Rulez

What Rulez does

Rulez is a Brazilian digital media platform that plans, produces, and distributes free editorial content aimed at aspiring and existing entrepreneurs in Brazil. Headquartered in Cascavel, founded in 2013, and operated by a team of 1-10 people, the company runs a Portuguese-language blog at rulez.io covering topics including startup strategy, pitching, intraentrepreneurship, startup funding, business tools, LGPD compliance, agricultural innovation, and entrepreneurship challenges specific to the Brazilian market. Its core products are the Rulez Blog/Content Platform (a WordPress-based publication with categories such as Startups, Empreendedores, Ferramentas, Brainsharing, Agro, Mundo, and Glossário) and the Rulez Podcast distributed via Anchor.fm. Distribution is delivered through self-serve digital channels — the website, podcast feed, and unified 'somosrulez' social media handles on Facebook, Instagram, LinkedIn, Pinterest, and Twitter — plus an email newsletter subscription.

Name

Rulez

Legal name

Rulez

Website

https://rulez.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rulez is a bootstrapped Brazilian digital media platform that publishes free blog articles and a podcast on startups, innovation, and entrepreneurship for aspiring and existing Brazilian entrepreneurs and startup ecosystem participants.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

akta.pro industry

PRIMARYMPACAGAJ

Influencer Content Licensing & Whitelisting (Usage Rights/Spark Ads)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

Keywords

• Startup media
• Entrepreneurship content
• Business publishing
• Innovation media
• Digital content publishing

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels7 records

Core offering

Rulez is a Brazilian digital media publisher that plans, produces, and distributes editorial content (blog articles) and audio content (podcast) about startups, innovation, entrepreneurship, marketing, and business topics for a Portuguese-speaking audience. The website organizes content across themed categories such as Startups, Empreendedores, Ferramentas, Brainsharing, Agro, Glossário, Conversão, Conteúdo, and Atração, and features interviews with Brazilian entrepreneurs and executives.

Product overview

Rulez is a Brazilian digital media platform focused on startups, innovation, and entrepreneurship. It operates as a content hub publishing educational blog articles and hosting a podcast, covering topics including startup strategies, entrepreneurship skills, productivity tools, and mentorship/community building (brainsharing). The platform serves entrepreneurs and aspiring business owners through written and audio content rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rulez Blog / Content Platform Portuguese-language digital media platform publishing editorial articles about startups, innovation, entrepreneurship, marketing, business tools, and corporate innovation culture for Brazilian entrepreneurs, founders, mentors, and innovation-curious readers.
• Rulez Podcast (Somos Rulez on Anchor.fm) Audio content channel distributed via Anchor.fm that provides entrepreneurship- and startup-related discussions and interviews in Portuguese for Brazilian audiences.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Brazilian Report: An English- and Portuguese-language digital news outlet focused on Brazilian business, policy, and tech/startup developments. Comparable because it covers intersecting subject matter (Brazilian entrepreneurship and business trends) for a founder/investor audience using multi-channel digital publishing.
• Startupi: Brazilian digital media platform dedicated to startups, innovation, and entrepreneurship, publishing news, articles, and resources for founders and investors. Directly comparable to Rulez in language, geography, audience, and topic mix, making it the closest head-to-head competitor in the Brazilian startup-content niche.
• Endeavor Brasil: Brazilian arm of global high-impact entrepreneur support organization producing extensive content, interviews, and stories about Brazilian founders and scaling companies. Comparable to Rulez in audience (aspiring/scaling entrepreneurs) and editorial mission, though it pairs media with community and programs rather than running a standalone publication.

Emerging players

• Crunchbase News: News and analysis arm of the Crunchbase startup data platform, covering funding, founder trends, and ecosystem analysis. Comparable in audience (founders, investors) and editorial focus on the startup ecosystem, though Crunchbase pairs content with proprietary structured data that Rulez lacks.

Broad incumbents

• Entrepreneur.com: Global media brand covering entrepreneurship, startups, and small business with extensive how-to and inspirational content. Comparable in content type (educational and motivational entrepreneurship articles), and represents the kind of global incumbent pushing Portuguese-language reach that Rulez must differentiate against.
• TechCrunch: Global technology and startup news publication covering funding rounds, founder interviews, and emerging tech trends. Comparable in editorial focus on startups and innovation, especially as TechCrunch expands international coverage; competes indirectly for English-speaking Brazilian founders and global readers of Rulez content.
• Pequenas Empresas Grandes Negócios (PEG): Globo's long-running SMB and entrepreneurship media brand covering small business, innovation, and founder stories in Brazil. Comparable as an incumbent Portuguese-language entrepreneurship publication serving similar reader segments; competes for the same audience but with vastly larger distribution and editorial resources.
• Forbes Brasil: The Brazilian edition of Forbes covering business, entrepreneurs, innovation, and startups. Comparable in subject matter (entrepreneurship, innovation, business builders), though it operates as a broad business publication with far greater scale, brand recognition, and advertising relationships than Rulez.
• Inc. Brasil / Inc.com: Major global SMB and startup-focused publication covering founders, growth, and innovation topics. Comparable in its mix of startup profiles, advice, and how-to content for entrepreneur audiences; represents a large, well-funded global competitor in the same content category as Rulez.

Regional players

• Brazil Journal: Subscription-based Brazilian business and markets news outlet covering startups, venture capital, and corporate Brazil. Comparable to Rulez in serving Portuguese-speaking business builders and founders, though it is more financial-markets-oriented and operates a paid model rather than free content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/somosrulez
• Facebookfacebook.com/somosrulez
• LinkedInlinkedin.com/company/somosrulez
• Instagraminstagram.com/somosrulez
• Pinterestbr.pinterest.com/somosrulez

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rulez