What Automata does

Automata is an AI-native enterprise software company founded in 2018 and headquartered in South Korea (registered office in Daejeon, business office in Seoul). Originally operating as the Korean entity of FreeD Soft, the company was spun off in 2024 and renamed Automata Inc. in 2025. The company's core product is an enterprise ontology platform that builds and continuously maintains a machine-readable map of an organization's domains, rules, relationships, and events across people, processes, systems, and data. Around this ontology, AI agents coordinate end-to-end delivery — requirements, design, engineering, testing, and operations — within an evaluatable simulation environment called Zenith that supports RL-based experience replay for continuous improvement.

Automata sells four named product platforms: Zenith (AI-powered project planner and state simulator for SI/SM projects), Harmony (unified product, order, and logistics management for marketplace commerce), OrderHop (QR-based contactless ordering for retail), and RCS (rich communication services messaging). On top of these, it delivers enterprise services — Enterprise Ontology Modeling, AI-Orchestrated Delivery, Architecture & System Design, Code & Interface Generation, Operational Intelligence, and Continuous Modernization — that build and maintain each client's ontology. Revenue is generated primarily through enterprise sales to large organizations, combining professional services, managed services, and platform subscriptions; pricing is not publicly disclosed.

The company's customer base spans financial services (Hyundai Card, BC Card, KB Kookmin Card, NH Pay, Kyowon), telecommunications (China Mobile, KT, SKT), travel and hospitality (Hong Kong Airlines, WeChat Hong Kong, Topas), retail and construction (LG Membership, Hyundai E&C, Samsung Group), and public sector (China's largest public enterprise), with 150+ partners globally. GTM is enterprise field sales with a discovery-to-operate engagement cycle; marketing is primarily digital (website, LinkedIn, newsletter) supplemented by industry events and accelerator programs (Microsoft/Meta 2020, Samsung Developer Conference 2022, Hyundai Motor ZER01NE 2023). The company has been recognized as a Deloitte Rising Star, WEF Tech Pioneer, and UNWTO awardee (2021), and appointed exclusive sales agent in Korea for the FIFA World Cup Qatar 2022 Official Hospitality Program.

Name

Automata

Legal name

Automata Inc.

Website

https://automata.ooo

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Automata is an AI-native enterprise platform company that builds and maintains an enterprise ontology — a living map of domains, rules, and systems — and uses AI agents to automate requirements, design, engineering, testing, and operations for large enterprise clients. Founded 2018 in South Korea.

Ownership category

akta.pro rank

Product category

AI Enterprise Software Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• AI enterprise platform
• Ontology-driven software
• AI project planning
• Unified commerce solutions
• Business messaging services

Headquarters

HQ city

Daejeon

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Enterprise Ontology Modeling Services: Build and maintain a living model of enterprise domains, systems, and processes as a core service offering.
2. AI-Orchestrated Delivery: Use AI agents to support requirements, design, engineering, and testing in one connected flow - professional services engagement.
3. Architecture & System Design: Derive target architectures, integration patterns, and service boundaries from enterprise ontology - consulting and design services.
4. Code & Interface Generation: Generate backend services, APIs, and workflows aligned with enterprise standards - part of delivery engagement.
5. Operational Intelligence: Connect operational data to ontology entities and provide continuous monitoring and improvement recommendations.
6. Continuous Modernization: Ongoing identification and execution of technical debt remediation and system improvements.
7. Zenith Platform Subscription: AI-powered project planning platform for PMs and planners - likely sold as subscription to enterprises.
8. Harmony Platform: Unified product, order, and logistics management platform for marketplace operations.
9. OrderHop Platform: QR-based ordering solution for restaurants, cafes, and stores - contactless ordering platform.
10. RCS Messaging Solution: Rich media business messaging platform - transforms business messaging with rich media and buttons.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Automata builds and sells an AI-native enterprise platform anchored by an enterprise ontology that maps an organization's people, processes, systems, and data. Its offerings include the Zenith evaluable project planning environment, Harmony unified commerce platform, OrderHop QR-based ordering, and RCS rich media business messaging, delivered alongside professional services for ontology modeling, AI-orchestrated delivery, architecture design, code generation, operational intelligence, and continuous modernization. Customers are large enterprises across financial services, telecommunications, travel, and public sectors.

Product overview

Automata is an AI-native platform built around an enterprise ontology architecture. The core platform offers four integrated products: Zenith (AI-powered project planner and evaluatable environment), Harmony (unified commerce and marketplace platform), OrderHop (QR-based ordering solution), and RCS (rich communication services messaging). These products work together to help enterprises plan, build, and operate digital systems through AI orchestration. The platform delivers services including Enterprise Ontology Modeling, AI-Orchestrated Delivery, Architecture & System Design, Code & Interface Generation, Operational Intelligence, and Continuous Modernization—all connected through a shared enterprise ontology that serves as a living knowledge base.

Differentiator

Problem solved

Functional benefit

Brands

• Zenith: AI-powered project planner that helps PMs and planners structure tasks, set priorities, and track progress with clarity and speed.
• Harmony
• OrderHop
• RCS

Products and services

• Zenith AI-powered project planning and evaluatable environment for PMs and planners that structures tasks, sets priorities, tracks progress, and serves as a state simulator connecting Git, CI/CD, monitoring, and legacy systems into a single environment graph. Built for enterprise engineering and project teams.
• Harmony Unified commerce platform that connects businesses to global marketplaces with product, order, and logistics management capabilities in one platform. Built for marketplace operators and commerce teams managing multi-channel retail operations.
• OrderHop QR-based contactless ordering solution that enables fast ordering for restaurants, cafes, and stores without requiring app downloads.
• RCS Messaging Solution Rich Communication Services messaging platform that transforms business messaging with rich media and buttons, enabling real-time conversations that drive action without requiring app downloads.
• Enterprise Ontology Modeling Professional service that builds and maintains a living machine-readable model of an organization's enterprise domains, rules, and interactions, capturing entities, relationships, rules and constraints, and events and signals.
• AI-Orchestrated Delivery Professional service in which AI agents support requirements, design, engineering, and testing in one connected flow, coordinating work across existing tools, teams, and systems.
• Architecture and System Design Consulting and design service that derives target architectures, integration patterns, and service boundaries from the enterprise ontology, aligned with enterprise standards and governance.
• Code and Interface Generation Delivery service that generates backend services, APIs, and workflows aligned with enterprise standards and governance.
• Operational Intelligence Managed service that connects logs, metrics, and events back to ontology entities to understand issues in business context and identify technical debt and consolidation opportunities.
• Continuous Modernization Managed service that identifies and executes technical debt remediation, redundant system consolidation, and continuous system improvements based on real usage and dependencies.

Quantifiable outcome

• 4X improvement in project success rates
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• LG Membership & Hyundai E&CcoreStrategic or Co-development Partner · 1 January 2024Launched O2O solutions in collaboration with LG Membership and Hyundai E&C in 2024. Combines Automata's AI platform with LG's membership ecosystem and Hyundai's construction/retail capabilities.
• Hyundai Motor ZER01NE ProgramminorGTM or Marketing Partner · 1 January 2023Showcased RCS Messaging Solution at Hyundai Motor's ZER01NE program in 2023. Technology showcase and partnership opportunity.
• Samsung Developer Conference (SDC)coreStrategic or Co-development Partner · 1 January 2022Selected as B2B Partner for Samsung's RCS Messaging Solution at Samsung Developer Conference 2022 (SDC). RCS transforms business messaging with rich media and buttons.
• FIFA World Cup Qatar 2022flagshipChannel Partner/ Reseller/ Distributor · 1 January 2021Appointed exclusive sales agent for FIFA World Cup Qatar 2022 Official Hospitality Program in Korea. Major distribution partnership for hospitality services.
• Microsoft/Meta (Facebook) AcceleratorflagshipStrategic or Co-development Partner · 1 January 2020Selected for Microsoft/Meta (Facebook) Accelerator program in 2020. This acceleration program provided access to resources, mentorship, and ecosystem support from two major technology companies.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Celonis: Celonis pioneered process mining and built a process ontology that maps enterprise workflows across systems. Both companies share the thesis that an enterprise-level semantic model is the foundation for AI-driven process improvement.
• C3.ai: C3.ai provides an enterprise AI platform for building, deploying, and operating AI applications across verticals such as finance, manufacturing, and telecom — directly comparable to Automata's enterprise AI orchestration offering.
• Appian: Appian is a low-code process automation and BPM platform used by large enterprises to orchestrate workflows, integrations, and AI. The overlap with Automata's AI-orchestrated delivery and architecture/system design services is direct.
• Palantir Technologies: Palantir's Foundry platform provides an enterprise ontology/data integration layer that connects systems, models business processes, and enables AI-driven operations. It is the closest direct analogue to Automata's enterprise ontology approach.

Broad incumbents

• Pegasystems: Pega offers a broader BPM, CRM, and AI decisioning suite that includes process modeling and workflow automation. It competes with Automata in enterprise process automation but with a much wider product portfolio.
• UiPath: UiPath is a leading enterprise RPA and AI automation platform that orchestrates bots across business processes. It is comparable to Automata's process automation and code/workflow generation capabilities for digital transformation engagements.
• ServiceNow: ServiceNow is a dominant enterprise workflow and integration platform with growing AI agent capabilities (Now Assist). It overlaps with Automata's enterprise AI orchestration and continuous modernization services at a much larger scale.

Emerging players

• OutSystems: OutSystems is a low-code application development platform targeting enterprise modernization. Its positioning around automated code generation and rapid delivery overlaps with Automata's Code & Interface Generation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/automataooo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automata