SmartSave Gestora de Recursos

What SmartSave Gestora de Recursos does

SmartSave Gestora de Recursos S.A. is a privately held, CVM-authorized Brazilian asset manager headquartered in Curitiba, Paraná, founded in 2018 and authorized by the Comissão de Valores Mobiliários in January 2024 (Ato Declaratório 21.677/2024). The company operates a dual-track platform: a consumer-facing mobile application (iOS and Android) that enables automated savings through PIX-scheduled transfers, purchase rounding, and fixed-amount contributions, and an enterprise channel targeting corporate HR departments through the SmartSave para Empresas B2B2C financial wellness program. The platform distributes three primary fund vehicles — the Conservative Capital Protected fund (R$10 minimum, 2.0% annual admin fee), the Essential FIF Multimercado (R$50,000 minimum for professional investors, 1.6% annual admin fee), and the Opportunities FII (real estate development, 1.8% annual admin fee) — plus bespoke Carteira Administrada and exclusive funds for family offices and qualified investors. Biometric identity verification is implemented through the Unico partner for KYC compliance under CMN Resolution 4.753/2019, and governance is supported by independent fund administration, custody, and audit.

Revenue is generated through four streams: recurring asset management fees (taxa de administração) deducted daily from fund net assets, a 20% performance fee on Conservative fund returns exceeding the CDI benchmark, per-active-adhesion subscription fees from corporate clients using the SmartSave para Empresas program, and professional services fees for structuring FIIs, FIDCs, and bespoke vehicles for developers and institutional partners. The company pursues a hybrid go-to-market combining product-led growth via the self-serve mobile app, field sales for B2B corporate clients, and channel partnerships (S2 Investimentos for real estate deal flow, Lojas Help for retail distribution of financial education). No external funding rounds, parent company, or institutional investors are disclosed; the company is founder-led by CEO Guilherme Kus and Co-founder Suzan Speltz, with a leadership team of six executives spanning management, funds, risk/compliance, legal, and technology.

Name

SmartSave Gestora de Recursos

Legal name

SmartSave Gestora de Recursos S.A.

Website

https://smartsave.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartSave Gestora de Recursos is a CVM-authorized Brazilian asset manager offering a mobile app for automated retail savings and investment funds, plus the B2B2C SmartSave para Empresas financial wellness program for corporate HR departments, with additional FII and FIDC structuring for real estate developers.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Fiduciary Investment Management (Trust Portfolios) (FSAEAKAI)

akta.pro secondary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Investment fund management
• Asset management services
• Real estate funds
• Automated savings platform
• Corporate financial wellness

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Fund Management Fees (Taxa de Administração): Annual administration fees charged on assets under management across managed funds. Rates vary by fund: 2.0% p.a. for the Conservative fund, 1.6% p.a. for the Essential FIF Multimercado, and 1.8% p.a. for the Opportunities FII. Fees are deducted daily from fund net worth and disclosed transparently.
2. Performance Fees (Taxa de Performance): 20% performance fee charged only on returns that exceed the CDI benchmark (100% of CDI) for the Conservative Capital Protected fund. SmartSave charges nothing extra unless the fund outperforms the benchmark. For example, if returns are 130% of CDI, SmartSave takes 20% of the 30% excess, equaling 6% of the excess return.
3. SmartSave para Empresas - Per-Adhesion Fee: B2B2C revenue from the SmartSave para Empresas program. Companies pay a fee only for collaborators who actively use the program. No charge for inactive collaborators. The cashback incentive is paid by SmartSave (not the employer), so it is a cost to SmartSave that is partially offset by the per-adhesion revenue.
4. Capital Structuring Fees: Fees earned from structuring FIIs, FIDCs, exclusive funds, and managed portfolios for real estate developers, construction companies, family offices, and institutional partners. Revenue from structuring bespoke investment vehicles for qualified investors and corporate partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SmartSave Gestora de Recursos is a CVM-authorized Brazilian asset manager that structures and manages regulated investment funds, including a conservative capital-protected fund, a multimarket fund for professional investors, and a real estate investment fund (FII). It distributes these funds through a self-serve mobile app with automated savings features (PIX scheduled transfers and purchase rounding) and through a B2B2C corporate financial wellness program (SmartSave para Empresas). The firm also provides FII and FIDC capital structuring for real estate developers and bespoke managed portfolios for family offices.

Product overview

SmartSave is a Brazilian asset management company offering a unified platform combining a consumer mobile app for automatic savings and investment with enterprise solutions. The core SmartSave App enables users to save automatically via PIX rounding and scheduled transfers, accessing three main fund products: the conservative SmartSave M. Conservador Capital Protegido (for general investors), the E. Essential FIF Multimercado (for professional investors), and the Opportunities FII (real estate development fund). The corporate add-on SmartSave para Empresas extends the platform with a financial wellness program featuring a certified education trilha, automatic savings tools, and cashback incentives, supported by a dedicated HR Business Portal for monitoring aggregated engagement metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartSave App Mobile application enabling automatic savings through PIX scheduled transfers, purchase rounding, and fixed-amount savings, with access to investment funds and suitability-based portfolio management for individual investors in Brazil.
• SmartSave M. Conservador Capital Protegido FIF Conservative investment fund targeting general investors with capital protection strategy, R$10 minimum investment, 2.0% annual administration fee, and 20% performance fee on returns exceeding 100% of CDI benchmark. Approximately 31-day redemption window.
• Essential FIF Multimercado CP Multi-market investment fund targeting professional investors with R$50,000 minimum investment, 6-month lock-up period, and 1.6% annual administration fee. Provides professional management of diversified structured assets.
• Opportunities Fundo de Investimento Imobiliário (FII) Real estate development fund targeting bold investors, investing in senior quotas of FIIs with 1.8% annual administration fee. FIIs do not allow redemption; capital is recovered by selling quotas on the secondary market. Ocean Front Guarujá is the principal integrated asset.
• SmartSave para Empresas Corporate financial wellness program combining certified financial education, automatic savings tools, and SmartSave-funded cashback incentives on goal achievement. Aims to address NR-1 psychosocial risk compliance and improve employee retention. Priced per active-adhesion.
• Carteira Administrada (Managed Portfolio) Custom-managed portfolio service for family offices and qualified investors under mandate or exclusive fund structures, with transparent fees and independent quantitative operations credited to major investment houses.
• Business Portal RH (HR Dashboard) Dedicated B2B portal for HR teams to monitor SmartSave para Empresas program health: active collaborators, incentive provisioning, and invoice forecasting — all via aggregated, non-individual data.
• Financial Education Trilha (Curriculum) Certified financial education curriculum integrated into the SmartSave app covering budget organization, debt management, and reserve building, with content distributed through Lojas Help retail partner.

Quantifiable outcome

• Cashback paid by SmartSave to employees who meet monthly savings goals (employer pays nothing for the incentive)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• S2 InvestimentoscoreStrategic or Co-development PartnerS2 Investimentos is a boutique M&A and real estate specialist that identifies development opportunities, creates strategic solutions, and connects projects to capital. As the co-structuring partner of the Opportunities FII, S2 provides real estate deal flow expertise while SmartSave provides regulated fund management, independent governance, and capital markets access. The partnership combines S2's real estate specialization with SmartSave's CVM-authorized fund administration.
• UnicocoreTechnology or IntegrationUnico is the biometric KYC partner for SmartSave's identity verification process. SmartSave shares facial images and mathematical face vectors with Unico exclusively for liveness detection (proof of life) and document comparison. Unico stores biometric data encrypted for up to 3 years to comply with BC/CVM audit requirements and to revalidate identity for legal obligations. Unico is a regulated identity tech company compliant with Brazilian LGPD and financial sector biometric standards (BC Resolution 4.753/2019).
• Lojas HelpminorGTM or Marketing PartnerLojas Help is a retail partner included in SmartSave's financial education ecosystem. SmartSave shares customer registration data with Lojas Help as part of the ongoing financial education program for retail customers. The partnership extends SmartSave's reach into physical retail locations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Modal Mais: Modal Mais is a Brazilian digital investment platform offering fund distribution, FIIs, fixed income, and portfolio advisory through a mobile-first interface. Comparable to SmartSave in consumer digital experience and product mix targeting retail Brazilian investors.
• Órama Investimentos: Órama is a Brazilian digital investment platform offering fund distribution, suitability-based portfolio recommendations, and access to FIIs and multimercado funds. Directly comparable to SmartSave's consumer-facing fund distribution and advisory layer.
• Warren Investimentos: Warren is a Brazilian fintech wealth manager offering suitability-based portfolio management, conservative fixed-income funds, multimercado funds, and premium services for HNW clients. Closely comparable to SmartSave in target market (retail and qualified investors), product suite (FIFs and managed portfolios), and Brazilian regulatory framing.
• Magnetis: Magnetis is a Brazilian robo-advisor providing automated, suitability-based portfolio management to retail investors with low minimums. Directly comparable to SmartSave's consumer app and conservative fund proposition, with similar digital onboarding and algorithmic rebalancing approach.
• Guide Investimentos: Guide is a Brazilian CVM-authorized asset manager and broker offering FIFs, FIIs, multimercado funds, and managed portfolios. Comparable to SmartSave as a mid-sized regulated Gestora de Recursos with multi-product offerings and a digital distribution focus.
• Toro Investimentos: Toro is a Brazilian digital investment platform offering fixed income, multimercado, and FII access with suitability-driven recommendations. Directly comparable to SmartSave's consumer-facing investment app and conservative fund proposition.

Broad incumbents

• XP Inc. XP is Brazil's largest independent broker and asset manager, offering a full suite of investment products including proprietary funds, multimercado, FIIs, and wealth management. Comparable product breadth to SmartSave but at vastly larger scale and broader distribution including advisory and IPO services.
• Nubank: Nubank is Brazil's largest digital bank with an investment vertical offering fixed income, multimercado funds, and treasury products to tens of millions of retail customers. Comparable to SmartSave on consumer mobile investing but at incomparable scale with broader banking and credit offerings.
• Inter Investimentos: Inter is a Brazilian digital bank with a full investment platform including fixed income, funds, FIIs, and managed portfolios. Comparable to SmartSave on the consumer digital investment side but operates as a much broader incumbent with banking, credit, and insurance verticals.
• BTG Pactual: BTG Pactual is one of Brazil's largest investment banks with a major asset management division offering FIFs, FIIs, multimercado, and bespoke portfolios. Overlaps with SmartSave across all major fund categories and structured products but operates as a full-service incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poupesmartsave

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartSave Gestora de Recursos