What Sheboygan Area School District does

Sheboygan Area School District (SASD) is a public K-12 school district headquartered at 3330 Stahl Road, Sheboygan, Wisconsin, serving approximately 9,111 to 9,500 students across 25 schools spanning early childhood (4K) through grade 12 in Sheboygan, Town of Sheboygan, and Town of Wilson. The district operates traditional neighborhood schools, charter schools (including Étude, Lake Country Academy, Sheboygan Leadership Academy), middle schools, high schools, and a fully online Virtual Elementary School. It serves a notably diverse population: 1,850 multilingual students representing 36 languages, supported through a Dual Language program (English/Spanish), McKinney-Vento homeless assistance, multilingual learner services, mental health programming, and special education for ages 3–21.

The district's core educational portfolio includes the Red Raider Manufacturing program (co-developed with Kohler and Johnsonville at North and South High Schools), the House Construction program (active since 1998, in which students design, build, and sell a home annually), Academic & Career Planning (Xello platform for grades 6–12), career pathway maps across 10 industries, dual credit and Early College Credit Programs, the Dual Language program, and community partnerships for 4K (John Michael Kohler Arts Center, Head Start, Y-Koda Nature School). Technology infrastructure relies on third-party SaaS: Skyward for student information and financial management, Xello for academic and career planning, Finalsite for the district website, MealViewer for food service, WECAN for HR/recruitment, NextPath for data visualization supporting Data Analysis Teams, and Google Translate for multilingual website access. Support services include McKinney-Vento homeless support, mental health and SEL curriculum, school nursing, an in-school dental clinic (Lakeshore Community Health Care), and child care (KidStop, TurtleTot).

SASD is funded primarily through Wisconsin state aid and local property tax levy (subject to a state-imposed revenue cap), supplemented by federal categorical funding, self-funded healthcare insurance for employees (through UnitedHealthcare, UMR, HealthSCOPE Benefits), and a recently voter-approved $121 million capital referendum (November 5, 2024) for middle school rebuilding. It is governed by a nine-member elected Board of Education and led by Superintendent Dr. Jacob Konrath with three Assistant Superintendents (Student & Instructional Services, Business Services, Human Resources). Distribution is direct-to-family through neighborhood assignment, intradistrict School Choice (December–February application window), and Wisconsin Public School Open Enrollment for non-residents.

Name

Sheboygan Area School District

Legal name

Sheboygan Area School District

Website

https://sheboygan.k12.wi.us

Company type

Public

Operating status

Operating

Short description

Sheboygan Area School District is a public K-12 district in Wisconsin serving approximately 9,500 students across 25 schools with comprehensive academic, career-technical, multilingual learner, and support programs funded primarily through state aid and local property tax levy.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (611110), Administration of Education Programs (923110)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Public K-12 education
• School district services
• Student learning programs
• Educational curriculum
• District administration

Headquarters

HQ city

Sheboygan Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. State Aid and Local Tax Levy: Public school district funded primarily through state reimbursement for special education expenses and local property tax levy. Revenue cap limits total revenue from general state aid and local tax levy combined. State budget shifts tax burden to local property owners when state aid does not increase.
2. Self-Funded Healthcare Insurance: District operates as a self-funded healthcare insurance provider, providing health benefits to employees through UnitedHealthcare, UMR and HealthSCOPE Benefits.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Sheboygan Area School District is a public K-12 school district that provides comprehensive educational services to resident students, including standard academic curriculum, specialized career and technical education programs, dual language instruction, and a range of student support services. It operates multiple schools serving students from early childhood through grade 12 within the Sheboygan, Wisconsin area. The district is governed by an elected Board of Education and funded primarily through state aid and local property taxes.

Product overview

The Sheboygan Area School District operates 25 schools serving approximately 9,111 students with a portfolio of educational programs and support services. The core educational offerings include traditional academic programs alongside specialized initiatives: the Dual Language Program provides bilingual education (English/Spanish) from 4K through middle school; House Construction and Red Raider Manufacturing offer hands-on career and technical education; Virtual Elementary School provides online learning flexibility; and Academic & Career Planning (ACP) supports college and career readiness. Support services include Special Education, Summer School, McKinney-Vento homeless support, Mental Health Services, School Health Services, and child care options. The district leverages technology platforms including Skyward for student information management, Xello for career planning, and Finalsite for website operations. With 1,400 staff members serving students across 35 languages, the district emphasizes choice, diversity, and community partnership in its educational approach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Students earn $2M in college credits annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• QuadMedcoreStrategic or Co-development Partner · 20 May 2026QuadMed, a Wisconsin-founded physician-led healthcare company and subsidiary of Quad/Graphics (NYSE: QUAD), was selected as the clinical partner to operate the Sheboygan InHealth Center. A coalition of Sheboygan-area public employers including Sheboygan County, City of Sheboygan, Sheboygan Area School District, and Town of Sheboygan partnered with QuadMed to provide primary care, virtual care, and coordinated health services powered by Epic MyChart to public employees and families.
• John Michael Kohler Arts CenterminorStrategic or Co-development Partner4K Community Partnership - John Michael Kohler Arts Center offers four-year-old kindergarten programs that enhance preparation of young children for school entrance, providing families with more flexibility in choosing a 4K program.
• Sheboygan County Head StartminorStrategic or Co-development Partner4K Community Partnership providing four-year-old kindergarten programs in collaboration with Head Start to enhance school preparation for young children.
• Y-Koda Nature School - MaywoodminorStrategic or Co-development Partner4K Community Partnership through Sheboygan County YMCA offering nature-based four-year-old kindergarten programming at Maywood facility.
• Lakeshore Technical CollegecoreStrategic or Co-development PartnerPartnership for youth apprenticeship programs, Red Raider Manufacturing (Kohler | Johnsonville Advanced Technology Centers), and dual credit career pathway courses enabling students to earn college credits and industry credentials while in high school.
• Inspire WisconsincoreStrategic or Co-development PartnerStatewide initiative supporting Academic and Career Planning (ACP) helping students create paths to post-secondary success through self-discovery, career exploration, and goal setting.
• Junior Achievement of WisconsinminorStrategic or Co-development PartnerCommunity partnership providing work-readiness, financial literacy, and entrepreneurship education programs to SASD students.
• KohlercoreStrategic or Co-development PartnerFounding partner of Red Raider Manufacturing (Kohler | Johnsonville Advanced Technology Centers) at North and South High Schools, providing advanced manufacturing training aligned with industry skills needs. Major investing partner in RRM program.
• JohnsonvillecoreStrategic or Co-development PartnerCo-naming partner of Red Raider Manufacturing Advanced Technology Centers, supporting high-tech manufacturing workforce development with funding, equipment, and industry expertise for student training programs.
• Sargento FoodscoreStrategic or Co-development PartnerMajor investing partner in Red Raider Manufacturing program and construction trades, supporting workforce development initiatives with funding for equipment and training.
• The Muth FamilycoreStrategic or Co-development PartnerFounding partner of Red Raider Manufacturing program, providing foundational support for advanced manufacturing education at both high schools.
• American OrthodonticsminorStrategic or Co-development PartnerInvesting partner in Red Raider Manufacturing program supporting advanced manufacturing education and workforce development.
• Bemis Manufacturing CompanyminorStrategic or Co-development PartnerInvesting partner in Red Raider Manufacturing program supporting manufacturing education and career pathways.
• Plastics Engineering CompanyminorStrategic or Co-development PartnerInvesting partner supporting Red Raider Manufacturing with funding and industry expertise for student training.
• Rockline IndustriesminorStrategic or Co-development PartnerInvesting partner in Red Raider Manufacturing program providing resources for advanced manufacturing training.
• Sheboygan ChevroletminorStrategic or Co-development PartnerInvesting partner supporting Red Raider Manufacturing with automotive technology training resources.
• Van Horn AutomotiveminorStrategic or Co-development PartnerInvesting partner in manufacturing education supporting automotive technology and workforce development.
• The Vollrath CompanyminorStrategic or Co-development PartnerInvesting partner in Red Raider Manufacturing program supporting manufacturing education and training.
• Sheboygan Public Education FoundationminorStrategic or Co-development PartnerNonprofit foundation supporting educational initiatives and providing additional resources for SASD students and programs.
• Sheboygan County Economic Development CorporationminorStrategic or Co-development PartnerEconomic development partnership supporting workforce alignment between district career pathways and local employer needs.
• Lakeland UniversityminorStrategic or Co-development PartnerHigher education partner supporting dual credit opportunities and college readiness for SASD students.
• UW-Green BayminorStrategic or Co-development PartnerUniversity partner providing dual credit and post-secondary pathway opportunities for SASD students.
• Lakeshore Community Health CareminorStrategic or Co-development PartnerIn-school dental clinic partnership providing oral health services to students at school locations through their school-based care program.
• Red Raider RoboticsminorStrategic or Co-development PartnerStudent robotics club affiliated with Red Raider Manufacturing program, competing in FIRST robotics competitions and providing hands-on STEM learning.

Scale indicators10 records

Recent moves7 records

Direct peers

• Kenosha Unified School District: Larger Wisconsin public K-12 district serving a similar industrial lakeside community; comparable multilingual learner population and CTE/manufacturing employer partnerships.
• Green Bay Area Public School District: Larger Wisconsin public K-12 district in northeastern Wisconsin with similar industrial/manufacturing workforce alignment and multilingual learner demographics; operates under the same Wisconsin revenue-cap framework.
• Eau Claire Area School District: Wisconsin public K-12 district of comparable size; operates under the same Wisconsin state funding and accountability framework and pursues similar dual credit and CTE partnerships with regional employers.
• Waukesha School District: Wisconsin suburban public K-12 district operating under the same state aid and revenue-cap structure; comparable school choice and open enrollment dynamics to SASD.
• Appleton Area School District: Wisconsin public K-12 district of comparable size serving the Fox Cities region; same state funding formula, comparable program portfolio, and similar demographic profile to SASD.
• Oshkosh Area School District: Wisconsin public K-12 district of similar size and regional industrial base; comparable Career and Technical Education offerings and Wisconsin Schools of Recognition participation.
• Madison Metropolitan School District: Wisconsin's second-largest public K-12 district and a benchmark for accountability outcomes, charter school policy, and multilingual learner programming that SASD is measured against in statewide comparisons.
• Janesville School District: Wisconsin public K-12 district of comparable size serving a similar mid-sized industrial community; operates under the same revenue cap and open enrollment framework as SASD.
• Racine Unified School District: Wisconsin public K-12 district with similar industrial/lakeside economic base and significant multilingual learner population; operates under the same state accountability framework as SASD.

Regional players

• Manitowoc Public School District: Neighboring Wisconsin public K-12 district along Lake Michigan with similar industrial heritage and employer base; competes with SASD for some Open Enrollment students in the lakeshore corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sasd_schools
• YouTubeyoutube.com/user/SheboyganSchools
• Facebookfacebook.com/SASDschools
• LinkedInlinkedin.com/company/62140179
• Instagraminstagram.com/sasdschools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheboygan Area School District