft exterior and 600 sq ft interior displays plus 1,744 sq ft showroom space, reaching 1.6 million monthly impressions.
• Marriott LA Live 3,700 sq ft full-motion media facade at Olympic Blvd across from LA Live with interactive capabilities, generating 1.8 million monthly impressions.
• Original Farmer's Market Kiosks Network of seven double-sided 65-inch digital kiosks with 4K full-motion content and interactive touchscreen capabilities and 3500-nit brightness at 6333 W 3rd Street in Beverly Grove.
• Experiential Marketing Services Digitally-driven brand experiences including branded experiential marketing, pop-up activations, immersive installations, site-specific public art curation, and live artist performances that engage communities and boost cultural relevance.

Quantifiable outcome

• Circa LA delivers 12.5 million monthly impressions at 10% SOV
• +4 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• StandardVisioncoreTechnology or IntegrationStandardVision collaborated with Dream Outdoor on multiple properties including 3rd Street Crossing, Kurve LA, Melrose Crossing, and Original Farmer's Market. StandardVision provided turn-key media scope including design, fabrication, installation, and media sales strategy, as well as SVRunner content management software.
• Wilshire ConstructionsupportingStrategic or Co-development PartnerConstruction partner for the Melrose Crossing development project, collaborating on the technology-driven hybrid of art, advertising, and retail at the Melrose & Spaulding intersection.
• Lahmon ArchitectssupportingStrategic or Co-development PartnerArchitecture partner for the Melrose Crossing development project.
• GRCLAsupportingStrategic or Co-development PartnerDesign consultants for the Melrose Crossing development project.
• SY Lee Associates and Castle Structural EngineeringsupportingStrategic or Co-development PartnerEngineering partners for the Melrose Crossing development project, ensuring structural integrity for the technology-driven digital displays.
• Vellum LAsupportingStrategic or Co-development PartnerAdjacent gallery space partner at Melrose Crossing, creating a unique experiential retail destination combining digital technology with art installations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outfront Media: Publicly traded OOH and DOOH operator with deep Times Square and Los Angeles inventories. Dreams Outdoor's founder came from Outfront and competes directly for the same Fortune 500 brand dollars in the same premium markets.
• Lamar Advertising: One of the largest US OOH companies with a growing digital billboard portfolio. Lamar competes for premium national DOOH budgets and offers comparable premium digital units in major US markets.
• Clear Channel Outdoor: Major OOH operator with a sizable DOOH portfolio including premium Times Square and LA inventory. Operates at similar scale to Outfront and Lamar within the same national DOOH category.
• StandardVision: DOOH technology provider and media operator whose name appears on Dreams Outdoor's Terms of Use. StandardVision collaborates on fabrication, installation, and content management for several Dreams Outdoor assets including SVRunner CMS.
• Silvercast Media: Specialty premium DOOH operator focused on top-tier digital spectaculars in major US markets. Closest comparable in targeting large-format digital billboards for Fortune 500 advertisers.
• Branded Cities: North American OOH/DOOH media company with high-profile Times Square and Canadian inventory. Comparable in portfolio composition of iconic digital spectaculars serving national brand advertisers.

Broad incumbents

• Ströer: Large European-headquartered OOH and digital billboard operator with growing US presence. Comparable in DOOH business model, though primarily Germany/Europe focused.
• JCDecaux: Global OOH leader with street furniture, transit, and digital display assets worldwide. Comparable in DOOH category leadership and large-format digital inventory, though internationally diversified.

Others

• SNA Displays: Leading LED display manufacturer and integrator for large-format digital spectaculars. Adjacent peer as a key supplier of the LED hardware used in premium DOOH installations like TSX and Circa LA.

Emerging players

• Vantage International: Premium digital OOH operator in the Middle East and select international markets. Comparable in targeting high-end digital spectaculars for lifestyle, luxury, and entertainment brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dream-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Outdoor