Smartbee Club Sp Z O O

Name

Smartbee Club Sp Z O O

Legal name

SmartBee Club Sp. z o.o.

Website

https://smartbee.club

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational STEM Subscription Kits

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Toy Rentals & Subscription Boxes (CRALAFAK)

akta.pro secondary industry

Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• STEM experiment kits
• Subscription education boxes
• Augmented reality learning
• Children's science kits
• Hands-on STEM education

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription (#SmartDzieciaky): Recurring monthly subscription delivering BeeBox experiment kits to subscribers' homes. Includes access to online platform with instructions, animated videos, and AR content. Customers can cancel anytime.
2. Multi-Month Subscription Plans: 3-month (399 PLN), 6-month (759 PLN), and 12-month (1,339 PLN) subscription plans with delivery included. Pre-paid upfront with cost savings compared to monthly billing.
3. One-Time Product Sales: Individual experiment sets sold at various price points (starting from 24.90 PLN for Young Explorers sets). Includes Premium BeeBox, birthday sets, and specialized kits like Code Fun for programming education.
4. Corporate Events and Workshops: Team-building workshops and corporate event services using experiment-based activities. Includes family festivals, children's events, and custom experiment kits for company celebrations.
5. B2B Distribution and Partnership: Distribution partnerships with educational publishers and retailers (MAC Dydaktyka, Ateneum, Moje Bambino). Subscription affiliate program where partners earn recurring revenue for each referred subscriber.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Smartbee Club designs, manufactures, and ships monthly subscription science experiment kits ("BeeBox") for children aged 8 and above under the #SmartDzieciaky brand, paired with a proprietary augmented reality mobile application that overlays interactive holographic content onto each physical experiment. The company additionally sells themed one-time experiment kits (Elektro, Niewidzialność, Wyrzutnie, Moc Ognia, Zmiennokształtność), birthday gift sets, the BeeCode programming kit, online workshops (#SmartCamp), and tailored B2B programs for schools, corporate events, hotels, and recreation centers.

Product overview

SmartBee Club operates as a subscription-based STEM education platform delivering science experiment boxes (BeeBox) for children ages 3-13, combining physical experiment kits with digital AR-enhanced content. The core product is the BeeBox subscription service offering monthly deliveries of 2-5 experiments in chemistry, physics, and related sciences. Products include tiered subscriptions (#SmartDzieciaki Basic at 89 zł/month and #SmartDzieciaki Premium at 137 zł/month), prepaid 3/6/12-month packages, individual themed boxes (Elektro, Niewidzialność, Wyrzutnie, Moc Ognia), and one-time gift sets. A companion mobile AR application provides augmented reality visualizations and holographic content. Additional offerings include online workshops (#SmartCamp, #SmartCampKids), school programs, and the Akademia SmartBee quiz platform. The ecosystem integrates physical experimentation with digital technology to deliver hands-on STEM education.

Differentiator

Problem solved

Functional benefit

Products and services

• BeeBox Monthly Subscription Monthly subscription delivering 3-5 hands-on science experiment kits for children aged 8+ under the #SmartDzieciaky brand, with accompanying AR app content and optional 3-, 6-, or 12-month prepaid terms.
• Young Explorers One-Time Experiment Sets One-time themed science experiment kits available outside the subscription model for families and gift purchasers who do not want a recurring commitment.
• Premium BeeBox Zmiennokształtność (Shape Shifting) Premium-tier themed experiment kit exploring shape-shifting and materials transformation concepts, intended for children aged 8+.
• BeeBox Elektro Themed BeeBox experiment kit covering electricity and electrostatics concepts, launched in 2019.
• BeeBox Niewidzialność (Invisibility) Themed BeeBox experiment kit covering invisibility and light/optics concepts, launched in 2020.
• BeeBox Wyrzutnie (Launchers) Themed BeeBox experiment kit covering projectile and launcher mechanics.
• BeeBox Moc Ognia (Power of Fire) Themed BeeBox experiment kit covering fire, combustion, and heat concepts.
• Birthday Gift Sets Curated BeeBox-based gift packages marketed for children's birthday occasions, available to subscribers and one-time buyers.
• BeeCode Programming Kit Programming-focused science kit that introduces children to coding concepts and computational thinking.
• SmartBee Club Augmented Reality Mobile Application Companion iOS/Android mobile application that overlays interactive holographic augmented reality content onto each physical BeeBox experiment for an enhanced learning experience.
• #SmartCamp Online Workshops Live and recorded online educational workshops delivered through the #SmartCamp platform, extending the BeeBox curriculum into a virtual format.
• School Programs (B2B) B2B STEM education programs supplying BeeBox kits and curriculum content to kindergartens, primary schools, and after-school programs for classroom or extracurricular use.
• Corporate Team-Building and Gifting Workshops (B2B) B2B services offering science-based team-building workshops and branded gift kits to corporate clients, hotels, and recreation venues for events and corporate gifting programs.

Quantifiable outcome

• Products support implementation of Polish national educational curriculum goals including: awakening cognitive curiosity and learning motivation; developing creativity and innovation; encouraging organized self-education skills

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Instytut Fizyki Molekularnej PANcoreStrategic or Co-development PartnerScientific research partnership with the Institute of Molecular Physics of the Polish Academy of Sciences. Experiments are designed by scientists from this institution, providing scientific credibility and educational depth to all experiment kits.
• Mensa PolskacoreStrategic or Co-development PartnerIntelligence society partnership providing official recommendation for SmartBee Club educational products. Represents endorsement from high-IQ society for child development and education.
• MAC DydaktykaminorChannel Partner/ Reseller/ DistributorEducational publisher distributing SmartBee Club products to schools and educational institutions in Poland.
• AteneumminorChannel Partner/ Reseller/ DistributorEducational publisher distributing SmartBee Club products through their retail network.
• Moje BambinominorChannel Partner/ Reseller/ DistributorEducational products retailer distributing SmartBee Club experiment kits.
• AzymutminorChannel Partner/ Reseller/ DistributorEducational publisher partner for distribution of SmartBee Club products.
• CompanieminorChannel Partner/ Reseller/ DistributorEducational solutions company distributing SmartBee Club products.
• FemmeritumminorChannel Partner/ Reseller/ DistributorEducational partner distributing SmartBee Club products.
• Uniwersytet DziecicoreStrategic or Co-development PartnerChildren's University educational program partnership providing recommendation for SmartBee Club products.
• Fundacja Rozwoju Młodych TalentówcoreStrategic or Co-development PartnerFoundation partnership providing recommendation for STEM educational products targeting talented youth development.
• Fundacja PoznawczaminorStrategic or Co-development PartnerCollaboration with Fundacja Poznawcza to make science understandable and accessible. Joint mission to support science education awareness.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Clementoni: Italian educational toys manufacturer with science kits and STEM lines (e.g., Science & Play, Evolution). Comparable in science-kit product category and European regulatory footprint, though primarily retail-distributed.
• Quercetti: Italian educational toy maker focused on construction, marble runs and STEM-adjacent learning products. Comparable as a European educational-toy peer serving similar school and consumer channels.

Direct peers

• Little Passports: Subscription box service for children covering science, geography and world cultures. Closely comparable monthly-kit delivery model and parent-targeted STEM positioning.
• KiwiCo: Global leader in STEM and STEAM subscription boxes for kids (Kiwico, Kiwi Crate, Tinker Crate, Atlas Crate). Direct comparable in the experiment/maker subscription model targeting children and families.
• CrunchLabs: STEM toy and subscription box company founded by YouTuber Mark Rober, combining hands-on engineering kits with digital video content — overlapping with SmartBee's kit + animated video + AR formula.
• MEL Science: Subscription-based science experiment kits for children, paired with a VR/AR mobile app (MEL VR, MEL Chemistry) — the closest functional analog to SmartBee's BeeBox + AR application hybrid.
• Green Kid Crafts: Monthly subscription boxes of STEAM activities for kids, including science experiments. Comparable in subscription cadence, target audience (children 3–10), and eco-positioning.

Broad incumbents

• Thames & Kosmos: Established science and chemistry kit manufacturer with deep catalog of chemistry, physics, and engineering kits for children — a broader incumbent whose chemistry kits overlap with SmartBee's BeeBox Elektro and Premium BeeBox lines.
• Snap Circuits (Elenco Electronics): Long-running electronics-learning brand with a broad catalog of STEM kits. Overlaps with SmartBee's electronics-themed BeeBox experiments but operates as a wide-portfolio incumbent rather than a focused subscription model.

Emerging players

• Steve Spangler Science: US-based science experiment kit brand (also selling kits through retailers like Target) — comparable in experiment-kit product category but with a primarily retail rather than subscription-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvjvGIgI9lLgQ9Z9Z9Z9Z9A
• Facebookfacebook.com/Club.SmartBee
• LinkedInlinkedin.com/company/smartbeeclub

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbee Club Sp Z O O