Smakfulle Rom AS

What Smakfulle Rom AS does

Smakfulle Rom AS is a Norwegian private company (founded 2013) operating a rural conference hotel, restaurant, and event venue on the fifth-generation Kirkeby family farm Søndre Asak at Asakveien 115, Sørum, located 25 minutes from Oslo and 17 minutes from Gardermoen Airport. The core offering comprises four meeting rooms including a 120-seat conference hall, 15 hotel rooms (24 beds), a seasonal Nordic farm-to-table restaurant, and a wholly-owned high-ropes adventure park (Høyt & Lavt Lillestrøm — second-largest in Northern Europe) located 400 metres from the venue. Revenue is generated across four streams: (i) tailored corporate and private conference/event packages with accommodation and seasonal Nordic cuisine, (ii) celebration hosting including weddings (52,500 NOK venue plus 2,645 NOK per-person dining), confirmations, and memorial services, (iii) outdoor adventure park admissions sold via hoytlavt.no and bundled into teambuilding packages, and (iv) catering delivered from the farm kitchen across Oslo and Romerike (launched 2024).

Business operations run on a hybrid go-to-market combining direct website inquiries, sales-led corporate proposals with 24-hour quote turnaround, event-driven ticketed public concerts via TicketCo and Facebook, and partner referrals through Konferansehoteller.no, Visit Greater Oslo, and Hanen. The wholly-owned subsidiary Smakfulle Event (2021) packages corporate events with activities, dining, and entertainment. The property is differentiated by sustainability infrastructure — 960 solar panels producing 250,000+ kWh/year and 10 geothermal boreholes at 200-metre depth yielding near energy self-sufficiency — and by a curated network of local artisan food suppliers. Technology is a conventional WordPress-based stack with Stripe/Bilberry payments, Campaign Monitor/Loopify email, and Google/Facebook analytics; no proprietary platform or AI capabilities are disclosed.

Name

Smakfulle Rom AS

Legal name

Smakfulle Rom AS

Website

https://smakfullerom.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Smakfulle Rom AS operates a conference hotel, Nordic farm-to-table restaurant, and event venue on a fifth-generation family farm in Sørum, Norway, serving Norwegian corporate, private celebration, and adventure park guests with on-site accommodation and conference facilities.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industries

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Off-Premise / Mobile Event Catering (THAHAKAD)

Keywords

• Conference venue services
• Wedding event hosting
• Boutique hotel accommodation
• Restaurant catering services
• High-rope adventure park

Headquarters

HQ city

Sørum

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Conference and Meeting Packages: Full-day and multi-day conference packages including meeting rooms, AV equipment, catering, and hotel rooms. Includes Standard and Plus packages with accommodation, meals, and meeting facilities. Also day packages with just meeting room and lunch. Catering is a key component — local, seasonal Nordic cuisine served at the table (no buffet).
2. Private Event Hosting (Celebrations): Booking revenue from private celebrations including weddings (up to 90 guests), confirmations (minimum 25 persons), memorial services, anniversaries, and birthdays. Venue rental plus per-person dining packages. Key revenue driver with premium pricing (e.g., weddings at 52,500 kr venue + 2,645 kr/p.p. dining).
3. Hotel Accommodation: 15 hotel rooms with 24 beds, all with en-suite bathrooms, Jensen beds, HØIE down duvets recommended by the Norwegian Asthma and Allergy Association. Room revenue from conference guests, wedding parties, and event attendees. Rooms also used for stay-over conference packages.
4. Restaurant Dining (À la Carte / Table Service): On-site restaurant serving 2-course lunch and 4-course dinner menus that change monthly based on seasonal local ingredients. No buffet service — all meals served at the table. Available to private diners by advance booking. Also 3-course dinner for open public events.
5. Catering / Off-Site Food Delivery: Catering menu delivered across the Oslo and Romerike area from the farm kitchen in Sørum. Menu includes buffet (from 695 kr/p.p.), Fjøla platter (495 kr/p.p.), hand food (115 kr/piece), hot pots (445 kr/p.p.), open sandwiches (345 kr/p.p.), and cakes (85 kr/p.p.). Minimum 15 persons. Food delivered in aluminum trays with heating instructions. Optional serving ware in recyclable materials.
6. Climbing Park Admissions (Høyt & Lavt): Admission tickets to Høyt & Lavt Lillestrøm climbing park for individuals and groups. Tickets sold via hoytlavt.no/lillestrom/billetter/. Open to the public on weekends and school holidays. Also used as part of corporate teambuilding packages.
7. Open Public Events (Concerts, Dinners): Ticketed public events including concerts (Sweetheart, Hanne Sørvaag, Trine Rein, Folk som Oss), themed dinners, and cultural evenings. Tickets sold via TicketCo. Food and beverage additional revenue during events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Smakfulle Rom AS operates a conference, event, and hospitality venue on a working farm in Sørum, Norway, offering meeting rooms in a converted barn, 15 hotel rooms with 24 beds, a restaurant and sommelier-led dining, full catering, wedding and corporate event hosting, and an on-site high-rope adventure park under the sub-brand Høyt & Lavt Lillestrøm. The company also operates a dedicated event subsidiary, Smakfulle Event, launched in 2021 to coordinate private and corporate events end-to-end.

Product overview

Smakfulle Rom AS operates a conference hotel and event venue in Sørum, Norway, positioned between Oslo and Gardermoen Airport. The core offering consists of conference and meeting facilities (4 meeting rooms, conference hall up to 120 persons, 15 hotel rooms with 24 beds), restaurant services (2-course lunches, 4-course dinners), and event hosting (weddings, confirmations, memorials, corporate events). The portfolio includes add-on modules for conference packages, teambuilding activities, and VIP services. A subsidiary brand, Smakfulle Event, handles corporate event planning. Additionally, the company owns Høyt & Lavt Lillestrøm, a major climbing/adventure park in Northern Europe, which provides on-site teambuilding activities. Catering services extend the food experience beyond the venue. The business emphasizes local ingredients, sustainability practices, and integrated venue + activity experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Smakfulle Event: Corporate events and teambuilding company offering activities, meetings, dining, entertainment, and transport arrangements for company groups.
• Høyt & Lavt Lillestrøm

Products and services

• Conference and meeting rooms (Møterom)
• Hotel accommodation (15 rooms / 24 beds)
• Restaurant and sommelier dining
• Catering services
• Wedding and celebration hosting
• Smakfulle Event (event subsidiary)
• Høyt & Lavt Lillestrøm high-rope adventure park

Quantifiable outcome

• Up to 120 persons capacity in conference hall, with 4 meeting rooms total
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Høyt & Lavt Lillestrøm (Sørum Aktivitetspark AS)coreStrategic or Co-development Partner · 1 August 2015Smakfulle Rom and Sørum Aktivitetspark AS share ownership and collaborate closely. Høyt & Lavt Lillestrøm is the second largest high-rope adventure park in Northern Europe, located 400 meters from Smakfulle Rom. The park provides teambuilding activities for Smakfulle Rom's conference and event guests. Summer 2014 collaboration established; park opened August 1, 2015 with 143 elements, expanded to 240+ elements by 2016.
• Smakfulle EventcoreStrategic or Co-development PartnerSmakfulle Event is the company's own events subsidiary (established 2021) operating in partnership with the climbing park, forest, fields, and Smakfulle Rom. It offers meeting facilities, teambuilding, activities, dinner, entertainment, VIP arrangements, and transport in an all-in-one package. Handles corporate events, themed parties, and catering inquiries.
• Norum BryggerierminorGTM or Marketing PartnerLocal brewery partner that produces 'Smakfulle Rom Pilsner' — the venue's own branded beer. Norum Bryggerier also supplies other beer types for events and tastings at Smakfulle Rom. Featured in beer and sausage themed events.
• Sørum Aktivitetspark AS / Raumartoppen PurkeringcoreStrategic or Co-development PartnerThe farm operation Sørum Aktivitetspark AS runs Raumartoppen Purkering, a pig breeding ring spanning 4 counties with ~30 satellite pig producers (total >30,000 pigs/year). The farm has operated seed grain production for over 40 years on ~1,200 decares. Both companies share the Sørum property and are related entities under the Kirkeby family.
• Lyckliga (May Hege Paulsen)minorGTM or Marketing PartnerPhotographer May Hege Paulsen/Lyckliga has taken most of the venue's food and room photography as well as wedding photos. Listed as a recommended supplier in the wedding guide. Website uses her photography extensively.
• Florine Blomster ASminorGTM or Marketing PartnerListed as a recommended florist supplier in the wedding guide. Provides floral arrangements for weddings and events at Smakfulle Rom.
• Kristins BrudesalongminorGTM or Marketing PartnerListed as a recommended bridal shop supplier in the wedding guide for dress and shoe needs.
• Thornegården Frisør på Brygga (Marianne Hyldmo)minorGTM or Marketing PartnerListed as a recommended hair and makeup artist in the wedding guide for bridal hair and makeup services.
• Renate Fosshaug (Negledama)minorGTM or Marketing PartnerListed as a recommended nail designer in the wedding guide for bridal nail services.
• Rosenberg SlakteriminorStrategic or Co-development PartnerLocal butcher supplying craft sausages for events, including the 'Øl + Pølser = Sant' themed company party package. Featured in the company's food offering.
• Grøndalen GårdminorStrategic or Co-development PartnerLocal farm supplier of NYR (Norges eneste ferskost — Norway's only fresh cheese), low in fat and high in protein. Awarded Dyrevernmerket (Animal Welfare Label) by Dyrevernalliansen. Serves both as a cheese supplier and a sustainability credential for the venue.
• Hovelsrud GårdminorStrategic or Co-development PartnerLocal farm supplier. Awarded Dyrevernmerket (Animal Welfare Label) by Dyrevernalliansen. Used as a sustainability credential to demonstrate commitment to animal welfare in food sourcing.
• Størsrud GårdminorStrategic or Co-development PartnerLocal organic egg supplier, located very close to the venue. The farm emphasizes good animal welfare with free-roaming hens.
• Isingrud GårdminorStrategic or Co-development PartnerLocal strawberry supplier for the restaurant's dessert offerings. Seasonal supplier used in the kitchen's farm-to-table concept.
• Ole Rustad (Spælsauer farmer)minorStrategic or Co-development PartnerSupplier of Spælsauer (old Norwegian sheep breed) in autumn, used for traditional meat dishes on the seasonal menu.
• Cockpit EventminorGTM or Marketing PartnerEvent activity provider offering logic-based team activities (Busy Brain), escape room-style experiences (Signum Grata / cryptogram hunt), and Action Track digital scavenger hunts. Featured as a teambuilding partner on the activities page.
• AlpakkavandringminorGTM or Marketing PartnerAlpaca walking partner offering outdoor alpaca experiences for conference groups and family days. Listed as a teambuilding activity option.
• Konferansehoteller.nominorChannel Partner/ Reseller/ DistributorListed as a partner on the website. A Norwegian conference hotel booking/distribution platform that lists Smakfulle Rom as a venue option for event planners.
• Visit Greater OslominorChannel Partner/ Reseller/ DistributorListed as a partner on the website. Tourism and visitor platform for the Greater Oslo region that promotes Smakfulle Rom as a destination.
• Kunnskapsbyen (Opplevelsesnettverket)minorGTM or Marketing PartnerListed as a partner. Kunnskapsbyen (Knowledge City) is a knowledge cluster that includes an 'Experience Network' (Opplevelsesnettverket) of which Smakfulle Rom is a member, providing networking and B2B referrals.
• HanenminorGTM or Marketing PartnerListed as a partner. Hanen is a Norwegian agricultural network/organization promoting farm-based experiences. Smakfulle Rom is a member, using the association for networking and credibility.
• Access OslominorChannel Partner/ Reseller/ DistributorListed as a partner on the website. Appears to be a venue/event concierge or access platform for Oslo-area venues.
• Lily Country LodgeminorGTM or Marketing PartnerListed as a partner on the website. Appears to be a nearby accommodation/lodging partner for extended stay or overflow guest needs.
• Askim FruktmostminorStrategic or Co-development PartnerSupplier of Askim apple juice (eplesmost) served as the standard non-alcoholic drink with meals. Used as a local beverage pairing with seasonal Nordic cuisine.
• Various Local Artisan Cheese SuppliersminorStrategic or Co-development PartnerMultiple Norwegian artisan cheese suppliers featured on the menu: RÅBLÅ (Grindalen), GROTTEOST (Hitra), MUNKEBY (Munkeby Kloster), FJELLTOPP (Bos Ysteri), KUBBEOST (Rueslåtten). These small-batch Norwegian cheeses are highlighted as part of the local food identity.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lysebu Hotel: Boutique Norwegian conference hotel set in scenic hills above Oslo with meeting rooms, restaurant, and event hosting. Closely comparable to Smakfulle Rom in being a smaller, scenery-driven conference hotel combining meetings with food and on-site activities rather than competing on scale.
• Solstrand Hotel & Bad: Historic Norwegian conference hotel on the Bjørnafjord offering meeting facilities, fine dining, and integrated spa/activity experiences. Comparable mid-sized conference venue combining accommodation, banqueting, and recreational programming in a distinctive non-urban setting.
• Farris Bad: Norwegian conference and spa hotel in Larvik combining meeting rooms, restaurants, and a full spa/wellness offering for corporate and private guests. Comparable as an integrated conference + experience venue selling multi-day packages to Norwegian corporate clients.
• Holmenkollen Park Hotel: Long-established conference and event hotel overlooking Oslo with multiple meeting rooms, restaurant, and destination appeal. Comparable as a Norwegian conference hotel pitching a non-urban, scenic meeting experience to corporate bookers.
• Clarion Hotel & Congress Oslo Airport: Large conference hotel directly at Oslo Gardermoen Airport with extensive meeting facilities and capacity. Comparable as a Norwegian conference venue competing for the same Oslo/Gardermoen-accessible corporate events that Smakfulle Rom targets.
• Dalen Hotel: Historic 19th-century Norwegian conference hotel in Telemark known for destination weddings, corporate retreats, and themed events. Comparable positioning as a heritage, scenery-led venue for high-end weddings and conferences in Norway.
• Granavolden Gjestgiveri: Historic Norwegian gjestgiveri (inn) hosting conferences, weddings, and celebrations with farm-cooked cuisine. Comparable as a heritage, rural Norwegian venue combining conference facilities with locally-sourced food and event hosting.
• Høyt & Lavt (chain): Norwegian chain of high-rope adventure parks operating multiple locations across Norway. Comparable as the parent/adventure brand behind Høyt & Lavt Lillestrøm — same activity product (climbing courses, ziplines) for groups and families.

Broad incumbents

• Thon Hotels: Large Norwegian hotel group with conference hotels across the country, including properties near Oslo and at Gardermoen Airport. Comparable as a broad incumbent offering standardized conference facilities to corporate customers in the same geographic catchment.
• Scandic Hotels: Pan-Nordic full-service hotel chain with extensive conference and meeting offerings across Norway, including properties near Oslo and at Gardermoen. Comparable as the dominant broad incumbent in the Norwegian corporate conference market against which Smakfulle Rom differentiates on experience and setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smakfulleromas
• LinkedInlinkedin.com/company/smakfulle-rom-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smakfulle Rom AS