Bits Of Gold

What Bits Of Gold does

Bits Of Gold (ביטס אוף גולד) is an Israeli-licensed cryptocurrency exchange and digital asset services platform founded in 2013 by Youval Rouach, headquartered in Israel, and operating under Israel's first permanent Financial Services Provider License (No. 56716) from the Israel Capital Market, Insurance and Savings Authority. The platform serves Israeli retail consumers, high-net-worth individuals, and corporate clients with a regulated, Hebrew-language interface for buying, selling, and trading major cryptocurrencies (Bitcoin, Ethereum, Litecoin, Solana, XRP, Polygon, Sui, Cardano, USDC), and reports 300,000+ customers and over 2 billion ILS in transaction volume.

Its core technology stack centers on institutional-grade custody: 100% of customer assets are held in air-gapped cold storage under BitGo Trust (a US-regulated trust company, License 1817802), combined with multi-party computation (MPC), SOC 2 Type 2 certification, ongoing Ernst & Young financial audits, biometric and 2FA authentication, and a 1:1 daily accounting framework with over-collateralization. The product surface spans a self-serve web platform and native iOS/Android apps for retail trading, a managed cold-wallet custody service, automated dollar-cost-averaging standing orders, the Gold+ premium tier with dedicated account management, and the MAXBack CRYPTO bitcoin cashback credit card issued with MAX.

Bits Of Gold monetizes primarily through transaction-based fees (1.2%–3.8% depending on payment method, plus a 3.5% credit-card clearing fee), supplemented by Gold+ subscription revenue for high-volume clients (250,000+ ILS threshold), BiPaaS corporate supplier-payment contracts (350,000+ ILS threshold), and card-related economics from the MAX partnership. Distribution combines product-led growth for retail with direct field-sales for premium and business clients, supported by an educational content platform (Cryptopedia, tutorials, Bits&Bytes podcast), an affiliate network (Golden Connection), and 24 disclosed partner organizations including Israeli banks and financial institutions. Subsidiaries include bits of gold Connect (B2B API), BiPaaS (B2B supplier payments), and BILS (regulated stable digital shekel payments for businesses).

Name

Bits Of Gold

Legal name

ביטס אוף גולד בע"מ (Bits Of Gold Ltd.)

Website

https://bitsofgold.co.il

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bits Of Gold is an Israeli-licensed cryptocurrency exchange and digital asset services platform founded in 2013, serving Israeli retail, HNW, and corporate clients with regulated trading, BitGo-backed cold custody, premium VIP services, and B2B payment infrastructure.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (5232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

akta.pro secondary industries

Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)

Keywords

• Cryptocurrency exchange
• Crypto trading platform
• Digital asset custody
• Bitcoin cashback card
• Crypto payment solutions

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trading Transaction Fees: Fee-based model where users pay service fees ranging from 1.2% to 3.8% depending on payment method. Credit card purchases include additional 3.5% clearing fee. VAT added as required by law.
2. Premium Service (Gold+): VIP service for high-value customers (minimum 250,000 ILS) offering personalized account management, attractive trading fees, limit orders, OTC quotes, and tax slip handling.
3. Crypto Custody Services: Cold wallet managed custody service provided free of charge to platform users, with BitGo Trust handling actual asset custody under insurance coverage.
4. Cashback Card Revenue: Revenue from MAXBack CRYPTO card partnership with MAX, earning from card transaction volume and providing 6% discount on Bitcoin purchases for cardholders.
5. BiPaaS Business Solutions: Business payment solution for cryptocurrency supplier payments with custom interfaces and personal accompaniment, targeting minimum 350,000 ILS transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bits of Gold is an Israeli-licensed cryptocurrency exchange and wallet platform that enables individuals and businesses to buy, sell, and trade major digital assets (Bitcoin, Ethereum, Litecoin, Solana, XRP, Polygon, Sui, Cardano, USDC) against the Israeli Shekel. All customer assets are held in 100% air-gapped cold storage under BitGo Trust custody with insurance coverage, complemented by a suite of add-ons including automated recurring purchases, a bitcoin cashback credit card, a premium VIP service, and B2B payment and API solutions. The platform operates under Israeli Capital Market Authority license 56716 with full Hebrew-language support.

Product overview

Bits Of Gold is an Israeli cryptocurrency exchange and financial services platform offering a broad suite of products for retail consumers, business customers, and premium investors. The platform operates as a modular ecosystem organized into three main segments: (1) Retail products — including a cryptocurrency trading platform (Buy/Sell), a managed cold wallet (Custody), the MAXBack CRYPTO credit card for bitcoin cashback, and Standing Orders for recurring automated purchases; (2) Business products — bits of gold Connect (API solution for businesses to integrate crypto services), BiPaaS (bitcoin supplier payment service), and BILS (stable digital shekel payment and clearing for businesses); and (3) Premium services — Gold+ (personal account manager, OTC pricing, limit orders, tax slip handling, for transactions from 250,000 ILS). The platform also offers a partner marketing program called Golden Connection. All products operate under an Israeli regulatory license (no. 56716) issued by the Israel Capital Market, Insurance and Savings Authority.

Differentiator

Problem solved

Functional benefit

Brands

• Gold+: Premium VIP service offering personalized trading support, exclusive fee rates, dedicated account manager, OTC trading capabilities, and tax slip handling for high-value transactions (250,000+ ILS).
• bits of gold Connect
• BiPaaS
• BILS
• MAXBack Crypto
• Golden Connection

Products and services

• Buy & Sell Trading Platform Core cryptocurrency trading platform enabling Israeli consumers and businesses to buy, sell, and exchange major digital assets (Bitcoin, Ethereum, Litecoin, Solana, XRP, Polygon POL, Sui, Cardano, USDC) against the Israeli Shekel, with 24/7 availability and real-time rate locking.
• Cold Wallet Custody Managed cold-wallet custody service provided to Israeli customers using BitGo Trust custody, with 100% of assets held in air-gapped cold storage under insurance coverage, supporting Bitcoin, Ethereum, USDC, Litecoin, Solana, XRP, Polygon (POL), Sui (SUI), and Cardano (ADA).
• MAXBack CRYPTO Credit Card Israel's first bitcoin cashback credit card, jointly offered by Bits of Gold and MAX. Every purchase earns bitcoin at 1 ILS per 160 ILS spent, automatically deposited monthly into the user's Bits of Gold wallet with a 6% discount on bitcoin purchases.
• Standing Orders (Recurring Crypto Purchases) Automated dollar-cost-averaging plan that lets customers set a fixed monthly ILS amount for automatic purchases of Bitcoin, Ethereum, or Litecoin at a discounted 1.55% service fee (excluding VAT).
• bits of gold Connect API B2B modular API platform that lets businesses integrate cryptocurrency trading, payment processing, and digital asset management into their own systems under Israeli regulatory oversight.
• BiPaaS Crypto Supplier Payments Business cryptocurrency payment solution that lets Israeli companies pay suppliers in bitcoin with a custom order-management interface, instant rate locking, and personal onboarding (minimum 350,000 ILS transactions).
• Gold+ Premium VIP Service Subscription-based premium VIP service offering a personal account manager, OTC exchange rate quotes, limit orders, tax slip handling, and preferential trading fees for Israeli investors with at least 250,000 ILS in transaction activity.
• BILS Digital Stable Shekel Stable digital Israeli Shekel (BILS) payment and clearing solution that enables Israeli businesses to transact in a regulated digital shekel for B2B payments and clearing.
• Business Account (Corporate Crypto Trading) Dedicated corporate account offering for Israeli companies to buy, sell, and trade digital currencies under the Israeli Capital Market Authority regulatory framework with Hebrew-language business support.

Quantifiable outcome

• 2B+ in transaction volume
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BitGo TrustcoreTechnology or IntegrationAmerican trust company (License 1817802) providing full custody of customer digital assets. 100% of cryptocurrencies held in cold storage under BitGo's custody with insurance coverage. One of the world's largest digital asset custodians managing over $90 billion in assets for major global institutions.
• Ernst & Young (EY)coreTechnology or IntegrationInternational accounting firm conducting periodic audits of Bits of Gold's financial statements, customer balances, and financial controls. Ensures transparency, reliability, and compliance with regulatory standards.
• MAX (Israel Credit Card Company)flagshipStrategic or Co-development PartnerJoint partnership for MAXBack CRYPTO - Israel's first Bitcoin cashback credit card. MAX handles card issuance while Bits of Gold manages crypto account, accumulation, and trading. Card provides Bitcoin cashback on all purchases with 6% discount on Bitcoin purchases.
• Israeli Banks (Multiple)coreChannel Partner/ Reseller/ DistributorPartnerships with Israeli banking institutions enabling fiat currency deposits and withdrawals. Bits of Gold facilitates cryptocurrency trading connected to the traditional banking system.
• Israeli Tax AuthorityflagshipStrategic or Co-development PartnerUnique arrangement with Israeli Tax Authority defining clear methodology for calculating and paying taxes on cryptocurrency activity. Ensures all operations comply with Israeli tax law.
• 24 Partner Companies (Banks, Credit Card Companies, Startups, International Entities)coreOthersPortfolio of 24 partner companies including banks, credit card companies, startups, and international entities. Logos displayed include various Israeli and international financial and technology companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Robinhood: US retail trading platform with commission-free crypto trading. Comparable as a retail-first trading platform expanding into crypto, though broader in product scope (equities, options) and far larger in scale.
• Coinbase: Largest publicly listed US crypto exchange offering buy/sell, custody, and advanced trading. Comparable core offering (retail crypto trading + custody) but at vastly greater scale and with US/global regulatory footprint.
• Binance: Global crypto exchange serving retail and institutional customers with the largest trading volume worldwide. Comparable core trading and custody products, but operates globally and has materially different regulatory positioning.
• Plus500: Israel-based multi-asset CFD trading platform listed on the London Stock Exchange. Comparable as an Israeli-headquartered retail trading platform with an overlapping customer base, though focused on CFDs rather than direct crypto custody.

Direct peers

• eToro: Israeli-founded multi-asset retail trading platform with significant crypto offerings. Comparable as both serve Hebrew-speaking retail investors with trading apps, though eToro is much broader (stocks, ETFs, multi-asset) and globally scaled.
• Kraken: US-based crypto exchange offering spot trading, staking, and custody with strong security track record. Comparable as a regulated crypto exchange emphasizing security and institutional-grade custody, similar to Bits of Gold's positioning.
• Bitstamp: Long-standing European crypto exchange (founded 2011) with spot trading and institutional services. Comparable as a regulated, compliance-focused exchange with retail and institutional customers, similar in vintage and risk-mitigation emphasis to Bits of Gold.
• Bit2C: Israeli crypto exchange offering ILS trading pairs. Directly comparable as a domestic Israeli competitor serving the same Hebrew-speaking retail and SMB market with similar buy/sell functionality.
• Gemini: US-regulated crypto exchange founded by the Winklevoss twins, emphasizing compliance (SOC 2, NYDFS) and custody. Comparable as a regulated exchange with strong compliance and institutional-grade custody ethos, similar to Bits of Gold's positioning.

Regional players

• Binance Israel: Localized Israeli version of Binance serving Hebrew-speaking customers. Comparable as a crypto exchange targeting the same Israeli retail market, leveraging Binance's global liquidity and lower fees to compete directly with Bits of Gold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCI3l8hLCoqFxG1CyIRpL2IA
• Facebookfacebook.com/BitsOfGold
• Instagraminstagram.com/bitsofgold_ltd
• Xx.com/bitsofgoldltd
• LinkedInlinkedin.com/company/bits-of-gold-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bits Of Gold