Revolve Recycling Pty Ltd

What Revolve Recycling Pty Ltd does

Revolve Recycling Pty Ltd is an Australian private company and ACNC Registered Charity, founded in 2021 and headquartered in Alexandria, Sydney. The company operates a local bike shop and e-commerce platform that sells professionally refurbished bicycles sourced from donated and end-of-life bikes. Every unit is fully disassembled, inspected component-by-component, repaired, and reassembled by in-house mechanics before sale, and is backed by a 6-month warranty and one free service.

The product portfolio spans five refurbished bike categories (hybrid, mountain, road, kids, and folding) at price points ranging from AU$150 for entry-level kids bikes to AU$2,000 for specialty and vintage frames, alongside DIY parts and accessories, in-house apparel, and digital gift cards. Complementary service revenue comes from professional bike repairs and servicing, with most jobs completed within three days, and from two annual membership tiers: a consumer Premium Membership (AU$99/year) and the B2B Green Wheels Premium Membership (AU$199/year) targeting partner bike stores. A Student Buy-Back program offers up to a 40% refund after six months, addressing short-term riders and international students.

The go-to-market is a hybrid of physical retail (one Alexandria workshop with in-store test rides and on-site servicing) and an owned e-commerce storefront with AU$35 flat-rate delivery within 25km. Distribution is geographically limited to the Sydney metro area for sales, while bike recycling intake is offered Australia-wide. The company runs a parallel charitable foundation (Revolve ReCYCLING Foundation) that supports bike equity programs such as Wheels for Kids and the 'Buy a Bike, Give a Bike' model, and has productized its sustainability expertise into a paid 'Sustainability at Retail Playbook' for other bike retailers. No funding rounds, acquisitions, or institutional investors have been disclosed.

Name

Revolve Recycling Pty Ltd

Legal name

Revolve Recycling Pty Ltd

Website

https://revolverecycling.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Revolve Recycling Pty Ltd is an Alexandria, Sydney-based ACNC Registered Charity and social enterprise that sells professionally refurbished bicycles, provides bike repairs and servicing, and runs charitable bike-equity programs including Wheels for Kids and the Green Wheels sustainability initiative for partner bike stores.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Refurbishment Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Used & Refurbished Bike Retail (CRAMAHAK)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Refurbished bicycles
• Bike repair services
• Second-hand bikes
• Cycling accessories
• Sustainable transport

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Refurbished Bicycle Sales: One-time sales of professionally refurbished bikes across categories: hybrid, mountain, road, kids, and folding bikes. Prices range from AU$150 to AU$2,000 depending on bike type, brand, and condition.
2. Bike Servicing and Repairs: Professional repair and servicing services for bikes. Most bikes serviced within 3 days. Honest assessment and fair pricing model.
3. Parts and Accessories: D.I.Y. parts and accessories including bike frames, components, helmets, handlebars, cranksets, and other components. Also vintage bike frames sold as-is for DIY mechanics.
4. Premium Membership: AU$99 annual membership offering exclusive t-shirt, free annual check and tune, complimentary workstation hire, 30% discount on parts, and event discounts. Valued at over AU$115.
5. Green Wheels Premium Membership: AU$199 annual membership for bike stores providing promotional materials, premium online listing, and sustainability program membership.
6. Gift Cards: Digital gift cards available in AU$50, AU$100, and AU$200 denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Revolve Recycling Pty Ltd operates a local bike shop in Alexandria, Sydney, selling professionally refurbished bicycles (hybrid, mountain, road, kids, folding) sourced from used inventory and rebuilt by seasoned mechanics to professional standards. The company also provides in-house bike repair and servicing, sells DIY parts and accessories, gift cards, and apparel, and runs subscription-based membership programs alongside charitable bike equity initiatives.

Product overview

Revolve Recycling Pty Ltd operates as a local bike shop and social enterprise in Alexandria, Sydney, offering a portfolio of refurbished bicycles and related services. The core offering consists of professionally refurbished bikes spanning five categories: Hybrid bikes for urban commuting, Mountain bikes for off-road use, Road bikes for long-distance riding, Kids bikes in various sizes for children aged 2-11, and Folding bikes for mixed transport. Every refurbished bike undergoes full disassembly, inspection, and professional reassembly, supported by a 6-month warranty and one free service. Complementary services include professional bike repairs and servicing (typically completed within 3 days), and the Student Buy-Back Offer providing flexible terms for short-term riders. The membership tier includes the Premium Annual Membership offering exclusive benefits and discounts, while the Green Wheels Program extends sustainability accreditation to partner bike stores. Ancillary products include Gift Cards, D.I.Y. bike frames and parts for DIY mechanics, and in-house designed apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Revolve ReCYCLING Foundation: Charitable foundation focused on bike equity, providing bikes to those in need through initiatives like Wheels for Kids and the Buy a Bike, Give a Bike program.
• Green Wheels

Products and services

• Refurbished Hybrid Bikes Professionally refurbished hybrid bikes for urban commuting and versatile riding, inspected and rebuilt to professional standards with 6-month warranty and one free service.
• Refurbished Mountain Bikes Professionally refurbished mountain bikes built for off-road trails and rugged terrain, backed by 6-month warranty and one free service.
• Refurbished Road Bikes Professionally refurbished road bikes designed for speed and long-distance riding on paved surfaces, with 6-month warranty and free service.
• Refurbished Kids Bikes Professionally refurbished kids bikes in various sizes (12", 16", 20", 24") for children ages 2-11 years.
• Refurbished Folding Bikes Compact folding bikes ideal for mixed transport commuting and easy storage, sold as professionally refurbished inventory.
• Bike Repairs & Servicing Professional bike repair and servicing with most bikes completed within 3 days, featuring honest assessment and fair pricing for individual cyclists.
• Student Buy-Back Offer Flexible rental-style program allowing purchase of a refurbished bike with guaranteed buy-back after 6 months, refunding up to 40% of original price on bikes under AU$500.
• Gift Cards Digital gift cards available in AU$50, AU$100, and AU$200 denominations for purchasing bikes and accessories.
• Revolve Recycling Premium Annual Membership Annual AU$99 membership offering exclusive t-shirt, one free check and tune per year, complimentary 30-minute workstation hire, 30% discount on bike parts, and event discounts.
• D.I.Y. Bike Frames & Parts Range of pre-owned bike frames and components sold as-is for DIY mechanics and vintage bike builders, including frames from Columbus Tubing and various brands.
• Clothing & Apparel In-house designed clothing including the Revolve ReCycling Tee in Bottle Green (95% Cotton, 5% Elastane) priced at AU$40.

Quantifiable outcome

• Bikes available at approximately 1/6th of retail cost
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SECNAminorOthersSECNA Partner status. Appears to be a cycling industry network or association providing partnership recognition to Revolve ReCYCLING.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods retailer with an Australian store footprint and large cycling category. Comparable on price-disciplined bike and accessory sales targeting entry-level to mid-tier recreational riders.
• 99 Bikes: National Australian bike retailer with ~30+ stores selling new bikes, parts, and servicing. Comparable because it is the dominant Australian channel competing for the same casual commuter and family buyer that Revolve targets at lower price points.
• Avanti Plus: Franchise network of independent Australian bike shops selling Avanti and other new bikes alongside service. Comparable as the typical local bike shop that Revolve competes with on service quality and bike sales in Sydney.

Direct peers

• Pushys: Large Australian online and physical bike retailer (Sydney-based) selling new bikes, components, and accessories. Comparable on e-commerce-first distribution, target buyer (enthusiast and commuter), and parts/accessories attach, though focused on new rather than refurbished product.
• BikeExchange: Australian online marketplace connecting buyers with bike retailers and used-bike listings. Comparable because it aggregates both new and secondhand bike demand and competes for the discovery layer that drives refurbished bike sales.
• The Pro's Closet: US-based recommerce retailer of certified pre-owned bikes, components, and outdoor gear with direct-to-consumer e-commerce. Comparable on the recommerce model, certified refurbishment process, and warranty-backed used bike sales.
• ReCycled Cycles: Sydney-area bike shop specializing in used and refurbished bikes, servicing, and parts. The closest direct counterpart to Revolve in product (refurbished bikes), service (repairs), and geography (Greater Sydney).

Others

• Bicycle Network: Australian cycling advocacy organization running rides, commuting programs, and membership. Comparable as an ecosystem partner that drives cycling participation — and potentially a channel for Green Wheels and Wheels for Kids outreach.
• Trek Bicycle: Global bike manufacturer with own retail stores and strong presence in Australia. Comparable indirectly as the source of premium frames (Trek OCLV appears in Revolve's inventory) and as the standard benchmark for new-bike alternatives.

Emerging players

• Bikes for Refugees (varied programs): Australian non-profit refurbishing donated bikes for refugees and people in need. Comparable on the charity-led refurbishment model, donated-bike supply chain, and social-impact positioning competing for the same donation pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/revolverecycling
• Facebookfacebook.com/RevolveReCYCLING

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolve Recycling Pty Ltd