Slyrs Destillerie Gmbh & Co. Kg

What Slyrs Destillerie Gmbh & Co. Kg does

Slyrs Destillerie GmbH & Co. KG is a privately held Bavarian single malt whisky distillery headquartered at Bayrischzeller Straße 13 in Neuhaus/Schliersee, Bavaria, Germany. Founded in 1999 by Florian Stetter and formally incorporated as a KG in 2004, the company operates a traditional copper pot still distillation process with multiple slow distillations and ages whisky in American white oak casks. A defining proprietary asset is the high-altitude maturation warehouse at 1,501 meters on Stümpfling Mountain, where casks for the Mountain Edition experience extreme temperature swings of up to 60°C, accelerating and intensifying maturation. SLYRS holds BIO organic certification (DE-ÖKO-001) from Kiwa BCS Öko-Garantie GmbH for its organic single malt line.

The portfolio spans single malt whiskies (Classic, Aged 12 Years, Aged 18 Years, Fifty One, Mountain Edition, Bavarian PEAT, Organic), rye expressions (Bavarian RYE, Bavarian RYE Forty Eight), a milder MALT line, multiple cask finishes (Port, Oloroso, Amontillado, Rum, Pedro Ximénez, Marsala, Distillers Choice Rhum Agricole, Triple Cask), liqueurs (Vanilla & Honey, Bavarian Cream, Bairish Coffee, Alpine Herbs, Eierlikör), and a wide range of branded accessories and food products. Bottle prices range from €39.90 to €116.90 for the core 700ml range.

SLYRS runs a hybrid go-to-market combining direct-to-consumer sales through its physical distillery store and 365-day experience world (Erlebniswelt) with an e-commerce storefront at slyrs.com plus country-specific sites for Austria, Denmark, the Netherlands and Sweden. A growing B2B field sales organization targets upscale hospitality, specialist retailers and premium German food retail (LEH) key accounts. Ancillary revenue streams include distillery tours (€12.90–€19.90/person), guided experiences (€90/guide + €12.90/person), whisky dinners (€119.00/person), workshops and event-based tastings. The company is led by Master Distiller and Co-Managing Director Hans Kemenater (managing since 2017) alongside Co-Managing Director for Sales & Marketing Steffen Brandt (since 2025), and on June 28, 2025 opened a new ultra-modern distillery on the shores of Lake Schliersee, signaling a major capacity expansion.

Name

Slyrs Destillerie Gmbh & Co. Kg

Legal name

Slyrs Destillerie GmbH & Co. KG

Website

https://slyrs.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Bavarian single malt whisky distillery at Lake Schliersee, Germany, producing single malt, rye, peated, organic, and liqueur expressions. Operates distillery tours, tastings, branded merchandise, and DTC e-commerce for consumers and B2B trade customers across Europe.

Ownership category

akta.pro rank

Product category

Premium Single Malt Whisky

NAICS

Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilleries (Tasting Rooms) (THAFALAG), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Single malt whisky
• Spirits distillation
• Whisky distillery
• Cask finishing
• Distillery tourism

Headquarters

HQ city

Schliersee

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Whisky & Liqueur Sales: SLYRS generates primary revenue through direct sales of its whisky and liqueur product portfolio, including single malt whiskies (Classic, Aged 12 Years, Aged 18 Years, Fifty One, Mountain Edition, Bavarian PEAT, Organic, Bavarian RYE), cask finish editions (Port, Oloroso, Amontillado, Rum, Pedro Ximénez, Marsala), and liqueurs (Vanilla&Honey, Bavarian Cream, Bairish Coffee, Alpine Herbs, Eierlikör). Sales occur through the physical distillery store/open 365 days a year, the online shop, and international country-specific storefronts (Austria, Denmark, Netherlands, Sweden). Prices range from €39.90 to €116.90 for standard 700ml bottles.
2. Accessories & Merchandise: SLYRS sells a range of branded accessories including whisky glasses, Glencairn tasting glasses, Degustationsglas (nosing glasses), cocktail tumblers, bottle stoppers, whisky candles, flasks, rucksacks, trucker caps, snapback caps, playing cards, watches, coffee mugs, spice rubs, BBQ sauces, fruit preserves, honey, and chocolates. These complementary products drive incremental revenue and reinforce brand identity.
3. Distillery Tours, Tastings & Experiences: SLYRS operates an experience center (Erlebniswelt) offering self-guided tours (€12.90/person), guided personal tours (€90/guide + €12.90/person), general guided tours on Mondays (€19.90/person), corporate events, and themed tastings. The GenussVerweilerei restaurant (open Wed–Mon 9am–10pm) provides food and beverage service on-site. Event-based experiences include whisky dinners (€119.00), 'Night in the Distillery' events, and seasonal celebrations.
4. Event Ticketing & Experiences: SLYRS sells tickets for curated events including whisky pairings (Whisky & Chocolate, Whisky & Cheese), whisky dinners, and special seasonal events. Tasting packages include Basic Whisky & Liqueur (€12.90), Dreierlei Whisky (€15.90), and Dreierlei Liqueur (€13.90). Combined experience tickets with partner venues (Markus Wasmeier Freilichtmuseum, Wendelstein cable car) are also sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SLYRS is a Bavarian whisky distillery at Lake Schliersee that produces premium single malt whisky, rye whisky, liqueurs, and related spirits using traditional copper pot still distillation. The company also operates an immersive on-site Experience World (Erlebniswelt) offering distillery tours, guided tastings, whisky dinners, workshops, and a retail shop selling branded accessories, merchandise, and limited-edition bottles. Revenue is generated through direct product sales (own e-commerce shop, physical distillery store, international storefronts, B2B trade channels) and on-site hospitality experiences.

Product overview

SLYRS is a Bavarian whisky distillery producing Single Malt Whiskies, Rye Whiskies, MALT Whiskies, and Liqueurs from its location at Lake Schliersee in the Bavarian Alps. The core product line includes the SLYRS Single Malt Whisky Classic and its aged variants (12 Years, 18 Years), the high-strength Fifty One, and specialty expressions like Bavarian PEAT and Organic. The portfolio extends to limited editions under the Distillers Choice series with unique cask finishes (Rhum Agricole, Triple Cask), as well as finish expressions in Port, Oloroso, Amontillado, Rum, Pedro Ximénez, and Marsala barrels. The Rye line features SLYRS Bavarian RYE and RYE Forty Eight. A MALT whisky line offers milder expressions including the Champions MALT FC Bayern München Edition. Liqueurs include Vanilla & Honey, Bavarian Cream, Bairish Coffee, Alpine Herbs, and Eierlikör. The company also operates an experience business offering distillery tours, guided tastings, and special events at its whisky world.

Differentiator

Problem solved

Functional benefit

Products and services

• SLYRS Single Malt Whisky Classic The flagship Single Malt Whisky aged in American white oak barrels, featuring notes of vanilla, malt, caramel, apricot, orange peel, and ginger with a spicy cinnamon finish. Available in 700ml, 350ml, and 50ml formats.
• SLYRS Single Malt Whisky Aged 12 Years A 12-year aged Single Malt Whisky with complex aromas of orange, salted caramel, vanilla, honey, cinnamon, ripe pear, apricot, with hints of smoke, wood, nutmeg, and tarragon.
• SLYRS Single Malt Whisky Aged 18 Years Germany's best whisky at the 2025 awards; aged 18 years in American white oak barrels with a gentle, complex, and majestic profile. Limited to 248 bottles per the 2024 release of 'The Third'.
• SLYRS Single Malt Whisky Fifty One A high-strength Single Malt at 51% vol., composed of different ages matured in former Sherry, Port wine, and Sauternes barrels. Awarded 'German Whisky of the Year 2026' and Gold at ISW.
• SLYRS Single Malt Whisky Bavarian PEAT A peated Single Malt made from peat-fired malted barley and mountain spring water from the Bavarian Alps. Features smoky, earthy notes with tobacco, dried fruit, pear, dark chocolate, and vanilla.
• SLYRS Single Malt Whisky Mountain Edition Whisky aged at 1,501 meters altitude on the Stümpfling mountain summit, matured for 5 years with extreme temperature fluctuations up to 60 degrees. Features bourbon vanilla, caramel, and toasted almonds.
• SLYRS Single Malt Whisky Organic Organic Single Malt Whisky made from certified organic barley malt, aged in American white oak barrels. Awarded Gold and 'Organic Spirit of the Year' at ISW 2025.
• SLYRS Bavarian RYE Rye-based whisky (English Rye) with a three-grain mash bill where rye dominates. Features licorice, cinnamon, allspice, ripe fruits, and balanced sweetness.
• SLYRS MALT Whisky A milder whisky at 40% vol. with soft, mild drinking structure, fruity honey sweetness, malt notes, and subtle vanilla. Awarded multiple World Whiskies Awards Gold medals.
• SLYRS Champions MALT Whisky FC Bayern München Edition A limited collaboration with FC Bayern München, aged 3 years in American white oak then finished 6 months in Bavarian wheat beer barrels.
• SLYRS Distillers Choice Rhum Agricole Distilled March 2020, finished for 2 years in Rhum Agricole casks from Haiti and Guadeloupe. Limited to 653 bottles at 52.7% vol. Features tropical fruits, vanilla, caramel, and oak.
• SLYRS Single Malt Whisky Port Cask Finish Single Malt finished for up to 9 months in Tawny Port barrels. Features red berries, caramel, vanilla, and complex harmony.
• SLYRS Single Malt Whisky Oloroso Cask Finish Finished in Oloroso Sherry barrels for about one year. Features tobacco, leather, roasted aromas, nuts, dried fruits with soft, long, multifaceted finish.
• SLYRS Single Malt Whisky Rum Cask Finish Single Malt finished in selected rum barrels, gaining additional fruity and exotic aromas. Awarded Gold at ISW.
• SLYRS Liqueur Vanilla & Honey

Quantifiable outcome

• SLYRS was named Best Whisky Distillery National at Germany's Best Whisky Awards 2026, the most prestigious prize in the German-speaking whisky scene.
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kiwa BCS Öko-Garantie GmbHcoreOthersKiwa BCS Öko-Garantie GmbH is SLYRS's BIO-organic certification body (BIO-Code: DE-ÖKO-001), providing third-party verification of SLYRS's organic production standards. This certification enables SLYRS to market its Organic Single Malt Whisky and reinforces its sustainability credentials.
• Markus Wasmeier FreilichtmuseumminorStrategic or Co-development PartnerSLYRS partners with the Markus Wasmeier Open-Air Museum to offer combined tickets (two highlights in one ticket) that include both museum access and distillery tours. Valid on a day of the customer's choice, the partnership targets tourists in the Schliersee region seeking cultural and whisky experiences.
• Wendelstein Cable Car (Wendelsteinbahn)minorStrategic or Co-development PartnerSLYRS partners with Wendelstein cable car to offer a combined ticket including round-trip mountain transport and distillery access. Visitors can also see SLYRS casks stored near the Wendelstein mountain station, including in the Wendelsteinhöhle (cave), creating a unique high-altitude whisky experience.
• Adrian Dießl (Production Manager)coreOthersAdrian Dießl serves as Production Manager at SLYRS and is quoted in official communications discussing the handcraft and quality processes behind award-winning whiskies. While an internal team member rather than an external partner, his named presence in communications adds external-facing credibility.
• FC Bayern MünchenminorGTM or Marketing PartnerSLYRS partnered with FC Bayern München to create the SLYRS Champions MALT Whisky FC Bayern München Edition, a co-branded product celebrating two Bavarian champions. Both brands share the values of Bavarian home, passion, and pursuit of excellence. FC Bayern München is Germany's most successful football club with 33 championships.
• GenussVerweilereiminorOthersThe GenussVerweilerei is an on-site restaurant at the SLYRS Campus offering regional cuisine and drinks Wed–Mon 9am–10pm. It is run as a separate operation but is co-located and marketed together with the distillery experience, providing food and beverage service to distillery visitors.
• FASHION DRINKSminorGTM or Marketing PartnerSLYRS partnered with FASHION DRINKS to create co-branded SLYRS socks (€19.90), extending the brand into apparel accessories. This partnership targets fans and brand enthusiasts looking for SLYRS merchandise.
• Bavarian CapsminorGTM or Marketing PartnerSLYRS partnered with Bavarian Caps to offer branded headwear including SLYRS Trucker Cap and SLYRS Snapback Cap, sold through the SLYRS shop as brand merchandise.
• DINZLERminorStrategic or Co-development PartnerSLYRS partnered with DINZLER, a Bavarian coffee roaster, to produce SLYRS x DINZLER Röstkaffee im SLYRS Fass gereift (roasted coffee aged in SLYRS casks), a unique product combining SLYRS's barrel expertise with premium coffee. Priced at €10.90 for 250g.
• ESSENDORFERminorStrategic or Co-development PartnerSLYRS partnered with ESSENDORFER, a Bavarian food producer, to create co-branded products including 'Der mit dem SLYRS tanzt' (whisky-infused condiment), Smokey Gun BBQ sauce, and Bavarian sweet mustard with whisky. These food products extend SLYRS into adjacent consumer categories and reinforce its Bavarian identity.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stauning Whisky: Stauning is a Danish craft whisky distillery operating in Hvide Sande, Denmark — one of SLYRS's international markets. It is comparable as a small-batch Nordic craft producer with localised production, terroir branding, and growing international recognition.
• Penderyn Distillery: Penderyn is Wales's only single malt whisky distillery, comparable to SLYRS as a national-pioneer craft distillery with a flagship visitor centre, multiple cask-finished expressions, and an export-led growth strategy targeting international markets.
• Bruichladdich Distillery: Bruichladdich is a Scottish craft single malt distillery on Islay, owned by Rémy Cointreau. It is directly comparable for its terroir-driven branding, cask-finish innovation, organic-certified expressions, and a strong visitor centre model that mirrors SLYRS's Erlebniswelt approach.
• Edradour / Signatory Vintage: Edradour is one of Scotland's smallest working distilleries, producing hand-crafted single malt with limited annual output and a strong visitor centre. It is comparable to SLYRS as a small-batch craft producer with tourism-led brand-building and premium pricing.
• St. Kilian Distillers: St. Kilian Distillers is Germany's largest single malt whisky distillery, located in Radevormwald. It directly competes with SLYRS in the German craft single malt category, producing peated and unpeated single malts with comparable pricing tiers and visitor experiences.
• Mackmyra Swedish Whisky: Mackmyra is Sweden's pioneering single malt whisky producer, comparable to SLYRS as a national-origin craft distillery with a flagship visitor centre (Mackmyra Whisky Village), DTC e-commerce, and selective international expansion. It demonstrates the craft-distillery-with-tourism model SLYRS operates.

Broad incumbents

• Pernod Ricard: Pernod Ricard owns The Glenlivet, Aberlour, and other premium single malt brands, plus Chivas Brothers. It competes with SLYRS in trade channels and on-trade listings in upscale hospitality across Europe.
• Glenmorangie Company: Glenmorangie (owned by LVMH / Moët Hennessy) is a Highland single malt distillery with extensive cask-finish innovation and a brand portfolio addressing the same premium single malt consumer as SLYRS, though at much larger scale.
• Diageo: Diageo is the world's largest spirits company, with a Scotch-led single malt portfolio (Talisker, Lagavulin, Oban, The Singleton) that competes for the same premium single malt consumer occasions and trade listings SLYRS targets in upscale hospitality and specialist retail.

Emerging players

• Kavalan Whisky: Kavalan is Taiwan's flagship single malt distillery (part of King Car Group), which disrupted the global premium whisky category through award dominance and rapid international expansion. It illustrates the trajectory SLYRS could pursue as an emerging national-origin craft whisky brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SlyrsWhisky
• Instagraminstagram.com/slyrswhisky
• LinkedInlinkedin.com/company/slyrswhisky

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slyrs Destillerie Gmbh & Co. Kg