SloepHurenUtrecht.nl BV

What SloepHurenUtrecht.nl BV does

SloepHurenUtrecht.nl BV is a privately held Dutch boat rental company headquartered in Utrecht, founded in 2006. The company operates a fleet of five fully electric sloepen — three luxury 42-person vessels and two smaller 12-person vessels — for a combined simultaneous capacity of 126+ persons on the Utrecht canal system, including the Oudegracht, singels, Kromme Rijn, Vaartsche Rijn, Merwedekanaal, and Vecht. All rentals include a professional skipper, eliminating the need for customers to hold a boating license. The luxury vessels are differentiated by an electric overhead canopy, onboard heating, and onboard toilet, enabling year-round, all-weather operation.

The business model is direct-to-consumer, with bookings taken via an online application form on sloephurenutrecht.nl, supplemented by phone and email. Revenue is generated per boat booking (not per person), with seasonal pricing (€200/1.5 hours winter, €300/1.5 hours regular season) and incremental fees for alternative boarding locations. The company monetizes catering attach through six arrangements (drinks, borrel, lunch, tapas, pizza, mezze, Italian sandwiches) sourced from local F&B partners, and offers a city guide add-on. Customer segments span private groups (birthdays, bachelor/bachelorette, family reunions), corporate events (team building, vrijmibo), weddings, and schools, with a 15% Mon-Wed discount for educational trips.

Distribution is direct and offline-physical: the company owns the customer relationship end-to-end, supplemented by a referral arrangement with the Sloepdelen.nl multi-city self-sailing network. Marketing relies on the company's own website (Dutch and English), Facebook/Instagram, Google AdWords, and seasonal content (King's Day, autumn/winter cozy cruises). The company employs 1–10 people, has no institutional investors, and is independently owned.

Name

SloepHurenUtrecht.nl BV

Legal name

Sloep Huren Utrecht B.V.

Website

https://sloephurenutrecht.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

SloepHurenUtrecht.nl BV is a privately held Dutch company founded in 2006 that rents electric luxury sloepen with professional skippers to private groups, corporate clients, weddings, and schools on Utrecht's canals, with a 126+ person fleet capacity.

Ownership category

akta.pro rank

Product category

Boat Charter Services

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

River Cruise Charters (Private/Group) (THAEACAE)

akta.pro secondary industries

Luxury River Cruise Operators (THAEACAA), Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

Keywords

• Electric boat rental
• Canal cruise services
• Group boat charters
• Wedding boat hire
• Corporate event cruises

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Boat Rental (Per Booking): Core revenue from hiring luxury sloepen (electric boats) with a professional skipper. Pricing is per boat booking (not per person), with rates varying by season and duration. Additional revenue streams from catering packages, drinks, food arrangements, city guide add-ons, and alternative boarding location fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SloepHurenUtrecht.nl BV rents luxury electric canal boats with a skipper for group tours through the canals of Utrecht, Netherlands. The fleet comprises three 42-person luxury sloepen plus two 12-person open electric boats, and customers can combine the cruise with add-on catering arrangements (drinks, tapas, pizza, sandwiches, mezze), guide-led narration, and specialized formats for weddings, corporate outings, and educational school trips. Two boarding locations (Stadskantoor and Westerkade) support flexible pickup, with an additional fee for trips starting outside Utrecht.

Product overview

Sloep Huren Utrecht operates a fleet of electric luxury canal boats (sloepen) for guided tours through Utrecht's canals and waterways. The core product is luxury sloep rental with professional skipper for groups up to 42 persons, featuring amenities including onboard toilet, heating, and weather-convertible covers. The company offers multiple catering add-on packages (drinks, tapas, pizza, mezze, lunch, Italian sandwiches, bites) that can be combined with boat rentals. Special occasion services include weddings, company outings, and educational school trips. Smaller self-service electric boats for up to 12 persons are available through sister company sloepdelen.nl. The fleet consists of 3 luxury 42-person sloepen and 2 smaller boats, with capacity to serve groups up to 126 persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxe Sloep Verhuur (Luxury Sloop Rental) Skipper-led rental of three luxury 42-person electric canal boats in Utrecht, including weather canopy, onboard heating, and toilet, aimed at private groups, corporate events, weddings, and schools.
• Elektrische Open Boot Verhuur (Electric Open Boat Rental) Rental of two smaller 12-person open electric boats for self-service canal cruising in Utrecht, with bookings handled through the partner site Sloepdelen.nl.
• Varen met Gids (Cruise with Guide) Skipper-led canal cruise with an additional knowledgeable guide providing commentary about Utrecht's canals and city, available as an hourly add-on to boat rentals.
• Borrel arrangement (Bites & Drinks Arrangement) All-inclusive cruise package bundling unlimited drinks (beer, wine, soft drinks, coffee and tea) with assorted bites for groups on a canal cruise.
• Tapas arrangement Cruise and dining package pairing a canal cruise with unlimited drinks and a selection of tapas served onboard.
• Pizza arrangement Cruise and dining package pairing a canal cruise with unlimited drinks and pizza served onboard.
• Italiaanse Broodjes arrangement (Italian Sandwiches Arrangement) Cruise and dining package pairing a canal cruise with Italian sandwiches and homemade lemonade served onboard.
• Bedrijfsuitje arrangement (Company Outing Arrangement) Corporate-focused canal cruise package with optional onboard presentation board and table setup, designed for team-building, staff outings, or training sessions of up to 42 guests.
• Bruiloft arrangement (Wedding Arrangement) Wedding-focused canal cruise package that can be combined with catering, hotel or restaurant pickup/drop-off, and optional photographer add-ons for the wedding party.
• Educatief arrangement (Educational Arrangement) Educational canal cruise package for schools and student groups, allowing advance submission of topics to be discussed onboard and offering a 15% discount on school bookings.

Quantifiable outcome

• Largest capacity boat rental company in Utrecht — up to 126+ persons simultaneously
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sloepdelen.nlcoreChannel Partner/ Reseller/ DistributorSloepdelen.nl is an online platform for renting electric boats without a skipper in multiple Dutch cities (Utrecht, Amsterdam, Haarlem, Leiden, Loosdrecht, Huizen, Weesp). Sloep Huren Utrecht redirects self-sailing customers to Sloepdelen.nl and appears as a partner listing on the Sloepdelen platform. The Sloepdelen brand is operated by the same broader company group, sharing booking systems and brand infrastructure.
• De PizzabakkersminorStrategic or Co-development PartnerProvides artisanal Roman-style pizzas delivered fresh before departure for the Pizza & Drankjes arrangement. pizzas are prepared using fresh, carefully selected ingredients. The arrangement is an evening-only offering (from 17:30) and requires a minimum of 6 persons.
• Taplokaal GISTminorStrategic or Co-development PartnerProvides hot and cold appetizer bites for the Borrel & Drankjes (Bites & Drinks) package. Bites are picked up from Taplokaal Gist just after departure and served during the cruise.
• DADO (Chef)minorStrategic or Co-development PartnerProfessional chef DADO prepares and serves biological tapas on board during the Tapas & Drankjes cruise. Tapas are served hot during the sailing trip.
• Keuken van ThijsminorStrategic or Co-development PartnerProvides fresh, diverse luxury sandwiches (preferably organic and local) for the Lunch package (Broodjes & Sapjes). Sandwiches are ready on board when passengers step aboard.
• Nonna RosaminorStrategic or Co-development PartnerProvides authentic Italian 'schiacciata' sandwiches for the Italiaanse Broodjes & Limonata package. The sandwiches are prepared according to an authentic Italian family recipe, available in meat and vegetarian variants.
• Adam's BoatsminorChannel Partner/ Reseller/ DistributorListed as a partner on the Sloep Huren Utrecht Links page. Nature of partnership not further specified in available sources.
• Let's BookminorChannel Partner/ Reseller/ DistributorListed as a partner on the Sloep Huren Utrecht Links page. Likely a booking/reservation platform partner.
• MonsterEventsminorGTM or Marketing PartnerListed as a partner on the Sloep Huren Utrecht Links page. Event management/planning partner for promoting or organizing events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sloepdelen.nl: Direct peer and sister platform offering self-sailing electric sloepen across multiple Dutch cities (Amsterdam, Haarlem, Leiden, Loosdrecht, Huizen, Weesp). Shares infrastructure with Sloep Huren Utrecht; Utrecht bookings redirect here for unskippered trips. Comparable in vessel type (electric sloep), pricing model (per-person, per-hour), and target market (Dutch and tourist small groups).
• De Utrechtse Grachten (operators): Utrecht canal tour operator offering skippered sightseeing cruises in the same Utrecht waterways as Sloep Huren Utrecht. Same city, same canal network, overlapping customer base (tourists, private groups, corporate events) — the closest direct head-to-head peer.
• Mokumboot: Amsterdam-based electric self-sailing sloep rental platform offering license-free boating for small groups across the Amsterdam canals. Closest functional equivalent to Sloep Huren Utrecht's self-sailing Sloepdelen offering in another Dutch city — same vessel class (electric open sloep), same skipper-free model, and similar per-person pricing.
• Rederij P. Kooij: Amsterdam low-emission canal cruise operator with covered boats for tourist and group tours. Comparable on urban waterway sightseeing, all-weather vessel design, and Dutch group-cruise customer base.
• Blue Boat Company: Amsterdam canal cruise operator running covered sightseeing boats for tourists and private groups. Comparable in the skippered canal tour model, group/private booking capability, and Dutch urban waterway setting; serves a different city.
• Canal Tours Amsterdam: Largest canal cruise operator in Amsterdam offering skippered covered sightseeing cruises for groups and tourists. Directly comparable in core service (skippered canal tours), customer base (tourists and groups), and add-on tier (audio guides, drinks packages), but operates in Amsterdam rather than Utrecht.
• Lovers Canal Cruises: Amsterdam-based canal cruise line offering covered sightseeing tours and private charters for groups. Matches Sloep Huren Utrecht on skippered canal cruises for private/corporate groups; positioned in Amsterdam's higher-volume tourist market.

Broad incumbents

• Thames Clippers (Uber Boat by Thames Clippers): London river passenger transport and sightseeing operator with branded riverbus and event services. Comparable in scheduled and chartered urban waterway passenger services, group booking capability, and tourism/leisure positioning, though more commuter-focused than Sloep Huren Utrecht.
• Bateaux Mouches: Long-established Paris Seine sightseeing cruise operator running large covered vessels with catering, group bookings, and year-round sightseeing. Comparable in skippered urban river sightseeing, group/private hire, and integrated food service, but at much larger scale and on the Seine rather than Dutch canals.

Emerging players

• Amsterdam Boat Center: Amsterdam-based group boat tour and charter operator offering skippered canal and harbor tours for corporate and private groups. Comparable in group/private charter model and Dutch urban waterway setting; smaller scale and broader focus than the largest incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sloephurenutrecht
• Instagraminstagram.com/sloephurenutrecht
• LinkedInlinkedin.com/company/sloephurenutrecht.nl-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SloepHurenUtrecht.nl BV