Let's Book
Let's Book is an Amsterdam-based SaaS platform that automates bookings, payments, fleet management, and customer communications for independent boat rental operators worldwide, with a differentiated IoT-connected fleet module.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Let's Book does
Let's Book is an Amsterdam-based, founder-owned SaaS company that provides an all-in-one boat rental management platform targeting independent and small-to-mid-market rental operators worldwide. The cloud-based platform automates bookings, payments, fleet scheduling, customer communications, and digital waiver handling, and is delivered via a customizable booking widget that embeds into operators' existing websites (WordPress, Wix, Squarespace, Shopify, or custom builds). The company was founded around 2014 by operators who grew their own boat rental business to seven cities in the Netherlands before commercializing their internally developed software for third-party operators in 2019.
The platform is differentiated by vertical-specific depth and a proprietary IoT fleet control module ("Connected Fleet") built with hardware partners Sentinel Marine and Qondor, which enables smartphone-based self check-in, remote engine start/stop, real-time GPS tracking, and battery monitoring. The core technology also includes a multi-location admin dashboard, dynamic and seasonal pricing engines, multi-currency and multi-language support, and a full REST API with webhooks for CRM, Zapier, and accounting integrations. All features are included in every pricing tier; differentiation between tiers is based on subscription price and per-booking transaction fee rather than feature gating.
Let's Book monetizes through a tiered subscription (Standard at €25/month and Pro at €150/month, plus custom Enterprise pricing), per-booking transaction fees (2.5% Standard, 1% Pro) processed via Stripe or Mollie, and usage-based SMS fees at €0.10 per message. The go-to-market is primarily product-led and self-serve with free onboarding and demo availability, supplemented by content marketing and SEO across five localized websites. The platform currently supports operators across 15 countries on four continents, processing more than $50 million in cumulative bookings and 150,000+ trips annually.
Let's Book firmographics
Firmographics- Name
- Let's Book
- Legal name
- Let's Book
- Website
- https://lets-book.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Let's Book is an Amsterdam-based SaaS platform that automates bookings, payments, fleet management, and customer communications for independent boat rental operators worldwide, with a differentiated IoT-connected fleet module.
- Ownership category
- akta.pro rank
Let's Book industry classification
Industry- Product category
- Boat Rental Management Software
- NAICS
- Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Booking Engines & Direct Web Booking (THALACAD), Boat & Marine Leasing (FSAKANAH)
Keywords
Where Let's Book is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Let's Book business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Fees: Monthly subscription fee for access to the platform. Two tiers: Standard (€25/month) and Pro (€150/month). Both include all features, free onboarding, free support, and full API access. Billed monthly with no long-term commitment required; annual billing available upon request.
- Transaction/Booking Fees: Percentage fee on each booking processed through the platform. Standard tier: 2.5% per booking. Pro tier: 1% per booking. Fee is charged automatically by payment processor (Stripe or Mollie) at the time of booking confirmation. Fees can be passed on to customers as a separate line item.
- SMS Notifications: €0.10 per SMS sent via the Let's Book platform for automated customer communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - €25/month (or $30 USD) + 2.5% booking fee. For small and medium-sized rental businesses. |
| Subscription | Monthly | Pro - €150/month (or $175 USD) + 1% booking fee. For growing rental businesses with annual turnover exceeding ~$100,000. |
| Subscription | Monthly | Custom/Enterprise - Personalized pricing. For boat clubs or rental companies with specific requirements. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Let's Book product offering
Product offeringCore offering
Let's Book provides an all-in-one cloud-based SaaS platform that automates boat rental bookings, manages multi-location fleets, processes payments, and integrates with operators' own websites through branded booking widgets. The platform includes IoT-connected fleet control accessible via smartphone, intelligent booking algorithms with dynamic pricing, and supports the full rental lifecycle from reservation to payment processing. It is purpose-built by former boat rental operators to serve boat rental businesses operating in 15 countries and handling 150,000+ trips per year.
Product overview
Let's Book is an all-in-one boat rental management software platform offered in three pricing tiers (Standard, Pro, and Enterprise/Custom). The core platform provides booking automation, fleet management, payment processing, and customer communication. Key modules include the customizable Booking Widget that embeds into customer websites, the Admin Dashboard for operational management, and the Connected Fleet add-on for IoT-enabled boat control via Sentinel Marine and Qondor hardware. All tiers include full API access, unlimited users/bookings, and multilingual support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over $50 million in bookings processed across 150k+ annual rental trips in 15 countries
- +1 more outcomes
Companies that use Let's Book
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Let's Book technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature8 records
Let's Book partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic and core.
- SantosstrategicPartnership to launch the Santos One Rental Connected: a fully rental-ready electric boat pre-integrated with Let's Book's booking and fleet management software. The hardware and software are completely integrated out of the box, meaning as soon as a boat is delivered, the rental system is ready to receive bookings. This represents a unique land-and-expand motion combining hardware and software.
- Sentinel MarinecoreHardware integration partner for IoT-connected fleet functionality. Sentinel provides the hardware components (GPS tracking, remote engine control relays) that enable Let's Book's Connected Fleet feature. Through this integration, customers can self-check-in and start/stop boats via smartphone, and operators can track boat location and monitor battery status in real-time.
- QondorcoreHardware integration partner for IoT-connected fleet functionality, similar to Sentinel. Qondor provides hardware for remote boat control and GPS tracking, integrated with Let's Book's booking system to enable self-service boat rental experiences.
- StripecorePrimary payment processor integration. Stripe enables Let's Book to accept all major credit cards, PayPal, and numerous local payment methods globally. Transaction fees are processed by Stripe at the point of payment. Let's Book's booking fees are also charged through Stripe at booking confirmation.
- MolliecoreEuropean payment processor integration, particularly important for iDEAL (Netherlands), Bancontact (Belgium), and other European local payment methods. Provides alternative to Stripe for operators preferring European payment infrastructure.
- WordPresscoreWebsite platform with a dedicated Let's Book WordPress plugin for easy integration. Operators with WordPress websites can install the plugin and embed the booking widget without coding. This is the most frictionless integration path for Let's Book's target market.
- WaiverForevercoreDigital waiver and contract signing integration. WaiverForever enables Let's Book customers to have renters electronically sign waivers and rental contracts via a link in their booking confirmation. Operators can track signed waivers directly within Let's Book. This is a key compliance and risk management integration for boat rental operators.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Let's Book competitors and assessment
Company assessmentDirect peers
- Boatsetter: Peer-to-peer boat rental marketplace in North America offering booking, payment, and insurance infrastructure to boat owners and rental operators. Closely comparable to Let's Book's core boat rental booking functionality, though marketplace-led.
- Click&Boat: Boat rental platform (owned by Beneteau Group) offering booking technology and marketplace demand to boat rental operators globally. Directly comparable as it provides similar booking and payment infrastructure to the same operator segment.
- SamBoat: European boat rental marketplace operating across multiple countries including France, Spain, Germany, and the Netherlands. Highly comparable to Let's Book given overlapping European boat rental operator base and multi-country scope.
- GetMyBoat: Boat rental marketplace with embedded booking technology, serving boat rental operators across multiple countries. Directly comparable to Let's Book as it combines marketplace demand with operator software, though it operates B2C rather than B2B SaaS.
Emerging players
- BookingLayer: Booking and payment platform for tour operators, activity providers, and rental businesses. Comparable to Let's Book in offering embeddable booking widgets and reservation management, with overlapping customer base of experience-based rental operators.
- Booqable: Rental management software serving equipment rental businesses with booking, quoting, and inventory management. Comparable to Let's Book as a vertical rental SaaS, though focused on general equipment rather than boat-specific workflows and IoT.
- Current RMS: Rental management software for AV, events, and equipment rental companies. Comparable to Let's Book in offering booking workflows, customer management, and operational reporting, though not specialized for marine/boat rental.
- Rentman: Rental management software for event and production rental companies based in Europe. Comparable to Let's Book as a European-headquartered rental SaaS with online booking and fleet scheduling features, though serving a different vertical.
- EZRentOut: Equipment rental management software with booking, asset tracking, and maintenance features. Adjacent peer to Let's Book in the vertical rental SaaS category, serving a similar operator profile.
Broad incumbents
- Cloudbeds: Larger hospitality management platform serving hotels, hostels, and accommodation providers with booking, channel management, and payment tools. Comparable to Let's Book as a vertical hospitality SaaS, though broader in scope and not specialized for boat rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Let's Book financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Book leadership team
Management profileNumber of profiles
Let's Book funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Book M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Book
What does Let's Book do?
Let's Book provides an all-in-one cloud-based SaaS platform that automates boat rental bookings, manages multi-location fleets, processes payments, and integrates with operators' own websites through branded booking widgets. The platform includes IoT-connected fleet control accessible via smartphone, intelligent booking algorithms with dynamic pricing, and supports the full rental lifecycle from reservation to payment processing. It is purpose-built by former boat rental operators to serve boat rental businesses operating in 15 countries and handling 150,000+ trips per year.
Is Let's Book a public or private company?
Let's Book is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Let's Book founded?
Let's Book was founded in 2014. It employs 1 to 10 people.
Where is Let's Book based?
Let's Book is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Let's Book make money?
Three revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are transaction/Booking Fees and SMS Notifications.
Who are Let's Book's main competitors?
Direct peers on record are Boatsetter, Click&Boat, SamBoat and GetMyBoat. Emerging players are BookingLayer, Booqable, Current RMS, Rentman and EZRentOut. Cloudbeds is listed as a broad incumbent.
Does Let's Book have an API?
Yes. Let's Book offers a comprehensive API enabling developers to integrate its functionalities into custom websites or applications. The API supports checking real-time availability, retrieving/creating/updating bookings, managing customer information, and connecting booking functionalities to external systems. Webhooks are supported for real-time notifications when bookings, payments, or customers change. Developer documentation is at support.letsbook.app/api.
What industry is Let's Book in?
Let's Book's product category is Boat Rental Management Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 532411 and its SIC code is 7359.