Green Bay Area Public Schools

What Green Bay Area Public Schools does

Green Bay Area Public Schools (GBAPS) is a Wisconsin public school district serving more than 17,900 students across 34 schools in Northeast Wisconsin, including early learning centers, elementary, middle, high, specialty, charter, and alternative schools. Founded in 1856, it is the third-largest public school district in the state and operates programs spanning AVID college readiness (600-700 students annually), Rising Phoenix dual-enrollment with Northeast Wisconsin Technical College (40 students graduating with associate degrees), gifted education, two-way dual language immersion, special education, career and technical education, and multilingual learner services. The district employs more than 3,000 staff and is overseen by an elected Board of Education and Superintendent.

GBAPS is funded primarily through Wisconsin state aid under the state's school funding formula, supplemented by local property tax referendums and federal funding (including Title I and Medicaid reimbursements). Per-pupil revenue limits range from $11,281 to $13,308 while actual expenses run $17,514 to $19,870 per pupil, a gap increasingly bridged by voter-approved referendums (a record 241 went before Wisconsin voters in 2024). The district's technology stack includes Infinite Campus (student information system), ClassLink (single sign-on), Google Workspace for Education, Xello (career planning), Finalsite (website CMS), an AlwaysOn AI chatbot, and the TalkingPoints multilingual engagement platform.

GBAPS is a government entity under Wisconsin state law rather than a privately held company, and it has no parent company, private equity, or venture capital involvement. It pursues legislative and legal remedies (including active lawsuits against the state Legislature challenging the constitutionality of the K-12 funding system) to expand its revenue base, while investing in facility improvements, AI governance, and community partnerships to sustain service delivery for its resident student population.

Name

Green Bay Area Public Schools

Legal name

Green Bay Area Public School District

Website

https://gbaps.org

Company type

Private

Founded year

1856

Operating status

Operating

Short description

Green Bay Area Public Schools is a Wisconsin public school district serving more than 17,900 K-12 students across 34 schools in Northeast Wisconsin, funded by state aid, local property tax referendums, and federal funding.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Charter Special Education & Inclusive Programs (EDAJACAF), Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

• Public K-12 education
• School district services
• Special education programs
• Dual language education
• Career technical education

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. State Funding (Wisconsin): The primary revenue source is state funding through Wisconsin's school funding formula. Revenue limits per pupil range from $11,281 to $13,308, though actual expenses run $17,514 to $19,870 per pupil. The state share of per-student funding has dropped from two-thirds in 2003 to roughly half currently.
2. Property Tax Referendums: Districts increasingly rely on local property tax referendums to bridge funding gaps, with a record 241 referendums put before voters in 2024 statewide. GBAPS passed a November 2024 referendum enabling facilities improvements at Starr, Doty, and Chappell Elementary Schools.
3. Federal Funding: Federal pandemic funding relief was used to help the district recover from a $36 million deficit. Additional federal funding includes Title I, Part C migrant education programs, and Medicaid reimbursements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Bay Area Public Schools operates 34 schools delivering free public K-12 education from early learning through high school to more than 17,900 students in Northeast Wisconsin. Core offerings include general education schools, specialty schools (gifted learners, community schools), charter schools, alternative education, and programs such as AVID college readiness, Rising Phoenix dual-degree pathway with NWTC, Two-Way Dual Language, Special Education, Career & Technical Education, and Multilingual Learner services.

Product overview

Green Bay Area Public Schools operates as a traditional public school district with 34 schools serving over 17,900 students in Northeast Wisconsin. The district offers a comprehensive educational portfolio including general education schools (Early Learning Centers through High Schools), specialty schools (Aldo Leopold, Leonardo da Vinci for Gifted Learners), charter schools (John Dewey Academy of Learning, Northeast Wisconsin School of Innovation), and an alternative school (Dr. Rosa Minoka-Hill). Core educational programs include AVID college readiness, Rising Phoenix dual enrollment with NWTC, Gifted & Talented programs, Two-Way Dual Language, Special Education, and Career & Technical Education pathways. Technology-enabled services include Infinite Campus parent portal, TalkingPoints multilingual family engagement, and an AlwaysOn AI chatbot for website assistance. The district operates primarily as a public education provider rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• General Education Schools Network of 34 schools including Early Learning Centers, Elementary Schools (K-5), Middle Schools (6-8), and High Schools (9-12) serving over 17,900 students in Northeast Wisconsin.
• AVID (Advancement Via Individual Determination)
• Rising Phoenix Program
• Gifted & Talented Programs
• Two-Way Dual Language Program
• Special Education Services
• Multilingual Learners Program
• Career & Technical Education
• Summer School
• Before & After School Programs
• Seal of Biliteracy
• McKinney-Vento Program
• Deaf & Hard of Hearing Program
• Title VI Program
• Aldo Leopold Community School
• Leonardo da Vinci School for Gifted Learners
• John Dewey Academy of Learning
• Northeast Wisconsin School of Innovation
• Dr. Rosa Minoka-Hill School

Quantifiable outcome

• 40 GBAPS students graduated with associate degrees through the Rising Phoenix program
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Law ForwardcoreStrategic or Co-development Partner · 1 November 2024Madison-based law firm representing GBAPS and other Wisconsin school districts in a lawsuit against the state Legislature challenging the school funding system as unconstitutional. The 97-page lawsuit seeks a new constitutionally compliant school finance system.
• Green Bay Education AssociationcoreStrategic or Co-development PartnerPartnership to fund the Pipeline to Paraprofessional training program, enabling GBAPS employees to advance their careers through specialized training cohorts.
• United WaycoreStrategic or Co-development PartnerGrant funding partnership supporting the Pipeline to Paraprofessional training program, making career advancement opportunities possible for GBAPS paraprofessionals.
• Green Bay Packers FoundationminorStrategic or Co-development PartnerMultiple grants awarded to GBAPS schools including Chappell Elementary School Musical, King Elementary Library Program updates, Lombardi Middle School DEKA Fitness Program, and Preble High School Choirs program.
• Burlington (via AdoptAClassroom.org)minorStrategic or Co-development Partner$5,000 donation to Chappell Elementary School through the national nonprofit AdoptAClassroom.org.
• Bellevue Lions ClubminorStrategic or Co-development PartnerTwo $200 scholarships to McAuliffe Elementary School teachers through Cash for Classrooms program.
• First United Church of Christ, Georgia-Pacific Broadway, KBX, Packerland, Koch Employees, Greatland CorporationminorStrategic or Co-development PartnerSchool supply donations to Howe Elementary Community School.
• BayCare Clinic FoundationminorStrategic or Co-development Partner$2,500 grant to Jackson Elementary School to support their Jaguar Family Den meals program.
• Brown County United WaycoreStrategic or Co-development PartnerPartnership including Excellence in Nonprofit Leadership Award; United Way also partners on various community initiatives and volunteer programs.
• Pick 'n Save and Metro MarketminorStrategic or Co-development Partner$3,000 grant to reduce hunger among families in GBAPS schools.
• Green Bay PackersminorStrategic or Co-development PartnerPartnership including donations through 'Adopt a Pantry' program ($5,000 to Eisenhower Elementary food pantry), merchandise donations to schools, and community engagement events.
• MeijerminorStrategic or Co-development Partner$5,000 donation to MacArthur Elementary School; $5,000 to Eisenhower Elementary food pantry through GBAPS 'Adopt a Pantry' program.
• Bellin HealthminorStrategic or Co-development PartnerPartnership with West High School for pre-participation exams; $560 donation to West High School.
• Nexus SolutionsminorImplementation/ SI/ Consulting PartnerCreated 2024 Referendum videos that received WSPRA Award of Excellence and Best of Class Award.
• Altrusa International Club of Green BayminorStrategic or Co-development PartnerGifted every student at Nicolet Elementary School a new book of their choice.
• Canary FundminorStrategic or Co-development Partner$3,000 grant to SOL: Baile Folklórico at Nicolet Elementary School for dance attire.
• CellcomminorStrategic or Co-development PartnerGreen Gift donations to Aldo Leopold Community School for educational signage and to Red Smith School for rain barrels.
• Wisconsin Humane SocietyminorStrategic or Co-development PartnerPartnership receiving tie blanket donations from Brown County Institution of Learning students and Washington Middle School BCIL students.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison Metropolitan School District: Second-largest Wisconsin public school district, also participating in the same school funding litigation coalition as GBAPS. Comparable in operating a comprehensive K-12 system with charter, dual language, and gifted programs within the same state funding formula.
• Racine Unified School District: Wisconsin urban school district of comparable size and demographic profile. Shares state funding environment and referendum-driven capital planning model.
• Milwaukee Public Schools: The largest public school district in Wisconsin, serving Milwaukee with similar K-12 public education mandate, state funding model, and referendum-based capital financing. Most direct operational comparable given shared state funding environment and urban district profile.
• Kenosha Unified School District: Southeast Wisconsin public school district of comparable size serving a diverse urban-suburban community. Operates under the same state funding formula and referendum dynamics that shape GBAPS.
• Eau Claire Area School District: Wisconsin public school district involved in the same school funding litigation, providing direct comparability in funding challenges, governance, and operational structure.
• Waukesha School District: Suburban Wisconsin public school district operating comprehensive K-12 programs under the same state funding structure. Comparable in scope of services and governance.
• Appleton Area School District: Northeast Wisconsin public school district of similar scale (~16,000 students) operating under the same Wisconsin school funding framework. Comparable geographic and demographic profile to GBAPS.

Regional players

• De Pere Unified School District: Adjacent Brown County district competing for open enrollment within the Green Bay metro area. Comparable in serving K-12 students under Wisconsin's open enrollment framework.
• Howard-Suamico School District: Neighboring Green Bay-area district providing direct geographic competition for open enrollment students and families. Operates similar K-12 public education programs in the same labor market.

Others

• Green Bay Area Catholic Education (Catholic Diocese of Green Bay): Private Catholic K-12 system serving the same Green Bay metro area. Not a direct public-school competitor but provides alternative schooling choice that competes for the same student population within the district's service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGA_ZSkvcZZkdm2AJBGb12g
• Facebookfacebook.com/greenbayschools
• LinkedInlinkedin.com/company/green-bay-area-public-school-district
• Instagraminstagram.com/greenbayschools
• Xx.com/greenbayschools

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Area Public Schools