Sing For Your Seniors

What Sing For Your Seniors does

Sing For Your Seniors (SFYS) is a 501(c)(3) nonprofit organization founded in 2005 and headquartered in New York City, with operational reach extending to Sacramento, California. The organization delivers live and virtual musical performance sessions by professional performing artists to senior communities, with a stated focus on low-income seniors, LGBTQ+ elders, veterans, and individuals living with Alzheimer's and dementia. SFYS operates through a volunteer-driven model in which professional performing artists deliver customized music sessions at senior care facilities, community centers, and healthcare organizations; the leadership team is small (1-10 employees) and the "Recent Sessions" feed on the website shows ongoing activity through mid-2026.

The service portfolio comprises five core programs: SFYS Sessions (in-person 60-minute blocks with 45 minutes of songs/stories plus a 15-minute meet-and-greet), Virtual Sessions (Zoom-based remote programming introduced during the COVID-19 pandemic in 2020), Broadway Sessions (cast-member visits from 15+ Broadway productions underwritten by Broadway Cares/Equity Fights AIDS grants), Public Sessions (community-facing performances), and Broadway for the Blind (accessible performances for visually impaired seniors). The technology stack is minimal — Zoom for virtual delivery and standard social media channels (Facebook, Instagram, Vimeo) for marketing — with no proprietary platform, mobile app, or API. The "product" is fundamentally a curated, human-delivered live performance service, not a technology product.

SFYS is funded through individual donations, corporate sponsors, and institutional grants from entities including Broadway Cares/Equity Fights AIDS (an eight-time Quality of Life grant recipient), the New York State Council on the Arts (NYSCA), the Alzheimer's Foundation of America, and the Nancy Friday Foundation. Services are provided free of charge to partner facilities, which submit session requests via an online form. The organization is governed by a board of directors and led by Founder/Artistic Director Jackie Vanderbeck and Executive Director Traci Bair (the latter transitioning from volunteer performer to ED in 2024).

Name

Sing For Your Seniors

Legal name

Sing For Your Seniors, Inc.

Website

https://singforyourseniors.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sing For Your Seniors is a New York-based nonprofit founded in 2005 that provides free live and virtual musical performances by professional artists to senior communities, with a focus on low-income, LGBTQ+, veteran, and memory-care elders in NYC and Sacramento.

Ownership category

akta.pro rank

Product category

Senior Arts and Music Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Senior music programs
• Arts in healthcare
• Music therapy services
• Nonprofit performing arts
• Virtual senior engagement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: SFYS operates as a nonprofit organization accepting donations from individuals, corporations, and foundations to fund music sessions for seniors.
2. Grants: Funding from Broadway Cares/Equity Fights AIDS Quality of Life grants, NYSCA, and other institutional funders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sing For Your Seniors is a nonprofit that delivers live and virtual music performance programs by professional performing artists to seniors in need, free of charge. Its portfolio includes SFYS Sessions (customized in-person performances at senior facilities), Virtual Sessions (live Zoom performances), Broadway Sessions (Broadway cast visits), Public Sessions (community events), and Broadway for the Blind (accessible performances for visually impaired seniors). Each SFYS Session consists of 45 minutes of songs and stories followed by a 15-minute meet-and-greet.

Product overview

Sing For Your Seniors is a nonprofit organization offering a portfolio of music performance services for seniors. The core offerings include SFYS Sessions (in-person musical performances at senior facilities), Virtual Sessions (via Zoom), Broadway Sessions (bringing Broadway performers to seniors), Public Sessions (community events), and Broadway for the Blind (accessible performances). The organization primarily serves low-income senior communities, LGBTQ+ elders, veterans, and those living with Alzheimer's and dementia through professional performing artists.

Differentiator

Problem solved

Functional benefit

Products and services

• SFYS Sessions Customized in-person musical performances at senior care facilities featuring 45 minutes of songs and stories followed by a 15-minute meet-and-greet, delivered by professional performing artists and tailored to each facility's needs.
• Virtual Sessions Live musical entertainment sessions delivered via Zoom with one or more SFYS Artists, including verbal interactive engagement for seniors during periods of isolation or when in-person access is not possible.
• Broadway Sessions Performance program that brings Broadway cast members to seniors who cannot attend theater due to physical or financial limitations, supported by grants from Broadway Cares/Equity Fights AIDS and featuring cast members from over 15 Broadway productions.
• Public Sessions Public performances and events designed for community engagement with senior audiences.
• Broadway for the Blind Accessible musical theater experiences designed for visually impaired seniors, delivered in collaboration with organizations such as VISIONS - Services for the Blind and Visually Impaired.

Quantifiable outcome

• Reduces pain, depression, and anxiety through music engagement
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alzheimer's Foundation of AmericacoreStrategic or Co-development PartnerSFYS is a member of the Alzheimer's Foundation of America, recognizing its work serving individuals with Alzheimer's and dementia through music therapy.
• SAGEcoreStrategic or Co-development PartnerSFYS partners with SAGE to serve LGBTQ+ elders through music sessions at SAGE centers. Organizations share a mission of addressing isolation among LGBTQ+ seniors.
• The Actors FundminorStrategic or Co-development PartnerSFYS partners with The Actors Fund Home, offering a 'Write a Note to a Senior' program alongside music sessions for residents.
• GlamourGalsminorStrategic or Co-development PartnerCollaboration with GlamourGals for sessions at VISIONS - Services for the Blind and Visually Impaired. Joint mission of bringing generations together through music and meaningful connection. SFYS Director Traci Bair met GlamourGals Founder Rachel Doyle on THE KELLY CLARKSON SHOW.
• Broadway ProductionscoreStrategic or Co-development PartnerSFYS brings cast members from over 15 Broadway productions to senior facilities through grants from Broadway Cares/Equity Fights AIDS, enabling unique access to professional Broadway talent.
• ChamberQueerminorStrategic or Co-development PartnerCollaborative chamber music ensemble providing special collaborative music sessions at senior facilities.
• Metropolitan Opera ChorusminorStrategic or Co-development PartnerPartnership bringing Metropolitan Opera Chorus members to perform at senior facilities, treating audiences to operatic arias, excerpts from Carmen, Mozart duets and more.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lifetime Arts: Nonprofit that builds creative aging programs in community settings for older adults. Comparable arts-for-seniors organization focused on lifelong learning through the arts.
• Musicians On Call: Nonprofit that brings live and recorded music to patients in hospitals, hospice, and elder care facilities. Closely comparable mission of deploying volunteer musicians to vulnerable populations.
• Music & Memory: Nonprofit that creates personalized music playlists for people with dementia and other cognitive challenges, often in elder care settings. Directly comparable as a music-focused elder-care nonprofit serving similar populations.
• Center for Music Therapy: Nonprofit providing music therapy services to people with developmental disabilities, mental health needs, and seniors. Adjacent but comparable therapeutic music engagement model.
• Concerts in Motion: Nonprofit that delivers live music performances to individuals who are homebound, isolated, or living in care facilities. Directly comparable as a volunteer-driven music nonprofit serving seniors in NYC.
• Arts for the Aging: Nonprofit providing arts engagement programs for older adults in the DC region, including dance, visual arts, and music. Closely comparable arts-for-seniors service model.
• Institute for Music and Neurologic Function: Nonprofit dedicated to the therapeutic use of music for individuals with neurological conditions, including dementia. Directly comparable in delivering music-based engagement to memory care populations.

Emerging players

• Alzheimer's Foundation of America: National nonprofit organization providing support, services, and education to those affected by Alzheimer's and dementia. SFYS is a member organization; AFA sits adjacent in the dementia care ecosystem.
• SAGE (Services & Advocacy for GLBT Elders): National nonprofit serving LGBTQ+ older adults through direct services, advocacy, and community programs. Directly comparable as an SFYS partner organization serving the LGBTQ+ elder segment.

Broad incumbents

• National Center for Creative Aging: National nonprofit advancing arts and creativity for older adults through research, training, and advocacy. Operates as a broader umbrella organization in the same mission space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user27999238
• Facebookfacebook.com/Sing-For-Your-Seniors-35467804700
• Instagraminstagram.com/singforyourseniors
• LinkedInlinkedin.com/company/sing-for-your-seniors-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sing For Your Seniors