What Simetrica-Jacobs does

Simetrica-Jacobs is a London-headquartered social value consultancy that measures and monetises the wellbeing impact of public policy, infrastructure, cultural, and community programmes. Founded in 2011 by Dr. Daniel Fujiwara as Simetrica and rebranded after a ~2018 strategic partnership with Jacobs (the global engineering and consulting firm), the firm has built a portfolio of proprietary tools (UK Social Value Bank, Supply Chain Social Value Bank, SportValueBank, and the Australia-deployed SIGMAH) and a Green Book-compliant Wellbeing Valuation Methodology using WELLBYs (wellbeing adjusted life years) to value non-market goods. The firm's income coefficient of £13,000 per WELLBY is directly cited in HM Treasury's Wellbeing Guidance for Appraisal, giving it embedded influence over UK public-sector appraisal standards.

The company operates a project-based professional services model with no publicly disclosed pricing, delivering commissioned research, impact evaluation, and bespoke social value framework development to government departments (DCMS, DfE, GLA, Historic England), cultural institutions (Arts Council England, BFI), major contractors (Morgan Sindall, Lendlease, Siemens), broadcasters (BBC), and a long tail of NGOs. Distribution is direct and partnership-driven, with the Jacobs alliance extending reach into global infrastructure projects and online tool platforms providing some self-service adoption. Marketing is content-led, anchored on the "Conversations with Value" podcast, the "Three Things" blog series, webinars, conference presentations, and a Leaders & Innovators Network newsletter.

The leadership team comprises Dr. Mary-Kathryn Adams (CEO, appointed May 2023), Edward Dallas (Chief Economist), Dr. Daniel Fujiwara (Scientific Director and founder), Helen Dunn (Director of Policy & Analysis), Dr. Ricky Lawton (Director of Research & Analysis), and three Senior Economists. The firm serves clients primarily in the UK with growing presence in Australia and stated reach into North America and Europe.

Name

Simetrica-Jacobs

Legal name

Simetrica-Jacobs

Website

https://simetrica-jacobs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Simetrica-Jacobs is a UK-based social value consultancy that measures and monetises wellbeing impacts of public policy, infrastructure, and cultural programmes using HM Treasury Green Book-compliant methodologies, serving government departments, contractors, and cultural institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Social Value Consultancy Services: The company operates as a consultancy providing social value measurement, wellbeing valuation, and impact evaluation services to government bodies, cultural institutions, housing associations, and private sector clients through commissioned research projects and partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Simetrica-Jacobs provides social value consultancy and wellbeing valuation services, using HM Treasury Green Book-compliant methodologies to measure, monetise, and evaluate social and wellbeing impacts for government bodies, cultural institutions, housing associations, and private sector clients. The firm delivers commissioned research, impact evaluations, and proprietary tools (UK Social Value Bank, Sport Value Bank, Supply Chain Social Value Bank, SIGMAH) that convert outcomes into monetary values using WELLBYs (wellbeing adjusted life years).

Product overview

Simetrica-Jacobs offers a portfolio of social value measurement tools and consulting services built around their core Wellbeing Valuation methodology, which is compliant with HM Treasury Green Book guidance. Their product suite includes the UK Social Value Bank, Sport Value Bank, and Supply Chain Social Value Bank as primary measurement tools, alongside the SIGMAH tool for social housing applications in Australia. These tools enable organisations across sectors including construction, housing, sports, and government to monetise and demonstrate social value creation. Additionally, they provide custom Social Value Framework Development services and Monitoring & Evaluation Tools for specific client needs. The company also conducts impact evaluations, economic analysis, and research services for clients across culture, heritage, health, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Social Value Bank A Green Book-compliant measurement tool that enables organisations to value social outcomes using wellbeing evidence, providing monetised values for a range of social outcomes linked to health, employment, community and other wellbeing drivers. Used by housing associations and social enterprises.
• Sport Value Bank A specialised tool for evaluating sports programmes, helping organisations demonstrate the social value created through initiatives that tackle mental health issues and other community outcomes using wellbeing valuation.
• Supply Chain Social Value Bank An online platform developed with Morgan Sindall for the construction sector that provides access to robust social value measurement based on best practice methodologies endorsed by government guidance, including values for employment, community engagement and environmental outcomes.
• SIGMAH Tool A tool developed for the Community Housing Industry Association (CHIA) in partnership with Swinburne Centre for Urban Transitions that assists social housing and affordable housing developers in Australia to demonstrate their social value using robust and relevant evidence on urban greenspace and transportation amenities.
• Wellbeing Valuation Methodology A Green Book-compliant methodology for measuring the impact of outcomes by their effect on subjective wellbeing, enabling valuation of non-market goods and services by estimating the income equivalent of wellbeing changes (WELLBYs).
• Social Value Framework Development Custom framework development service for organisations to consistently measure social value creation, including workshops, indicator development, and interactive monitoring tools. Used by property developers and large enterprises.
• City Centre Transformation Analysis Statistical profiling analysis service for urban transformation projects, understanding socio-economic characteristics and potential improvements to environmental and community factors such as air quality, noise, and access to green space.
• Monitoring and Evaluation Tool A functional tool developed for the Greater London Authority to consistently quantify benefits of collaborative streetworks schemes, capturing wellbeing impacts, journey time savings, business losses avoided, environmental impacts and cost efficiencies.

Quantifiable outcome

• Arts Council Northern Ireland generates £11m net economic impact per year with £2.10-£6.30 wellbeing benefits per £1 spent on arts programmes
• +6 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core and secondary.

• JacobscoreStrategic or Co-development PartnerSimetrica-Jacobs operates as a strategic partnership combining Simetrica's wellbeing valuation expertise with Jacobs' infrastructure and consulting capabilities. Jacobs is a major global engineering and consultancy firm. The partnership enables delivery of social value measurement services on major infrastructure projects worldwide.
• Tom Fleming Creative Consultancy (TFCC)coreStrategic or Co-development PartnerPartnership with Tom Fleming Creative Consultancy for Arts Council Northern Ireland project to estimate economic impact and social value of arts in Northern Ireland. TFCC led stakeholder engagement while Simetrica-Jacobs conducted quantitative analysis.
• Carbon HeroessecondaryStrategic or Co-development PartnerCarbon Heroes partnered with Simetrica-Jacobs to develop tools demonstrating the value that urban greenspaces bring to local communities. Simetrica-Jacobs explored wellbeing benefits of air pollution interception by tree canopies.
• Arts Council EnglandcoreStrategic or Co-development PartnerCommissioned by Arts Council England to value arts, culture and heritage institutions as part of the Cultural and Heritage Capital Framework, including benefit transfer studies for regional galleries and theatres.
• Historic EnglandcoreStrategic or Co-development PartnerPartnership with Historic England to develop monetary values for everyday heritage sites using HM Treasury Green Book consistent methodology, creating transferable values for heritage investment decisions.
• Department for Digital, Culture, Media and Sport (DCMS)coreStrategic or Co-development PartnerDCMS commissioned Simetrica-Jacobs for multiple projects including the Culture and Heritage Capital Framework, loneliness costs estimation, and wellbeing guidance development for HM Treasury.
• Nesta/Creative Industries Policy and Evidence CentrecoreStrategic or Co-development PartnerPartnership with Nesta to build practical evidence base for cultural and heritage value, contributing to the Cultural and Heritage Capital Framework development with joint research and guidance.
• Morgan SindallcoreStrategic or Co-development PartnerMorgan Sindall partnered with Simetrica-Jacobs to develop the Supply Chain Social Value Bank for use across the construction sector, providing easy access to robust social value measurement.
• LendleasecoreImplementation/ SI/ Consulting PartnerCommissioned by Lendlease to develop a social value framework for global use across construction projects, including workshops with stakeholders and development of interactive monitoring tools.
• Greater London Authority (GLA)coreImplementation/ SI/ Consulting PartnerGLA commissioned Simetrica-Jacobs with Jacobs to develop benefit assessment strategy and monitoring evaluation tool for collaborative streetworks schemes, enabling consistent quantification of social value.
• Community Housing Industry Association (CHIA) - AustraliacoreStrategic or Co-development PartnerCHIA partnered with Simetrica-Jacobs (with Swinburne Centre for Urban Transitions) to develop SIGMAH tool for social housing developers in Australia to demonstrate social value from urban amenities.
• Theatre & Dance NI (TDNI)coreImplementation/ SI/ Consulting PartnerCommissioned by TDNI to model economic impact of Spotlight programme for Northern Ireland artists and build evidence for future investment and programme development.
• EvolvecoreImplementation/ SI/ Consulting PartnerSimetrica-Jacobs commissioned by Evolve to evidence impact of Project HE:RO health mentors programme on vulnerable pupils' wellbeing using difference-in-difference methodology.
• Which?coreImplementation/ SI/ Consulting PartnerConsumer watchdog Which? commissioned Simetrica-Jacobs to assess the wellbeing impact of being scammed, demonstrating emotional harm beyond financial losses for policy advocacy.
• Age ExchangesecondaryImplementation/ SI/ Consulting PartnerCommissioned to evaluate impact of RADIQL arts and reminiscence programme for people with dementia and their carers, including cost-effectiveness and cost-benefit analysis.
• Everton in the CommunitysecondaryImplementation/ SI/ Consulting PartnerCommissioned to assess and value Everton in the Community programmes using SportValueBank tool, demonstrating £2.60 social value per £1 invested.
• SiemenssecondaryImplementation/ SI/ Consulting PartnerCommissioned to design evaluation programme for Siemens STEM educational interventions, quantifying increased likelihood of STEM education and careers using human capital approach.
• SGNsecondaryImplementation/ SI/ Consulting PartnerGas supply company SGN commissioned wellbeing valuation research on impacts of roadworks and gas supply interruptions for Ofgem price control discussions.
• Centre for Homelessness ImpactcoreStrategic or Co-development PartnerPartnered with Centre for Homelessness Impact and Verian on Staying Close pilot evaluation for Department for Education, demonstrating break-even analysis methodology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oxera: Independent economic consultancy advising regulators and regulated industries on price controls, welfare analysis, and social impact. Shares the same client base (e.g., Ofgem via SGN) and Green Book-compliant appraisal capability.
• Cambridge Econometrics: Economic modelling and policy consultancy known for environmental and social impact modelling, including work for UK and EU institutions. Comparable on quantitative social value and sustainability valuation methodologies.
• Frontier Economics: Major economic consultancy with strong UK public-sector practice, regularly producing wellbeing, cost-benefit, and policy evaluation work for government departments. Comparable on methodology rigor and client overlap with Simetrica-Jacobs.
• Social Value UK / Social Value International: UK-headquartered standards body for social value and impact measurement, also delivering advisory and tools around the Social Value framework. Directly comparable mission and methodology focus to Simetrica-Jacobs, operating in the same buyer community.
• New Economics Foundation (NEF): UK think tank producing original research and policy advice on wellbeing, inequality, and social value. Overlaps with Simetrica-Jacobs on wellbeing valuation research and government-facing policy influence.
• HACT: UK housing-sector innovation charity that hosts the UK Social Value Bank alongside Simetrica-Jacobs. Closely intertwined through joint tool development and shared housing-association customer base.

Broad incumbents

• Deloitte (Sustainability & Climate practice): Global Big Four firm with broad sustainability, ESG, and impact measurement practices serving the same government and enterprise clients as Simetrica-Jacobs, though as part of a much wider service portfolio.
• PwC (Sustainability & Climate Change): Big Four firm with established social value and impact measurement offerings, including Total Impact Measurement frameworks. Overlaps with Simetrica-Jacobs on housing, infrastructure, and public-sector social value advisory.
• KPMG (Sustainability Services): Big Four consultancy offering social impact, ESG, and non-financial measurement services to government and corporates. Competes for the same procurement-led impact mandates as Simetrica-Jacobs, but at significantly greater scale.

Others

• Jacobs Solutions: Global engineering and professional services firm and Simetrica-Jacobs' strategic partner since 2018. Related via the Simetrica-Jacobs brand and joint delivery of social value measurement on infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simetricajacobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simetrica-Jacobs