Winchester City FC

What Winchester City FC does

Winchester City FC is a community-focused non-league association football club based in Winchester, Hampshire, England, operating as a private, non-profit entity with approximately 19 staff. The club fields a first team competing in the Isthmian League South Central (Step 4 of the English football pyramid), an Under 23s side, an Under 19 Alliance team, and an extensive youth and junior pyramid spanning Under 7 through Under 18 across multiple ability-tiered squads (25+ junior/youth teams in total). It is managed by Craig Davis, who has held the post since 2016-17, with Chairman Ken Raisbeck leading a board of directors.

The club's commercial offering sits across four streams: matchday revenue (admission, season tickets and licensed bar sales), sponsorship (over twenty commercial partners including Charters Estate Agents as principal sponsor, University of Winchester as away shirt sponsor, and Joma as kit supplier), venue hire of its clubhouse and pitch for corporate and private events, and community football programmes — notably a SEND Football Provision delivered in partnership with Chelsea in the Community and a Football & Education Academy. Technology infrastructure is modest and outsourced: the website is built and operated on the MyClubPro platform, with GoCardless handling subscription/direct-debit payments and Google Analytics providing basic site analytics.

The customer base is regionally concentrated in Winchester and comprises local supporters (matchday and season tickets), families with children in the youth/junior pyramid, SEND families accessing inclusive football, local businesses purchasing sponsorship visibility, and event organisers booking the clubhouse. The business model is transaction- and subscription-based with a heavy volunteer ethos typical of English community football, and the operating model relies on diversified but small-scale revenue streams rather than anchor commercial contracts.

Name

Winchester City FC

Legal name

Winchester City FC

Website

https://winchestercityfc.co.uk

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Winchester City FC is a community non-league football club in Winchester, England, founded in 1883 and currently competing at Step 4 in the Isthmian League South Central. It serves local supporters and families through matchday, a 25+ team youth pyramid, SEND football via Chelsea in the Community, academy education, and venue hire.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Community football club
• Youth football development
• Matchday admissions
• Football venue hire
• Inclusive football programs

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Revenue from admission prices, season tickets, and matchday hospitality including clubhouse bar sales
2. Sponsorship: Multiple sponsors including Charters Estate Agents, Principal Travel, University of Winchester, Shorewood Homes, Papa Johns, and others providing kit sponsorship and financial support
3. Venue Hire: Clubhouse and pitch hire for events including adult parties, children's parties, corporate meetings, networking events, wakes, and exercise groups. Room capacity: seated 60-70, standing 90-100. Separate smaller room for 20-25 people.
4. Academy and SEND Sessions: Football & Education Academy and SEND Football Provision for boys and girls aged 7-11 years at £3 per child per session

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Winchester City FC operates a community football club fielding a First Team in the Isthmian League South Central (Step 4) alongside an extensive pyramid of Under 7 to Under 23 teams. The club sells matchday admissions, season tickets, corporate sponsorship packages, clubhouse venue hire for events, and term-based Football & Education Academy and SEND Football Provision coaching sessions for boys and girls aged 7–11.

Product overview

Winchester City FC operates a comprehensive community football club with a website platform powered by MyClubPro. The club offers a range of football programs including the First Team competing in the Isthmian League South Central, an Under 23s team, an Under 19 Alliance team, and extensive Youth and Junior teams spanning Under 18 down to Under 7 age groups. The club provides specialized services including a SEND Football Provision for children aged 7-11 with special educational needs, a Football & Education Academy, and Venue Hire facilities for events. The club's commercial offerings include sponsorship opportunities and season tickets for the 2026-2027 season.

Differentiator

Problem solved

Functional benefit

Brands

• Winchester City FC Football & Education Academy: Football and education program offered by the club
• Winchester City FC SEND Football Provision

Products and services

• Winchester City FC First Team Matchday Football Senior competitive football matches in the Isthmian League South Central (Step 4) plus FA Trophy and FA Cup fixtures, sold to local supporters and community members via admission tickets and season tickets.
• Season Tickets 2026-2027 Annual season ticket package granting access to all League, FA Trophy, and FA Cup home matches for the 2026-2027 season, including a 10% discount in the Clubhouse bar for season ticket holders.
• SEND Football Provision Specialised football coaching for boys and girls aged 7-11 with special educational needs and disabilities, delivered term-time on Saturdays 12.30-1.15pm by qualified Chelsea in the Community coaches with a 1:5 coach-to-child ratio in a quiet environment. Priced at £3 per child per session.
• Football & Education Academy A combined football and education programme giving participants the opportunity to develop their football skills while pursuing educational qualifications, delivered by the club.
• Venue Hire Function room and pitch hire at the club's clubhouse, offering a licensed bar, four large TV screens, Wi-Fi, tables/chairs, and on-site parking. The main room seats 60-70 or stands 90-100; a separate smaller room accommodates 20-25 people with tea/coffee facilities. Available for adult parties, children's parties, corporate meetings, networking events, wakes, and exercise groups.
• Corporate Sponsorship Packages Corporate sponsorship packages providing brand visibility among the club's supporters, players, families, and friends on matchdays, with networking opportunities and community engagement benefits.
• Youth and Junior Football Teams (Under 7 to Under 23s) Participation in the club's structured youth and junior football teams across Under 7, Under 8, Under 9, Under 10, Under 11, Under 12, Under 13, Under 14, Under 15, Under 16, Under 18, Under 19 Alliance, and Under 23s age groups, with multiple teams at each age level (e.g., Under 18 Blue/Black/Red, Under 16 Blue/Black/Red, Under 15 Black/Red/Blue, Under 13 Black/Blue/Red/White).

Quantifiable outcome

• Large youth structure with teams from Under 7 to Under 18 across multiple ability levels

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

24 partnerships are on record, tiered minor, moderate and core.

• Charters Estate AgentsminorOthersMain sponsor and featured club sponsor with logo displayed prominently on website. Sponsorship includes kit sponsorship and featured sponsor placement.
• Principal TravelminorOthersTeam sponsor providing travel-related sponsorship displayed on team pages.
• University of WinchestermoderateOthersAway front of shirt sponsor for the club. University partner providing sponsorship and education academy collaboration opportunities.
• Shorewood HomesminorOthersSponsor with logo displayed on sponsorship page.
• Papa JohnsminorOthersSponsor displayed on sponsorship page.
• K and N SurfacingminorOthersSponsor displayed on sponsorship page.
• Nuffield HealthminorOthersSponsor displayed on sponsorship page.
• Alfred HomesminorOthersSponsor displayed on sponsorship page.
• Happy Hot TubsminorOthersSponsor displayed on sponsorship page.
• SprechenminorOthersSponsor displayed on sponsorship page.
• Cladco DeckingminorOthersSponsor displayed on sponsorship page.
• Pangea LifeminorOthersSponsor displayed on sponsorship page.
• Ridon JoineryminorOthersSponsor displayed on sponsorship page.
• Premier MarinasminorOthersSponsor displayed on sponsorship page.
• The Arches PhysiotherapyminorOthersSponsor displayed on sponsorship page.
• Panda FencingminorOthersSponsor displayed on sponsorship page.
• Winchester Hotel and SpaminorOthersSponsor displayed on sponsorship page.
• GentianminorOthersSponsor displayed on sponsorship page.
• PentalverminorOthersSponsor displayed on sponsorship page.
• SM5 DevelopmentsminorOthersSponsor displayed on sponsorship page.
• Pitching-In (Entain Foundation)moderateOthersLeague sponsor and initiative supporting grassroots football clubs. Part of the Entain Foundation supporting non-league football.
• JomamoderateOthersKit supplier and league sponsor for Southern League. Official sportswear partner providing club kits.
• Sport WinchestermoderateStrategic or Co-development PartnerLocal sports organization partner supporting Winchester sport in the community.
• Chelsea in the CommunitycoreStrategic or Co-development PartnerSpecifically qualified coaches from Chelsea in the Community delivering SEND Football Provision sessions for children aged 7-11, demonstrating commitment to inclusive football development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farnborough FC: Hampshire non-league football club playing at a comparable national system level. Comparable in operating structure, sponsor mix, and matchday-driven revenue model.
• Salisbury FC: Southern non-league club competing at the regional level. Comparable in operating model, supporter base size, and reliance on matchday and sponsorship revenue streams.
• Gosport Borough FC: Non-league football club on the Hampshire coast playing in similar pyramid tiers. Comparable as a community-owned club with extensive youth structure and regional matchday economics.
• Poole Town FC: Dorset-based non-league football club competing in similar pyramid tiers. Comparable community-owned club with youth development programs and a stadium that supports venue hire activity.
• Havant & Waterlooville FC: Southern non-league club in Hampshire with a similar community ethos. Comparable as a club operating matchday, sponsorship, and venue revenue streams in the same region.
• Alresford Town FC: Local Hampshire non-league club from which Winchester City poached its goalkeeping coach. Comparable as a small community football club operating in the same regional catchment.
• Egham Town FC: Surrey-based non-league football club at a similar step of the pyramid. Comparable in scale, with overlapping Isthmian League fixtures (Egham Town is Winchester's 2026/27 opening opponent).
• Fleet Town FC: Surrey/Hampshire border non-league club of similar size and community profile. Comparable as a small Step 4/5 club with a similarly modest volunteer-led operational model.
• AFC Totton: Southern non-league football club operating at a similar tier in Hampshire. Directly comparable as a community-focused Step 3/4 club competing for the same regional supporter base and sponsors.
• Basingstoke Town FC: Hampshire non-league football club competing at a similar national pyramid level. Comparable in scale, community focus, venue hire, and academy-style operations serving a mid-sized southern town.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/IsthmianLeague
• LinkedInlinkedin.com/company/winchester-city-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winchester City FC