What CARBON HEROES LTD does

Carbon Heroes Ltd is a London-headquartered SaaS company that operates BidBooster, an AI-powered platform that generates nature-based social value strategies for UK public sector procurement bids. The product targets suppliers bidding on contracts from local authorities and central government, where buyers increasingly mandate social value outcomes under PPN 002, the UK Social Value Model, the Procurement Act 2023, and TOMs (Themes, Outcomes, Measures). BidBooster's output typically takes the form of tree-planting interventions drawn from a proprietary tree registry — populated with GPS coordinates, species data, and per-tree valuations (£2,831 per tree, x2.08 SROI cited) — which are then delivered through a network of council partnerships, with Camden Council as the flagship partner providing access to 30,000 trees.

The platform's underlying technology combines generative AI strategy drafting, automated procurement-framework alignment logic, and delivery orchestration capabilities delivered via a SaaS interface. Carbon Heroes has built an ecosystem of delivery and measurement partners to support the bid-to-planting pipeline: Earthwatch Europe implements the Tiny Forest planting methodology on the ground, Simetrica-Jacobs provides SROI measurement methodology and impact validation, and technology partners AWS, NiCE, and consultancy Route 101 supported the Bristol project (600 native trees, £100K reported social value, 200+ volunteer hours). The product allows suppliers to produce a framework-aligned social value strategy in under 10 minutes, replacing manual bid-team effort.

The business model is SaaS subscription with three published tiers — Starter at £89/month, Professional at £249/month, and Enterprise with custom pricing and a dedicated Customer Success Manager — supplemented by a £149 pay-as-you-go bid pack. Go-to-market combines a self-serve product-led growth motion on the lower tiers with an enterprise sales motion on the top tier. Named customers and case-study references include AWS, Jacobs (a Tier 1 contractor), Camden Council, and Bristol City Council. The company operates exclusively in the United Kingdom, has not disclosed any external funding rounds, and provides no public revenue, headcount, or valuation data.

Name

CARBON HEROES LTD

Legal name

Carbon Heroes Ltd

Website

https://carbon-heroes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Carbon Heroes Ltd is a London-based SaaS company whose BidBooster platform uses AI to generate nature-based social value strategies aligned to UK public procurement frameworks, serving suppliers (including Tier 1 contractors like Jacobs) via subscription tiers and council delivery partnerships.

Ownership category

akta.pro rank

Product category

Social Value Procurement Software

NAICS

Environmental Consulting Services (541620)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Climate Finance, Carbon Markets & MRV Systems (BPADALAB)

Keywords

• Social value software
• Procurement bid management
• Environmental impact quantification
• Urban forestry finance
• Public sector procurement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly or annual subscription tiers (Starter £89/month, Professional £249/month, Enterprise custom pricing) providing AI-powered strategy generation, bid-ready content, and delivery-backed commitments. Billed monthly or annually with 18% annual discount.
2. Pay As You Go Bid Packs: One-time purchase of £149 per bid pack for users who need single bid responses without subscription. Includes full bid-ready output, PDF/Word export, methodology note with no commitment.
3. Tree Sponsorship & Delivery Services: Post-award delivery of environmental projects where suppliers fund trees as part of bid commitments. Carbon Heroes collects payment from suppliers and routes funding to councils or delivery partners for tree planting and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Carbon Heroes operates an AI-powered SaaS platform (BidBooster) that generates place-based nature-based social value strategies and bid-ready procurement content for UK public sector suppliers in under 10 minutes. The platform aligns outputs to TOMs, PPN 002 and local authority matrices, quantifies environmental and social impact, and connects post-award commitments to council-partnered tree delivery via a proprietary GPS-tagged tree registry.

Product overview

Carbon Heroes operates as a unified platform for procurement-driven climate finance, consisting of the core BidBooster product and supporting infrastructure. BidBooster is the primary AI-powered SaaS tool that generates place-based nature-based social value strategies and bid-ready procurement content in under 10 minutes. The platform also includes a proprietary tree registry for asset-level tracking and offers multiple tree intervention types (New Tree Planting, Young Tree Aftercare, Mature Tree Welfare, Tiny Forest, Tiny Forest Care) that suppliers can sponsor. Pricing tiers range from single Pay As You Go bid packs (£149) through to subscription plans (Starter at £89/month, Professional at £249/month) and custom Enterprise arrangements. The platform is designed for UK public sector suppliers who need defensible nature-based social value aligned to TOMs, PPN 002, and local authority frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• BidBooster: AI-powered platform that generates bid-stage social value strategy, quantification, methodology notes, and submission-ready content for UK public sector procurement tenders. Generates complete nature-based social value strategies in under 10 minutes.

Products and services

• BidBooster AI-powered SaaS platform that generates place-based nature-based social value strategies and bid-ready procurement content for UK public sector suppliers. Converts contract details into quantified social value outcomes aligned to TOMs, PPN 002 and local authority matrices in under 10 minutes.
• Carbon Heroes Platform (Delivery & Tracking) Urban nature finance platform that manages the full lifecycle from bid-stage strategy through to verified tree delivery and impact tracking. Connects public sector procurement obligations with funded, measurable urban climate assets.
• New Tree Planting (Sponsorship) Sponsorship of one new urban tree plus three years of aftercare delivered through council-approved partners. Each tree is GPS-tagged, sponsor-specific and registered in the Carbon Heroes tree registry, delivering approximately £3,000 of social value over three years.
• Young Tree Aftercare (Sponsorship) One year of active care for recently planted young trees (years 1-3), covering watering, staking, formative pruning and protection to prevent early mortality. Delivers approximately £560 of social value per tree per year.
• Mature Tree Welfare (Sponsorship) Annual care for established urban trees (year 4+), delivering approximately £560 of social value per tree per year. Positioned as the highest return-on-investment nature-based intervention, protecting existing council tree assets.
• Tiny Forest (Sponsorship) Dense, fast-growing micro-forest of approximately 200 m² planted using the Miyawaki method with native species. Delivers approximately £103,000 of social value per site, including carbon storage, biodiversity, air quality improvements and community engagement.
• Tiny Forest Care (Sponsorship) Annual care and maintenance of an existing Tiny Forest site, delivering approximately £28,000 of social value per year per site, with ongoing community engagement and volunteering built in.

Quantifiable outcome

• £2,831 social value per new tree planted; x2.08 average SROI
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Amazon Web Services (AWS)flagshipGTM or Marketing Partner · 1 February 2026AWS provided corporate leadership and investment in the Bristol Tiny Forest project at Oasis Academy Connaught School. AWS Managing Director UK, Germany, and International Organisations Public Sector Ash Thankey: 'We're proud to collaborate with Carbon Heroes and Earthwatch to plant a Tiny Forest in an area of Bristol with limited access to nature rich spaces.'
• NiCE InternationalcoreGTM or Marketing Partner · 1 February 2026NiCE International provided corporate investment and local commitment in the Bristol Tiny Forest project. President Darren Rushworth: 'Being part of the Tiny Forest project in Bristol is a meaningful way for us to support climate resilience, outdoor learning and long-term community wellbeing. We're proud to help create a space that local families and young people can enjoy and learn from for years to come.'
• Route 101coreGTM or Marketing Partner · 1 February 2026Route 101 provided local commitment and long-term involvement in the Bristol Tiny Forest project. COO Ken Day: 'Planting a Tiny Forest at Oasis Connaught Primary School gives pupils a new green space for outdoor learning, green skills development and hands on experiences with the natural world. We will continue to support monitoring activities and community involvement in the months ahead.'
• London Borough of CamdenflagshipStrategic or Co-development PartnerCamden Council is Carbon Heroes' first and flagship local authority partner. The borough views trees as vital infrastructure and climate emergency response. Carbon Heroes is Camden's appointed nature-based social value delivery partner with 30,000 trees available for supplier sponsorship. All activity aligns with Good Life Camden framework and contributes to the borough's climate resilience strategy.
• Earthwatch EuropecoreStrategic or Co-development PartnerEarthwatch Europe manages a UK-wide programme of urban Tiny Forests planted using the Miyawaki Japanese method. Partnership provides scientific methodology and citizen science component to Carbon Heroes' delivery. Earthwatch Rampin states: 'Carbon Heroes connects corporate procurement to real urban nature outcomes. Through our Tiny Forests programme, we've seen their platform turn social value commitments into planting projects that communities genuinely use.'
• Simetrica-JacobscoreTechnology or IntegrationSimetrica-Jacobs is a leading social value measurement and evaluation consultancy combining academic rigour with practical policy expertise. As Carbon Heroes' impact measurement partner, they provide the independent valuation frameworks that underpin every social value calculation on the platform. Lagarde states: 'Leveraging its expertise in wellbeing valuation, Simetrica-Jacobs is proud to assist Carbon Heroes on its journey to demonstrate the social value that urban greenspaces bring to local communities.'

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Value Portal: UK-based SaaS platform that enables suppliers and procurement bodies to measure, manage, and report social value against the TOMs framework and PPN 002. Directly competes with Carbon Heroes' BidBooster in the same UK social-value procurement workflow.
• Ecologi: UK-based climate action platform offering corporate subscriptions that fund reforestation and carbon avoidance projects. Overlaps with Carbon Heroes on the B2B tree-sponsorship and corporate ESG procurement motion, though it leans more brand/consumer than bid-stage.
• Veritree: Tree-planting verification platform that combines geolocation, blockchain-based registry, and on-the-ground monitoring to verify reforestation projects. Highly comparable on the asset-level tree registry and verified-impact layer of Carbon Heroes' stack.

Emerging players

• Sylvera: Independent ratings and analytics provider for nature-based carbon credits, using satellite data and ML to score project quality. Comparable on the quantification and project-rating side of Carbon Heroes' offering.
• Patch: B2B API and platform for embedding carbon offset and tree-planting purchases into product flows. Adjacent to Carbon Heroes' enterprise offering where corporates want plug-and-play climate action rather than bid-stage strategy.
• Pachama: Marketplace for nature-based carbon credits with satellite-based monitoring of forest projects. Comparable in the nature-based quantification and monitoring domain, but oriented to verified carbon markets rather than procurement social value.
• Cloverly: Climate action API platform enabling businesses to calculate emissions and purchase offsets programmatically. Overlaps with Carbon Heroes' enterprise/API direction and ESG procurement use cases.

Broad incumbents

• Jacobs: Global Tier 1 engineering and consultancy with a sizeable sustainability and social value advisory practice — and a current Carbon Heroes customer using the platform for Camden bids. Comparable as both a competitor (advisory social value services) and a distribution channel.

Others

• Earthwatch Europe: Environmental charity running the UK-wide Tiny Forests programme, providing Carbon Heroes with scientific methodology and citizen-science delivery for its Tiny Forest intervention type. Strategic delivery partner rather than a competing platform.
• Simetrica-Jacobs: UK social value measurement and evaluation consultancy providing the independent valuation framework underpinning Carbon Heroes' calculations. Partner rather than direct competitor, but represents the in-house consulting alternative for buyers who might otherwise use the platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carbon-heroes-urban-nature

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARBON HEROES LTD