Tabitha Paige

What Tabitha Paige does

Tabitha Paige is a Fort Worth, Texas-based children's book brand operated as a DBA of Fox Hollow Holdings LLC, founded in 2010. The company designs, illustrates, and sells illustrated board books, book sets, art prints, magnets, stickers, and curated gift items targeted at parents of infants and toddlers (0-3 years), gift givers, and speech-language professionals. The product portfolio is created by founder Tabitha Paige, a credentialed speech-language pathologist (MS, CCC-SLP), and is differentiated by a fine-art watercolor illustration style and developmentally appropriate language and vocabulary content, including specialized high-contrast art for newborns and a reusable water-reveal activity format. Products are priced between $14.95 and $39.95 for individual books and box sets, with complementary lower-priced art prints, magnets, and stickers.

Name

Tabitha Paige

Legal name

Fox Hollow Holdings LLC

Website

https://tabithapaige.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tabitha Paige is a Fort Worth, Texas-based author-illustrator brand selling speech-pathologist-designed illustrated children's board books, book sets, and art prints for parents of infants and toddlers, distributed through its Shopify storefront and major US retailers.

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Book Retailers and News Dealers (459210), Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Books: Publishing Or Publishing & Printing (2731), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL), Children’s Books & Educational Readers Retail (CRALAAAD), Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Children's board books
• Early childhood publishing
• Speech therapy books
• Illustrated baby books
• Developmental learning books

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct sales of children's books and merchandise through tabithapaige.com Shopify storefront. Products include board books, art prints, magnets, stickers, and curated gift items. Orders ship from Dallas/Fort Worth, TX within 4-6 business days.
2. Retail Marketplace Sales: Sales through major retail partners including Amazon, Barnes & Noble, Target, Walmart, Books-A-Million, Anthropologie, Crate & Kids, and independent bookstores. Publisher is Paige Tate & Co.
3. Wholesale Distribution: Wholesale program for retailers and bookstores to purchase inventory for resale. Contact email provided for wholesale inquiries.
4. Digital Downloads: Digital downloads available through Etsy shop (FoxHollowStudios), including art prints and other downloadable content.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels7 records

Core offering

Tabitha Paige designs, illustrates, and sells illustrated board books and book sets for infants, toddlers, and young children, focused on foundational language development, first words, animals, sports, and high-contrast visual stimulation. The product line is created by a certified speech-language pathologist (MS, CCC-SLP) and features fine art watercolor illustrations. In addition to books, the company sells complementary art prints, magnets, stickers, and curated gift products, with fulfillment handled by local print partners in the Dallas/Fort Worth area.

Product overview

Tabitha Paige is a best-selling author/illustrator who creates timeless children's books with a focus on foundational language development. Her product portfolio centers on illustrated board books featuring delicate watercolor artwork, including standalone titles (Scribble Scrabble, Our Big Book of Animals, Our Big Book of Sports, Our Big Book of First Words, Wishy Washy Water Reveal Edition) and curated box sets (Our Very Little Library Board Book Set, Our Little Library Vol III, Baby's Tummy Time Book Box Set). The collection is designed for babies through age 3-5, with thematic content covering first words, animals, sports, and vocabulary building. Complementary products include fine art prints, magnets, stickers, and curated product selections. Products are sold through the company's Shopify-powered e-commerce site as well as major retail channels including Amazon, Barnes & Noble, Target, and Walmart.

Differentiator

Problem solved

Functional benefit

Brands

• Our Little Adventures: A best-selling series of children's board books featuring foundational language concepts, created by speech therapist Tabitha Paige.
• Our Very Little Library
• Baby's Tummy Time

Products and services

• Scribble Scrabble: A Book of First Words & Shapes A board book serving as an artful introduction to first words and shapes for young children, priced at $14.99.
• Our Big Book of Animals A board book featuring a world of animals designed for toddlers and young children, priced at $14.95.
• Our Big Book of Sports A board book introducing various sports for young children, priced at $14.95.
• Our Big Book of First Words A board book designed to introduce first words and foundational vocabulary to young children, priced at $14.95.
• Our Very Little Library Board Book Set A set of 10 mini board books (2.75 x 2.75 inches) featuring foundational words across categories including Farm Animals, Forest Animals, Ocean Animals, Safari Animals, Fruits and Veggies, Toys, Transportation, Food & Drink, Clothes, and Around the House, with a carrying case. Priced at $29.99.
• Our Little Library Vol III Book Set A multi-book set in the Our Little Library series, priced at $29.99.
• Baby's Tummy Time Book Box Set A 3-book box set of accordion-style high-contrast art designed for visual stimulation during tummy time, with three age-graded stages: simple black-and-white art (0+ months), complex black-and-white images (2+ months), and colorful images paired with sounds (4+ months). Priced at $39.95.
• Wishy Washy (Water Reveal Edition) A reusable spiral-bound water reveal activity book where pages begin as black and white drawings and transform into color when painted with the included refillable water pen, fading as pages dry for repeated use. Features animal illustrations and early vocabulary introduction. Priced at $17.99.
• Art Prints Fine art prints on textured museum quality paper, printed in the USA, designed to be ready-to-frame, featuring artwork from the books.
• Magnets & Stickers Decorative magnets and stickers featuring artwork from the books.
• Digital Downloads Digital downloadable content including art prints available through the FoxHollowStudios Etsy shop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary marketplace partner selling all major book titles including the Our Little Adventures series, Our Big Book of First Words (Amazon Best Books of 2024 pick), and Our Very Little Library sets. Amazon offers faster shipping options compared to direct site ordering.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail partner offering physical and online storefront presence for children's books including Baby's Tummy Time Book Box Set, Our Very Little Library, and Wishy Washy Water Reveal Edition.
• Barnes & NoblecoreChannel Partner/ Reseller/ DistributorNational bookstore chain partner distributing all major Tabitha Paige titles through both online and physical retail locations.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass market retailer partner selling children's books including the Our Little Adventures series across Walmart.com and physical stores.
• Books-A-MillionmajorChannel Partner/ Reseller/ DistributorBook specialty retailer partner distributing Tabitha Paige titles through their retail and online channels.
• AnthropologiemajorChannel Partner/ Reseller/ DistributorLifestyle retailer partner offering selected titles including Our Little Adventure at Christmas board book, aligning with Anthropologie's aesthetic-focused brand positioning.
• Crate & KidsmajorChannel Partner/ Reseller/ DistributorHome and children's goods retailer offering Tabitha Paige books as part of their curated children's book selection.
• Paige Tate & Co.coreChannel Partner/ Reseller/ DistributorPublishing imprint and primary publisher of Tabitha Paige titles including the Our Little Adventures series, Our Little Library volumes, and Our Big Book series. Distributes through paigetate.com and retail partners.
• MaisonetteminorChannel Partner/ Reseller/ DistributorCurated children's products platform featuring Tabitha Paige books as part of their curated selection of premium children's products.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting tabithapaige.com online storefront. Provides the technology infrastructure enabling direct-to-consumer sales, inventory management, and order processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Workman Publishing: Independent trade publisher with a strong children's imprint producing illustrated, educational, and gift-driven titles sold through major retail. Comparable as a curated indie publisher with similar retail placement and gifting positioning.
• Mudpuppy: Children's brand making art-driven activity products including reusable activity pads, puzzles, and book-adjacent formats. Closely comparable in combining illustrated children's IP with reusable water/marker activity formats like Tabitha Paige's Wishy Washy.
• Cottage Door Press: Independent children's book publisher producing illustrated board books, activity books, and box sets sold through mass-market retailers like Target, Walmart, and Amazon — closely matching Tabitha Paige's mass-retail distribution and box-set SKU strategy.
• Barefoot Books: Independent children's book publisher focused on illustrated, educational titles for babies and young readers with global distribution. Directly comparable as a mission-driven indie publisher selling curated early-childhood book sets through both DTC and retail.
• Chronicle Books: Independent publisher known for design-forward, illustrated children's books and gift products sold through premium and mass retail. Comparable as an indie publisher whose aesthetic differentiation supports premium positioning in lifestyle channels.
• Usborne Books: Major independent children's book publisher with strong early-learning and activity book portfolio. Comparable in targeting parents of young children with educational, illustrated board books and word/vocabulary series.

Broad incumbents

• Penguin Random House Children's Books: Largest children's book publisher globally, distributing illustrated board books and educational titles across all major retail channels. Comparable as the dominant incumbent in the same retail shelves and Amazon search results where Tabitha Paige competes.
• Melissa & Doug: Large, established brand in early-childhood learning products spanning toys, puzzles, and books. Comparable as a parent-of-toddler target customer and educational positioning, though much broader in product scope and far larger scale.
• Scholastic: Major children's book publisher and distributor with deep educational and early-childhood portfolio, including branded book clubs and school channels. Comparable as the dominant publisher serving the same parent and educator customers.

Regional players

• Indigo Books & Music (Owlkids): Canadian specialty retailer and publisher (Owlkids imprint) of children's books and educational activity products. Comparable in curating and selling illustrated early-childhood titles, but primarily serves the Canadian market rather than competing directly in Tabitha Paige's US channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tabithapaigeofficial
• Instagraminstagram.com/tabithapaigekids
• TikToktiktok.com/@tabithapaigekids
• LinkedInlinkedin.com/company/tabitha-paige-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabitha Paige