Shanti Yoga

What Shanti Yoga does

Shanti Yoga is a Gold Coast-based wellness organisation operated by Health Institute Australasia Pty Ltd, founded by Shanti Gowans around the "Yoga of Peace" methodology grounded in Patanjali's classical philosophy. It delivers an integrated offering of yoga (hatha), meditation (including yoga nidra and pranayama), and Ayurvedic services through a single physical studio in Southport, Queensland, an affiliated residential retreat venue (Nirvana Wellbeing Retreat in Beechmont), an e-commerce storefront, and an online learning portal. Core services include themed studio classes (Mindful Mondays, Tranquil Tuesdays, Healing Thursdays), one-on-one Ayurvedic consultations, multi-day residential retreats (gut health detox, silent meditation, plant-based cooking), and government-accredited teacher training (RTO No. 45524). The product surface extends into a retail catalog of books, CDs, DVDs, MP3 downloads, and e-books authored by the founder, plus a podcast, a blog, and an online learning platform via learn.healthinstitute.edu.au.

The business operates a hybrid direct-to-consumer model: in-person class fees ($30-$40 per class), subscription memberships (30-day unlimited at $200, annual unlimited at $1,495 bundled with a $795 retreat), one-time retail purchases (books $15-$250, audio products $42-$124), professional Ayurvedic consultations ($150 initial, $90 follow-up), retreats (day, weekend, 7-10 day residential), and teacher training courses. Customer segments span the Gold Coast local community, wellness seekers, cancer patients (served through a free restorative yoga program), aspiring yoga/Ayurveda professionals, and corporate clients for team-building. Distribution relies primarily on foot traffic to the Southport studio plus e-commerce shipping within Australia and internationally. The group operates two wholly-owned sub-brands—Nirvana Wellbeing Retreat (retreat venue) and AyurPure (Ayurvedic product line)—that share brand IP with Shanti Gowans under licence. No external investors, private equity, or public listing have been disclosed.

Technology usage is minimal and consumer-facing only: MP3 audio downloads, CDs/DVDs, a WordPress-class e-commerce site, a Spotify-hosted podcast, and a third-party online learning portal. There is no proprietary software, no mobile app, no AI/ML features, and no API surface. All course and retail content is produced and owned by the founder. The company is founder-controlled with no reported M&A, no funding rounds, and no known regulatory actions; operating status is active with a scheduled term break from 27 June to 12 July 2025.

Name

Shanti Yoga

Legal name

Health Institute Australasia Pty Ltd

Website

https://shantiyoga.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shanti Yoga is a Gold Coast wellness organisation offering yoga, meditation, and Ayurvedic services through a single studio, residential retreats, e-commerce, and accredited teacher training, serving local wellness seekers, cancer patients, and aspiring yoga professionals.

Ownership category

akta.pro rank

Product category

Yoga, Meditation and Ayurveda Wellness Services

NAICS

Other Personal Services (8129), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

Keywords

• Yoga classes
• Meditation training
• Ayurvedic treatments
• Wellness retreats
• Teacher training

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Studio Yoga and Meditation Classes: Drop-in classes and multi-session packages (Mindful Mondays, Tranquil Tuesdays, Healing Thursdays) at the Southport physical location. Revenue generated through per-class fees and themed day packages.
2. Membership Passes: 30-day unlimited membership ($200) and annual unlimited membership ($1,495) providing access to all scheduled classes. Annual pass includes free weekend retreat valued at $795.
3. Books, CDs, DVDs and Digital Downloads: Sale of published works by Shanti Gowans including meditation books ($15-$66), yoga and meditation CDs ($42-$124), downloadable MP3 files, and e-books ($1.11-$99). Physical products shipped within Australia and internationally.
4. Ayurvedic Treatments: In-person consultations and treatments at Southport location. Initial consultation $150 for 60 minutes, follow-up $90. Includes dietary and lifestyle advice, personal health consultations, and Ayurvedic herbal medicines.
5. Retreats: Day retreats, weekend retreats, and 7-10 day residential retreats at Nirvana Wellbeing Retreat in Beechmont. Includes gut health detox retreats, silent meditation retreats, plant-based cooking retreats, and yoga/meditation/Ayurveda packages.
6. Teacher Training and Courses: Yoga teacher training, Ayurvedic lifestyle consultant and practitioner courses through Health Institute Australasia. Government-accredited courses and short courses for professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Shanti Yoga is a wellness organization that sells in-person yoga and meditation classes, Ayurvedic consultations and treatments, residential retreats at Nirvana Wellbeing Retreat, branded books, CDs and downloadable audio content authored by founder Shanti Gowans, and government-accredited yoga teacher training and Ayurveda practitioner courses through its affiliated Health Institute Australasia (RTO 45524). Its offerings are delivered primarily at the Southport Gold Coast studio with secondary delivery at Beechmont and through an e-commerce shop shipping domestically and internationally.

Product overview

Shanti Yoga is a wellness organisation offering an integrated suite of yoga, meditation, and Ayurvedic services centred on its Southport, Gold Coast centre. The core offering comprises in-person yoga classes (Mindful Mondays, Tranquil Tuesdays, Healing Thursdays), meditation classes, and Ayurvedic treatments. This is complemented by residential retreats at the affiliated Nirvana Wellbeing Retreat in Beechmont, and a retail catalog of CDs, MP3 downloads, e-books, and physical books authored by founder Shanti Gowans. Membership products (Premium-30 and Premium-365) provide unlimited class access and retreat benefits. Education and training products include government-accredited Yoga Teacher Training and Ayurveda courses through Health Institute Australasia (RTO 45524), plus non-accredited short courses such as Certified Meditation Teacher Training and Yoga Nidra Teacher Training. The organisation also offers specialist programs including a free Restorative Yoga program for cancer patients and volunteer programs, as well as community travel experiences to India.

Differentiator

Problem solved

Functional benefit

Brands

• Health Institute Australasia: Yoga Teacher Training Courses, and Ayurvedic Lifestyle Consultant and Practitioner Courses that are Australian government recognised training

Products and services

• Yoga Classes at Shanti Yoga Centre In-person yoga classes at the Southport Gold Coast centre covering gentle yoga, mindfulness and pranayama breathing, yoga nidra, yoga flow and themed half-day sessions (Mindful Mondays, Tranquil Tuesdays, Healing Thursdays) for beginners and all bodies.
• Meditation Classes and Sessions Group meditation classes, one-on-one spiritual coaching and mentoring, and lunch-and-learn philosophical discussions guided by Shanti Gowans at the Southport centre.
• Ayurvedic Treatments and Consultations Ayurvedic healing consultations and treatments at the Southport centre including dietary and lifestyle advice, personal health consultations, Ayurvedic herbal medicines, and massage therapies (initial consultation $150/60 min, follow-up $90, spiritual coaching $300/60 min).
• Retreats at Nirvana Wellbeing Retreat One-day wellness retreats, weekend retreats, silent meditation retreats, plant-based cooking retreats, gut health detox retreats, mental health retreats, and 7-10 day residential yoga/meditation/Ayurveda programs at Nirvana Wellbeing Retreat in Beechmont, Gold Coast Hinterland.
• Premium-30 Studio Membership 30-day unlimited class pass at $200 granting access to all scheduled classes at the Southport studio, including a $50 gift voucher toward a weekend retreat.
• Premium-365 Annual Studio Membership Annual unlimited class pass at $1,495 granting access to all classes during course terms, with a free weekend retreat in twin-share accommodation (valued at $795) included.
• Shanti Yoga Gift Card Gift voucher available in $90, $150 and $300 denominations, valid for one year from purchase and redeemable against classes, memberships, or treatments at the Southport location.
• Vegetarian Lunch Box Add-on Ayurvedic vegetarian lunch box offered at $20 as an add-on to day sessions on Mondays, Tuesdays and Thursdays.
• The Essential Guide to Vipassana Meditation CD Guided Vipassana meditation CD (57:56 min) available as a posted CD or 17 downloadable MP3 files covering breath adjustment, body contemplation and the four factors of absorption.
• The Essential Guide to Mindfulness Meditation 2-CD Course Two-CD mindfulness meditation course (158.47 min total) with 15 guided sessions across three modules (Meditation as Nourishment, Touching Connecting Healing, Looking Deeply), also available as downloadable MP3 files.
• Hatha Yoga CD Hatha Yoga home practice CD with two guided practices (~30 min each, 63.02 min total), available as posted CD or downloadable MP3, covering breathing exercises, eye exercises, sun salutations, yoga nidra and relaxation.
• Deep Relaxation and Self Healing MP3 Collection Six downloadable MP3 practices for deep relaxation and self-healing, including White Light Healing Imagery, Deep Relaxation, Unwind at Night, Nidra, Gift of the Present and Forgiveness.
• Yoga for Health and Fitness MP3 Collection One-hour at-home Hatha Yoga MP3 collection with 15 practices including breath awareness, sun vitalisation, backward/forward bending stretches, shoulder stand, fish pose, abdominal lift and yoga nidra.
• Keep Fit While You Sit E-book Downloadable PDF e-book by Shanti Gowans providing chair-based yoga exercises for older people, those rehabilitating from illness or injury, and corporate employees.
• Mindfulness Meditation Book Print book by Shanti Gowans titled 'Mindfulness: the Art of Conscious Living', exploring monkey mind, stillness and the spiritual nature, priced at $25.
• Sitting Beyond Thinking Book Print book by Shanti Gowans containing discourses on Buddha's Maha Satipatthana Sutra and Vipassana Meditation, priced at $66.
• Concentration Book Print book by Shanti Gowans on ancient yoga mind-control techniques for effective concentration in study and work, priced at $33 (available on backorder).
• Meditate for Health, Wellbeing and Self Care Book Print book by Shanti Gowans on the art and science of meditation for health, wellbeing and self-care, discussing the fourth dimension of the mind-brain-body system, priced at $44.
• Healthy Body Book Anatomy and physiology textbook by Shanti Gowans covering structures and functions of the human body and effects of Ayurveda and Yoga, basic textbook for the Yoga for Life 600-hour course, also available as an online certified course, priced at $250.
• Origins Yearning Destiny CD Guided meditation CD (56:58 min) for emotional healing, personal growth and spiritual guidance, addressing anxiety, depression and life challenges, available as posted CD or downloadable file.
• Government-Accredited Yoga Teacher Training Yoga teacher training and Ayurvedic lifestyle consultant and practitioner courses delivered through Health Institute Australasia (RTO No. 45524) on the Gold Coast and in Sydney, available to domestic and international students.
• Certified Meditation Teacher Training (Art and Science of Meditation Parts 1–4) Four-part non-accredited short course titled 'The Art and Science of Meditation' (Parts 1–4) for becoming a certified meditation teacher.
• Yoga Nidra Teacher Training Short non-accredited course training participants as Yoga Nidra teachers, part of the Short Courses program at Shanti Yoga.
• Ayurvedic Cooking Classes Vegetarian cooking classes taught by Sonja at Nirvana Wellbeing Retreat covering wholesome Ayurvedic cooking skills.
• Free Restorative Yoga Program for Cancer Patients Complimentary weekly restorative yoga program for cancer patients integrating conscious breathing, gentle movement, restorative poses, guided imagery and deep relaxation; doctor's referral required.
• Shanti Yoga Stretch and Relax with Catherine In-person yoga class led by instructor Catherine at the Southport studio, priced at $45 per session.
• Gut Health Detox Retreat 7-10 day residential retreat focused on gut health detox using the healing trifecta of Ayurveda, Yoga and Meditation with Ayurvedic herbs, lifestyle practices and organic meals at Nirvana Wellbeing Retreat.
• Travel to India with Shanti Yoga Community Group travel experiences to India including 'Timeless North India' (10-24 November 2026) and 'Kerala Unveiled' (12-27 January 2027) organized as community trips.

Quantifiable outcome

• According to medical studies cited: Yoga nidra十分钟 superior to three hours of ordinary sleep for restorative benefits
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Health Institute AustralasiacoreStrategic or Co-development PartnerHealth Institute Australasia (HIA) is part of the same organizational family as Shanti Yoga, founded by Shanti Gowans. HIA offers government-accredited yoga teacher training and Ayurvedic practitioner courses. Shanti Yoga classes and HIA courses are offered in coordination at the Southport location.
• Nirvana Wellbeing RetreatcoreStrategic or Co-development PartnerEco-friendly sanctuary in Beechmont (Gold Coast Hinterland) for time-out retreats, recovery, and rejuvenation. Related entity offering residential retreat experiences that complement Shanti Yoga classes and programs. Hosts weekend retreats, 7-10 day yoga/meditation/Ayurveda retreats, and gut health detox programs.
• AyurPuresupportingChannel Partner/ Reseller/ DistributorAyurPure is a related brand offering Ayurvedic herbal supplements, medicines, skincare products, teas, therapeutic oils, and treatments. Products available through ayurpure.com.au and complement Shanti Yoga's Ayurvedic service offerings.
• Health Institute Australasia Online Learning PortalsupportingTechnology or IntegrationOnline learning platform (learn.healthinstitute.edu.au) making yoga and Ayurveda studies available to students regardless of location. Offers short professional development courses through to certificate and diploma level qualifications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaWorks: Yoga studio chain offering in-person classes, teacher training programs, and digital content. Highly comparable business model combining physical studios with accredited yoga teacher training and a content/media arm.
• Headspace: Subscription-based meditation and mindfulness platform with corporate wellness offerings. Comparable on the meditation, mindfulness content, and wellness-coaching dimensions though delivered digitally rather than in-studio.
• Calm: Digital meditation, mindfulness, and sleep platform with a similar wellness-and-stillness value proposition to Shanti Yoga's meditation and yoga nidra offerings, though at much larger scale.
• Insight Timer: Free meditation and yoga platform with a large library of guided audio content, live classes, and teacher community. Comparable on the meditation audio content and downloadable practice products Shanti Yoga sells via MP3/CD.
• Art of Living: Global yoga, meditation, and Ayurveda organization founded by Sri Sri Ravi Shankar offering retreats, teacher training, and wellness programs. Closely comparable integrated yoga-meditation-Ayurveda model with global retreat infrastructure.
• Kripalu Center for Yoga & Health: US-based nonprofit yoga and meditation retreat center offering residential retreats, teacher training, and holistic wellness programs. Directly comparable to Shanti Yoga's integrated retreats + training + wellness positioning.
• Modo Yoga: Globally franchised hot yoga studio chain with consistent methodology and teacher training. Comparable on standardized yoga methodology, teacher training pathway, and community-driven positioning.

Broad incumbents

• CorePower Yoga: Large US yoga studio chain offering yoga teacher training programs and digital content. Comparable on studio + teacher training dimensions but operates at significantly larger scale and is broader portfolio rather than specialty wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shanti-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanti Yoga