Smart Home Solutions Ptd Ltd

What Smart Home Solutions Ptd Ltd does

Smart Home Solutions Ptd Ltd is a Singapore-based, founder-led private company that operates as a one-stop smart home solutions provider for residential and commercial customers. The company delivers bundled services spanning initial consultation, product supply, professional installation, and ongoing after-sales support, with physical presence through two company-owned showrooms in Ubi and Bugis Junction and a partner network of more than 70 showroom locations across Singapore. As of the latest disclosure, the company has delivered over 1,050 smart solutions across more than 300 homes and serves more than 30 business clients.

The product portfolio is organized into five solution categories: Lighting (smart switches, smart lights), Security (cameras, video doorbells, smart locks, alarm systems), Environment (smart appliances, appliance control hubs, voice assistant integration), Wi-Fi (network configuration with heat maps and access point deployment), and Green Energy (EV chargers and solar panels). Technically, the platform is an integration layer rather than proprietary hardware — it connects products from 40+ brand partners, including Philips Hue, LIFX, Yeelight, Aqara, Ring, Arlo, TP-Link, Ubiquiti, Schneider Electric, and Sonos, and is interoperable across Google Home, Apple HomeKit, Amazon Alexa, and Samsung SmartThings, with Matter protocol support.

The business model combines hardware resale with professional services. Revenue is generated from sales of smart home devices, installation labor, consultation, Wi-Fi network configuration, and after-sales support. Pricing is quote-based and project-specific rather than standardized; sales are driven by in-person showroom consultations, online booking, WhatsApp direct contact, website and TikTok shop storefronts, and a channel of interior designers and renovation partners. The company is a Singtel exclusive retailer for smart home products and maintains active marketing through YouTube, Facebook, Instagram, and TikTok, plus earned media features on Channel 8 and lifestyle influencers.

Name

Smart Home Solutions Ptd Ltd

Legal name

Smart Home Solutions

Website

https://smarthomesolutions.sg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Home Solutions Ptd Ltd is a Singapore-based one-stop smart home solutions provider serving residential homeowners and commercial clients with consultation, product supply, installation, and after-sales support across lighting, security, environment, Wi-Fi, and green energy categories.

Ownership category

akta.pro rank

Product category

Smart Home Installation and Integration Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYHSAPAQAC

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels)

Home & Personal Services/Residential Renovation Services/Smart Home & Consumer IoT

SECONDARYHSAHADAB

Smart Lighting & Dimming Control Installation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAPANAI

Smart Home & Assistive Technology Integration (Voice, Sensors, Alerts)

Home & Personal Services/Residential Renovation Services/Accessibility & Aging-in-Place Renovations

SECONDARYHSAPAPAC

Smart Lighting & Shading Systems

Home & Personal Services/Residential Renovation Services/Smart Buildings & Facilities (PropTech IoT)

Keywords

• Smart home installation
• Home automation systems
• Smart lighting products
• Home security devices
• Smart home integration

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Smart Home Products and Devices: Sale of smart home devices including smart switches, lights, cameras, locks, video doorbells, alarm systems, sensors, fans, kitchen appliances, air purifiers, sockets, shades, and EV chargers
2. Installation and Setup Services: Professional installation, phone configuration, and setup services for smart home systems. Includes site visits and on-site consultation
3. Consultation Services: Expert consultation on smart home needs assessment and customized solution design
4. Wi-Fi Network Configuration Services: Professional network enhancement services including heat map analysis and custom floor plan development for optimal Wi-Fi coverage
5. After-Sales Service and Support: Ongoing after-sales support and service for installed smart home systems

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Smart Home Solutions Ptd Ltd sells and installs smart home products sourced from 40+ brand partners across five solution categories — lighting, security, environment, Wi-Fi, and green energy — for residential and commercial customers in Singapore. The company provides end-to-end services including consultation, product selection, professional installation, phone configuration, custom Wi-Fi heat-map network configuration, and after-sales support, operating from two showrooms (Bugis Junction and Ubi) and via an online shop.

Product overview

Smart Home Solutions Ptd Ltd is a Singapore-based smart home solutions provider offering a one-stop portfolio of products and professional services for residential and commercial customers. The core offering spans five solution categories: (1) Lighting Solutions — Smart Lights and Smart Switches for customizable ambiance and app/voice control; (2) Security Solutions — Smart Security Camera, Smart Video Doorbell, Smart Lock, and Smart Alarm Systems for 24/7 monitoring and keyless access; (3) Environment Solutions — Smart Appliances, Appliance Control (Smart Plug, IR/RF Hub, Wi-Fi Control Box), and Smart Voice Assistants (Google Home, Alexa, HomeKit/Siri, SmartThings/Bixby) for convenience and automation; (4) Wi-Fi Solutions — network configuration with heat maps and access point installation; and (5) Green Energy Solutions — Solar Energy and Electric Vehicle (EV) Chargers. The company provides end-to-end service including consultation, installation, phone configuration, and after-sales support. Additional offerings include Smart Sockets, Smart Sensors (air quality, presence/fall detection), Smart Shades, and Smart Air Purifiers. Products are sourced from 40+ brand partners including Philips Hue, LIFX, Yeelight, Ring, Arlo, Aqara, TP-Link, Ubiquiti, Samsung, Sonos, Google Assistant, Apple HomeKit, and Amazon Alexa. The company operates showrooms in Ubi and Bugis (Singapore) and has completed 1050+ smart solutions across 300+ homes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% Wi-Fi coverage improvement from 42-54% to 100% in enhanced homes
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• SingtelcoreChannel Partner/ Reseller/ DistributorSmart Home Solutions is a Singtel Exclusive Retailer, reselling and distributing Singtel's smart home products and services to end customers.
• Philips HuecoreTechnology or IntegrationBrand partner providing smart lighting products. Works with Google Home, Apple HomeKit, Alexa ecosystems.
• LIFXcoreTechnology or IntegrationBrand partner for smart lighting solutions integrated into Smart Home Solutions offerings.
• YeelightcoreTechnology or IntegrationBrand partner for smart lighting products offered through Smart Home Solutions.
• AqaracoreTechnology or IntegrationBrand partner providing smart home sensors, switches, and hub devices for home automation.
• RingcoreTechnology or IntegrationBrand partner for smart video doorbells and security cameras integrated with Smart Home Solutions.
• ArlocoreTechnology or IntegrationBrand partner for smart security cameras offered through the company.
• TP-LinkcoreTechnology or IntegrationBrand partner for networking equipment including Wi-Fi routers and smart plugs.
• Ubiquiti (UniFi)coreTechnology or IntegrationBrand partner for enterprise-grade Wi-Fi networking solutions including access points for whole-home coverage.
• Samsung SmartThingscoreTechnology or IntegrationSamsung SmartThings ecosystem integration partner for unified smart home control via Bixby voice assistant.
• Google HomecoreTechnology or IntegrationGoogle Home ecosystem integration supporting Google Assistant voice commands and Matter protocol devices.
• Apple HomeKitcoreTechnology or IntegrationApple HomeKit ecosystem integration supporting Siri voice control and Home app management.
• Amazon AlexacoreTechnology or IntegrationAmazon Alexa ecosystem integration for voice-controlled smart home operations.
• BroadlinkcoreTechnology or IntegrationBrand partner for IR/RF Hub devices enabling control of traditional appliances via smartphone.
• Schneider ElectriccoreTechnology or IntegrationBrand partner for smart electrical solutions including switches and EV chargers.
• StarHubminorChannel Partner/ Reseller/ DistributorInternet service provider partner for Wi-Fi solutions. Smart Home Solutions refers customers for broadband sign-up.
• MyRepublicminorChannel Partner/ Reseller/ DistributorInternet service provider partner for Wi-Fi solutions. Smart Home Solutions refers customers for broadband sign-up.
• ViewquestminorChannel Partner/ Reseller/ DistributorInternet service provider partner for Wi-Fi solutions. Smart Home Solutions refers customers for broadband sign-up.
• ABBcoreTechnology or IntegrationBrand partner for smart electrical solutions and EV chargers.
• WallboxcoreTechnology or IntegrationBrand partner for electric vehicle chargers (7.4kW 1 Phase | 22kW 3 Phase) with OCPP1.6 certification.
• SonoscoreTechnology or IntegrationBrand partner for smart speakers and audio systems integrated into smart home setups.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vivint Smart Home: US-based smart home installation and service provider offering professionally installed and monitored security, lighting, and home automation. Closely comparable in business model: professional consultation, installation, and recurring service contracts.
• ADT Inc. Largest US smart home security installer offering professionally installed alarm, video doorbell, and automation systems with monitoring contracts. Directly comparable on installation-led go-to-market with recurring service revenue.
• Snap One (Control4): Smart home integration platform serving professional installers with Control4 controllers, partner products, and remote management software. Strongly comparable as a backbone provider for integrators operating in the same professional installation channel.

Broad incumbents

• Lutron Electronics: Global leader in smart lighting control and shading solutions distributed through professional installers. Directly comparable on lighting and shading products, which form one of Smart Home Solutions' five core solution categories.
• Crestron Electronics: Established high-end smart home automation and control systems manufacturer serving residential and commercial integration projects. Comparable as an incumbent offering overlapping capabilities to integrators like Smart Home Solutions.
• Schneider Electric: Global electrical equipment and smart home solutions manufacturer (Wiser, EVlink chargers) and one of Smart Home Solutions' core brand partners. Comparable as a brand that both supplies and competes with integrators in residential smart home deployments.
• Savant Systems: Premium smart home automation platform offering integrated lighting, climate, entertainment, and security controls through certified integrators. Comparable as a higher-end incumbent in the same professional installer ecosystem.
• Singtel: Singapore's largest telco and Smart Home Solutions' exclusive smart home retail partner. Comparable as a Singapore-based incumbent that owns the customer relationship for broadband, mobile, and increasingly smart home services — both a partner and a competitive threat.
• ABB: Global smart home electrical solutions and EV charger manufacturer, listed as a brand partner. Comparable as a major industry incumbent offering overlapping smart switches, electrical, and EV charging products via distribution channels.

Emerging players

• SwitchBot: Direct-to-consumer smart home retrofit device maker (smart button pushers, locks, curtains, hubs) listed as a brand partner. Comparable as a partial-overlap player: SwitchBot's DIY ethos could compete with professional installation for budget-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@smarthomesolutionssg
• Facebookfacebook.com/SmartHomeSolutionsSG
• Instagraminstagram.com/smarthomesolutionssg
• TikToktiktok.com/@smarthomesolutionssg
• LinkedInlinkedin.com/company/smart-home-solutions-ptd-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Home Solutions Ptd Ltd