Westfield FC

What Westfield FC does

Westfield FC is an English non-league football club founded in 1953 and based at Woking Park, Kingfield Road, Woking, Surrey. The club competes in the eighth tier of the English football pyramid, currently playing in the Isthmian League South Central Division, and serves a local community of residents, families, and grassroots football supporters in the Woking area. Revenue is generated through four primary streams: match-day ticket sales and season tickets (priced from £1 for under-16s to £125 for general-sale adults), a multi-tier sponsorship stack (league sponsor Pitching In, club sponsor MP Cars, shirt sponsor Langdale Developments Limited, U18 shirt sponsor The Black Shack Ltd, and post-match interview sponsor Beale's Financial Services), online merchandise via a Square-powered club shop, and digital match-day programmes. The club's technical infrastructure is built on the Pitchero platform for website, fixtures, results, and membership management, with Fanbase Club handling online season ticket sales and a standalone Square site for merchandise. Operating geographies are limited to South Central England, with globally accessible social media channels (Facebook, Twitter/X, Instagram) supplementing a community-led go-to-market motion. In April 2026, the club received an investment from Chicago House Athletic Club, a US-based semi-professional soccer club founded in 2020, marking the first disclosed external capital event ahead of the club's promotion playoff campaign.

Name

Westfield FC

Legal name

Westfield FC

Website

https://westfield-fc.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Westfield FC is an English non-league football club founded in 1953, based in Woking, Surrey, competing in the eighth tier of the English football pyramid (Isthmian League South Central Division) and serving local community supporters through match-day tickets, sponsorships, merchandise, and digital programmes.

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Non-league football club
• Isthmian League football
• Community sports club
• Match-day ticketing
• Football club merchandise

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket and Match-day Revenue: Revenue from match-day admissions, season tickets, and cup competition fixtures. The club competes in the Isthmian League South Central Division with regular league matches and cup ties generating match-day income.
2. Sponsorship and Advertising: Multiple sponsorship tiers including league sponsorship (Pitching In), club sponsorship (MP Cars), shirt sponsorship (Langdale Developments Limited), U18 shirt sponsorship (The Black Shack Ltd), and post-match interview sponsorship (Beale's Financial Services).
3. Merchandise and Club Shop: Online club shop selling merchandise via westfield-football-club.square.site.
4. Online Match Day Programme: Digital match-day programmes available for purchase through the club website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Westfield FC is an English semi-professional football club competing in the Isthmian League South Central Division (eighth tier of English football). The club sells live football match experiences through season tickets and match-day admissions, offers a digital match-day programme, and runs an online merchandise shop for club-branded products. Operations are centred at Woking Park in Woking, Surrey, with the club's online presence managed via the Pitchero platform.

Product overview

Westfield FC is a non-league football club offering a single core product: competitive football in the Isthmian League South Central Division. The club's supplementary offerings include an online match day programme for digital fan engagement, a merchandise shop via Square, and season ticket packages for match access. The entire online presence is hosted on the Pitchero club management platform, which provides the website, fixtures/results, team management, and communication infrastructure. There is no modular platform architecture; instead, the club provides discrete matchday, ticketing, and retail services unified under the Pitchero web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Westfield FC First Team Match-day Football Competitive football matches in the Isthmian League South Central Division, FA Cup, FA Trophy, and other cup competitions, offered to local fans and the Woking community at Woking Park.
• Season Tickets 2026/27 Annual season ticket packages granting access to all league home matches for the 2026/27 season, with tiered pricing for adults, concessions (65+), students, and under-16s, sold via Fanbase Club.
• Online Match Day Programme Digital match-day programme providing fans with team news, match previews, and club content for home games, available for online purchase.
• Westfield Club Shop (Merchandise) Online merchandise store selling official club merchandise and club-branded products, operated via the Square ecommerce platform.

Quantifiable outcome

• Won Aldershot Senior Cup (AFDA Cup) 2026 - defeating Yateley United 1-0 at Aldershot Town FC

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pitching In (Entertain Group)coreChannel Partner/ Reseller/ DistributorLeague sponsor for the Isthmian League. Pitching In is the league sponsorship brand for non-league football, helping to fund and support clubs at the eighth tier level.
• MP CarsminorChannel Partner/ Reseller/ DistributorClub sponsor providing financial support as the primary club sponsor. Located in Guildford.
• Langdale Developments LimitedminorChannel Partner/ Reseller/ DistributorShirt sponsor for the first team kit. Property development company sponsoring the main playing shirt.
• The Black Shack LtdminorChannel Partner/ Reseller/ DistributorU18 team shirt sponsor, supporting youth football development at the club.
• Beale's Financial ServicesminorChannel Partner/ Reseller/ DistributorPost-match interview sponsor, supporting media content output for the club.
• PitcherocoreTechnology or IntegrationClub website and management platform provider. Pitchero powers the club's official website, match fixtures, results, league tables, and membership management system.
• Isthmian LeaguecoreStrategic or Co-development PartnerLeague affiliation for South Central Division. The Isthmian League is the governing league structure for non-league football at this level.
• Surrey FAcoreStrategic or Co-development PartnerCounty football association affiliation providing governance and competition structure at the local level.
• Football Association (FA)coreStrategic or Co-development PartnerNational governing body affiliation. The club participates in FA competitions including FA Cup and FA Trophy under FA governance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Windsor & Eton FC: Isthmian League South Central Division peer at the same tier with similar community-focused operating model and Thames Valley / South East catchment area overlap.
• AFC Portchester: Direct league competitor in the Isthmian League South Central Division, comparable scale, supporter base, and commercial model to Westfield FC.
• Hanworth Villa FC: Direct league rival competing in the same Isthmian League South Central Division. Westfield faced Hanworth Villa in the 2026 Play-off Final, making them the most directly comparable competitor on a like-for-like tier-8 basis.
• Raynes Park Vale FC: Same-division tier-8 competitor offering like-for-like comparison on playing level, match-day revenue scale, and sponsorship profile.
• Winchester City FC: Fellow Isthmian League South Central Division side at tier-8 with similar community-club structure, part-time playing staff, and local sponsorship model.
• Badshot Lea FC: Westfield defeated Badshot Lea in the 2024 Aldershot Senior Cup Final, positioning them as a near-tier peer in the Surrey non-league ecosystem with overlapping local catchment.
• Yateley United FC: Isthmian League South Central Division opponent and 2026 AFDA Cup Final opponent. Comparable community-led non-league club at the same tier serving a Hampshire/Surrey catchment.

Broad incumbents

• Woking FC: Town-mate professional club competing at the National League tier. While operating at a fundamentally larger scale, Woking FC shares the same Woking catchment area and represents the structural upside scenario for a successful Westfield promotion arc.
• Farnborough FC: Larger, more established Southern League / National League System club in the same Hampshire/Surrey region. Comparable geography and local fan base, but a tier above Westfield — useful for benchmarking the next-rung commercial potential.

Emerging players

• Chicago House Athletic Club: US-based semi-professional soccer club that invested in Westfield FC in April 2026. Comparable as a community-led semi-professional club at a similar developmental tier, and the explicit investor partner — making it both a peer and a strategic counterparty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/westfield_fc
• Facebookfacebook.com/westfieldfc1953
• Instagraminstagram.com/westfieldwokingfc
• LinkedInlinkedin.com/company/westfieldfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield FC