Small Town Startup

What Small Town Startup does

Small Town Startup is a privately held, multi-service small business support organization headquartered in a 7,000 sq. ft. facility at 101 5th Avenue West (Woodard Hall) on Springfield Square in Springfield, Tennessee. Founded in 2018 by Lisa DiVirgilio (CEO), the company operates a digital marketing agency, a tiered coworking operation, a portfolio of bookable production and meeting spaces, and a set of educational programs targeting small-town entrepreneurs. Its customers are small businesses, non-profits, freelancers, and remote workers concentrated in Robertson County, Tennessee. The team is women-founded and primarily women-led and totals 6 people, including the CEO, CFO (Jeff Smith), Managing Director (Amanda Overby), and front-line marketing, design, content, and front-desk staff.

The service portfolio spans three integrated verticals. The marketing agency offers social media management ($450-$650/month), Google advertising and profile management ($99-$250+/month), email marketing, custom branding ($299.99+), custom Wix-built websites ($1,750+), EDDM mailers, and $299/session strategy consults. The coworking operation includes four membership tiers ranging from a $29.99/month Part-Time plan to a $129.99/month Designated Desk and $650+/month private offices, plus on-demand hourly and daily rental of a photography studio, a podcast studio with editing bay, a conference room, a classroom (capacity 30), and a Zoom room. Educational and content offerings include The Responsible Exit Strategy Workshop, Junior CEO Camp, The Start Small Blog, and The Start Small Podcast. Core technology is built on HubSpot CRM for lead capture and client communication and Wix for client website builds; the company does not operate proprietary software, an API, or a mobile application.

The business model combines subscription recurring revenue (marketing retainers and coworking memberships), usage-based revenue (room rentals at $10-$30/hour), and one-time or perpetual-license fees (custom websites and branding packages). Go-to-market is hybrid: direct sales via HubSpot-scheduled 15-minute marketing discovery calls for the agency, self-serve online booking for coworking and room rentals, and community-led acquisition through partnerships with the Robertson County Economic Development Board and Chamber of Commerce. The company is bootstrapped with no disclosed institutional funding and operates exclusively within a single regional market.

Name

Small Town Startup

Legal name

Small Town Startup

Website

https://smalltownstartup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Small Town Startup is a multi-service small business support hub in Springfield, TN, offering digital marketing agency services, coworking memberships, on-demand studio and meeting room rentals, and entrepreneurship education for small-town entrepreneurs.

Ownership category

akta.pro rank

Product category

Marketing & Small Business Support Services

NAICS

Advertising Agencies (541810), Lessors of Miniwarehouses and Self-Storage Units (531130), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Digital marketing services
• Coworking space rentals
• Podcast studio booking
• Photography studio rental
• Entrepreneurship education programs

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Recurring monthly retainer services including social media marketing (from $450-650/month), Google advertising management ($250+/month), email marketing ($250/month), custom branding packages ($299.99+), and custom website development (from $1,750).
2. Coworking Memberships: Monthly membership tiers: Part-Time ($29.99/month), Full-Time ($49.99/month), and Designated Desk ($129.99/month). Includes access to coworking space, studio credits, business address, and amenities.
3. Private Office Rentals: Private office space starting at $650/month with minimum 6-month lease, includes listing on business directory, custom vinyl logo on door, and coworking access.
4. On-Demand Room Bookings: Hourly and daily rentals for photography studio ($30/hour, $200/day), podcast studio ($10/hour, $75/day), conference room ($10/hour, $70/day), and classroom spaces.
5. Education Programs: The Responsible Exit Strategy Workshop for aspiring entrepreneurs, and Junior CEO Camp for youth entrepreneurship education.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Small Town Startup is an integrated small business support hub that delivers a full-service digital marketing agency (social media management, Google ads and profile management, email marketing, custom branding, websites, and EDDM mailers) alongside a tiered coworking and studio facility (memberships, private offices, podcast studio, photography studio, conference room, classroom, and Zoom room) and entrepreneurship education programs including The Responsible Exit Strategy Workshop and Junior CEO Camp. The combined offering allows small-town entrepreneurs to access marketing expertise, workspace, content production facilities, and business coaching from a single Springfield, TN location.

Product overview

Small Town Startup is a multi-service small business support organization offering digital marketing agency services, flexible coworking memberships, and educational programs. The core offering is a full-service marketing agency providing social media marketing, Google advertising and profile management, email marketing, custom branding packages, custom website development (as a Wix Partner), and EDDM mailers. The coworking platform offers tiered memberships (Part-Time at $29.99/mo, Full-Time at $49.99/mo, Designated Desk at $129.99/mo, and Private Offices starting at $650/mo) with bookable on-demand spaces including a Podcast Studio ($10/hr), Photography Studio ($30/hr), Conference Room ($10/hr), Classroom (seats 30), and Zoom Room. Educational offerings include The Responsible Exit Strategy Workshop, Junior CEO Camp, The Start Small Blog, and The Start Small Podcast. Additional services include a free Discovery Call and professional headshot sessions ($40). The company also offers Strategy & Business Consults ($299/session) for customized growth planning.

Differentiator

Problem solved

Functional benefit

Brands

• The Start Small Blog: A blog providing marketing tips, business tools, operational resources, and industry insights for entrepreneurs and small business owners.
• The Start Small Podcast
• Junior CEO Camp
• Responsible Exit Strategy Workshop

Quantifiable outcome

• 140% average social media reach growth for marketing clients in their first month
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Robertson County Economic Development BoardcoreGTM or Marketing PartnerCollaboration with local economic development organization to support small business growth in Robertson County. The organization is featured in STS's collaborating partners section, indicating a strong working relationship for community development initiatives.
• Robertson County Chamber of CommercecoreGTM or Marketing PartnerPartnership with the local Chamber of Commerce to strengthen connections between small businesses and the broader community. Featured as a collaborating organization on STS's website, supporting local business ecosystem development.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• HubSpot: HubSpot is the CRM, marketing automation, and content platform that STS uses to schedule its discovery calls and manage client communications. Comparable as the underlying technology ecosystem STS's marketing agency services are built around, and as a broader enabler of SMB marketing workflows.
• Bark: Bark is a marketplace that connects small businesses with local marketing, web, and creative professionals. Comparable as a marketplace channel that competes for the same SMB marketing-services demand that STS captures through its discovery-call funnel.
• Small Business Development Centers (SBDC): The SBA-funded SBDC network provides free advising, workshops, and incubation support to small businesses nationwide. Comparable to STS as a parallel — publicly funded — channel for small-business education and incubation that STS competes against for mindshare.

Broad incumbents

• Industrious: Industrious is a national premium coworking and flexible-office operator with a broader geographic footprint and enterprise client base. It is the higher-end incumbent comparable for STS's coworking and private-office rental business.
• WeWork: WeWork is the largest global coworking operator (now restructured) and sets the macro context for utilization and pricing in the flexible-office market. Comparable to STS as the broad incumbent for the coworking and private-office revenue stream.
• Thryv: Thryv is a SaaS-plus-services platform offering marketing automation, websites, listings management, and SMB workflow tools. It competes with STS at the broader SMB services layer, especially for Google Profile management, websites, and social media scheduling.

Direct peers

• Hibu: Hibu is a full-service digital marketing agency serving local small businesses with website, social media, search, and print marketing — the same core mix STS offers through its marketing agency tier. Both target resource-constrained SMBs that need outsourced marketing execution rather than in-house teams.
• Office Evolution: Office Evolution is a U.S. coworking and private-office franchise explicitly targeting suburban and small-city markets rather than dense urban cores — directly mirroring STS's part-time, full-time, and designated-desk membership model in a non-metro geography.
• SCORE Association: SCORE is a nonprofit network providing free mentoring, workshops, and business education to small business owners and aspiring entrepreneurs in the U.S. It is the most direct comparable to STS's Responsible Exit Strategy Workshop, Junior CEO Camp, and business incubation programming.

Emerging players

• Workbox Coworking: Workbox is a smaller, founder-led coworking operator with multiple U.S. locations that focuses on differentiated community programming. It parallels STS's coworking-plus-community approach and represents a realistic growth-stage comparable for the flexible-office line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smalltownstartup
• Instagraminstagram.com/smalltownstartup
• LinkedInlinkedin.com/company/smalltownstartup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Town Startup