Smoke Factory
Smoke Factory GmbH, founded in 1990 and headquartered in Burgwedel, Germany, manufactures professional vaporizer fog machines, hazers, wind machines, and water-based fog fluids sold exclusively through authorized dealers to stage, event, and touring professionals.
- Company typePrivate
- Founded1990
- HeadquartersGroßburgwedel, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smoke Factory does
Smoke Factory GmbH is a German manufacturer of professional vaporizer fog machines, hazers, wind machines, and compatible water-based fog fluids, founded in 1990 and headquartered in Burgwedel near Hannover. The company specializes exclusively in vaporizer fog technology (Verdampfer-Nebelmaschinen), producing a portfolio of 19 machines spanning from a 400W battery-powered unit (Scotty II) to a 3100W touring-grade flagship (Spock), along with 8 fluid formulations and 19 accessories — including specialized devices such as the IP64-rated IP Falcon for outdoor use, the Carpet Crawler for low-lying fog, and the Fire Trainer for safety simulations. Select newer machines with touch displays support firmware updates through the FogOS embedded software platform via the FogOS Updater.
The business operates on a B2B indirect distribution model, selling exclusively through authorized trade partners and dealers in Germany and internationally, with no direct online sales. Customer segments are professional and include stage technicians, event production companies, concert venues, touring productions, discotheques, and fixed entertainment installations; training and simulation is a secondary use case. The company differentiates on "Made in Germany" manufacturing, health-safe water-based fluid formulations, a 3-year manufacturer warranty, and free replacement equipment during warranty repairs in Germany, supported by phone, WhatsApp, and social media customer service channels.
Smoke Factory firmographics
Firmographics- Name
- Smoke Factory
- Legal name
- Smoke Factory GmbH
- Website
- https://smoke-factory.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smoke Factory GmbH, founded in 1990 and headquartered in Burgwedel, Germany, manufactures professional vaporizer fog machines, hazers, wind machines, and water-based fog fluids sold exclusively through authorized dealers to stage, event, and touring professionals.
- Ownership category
- akta.pro rank
Smoke Factory industry classification
Industry- Product category
- Professional Stage Effects Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI)
Keywords
Where Smoke Factory is headquartered
LocationHeadquarters
- HQ city
- Großburgwedel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Smoke Factory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fog Machine Hardware Sales: One-time sales of professional vaporizer fog machines ranging from 400W battery-powered units to 3100W professional machines, including touring and indoor configurations
- Fog Fluids (Consumables): Water-based fog fluid consumables sold in various formulations for different applications
- Accessories: Radio remote controls and other accessories for fog machine operation
- Replacement Equipment Service: Free replacement equipment provided during warranty repairs in Germany
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional fog machines available in multiple power categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Smoke Factory product offering
Product offeringCore offering
Smoke Factory manufactures and distributes professional vaporizer fog machines, hazers, wind machines, and water-based fog fluids for stage, concert, touring, and event-industry use. The portfolio spans 400W battery-powered portable units to 3100W professional touring machines, complemented by 8 fog fluid variants and 19 accessories. Products are sold exclusively through authorized trade partners in Germany and internationally, backed by a 3-year manufacturer warranty and free replacement equipment service in Germany.
Product overview
Smoke Factory is a German manufacturer of professional vaporizer fog and haze machines, operating since 1990. The product portfolio centers on evaporator fog machines (Verdampfer-Nebelmaschinen) complemented by water-based fog fluids and accessories. Core machine categories include portable battery-powered units (Scotty II at 400W), mobile disco machines (Spaceball II at 650W), mid-range professional units (Data II at 2600W), and high-power professional/touring machines (Spock at 3100W). The company also offers hazers (Tour Hazer II series), specialized ground fog machines (Carpet Crawler), outdoor-rated units (IP Falcon with IP64), and training simulators (Fire Trainer). Accessories include wind machines (FanAx, FanAx Mini, Enterprise TC4) and a comprehensive line of water-based fog fluids. All products are manufactured in Germany with health safety certification. The product range spans 18 machines, 8 fluid variants, and 19 accessories, organized under categories: Novelties, Machines (with subcategories including Windmaschine, Duftmaschine, IP 64, Hazer, Boden-Nebelmaschinen, Nebelmaschinen bis/über 1500W, Akku Nebelmaschine 400W, and Nebel-Wind-Kombination), Fluide, and Zubehör. The FogOS embedded software platform enables touch-display devices to receive firmware updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Spock Fog Machine High-performance 3100W professional fog machine designed for touring and large stage applications, featuring a touch display and FogOS firmware update support. Targeted at professional stage productions, rock tours, and large venue operators.
- Data II Fog Machine Professional 2600W fog machine suited for indoor installations and larger venue applications, offering higher output for permanent and semi-permanent stage setups.
- Spaceball II Fog Machine Compact 650W fog machine designed specifically for mobile disco and portable entertainment setups requiring mid-tier output in transportable form factors.
- Scotty II Battery-Powered Fog Machine Battery-powered 400W fog machine enabling portable operation in locations where mains power access is limited, suited for mobile entertainers and small-scale event use.
- Tour Hazer II Professional haze generator producing fine, continuous haze for atmospheric effects, targeted at touring productions and stage applications. Available in standard and ruggedized BOXED touring configurations.
- Carpet Crawler Ground Fog Machine Specialized ground-level fog machine producing low-lying fog effects for stage and performance applications, with touch display and FogOS firmware update support.
- Fog Blaster MK II High-output fog machine designed for dramatic effect productions, featuring a touch display and FogOS firmware update support.
- Captain D. Fog Machine Professional fog machine for standard stage and event applications, offered in standard configuration and as Captain D. Case touring version in a protective transport case.
- Enterprise TC4 Fan Fog Machine Fan-based fog machine combining fog generation with integrated fan distribution for wider coverage in professional stage applications.
- Fan Fogger Fog machine combining fog generation with fan distribution for wider atmospheric coverage in stage and event applications.
- Fire Trainer Simulation Device Specialized training device producing simulated fire effects used in fire safety training and emergency response preparedness demonstrations.
- FanAx Wind Machine Wind machine accessory designed to distribute fog or create atmospheric wind effects in stage productions and live events.
- FanAx Mini Wind Machine Compact version of the FanAx wind machine designed for smaller-scale applications and portability in stage and event use.
- IP Falcon Outdoor Fog Machine Weather-resistant fog machine with IP64 ingress protection rating for outdoor deployment, featuring a touch display and FogOS firmware update support.
- Smoke Factory Fog Fluids Water-based fog fluids manufactured in Germany with health safety certification, available in multiple formulations for different application requirements with Smoke Factory fog machines.
- FogOS Embedded Software Platform Embedded software platform supporting firmware updates for touch-display Smoke Factory fog machines (Spock, Carpet Crawler, Fog Blaster, IP Falcon) via a dedicated FogOS Updater client for Windows, macOS, and macOS ARM (M1, M2) computers.
Quantifiable outcome
- 3 Years Manufacturer's Warranty with free replacement equipment during defect situations in Germany
Companies that use Smoke Factory
Customer profileSegments3 records
Ideal customer profiles3 records
Smoke Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smoke Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Dealer NetworkcoreDistribution of products in Germany and abroad exclusively through authorized trade partners. Dealers provide local sales, current pricing, and service support for Smoke Factory products. The company maintains maps of German and international dealers for customer access.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smoke Factory competitors and assessment
Company assessmentDirect peers
- Look Solutions: Look Solutions is a German manufacturer of professional fog and haze machines for stage, events, and film/TV. As a fellow German specialist, it is a direct competitor to Smoke Factory in the same regional market and product niche.
- Antari Lighting & Effects: Antari is one of the largest dedicated manufacturers of professional fog, haze, and smoke machines for stage, event, and touring use. It is the most directly comparable specialist to Smoke Factory, competing across the same product categories with a wider global footprint.
- CITC (Concert International Theatrical Corporation): CITC is a US-based manufacturer of professional fog and haze machines for theatrical, concert, and event use. It is a direct peer focused on the same atmospheric-effects category as Smoke Factory, with overlap in touring and venue customers.
- Le Maitre: Le Maitre is a UK-based manufacturer of professional fog, haze, smoke, and pyrotechnic effects for stage, concert, and touring productions. It is a direct peer in the high-end professional atmospheric-effects segment, targeting similar touring and venue customers.
Broad incumbents
- ADJ Products (American DJ): ADJ is a broad lighting and effects manufacturer offering fog/haze machines alongside lighting, lasers, and audio. It competes with Smoke Factory in mobile-DJ and small-to-mid venue segments with lower-priced, broader-portfolio solutions.
- Elation Professional: Elation Professional is a broad stage-lighting and effects manufacturer offering atmospheric products including fog machines. It competes with Smoke Factory in event/touring accounts but operates with a much wider product portfolio.
- GLP (German Light Products): GLP is a German manufacturer of professional lighting and atmospheric effects used in stage and event productions. Like Smoke Factory, it is Germany-based and serves the European touring/event market, but with a much broader lighting-led portfolio.
- Chauvet Professional: Chauvet Professional supplies professional lighting and atmospheric effects, including fog/haze machines, to touring, broadcast, and venue customers. It is a broad incumbent with overlapping fog products but a much larger portfolio and global sales reach.
- MARTIN by HARMAN: Martin Professional, part of HARMAN, is a broad incumbent in stage lighting and atmospheric effects, including fog and haze machines for concerts and events. It is a much larger player with overlapping capabilities as part of a wider entertainment-lighting portfolio.
Emerging players
- DJ Power: DJ Power is a Chinese manufacturer of atmospheric effects including fog, haze, and bubble machines, increasingly present in mobile-DJ and small-venue segments. It is an emerging player competing in adjacent price tiers to Smoke Factory's portable and mid-power units.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smoke Factory social profiles
Digital presenceSmoke Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoke Factory leadership team
Management profileNumber of profiles
Profiles5 records
Smoke Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoke Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoke Factory
What does Smoke Factory do?
Smoke Factory manufactures and distributes professional vaporizer fog machines, hazers, wind machines, and water-based fog fluids for stage, concert, touring, and event-industry use. The portfolio spans 400W battery-powered portable units to 3100W professional touring machines, complemented by 8 fog fluid variants and 19 accessories. Products are sold exclusively through authorized trade partners in Germany and internationally, backed by a 3-year manufacturer warranty and free replacement equipment service in Germany.
Is Smoke Factory a public or private company?
Smoke Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smoke Factory founded?
Smoke Factory was founded in 1990. It employs 1 to 10 people.
Where is Smoke Factory based?
Smoke Factory is headquartered in Großburgwedel, Germany, in the Europe region.
How does Smoke Factory make money?
Four revenue lines are on record. Fog Machine Hardware Sales are the primary driver. The others are fog Fluids (Consumables), accessories and replacement Equipment Service.
Who are Smoke Factory's main competitors?
Direct peers on record are Look Solutions, Antari Lighting & Effects, CITC (Concert International Theatrical Corporation) and Le Maitre. Broad incumbents are ADJ Products (American DJ), Elation Professional, GLP (German Light Products), Chauvet Professional and MARTIN by HARMAN. DJ Power is listed as an emerging player.
Does Smoke Factory have an API?
No public API is recorded for Smoke Factory.
What industry is Smoke Factory in?
Smoke Factory's product category is Professional Stage Effects Equipment. Its primary akta.pro industry code is IMADANAI, Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization). Its NAICS code is 333413 and its SIC code is 3564.