Tenzo Tea
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tenzo Tea does
Tenzo Tea, Inc. is a Los Angeles-based, privately held CPG company founded in 2016 by Robbie Page and Steve O'Dell that manufactures and distributes ceremonial-grade organic matcha green tea products to U.S. consumers, foodservice operators, and CPG brands. The company's core technology is its matcha supply chain: first-flush leaves are sourced from shade-grown tea plants on a family farm in Kagoshima, Japan with 400 years of cultivation history, custom-blended by a 12th generation Japanese tea master, and processed in an FSSC 22000 certified facility in the Uji Region of Kyoto with batch-level radiation and heavy metal testing. Finished products include ceremonial-grade matcha in bagged, bulk, and single-serve formats (Original and Sweet Blend), starter kits that bundle matcha with branded accessories, and a Matchaware accessory line of whisks, tumblers, shaker bottles, bowls, and mugs. USDA Organic and Non-GMO certifications are maintained throughout the product line.
Tenzo operates three distinct revenue streams: (1) Direct-to-consumer e-commerce through a Shopify storefront (tenzotea.co) offering subscriptions with 20% recurring savings, one-time purchases, and a 60-day money-back guarantee; (2) B2B wholesale supply of 100g, 400g, and 500g bulk matcha packages to 2,000+ independent coffee shops, cafes, juice bars, restaurants, and retailers across the United States via tenzowholesale.co; and (3) co-branding and white-label supply of matcha as an ingredient to CPG brands including LiquidIV, GTs Kombucha, Every Day Dose, Dream Pops, and Clevr Blends for use in functional beverages, supplements, and snacks. Pricing ranges from approximately $5 for accessories to $150 for 180g bulk matcha, with subscription and wholesale tiers below one-time retail pricing.
The company reaches consumers through content marketing (The Matcha Handbook blog), organic social (Instagram, Facebook, Inner Circle community group), earned media (HGTV, People, PopSugar, Thrive), email and SMS marketing, and an affiliate program. The operating team is lean (1-10 employees) and the company has raised approximately $1.28M in disclosed funding across rounds in 2017, 2019, and 2024, with no institutional venture capital backing evident in the source material.
Tenzo Tea firmographics
Firmographics- Name
- Tenzo Tea
- Legal name
- Tenzo Tea, Inc
- Website
- http://www.tenzotea.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tenzo Tea industry classification
Industry- Product category
- Specialty Tea and Matcha Beverages
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Tenzo Tea is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tenzo Tea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce: One-time and subscription purchases of matcha powder and accessories through tenzotea.co Shopify storefront. Subscription model offers 20% recurring discount with free shipping and subscriber-only benefits.
- Wholesale / Bulk Matcha B2B: B2B sales of bulk matcha (100g, 400g, 500g packages) in both organic ceremonial grade and premium grade to coffee shops, cafes, restaurants, food manufacturers, and retailers at wholesale pricing.
- Co-Branding and White-Label Partnerships: Licensing matcha as an ingredient for CPG brand co-branded products such as beverages, snacks, and supplements. Partners include LiquidIV, Every Day Dose, GTs Kombucha, Dream Pops, and Clevr Blends.
- Merchandise and Accessories: Sale of branded matcha preparation accessories including electric mixers, bamboo whisks, shaker bottles, glass tumblers, and matcha bowls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ceremonial Matcha Starter Kit V4 — 60g organic matcha with accessories |
| Subscription | Monthly | Matcha Essentials Starter Kit — 60g with glass tumbler |
| One time/ perpetual license | Pay-as-you-go | Tenzo Organic Matcha — 60g pouch |
| One time/ perpetual license | Pay-as-you-go | Tenzo Organic Bulk Matcha — 180g |
| Subscription | Monthly | Single Serve Matcha Packets — Box of 10 |
| Unit Pricing | Pay-as-you-go | Wholesale / Bulk Matcha |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tenzo Tea product offering
Product offeringCore offering
Tenzo Tea manufactures and distributes ceremonial-grade organic matcha green tea powder sourced from a 12th-generation Japanese tea master farm in Kagoshima, Japan, and produced in an FSSC 22000 certified facility in Uji, Kyoto. The company sells matcha powder in consumer starter kits, single-serve packets, bulk pouches, and wholesale bulk packaging, alongside a branded line of matcha preparation accessories called Matchaware. Distribution occurs through a Shopify D2C storefront with subscriptions, a B2B wholesale program serving 2,000+ independent coffee shops, and co-branding partnerships supplying matcha as an ingredient to CPG brands including LiquidIV, GTs Kombucha, and Clevr Blends.
Product overview
Tenzo Tea is a direct-to-consumer matcha brand offering ceremonial grade organic matcha green tea products. The core product lineup centers on matcha powder sold in various formats: starter kits (Ceremonial Matcha Starter Kit, Matcha Essentials Starter Kit) that bundle matcha with accessories; pure matcha products (Tenzo Organic Matcha, Tenzo Organic Bulk Matcha); and convenient single-serve options (Original and Sweet Blend packets in boxes of 10, plus On-The-Go and Ultimate Travel kits). The Matchaware accessory line complements the drinks with preparation tools including bamboo whisks, electric mixers, shaker bottles, glass tumblers, mugs, ceramic bowls, and matcha sifters. All products are positioned as clean caffeine alternatives to coffee, emphasizing health benefits and quality sourcing from Kagoshima, Japan.
Differentiator
Problem solved
Functional benefit
Brands
- Matchaware: Matcha accessories including tumblers, whisks, shaker bottles, and mugs
- Tenzo Matcha Essentials
- Ceremonial Matcha Starter Kit
- Single Serves
Products and services
- Ceremonial Matcha Starter Kit A starter kit containing 60g (2.1 oz) of ceremonial grade organic matcha, a refillable eco-friendly Tenzo tin, an electric matcha mixer, and a matcha scooper, designed for consumers new to matcha. Available via subscription or one-time purchase.
- Matcha Essentials Starter Kit A premium starter bundle including 60g of ceremonial grade organic matcha, a refillable Tenzo tin, an electric matcha mixer, a scooper, a 'Find Your Flow State' glass tumbler, and a premium straw, sold as a one-time purchase.
- Tenzo Organic Matcha (60g Pouch) Two 30g bags totaling 60g of ceremonial grade organic matcha green tea powder, sold with a free refillable eco-friendly Tenzo tin and scooper for $40 (one-time/perpetual).
- Tenzo Organic Bulk Matcha (180g) 180g (6.3 oz) of ceremonial grade organic matcha, positioned for regular consumers and small-volume buyers, priced at $100 (one-time/perpetual).
- Tenzo Organic Matcha Single Serve Original Blend (Box of 10) A box of 10 pre-measured 2g single serve packets of organic Original Blend matcha designed for convenient on-the-go preparation, priced at $15.
- Tenzo Sweet Blend Matcha Single Serve (Box of 10) A box of 10 pre-measured 2g single serve packets of pre-sweetened matcha Sweet Blend with natural sweeteners, designed for convenient on-the-go consumption, priced at $25.
- Original Blend On-The-Go Matcha Kit A travel-friendly kit pairing Original Blend single serve matcha packets with an eco-friendly shaker bottle for easy on-the-go preparation.
- Sweet Blend On-The-Go Matcha Kit A travel-friendly kit pairing Sweet Blend single serve matcha packets with an included shaker bottle for convenient on-the-go preparation.
- Ultimate Travel Matcha Kit A comprehensive travel kit containing both Original and Sweet Blend single serve packets with shaker bottles for maximum preparation flexibility while traveling.
- Matchaware Accessories Line A branded line of matcha preparation accessories under the Matchaware sub-brand, including a bamboo whisk (chasen), battery-powered electric matcha mixer, eco-friendly shaker bottle, glass tumbler with premium straw, 'Better Every Day' glass mug, ceramic matcha bowl with pour spout, matcha sifter, branded scooper, reusable green straws, and a porcelain whisk stand.
- Wholesale / Bulk Matcha Program (B2B) A B2B wholesale program offering bulk matcha (100g, 400g, 500g packages) in USDA Organic Ceremonial Grade and Premium Grade to coffee shops, cafes, restaurants, food manufacturers, and retailers. Includes access to COAs, spec sheets, certifications, and nutritionals on request.
- Co-Branded and White-Label Matcha Ingredient Supply A licensing and co-branding arrangement supplying Tenzo matcha as a premium organic ingredient for CPG brands to use in their own beverages, snacks, and functional products. Established partners include LiquidIV, Every Day Dose, GTs Kombucha, Dream Pops, and Clevr Blends.
Quantifiable outcome
- 99% of reviewers would recommend the product to a friend
- +3 more outcomes
Companies that use Tenzo Tea
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Tenzo Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tenzo Tea partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LiquidIVcoreTenzo supplies premium organic matcha as an ingredient for LiquidIV's functional beverage products under a co-branding arrangement. LiquidIV is a well-known hydration and wellness brand.
- Every Day DosecoreCo-branding partnership supplying matcha for use in Every Day Dose's functional beverage and supplement products.
- GTs KombuchacoreTenzo matcha is used as an ingredient in GTs Kombucha's matcha-enhanced kombucha products under a co-branding partnership.
- Dream PopsminorCo-branding partnership supplying matcha as an ingredient for Dream Pops' frozen dessert products.
- Clevr BlendscoreTenzo supplies matcha for Clevr Blends' matcha latte and wellness beverage products under a co-branding arrangement.
- Japanese Tea Master (12th Generation)coreDirect partnership with a 12th generation Japanese green tea master with 400 years of family matcha-making history and one of the largest green tea manufacturing facilities in Kyoto, Japan. Develops a custom seasonal matcha blend exclusively for Tenzo.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tenzo Tea competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tenzo Tea social profiles
Digital presenceTenzo Tea compliance and trust
Trust signalCompliance3 records
Tenzo Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenzo Tea leadership team
Management profileNumber of profiles
Profiles2 records
Tenzo Tea funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenzo Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenzo Tea
What does Tenzo Tea do?
Tenzo Tea manufactures and distributes ceremonial-grade organic matcha green tea powder sourced from a 12th-generation Japanese tea master farm in Kagoshima, Japan, and produced in an FSSC 22000 certified facility in Uji, Kyoto. The company sells matcha powder in consumer starter kits, single-serve packets, bulk pouches, and wholesale bulk packaging, alongside a branded line of matcha preparation accessories called Matchaware. Distribution occurs through a Shopify D2C storefront with subscriptions, a B2B wholesale program serving 2,000+ independent coffee shops, and co-branding partnerships supplying matcha as an ingredient to CPG brands including LiquidIV, GTs Kombucha, and Clevr Blends.
Is Tenzo Tea a public or private company?
Tenzo Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenzo Tea founded?
Tenzo Tea was founded in 2016. It employs 1 to 10 people.
Where is Tenzo Tea based?
Tenzo Tea is headquartered in Los Angeles, United States, in the North America region.
How does Tenzo Tea make money?
Four revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are wholesale / Bulk Matcha B2B, co-Branding and White-Label Partnerships and merchandise and Accessories.
Does Tenzo Tea have an API?
No public API is recorded for Tenzo Tea.
What industry is Tenzo Tea in?
Tenzo Tea's product category is Specialty Tea and Matcha Beverages. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes). Its NAICS code is 31192 and its SIC code is 2080.