STBA LIA Jakarta

What STBA LIA Jakarta does

Universitas LIA is a private higher education institution headquartered in South Jakarta at Jl. Pengadegan Timur Raya No.3, Pancoran, operated by Yayasan LIA, a nonprofit foundation that founded the predecessor college (Sekolah Tinggi Bahasa Asing LIA) in 1999. In 2018 the institution was upgraded and rebranded as a university, expanding beyond its original English and Japanese language roots to offer seven degree programs across two faculties: Humaniora dan Desain (S1 Bahasa Inggris, S1 Bahasa Jepang, S1 Desain Komunikasi Visual, D3 Bahasa Inggris) and Sains dan Bisnis (S1 Bisnis Digital, S1 Informatika, S1 Sistem Informasi). The institution serves primarily Indonesian high-school graduates seeking affordable, employment-oriented degrees, plus an international student cohort recruited through Indonesia's Darmasiswa scholarship program and the BIPA (Bahasa Indonesia bagi Penutur Asing) language program; the university has graduated approximately 120 international students from 28 countries since 2009.

The business model is anchored on semester-based tuition (UKT) priced between Rp4.5M and Rp7.5M per student per semester, with three priced admission waves per year and a separate Rp7.5M first-semester RPL pathway for working professionals. Supplementary revenue streams include BIPA fees (Rp3.5M regular, Rp5.5M private), document translation services (English and Japanese) run through UPT UIK, and government scholarship coordination. GTM is direct-to-consumer via the SIAKAD Cloud enrollment portal, physical campus visits, the Edunitas platform partnership, and education exhibitions. Underlying technology comprises the SIAKAD online academic information system, the Edlink e-learning platform, a digital library, the BIPA online learning system, and Open Journal Systems hosting four academic journals, one of which (Lingua: Jurnal Ilmiah) is SINTA 4 accredited. Distribution is amplified through strategic partnerships with Japanese universities (Chuo, Kanda University of International Studies, Ritsumeikan Asia Pacific University, Kochi, Yamanashi Gakuin), a Korean partner (Namseoul University), the KAMIJI returnee community, the Wadhwani Foundation, and Indonesian government scholarship channels.

Name

STBA LIA Jakarta

Legal name

Universitas LIA

Website

https://universitaslia.ac.id

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Universitas LIA is a Jakarta-based private university operated by Yayasan LIA, offering undergraduate and diploma programs in English, Japanese, digital business, informatics, and design, serving Indonesian students plus international learners via the Darmasiswa scholarship and BIPA Indonesian-language programs.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Direct Enrollment & Third-Party University Study Abroad Programs (EDAIAAAB), Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK)

Keywords

• Foreign language education
• Undergraduate degree programs
• Digital business education
• Indonesian language instruction
• Informatics university programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees (UKT): Semester-based tuition fees (Uang Kuliah Tunggal) charged to domestic students across all undergraduate programs. Fee tiers vary by program and admission wave, with 3 payment windows per year.
2. International Programs: Revenue from international students including Darmasiswa scholarship program participants and BIPA program fees for foreign students
3. Translation Services: Document translation services for English and Japanese languages provided by UPT UIK to external clients
4. BIPA Program Fees: Fees for Bahasa Indonesia untuk Penutur Asing (BIPA) program - regular and private classes for foreign students learning Indonesian language

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

STBA LIA Jakarta, operating as Universitas LIA, is a private higher education institution that delivers undergraduate (S1) and diploma (D3) academic programs in English, Japanese, Visual Communication Design, Digital Business, Informatics, and Information Systems. It also provides the BIPA program (Bahasa Indonesia bagi Penutur Asing) for foreign learners of Indonesian, manages the Darmasiswa RI scholarship program for international students, and offers English-Japanese document translation services through its UPT UIK unit.

Differentiator

Problem solved

Functional benefit

Products and services

• S1 Bahasa Inggris (Bachelor of English) Undergraduate bachelor's degree program in English language and literature, part of the Faculty of Humanities and Design. Designed for Indonesian high school graduates seeking English language proficiency and related career paths.
• S1 Bahasa Jepang (Bachelor of Japanese) Undergraduate bachelor's degree program in Japanese language, with proficiency training to N3 level, designed to support Indonesia-Japan career and academic pathways.
• S1 Desain Komunikasi Visual (Bachelor of Visual Communication Design) Undergraduate bachelor's degree program in Visual Communication Design, part of the Faculty of Humanities and Design, combining creative design skills with the institution's language-focused educational environment.
• S1 Bisnis Digital (Bachelor of Digital Business) Undergraduate bachelor's degree program in Digital Business, part of the Faculty of Science and Business, addressing e-commerce, digital marketing, and online business management.
• S1 Informatika (Bachelor of Informatics) Undergraduate bachelor's degree program in Informatics / Computer Science, part of the Faculty of Science and Business, covering software development, programming, and computational systems.
• S1 Sistem Informasi (Bachelor of Information Systems) Undergraduate bachelor's degree program in Information Systems, part of the Faculty of Science and Business, focusing on the integration of business processes and information technology.
• D3 Bahasa Inggris (Diploma in English) Three-year diploma (D3) program in English language studies, providing shorter-cycle professional training for English-language careers.
• BIPA (Bahasa Indonesia bagi Penutur Asing) Bahasa Indonesia program for foreign speakers (BIPA), offering Regular (Rp3,500,000), Private (Rp5,500,000), and Short Program class options for international students seeking to learn Indonesian language and culture.
• Document Translation Services English and Japanese document translation services provided by UPT UIK (Unit Pelayanan Teknis Urusan Internasional dan Kerja Sama) to external clients.
• RPL (Recognition of Prior Learning) Pathway Recognition of Prior Learning (RPL) admission pathway allowing experienced learners, particularly KAMIJI members (Indonesian returnees from Japan), to gain academic credit for prior learning. First-semester fee Rp7,500,000 including assessment; subsequent semesters Rp4,500,000.

Quantifiable outcome

• 120+ international students graduated from 28 countries since 2009
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• KAMIJI (Komunitas Alumni Magang dan Industri Jepang Indonesia)coreStrategic or Co-development Partner · 22 April 2026MoU signed for RPL pathway specifically designed for KAMIJI members who are Indonesian workers returning from Japan. Provides career development and placement support for members seeking employment in Indonesia-Japan related industries.
• Chuo UniversitycoreStrategic or Co-development PartnerJapanese university partnership enabling student exchange programs, academic collaboration, and cultural exchange activities.
• Kanda University of International Studies (KUIS)coreStrategic or Co-development PartnerJapan Center collaboration for Japanese language education, cultural programs, and international academic exchange. Joint public lectures and career development programs.
• Ritsumeikan Asia Pacific University (APU)coreStrategic or Co-development PartnerStudent exchange partnership with one of Japan's leading international universities in Beppu, providing study abroad opportunities.
• Kochi UniversityminorStrategic or Co-development PartnerAcademic exchange partnership with Japanese national university specializing in various disciplines.
• Yamanashi Gakuin UniversityminorStrategic or Co-development PartnerInternational exchange partnership providing Japanese language and culture learning opportunities.
• Namseoul UniversityminorStrategic or Co-development PartnerSouth Korean university partnership for international student exchanges and cultural programs.
• Universitas Bhayangkara (Ubhara)minorStrategic or Co-development PartnerDomestic university partnership for academic collaboration and benchmarking activities.
• Universitas Ary GinanjarminorStrategic or Co-development PartnerBenchmarking visit in June 2026 for academic quality improvement, SPMI implementation, and curriculum development (OBE-based).
• Media IndonesiaminorGTM or Marketing PartnerMedia partnership for news coverage and promotional activities, including joint events like UL x Media Indonesia.
• CakapminorChannel Partner/ Reseller/ DistributorLanguage learning platform partnership potentially for online course distribution or collaborative language programs.
• ilmuGominorChannel Partner/ Reseller/ DistributorEducational technology platform partnership for learning management or academic resources.
• Wadhwani FoundationcoreStrategic or Co-development PartnerInternational foundation partnership providing 12 international certificates (equivalent to 79 hours of learning) through Job Ready soft skills program for Rp50,000.
• Kementerian Pariwisata Republik IndonesiaminorStrategic or Co-development PartnerTourism ministry partnership supporting research and community service activities in tourism sector.
• Tsuji Institute, JapanminorStrategic or Co-development PartnerCulinary institute partnership contributing expert speakers for public lectures on Japanese food industry innovation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Universitas Trisakti: Large private Jakarta university with broad undergraduate offerings, including language and business programs. Comparable as a fellow private Jakarta institution competing for the same domestic student recruitment pool.
• Binus University: One of Indonesia's largest private universities, offering Informatics, Information Systems, Digital Business, and Design programs alongside English-language tracks. Comparable as a private Indonesian university with overlapping technology and design faculties, though far larger and broader in scope.
• Universitas Al-Azhar Indonesia: Private Jakarta university with broad undergraduate programs including language and business tracks. Comparable as a similarly sized private institution serving the same Jakarta student market.
• Telkom University: Large private Indonesian technology university with Informatics, Information Systems, and Digital Business programs. Comparable as a more established competitor in the same digital/technology undergraduate fields that UL expanded into post-2018.
• Universitas Pelita Harapan: Major private Indonesian Christian university with strong international partnerships and design/business programs. Comparable in international-program orientation and private-university positioning in the Jakarta area.
• Universitas Gunadarma: Large private Indonesian technology and informatics-focused university. Comparable as a competitor in Informatics, Information Systems, and Digital Business, the programs Universitas LIA added during its 2018 transformation.

Emerging players

• AFS Intercultural Programs: Global nonprofit administering international student exchange and scholarship programs, comparable to UL's role running the Darmasiswa scholarship pipeline and BIPA inbound programs for foreign learners.

Direct peers

• Universitas Darma Persada: Jakarta-based private university with a strong Japanese language and humanities focus, operating a similar profile of foreign-language undergraduate programs and serving comparable domestic student segments. Highly comparable given shared geography, scale, and curriculum orientation.
• President University: Private Indonesian university in Jabodetabek with English-medium instruction, international partnerships, and business/technology programs. Comparable in international orientation and mid-size private-university positioning.
• Universitas Multimedia Nusantara: Private Indonesian university in Greater Jakarta with strong digital, informatics, and design faculties. Closely comparable to UL's Sains dan Bisnis and Humaniora & Desain faculties in technology-and-creative program orientation and student demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@universitaslia
• Facebookfacebook.com/search/pages/?q=universitaslia
• Instagraminstagram.com/universitaslia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STBA LIA Jakarta