Sport 5

What Sport 5 does

Sport 5 (legal name: Sport Channel Company Ltd. / חברת ערוץ הספורט בע"מ) is a private Israeli sports media company founded in 1990 and headquartered in Herzliya, Israel. It operates a multi-platform sports media ecosystem consisting of a flagship website (sport5.co.il), three owned-and-operated television channels (Sport 5, Sport 5+, 5MAX), a video-on-demand service (vod.sport5.co.il), a sports radio product (5RADIO), and a portfolio of engagement products including Fantasy League, Dream Team, prediction games, and quizzes. Content covers Israeli leagues (Premier League, National League, State Cup), Israeli national teams, and major international competitions (UEFA Champions League, NBA, European football leagues, tennis, motorsports, and Olympic sports). The company also operates a wholly-owned subsidiary, DoublePass (דאבל פס), focused on lower-tier Israeli football and fantasy sports, plus a dedicated automotive vertical, Auto World (עולם הרכב).

The underlying technology is a web-based content and streaming platform with mobile applications, VOD streaming, radio streaming, and registered-user account infrastructure (my.sport5.co.il). Distribution extends across TikTok, Instagram, Facebook, YouTube-adjacent video, podcasts, email newsletters, and a WhatsApp channel. Sport 5 is a core operating subsidiary of RGE Group (קבוצת R.G.E), a diversified Israeli media and technology conglomerate; no venture funding rounds are disclosed.

The business model is advertising-led. Revenue streams include display and video advertising across the website and apps, plus a broad set of named content sponsorships and segment sponsorships with brands including Toto Winner (betting), Delta, Club Med Israel, Migdal Insurance and Finance, the National Lottery (מפעל הפיס), Presby, Maccabi Investments, McDonald's, Nautica, Timberland, and Bits of Gold (for the SportChain blockchain initiative). Sport 5 also derives revenue from TV advertising via its channel carriage on YES. No subscription or paid premium pricing is publicly disclosed; the audience is the Israeli general-interest sports fan, segmented by sport vertical rather than by customer type.

Name

Sport 5

Legal name

Sport Channel Company Ltd. (חברת ערוץ הספורט בע"מ)

Website

https://sport5.co.il

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport 5 is a private Israeli sports media company operating three TV channels (Sport 5, Sport 5+, 5MAX), a news website (sport5.co.il), VOD, radio, and fantasy sports products, serving Israeli sports fans and monetizing primarily through advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Sports Media and Broadcasting

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International Sports Broadcasters & Rights Networks (MPABAJAE)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports media broadcasting
• Sports news platform
• Video on demand streaming
• Fantasy sports gaming
• Sports radio content

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Display advertising and sponsored content through the website and app
2. Sponsorships: Partnerships with brands like Toto Winner, Delta, Club Med Israel, Migdal Insurance, Presby, and various advertisers including McDonald's, Nautica, Timberland

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sport 5 operates an Israeli sports media ecosystem comprising TV channels (Sport 5, Sport 5+, 5MAX), the sport5.co.il website, a VOD streaming service, a mobile app, and 5RADIO audio platform, delivering sports news, live scores, match recaps, broadcast programming, and interactive fan engagement games. It covers Israeli and international sports including football, basketball, motorsport, tennis, and more, and is supported by display advertising and branded sponsorships.

Product overview

Sport 5 is a multi-platform Israeli sports media company offering a unified sports media ecosystem consisting of the Sport 5 website (sport5.co.il), three television channels (Sport 5, Sport 5+, 5MAX), a VOD streaming service, and digital engagement products including Fantasy League, Dream Team, and 5RADIO. The company also operates Double Pass for lower-tier football coverage and 'עולם הרכב' (Auto World) as a dedicated automotive content vertical. Content spans Israeli sports leagues, international football (Champions League, European leagues, World Cup), basketball (NBA, Israeli leagues), motorsports, and additional sports verticals including tennis, MMA, judo, and athletics.

Differentiator

Problem solved

Functional benefit

Brands

• 5+ (Sport5+): Secondary sports channel
• 5MAX
• DoublePass (דאבל פס)
• 5TALKS
• 5RADIO
• VOD

Products and services

• Sport5.co.il Website Comprehensive Israeli sports news website covering Israeli and international sports with live scores, match recaps, articles, video content, and broadcast schedules across multiple sports categories, targeted at Israeli sports fans.
• Sport 5 TV Channels (Sport 5, Sport 5+, 5MAX) Television channel infrastructure broadcasting sports news, live events, match commentary, and original sports programming to Israeli viewers across three branded channels.
• VOD (Video on Demand) Video-on-demand streaming platform hosting sports highlights, match recaps, and original video content from Sport 5's broadcasting library, targeted at on-demand viewers in Israel.
• Fantasy League (ליגת פנטזי) Fantasy sports game platform allowing Israeli sports fans to build virtual teams and compete based on real-world sports performance.
• Dream Team (ליגת החלומות) Sports prediction and team-selection game where users create dream teams and compete using real match results, targeted at Israeli sports fans.
• 5RADIO Radio and podcast platform featuring sports radio content and audio programming targeted at Israeli sports fans.
• Double Pass (דאבל פס) Website dedicated to Israeli lower-tier football leagues, providing coverage of non-premier Israeli football divisions for fans of lower-league Israeli football.
• עולם הרכב (Auto World) Dedicated automotive content vertical covering car news, vehicle reviews, motor tests, industry news, and transportation infrastructure topics, targeted at Israeli vehicle and motorsport enthusiasts.
• Play-by-Play (לייב) Live match tracking service providing minute-by-minute game updates for sporting events to Israeli sports fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• Toto Winner (טוטו ווינר)majorGTM or Marketing PartnerBetting partner featured on the website with sports betting odds and forecasts section 'And Here is the Forecast' (והרי התחזית)
• Delta (דלתא)minorGTM or Marketing PartnerSponsor of the 'Inner Victory' initiative (הניצחון הפנימי)
• Club Med Israel (קלאב מד ישראל)minorGTM or Marketing PartnerSponsor of Padel section (פאדל)
• Migdal Insurance and Finance (מגדל ביטוח ופיננסים)minorGTM or Marketing PartnerSponsor of 'The Good After' segment (הטוב שאחרי)
• The Sports Lottery (הטוטו)minorGTM or Marketing PartnerSponsor of 'Returning to the Field' segment (שבים למגרש)
• Presby (פריסבי)minorGTM or Marketing PartnerSponsor of 'Everything That Moves in Sports' segment
• Maccabi (מכבי) InvestmentsminorGTM or Marketing PartnerSponsor of 'Silver Terrace' segment (יציע הכסף) - investment content
• National Lottery (מפעל הפיס)minorGTM or Marketing PartnerSponsor of 'Playing Responsibly' segment (משחקים באחריות)
• YESmajorChannel Partner/ Reseller/ DistributorTV broadcasting partner for sports content distribution
• Bits of GoldminorGTM or Marketing PartnerSponsor of SportChain blockchain initiative
• RGE Group (קבוצת R.G.E)coreOthersParent company/group providing infrastructure and support services including email [email protected]

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Sky Sports: Sky Sports is the UK's leading sports broadcaster with TV channels, digital platforms, and integrated betting content — closely analogous to Sport 5's bundled TV + digital + betting (Toto Winner) offering, though at much larger scale and in a different geography.
• Eurosport: Eurosport is a pan-European multi-sport broadcaster with TV, digital, and streaming — comparable to Sport 5 in combining European football rights coverage, multi-sport digital content, and app/web distribution, though focused on European rather than Israeli audiences.

Broad incumbents

• ESPN: ESPN is the global benchmark sports media brand operating TV, digital, streaming, fantasy, and betting-integrated products — comparable to Sport 5 across product surface area even though it operates at vastly greater scale and in different geographies.
• beIN Sports: beIN Sports is an international multi-channel sports broadcaster covering football, basketball, motorsport, and tennis — comparable to Sport 5's broad international sports coverage and channel-based distribution model, though operating across MENA and other regions.

Emerging players

• DAZN: DAZN is a global sports streaming platform that increasingly competes with national sports broadcasters for premium rights and audience attention; it overlaps with Sport 5 in sports streaming distribution and digital sports media.
• The Athletic: The Athletic is a digital-first subscription sports media company covering leagues globally — comparable to Sport 5's digital content play, with overlapping coverage of NBA, European football, and Israeli sports, though differentiated by its subscription-first model.

Direct peers

• Eleven Sports: Eleven Sports is a multi-territory sports broadcaster operating digital streaming and TV channels across multiple countries — comparable to Sport 5's multi-platform, multi-league sports distribution model in a national market.
• ONE (Israel's sports TV channel): ONE is Israel's other major domestic sports broadcaster, competing directly with Sport 5 for Israeli sports rights, TV distribution, advertising, and digital audience share across football, basketball, and international sports.
• Sport1 (Germany): Sport1 is a German multi-platform sports broadcaster operating TV channels, a website, streaming, and fantasy products — closely matching Sport 5's multi-channel digital sports media model in a single national market.
• Ynet Sport: Ynet Sport is the sports vertical of Israel's largest news portal, competing with Sport 5 for Israeli sports news traffic, advertising, and fantasy/sports engagement in the same domestic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sport55
• Instagrambit.ly/3iP5u0O
• Xx.com/sport5il
• LinkedInlinkedin.com/company/kupat-holim

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport 5